"Continuing to do what’s working is easy. What’s harder is to stop doing the things that aren’t working." My thoughts exactly. In fact, in a recent Forbes article about how first-time CMOs need to focus on what to keep doing, start doing and sometimes more importantly, stop […]

Is your company developing a new product or service? Are you planning a product launch? Do you want a better understanding of customer behavior and needs? Finally, are there major pain points which your product or service needs to solve? Every successful entrepreneur knows that to grow your […]

  Being an entrepreneur is not for the faint-hearted! It is not easy being an entrepreneur. Starting an entirely new type of business is never easy. If you are in a startup mode, you often must turn out a product or service, make the sales calls, run the books and at the same time ensure […]

From Guest Blogger Michael Olenick The idea that higher value and lower cost are incompatible is taken as an assumption. Better things cost more, right? Sometimes that’s true, but not always. Blue Ocean Strategy theorizes the relationship can be broken, that higher value can be delivered at […]

 From Guest Bloggers David Grebow and Stephen Gill “When we look back across five centuries, the implications of the Renaissance appear to be obvious. It seems astonishing that no one saw where it was leading, anticipating what lay around the next bend in the road and over the horizon. […]

 From Guest Blogger Bob Roitblat: "We should discard the old, unquestioned assumption that demographics is always the best way to segment markets."  —Daniel Yankelovich, New Criteria for Market Segmentation, Harvard Business Review, March-April 1964, page 89. […]