Archive for the Press Coverage Category

For Hurley Medical Center in Flint, Mich., it was about leveraging the deep bonds people in the region had with the children’s hospital and the trauma center. Equally important was how to sustain momentum in the other service lines–cardiac surgery, bariatric surgery and orthopedics–leveraging the emotional bond

A former client called us recently about one of his divisions. It was “stuck,” he said in great frustration. As in so many cases after the 2008 Great Recession, this division had entered into a very Red Ocean of competition where everyone was using pricing and promotions

Nationwide, more than 100 healthcare organizations have changed names over the past two years. Given the latest healthcare reforms, that list continues to grow, as healthcare systems struggle to stand out amid an increasingly competitive landscape. Read More Here

As we’ve just started to experience 2014, some trends that I identified last year remain relevant, while many new ones are emerging, given key societal and economic changes. So here are the highlights of what I’m hearing and seeing already this year—trends from the trenches that promise

Changing a name for a healthcare institution is never easy. If you are going to go through the process, how can you make it work for your hospital? Let me try and make this simple, or at least simpler. We at Simon Associates believe there are three

If younger Gen X and Gen Y consumers could create their own “bank of the future” time machine to help guide them through their increasingly complex financial decisions, what would they create? How would that differ from bankers’ ideas? More technology? More mobile apps? More integrated asset

In my last blog post, I urged readers to avoid letting the FUGs–fear, uncertainty and greed–get them down. That’s easier said than done, as the FUGs seem to come part and parcel with healthcare reform changes. Read More Here

Historically,” Dr. Simon writes, “most hospitals and health systems have largely ignored men in their marketing and business development efforts, focusing instead on women. Now, recognizing that men have unmet health needs and can offer new revenue streams, more healthcare organizations are introducing services that can not

I was the vice president of marketing and communications at St. Joseph’s Regional Medical Center in Paterson, N.J., on 9/11. We immediately went into emergency response mode. Read More Here

What do today’s consumers really want from their financial institution? More technology? More mobile apps? More integrated asset management? Banks and credit unions would love to know, as they scramble around looking for ways to deepen relationships with Gen-X/Y. Read More Here