Branding Hurley Medical Center – Take Advantage Of Technology

For Hurley Medical Center in Flint, Mich., it was about leveraging the deep bonds people in the region had with the children’s hospital and the trauma center. Equally important was how to sustain momentum in the other service lines–cardiac surgery, bariatric surgery and orthopedics–leveraging the emotional bond people had for the medical center’s “lifesaving” services. Hurley was “always there for them” when they needed exceptional care.

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