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Need to see your business with fresh eyes? Find new markets? Here’s how.

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Blue Ocean Strategy®

Are Blue Oceans all around you? To see them you must learn how to see, feel and think in new ways.

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SAMC helps you grow through change. With our expertise as anthropologists and business leaders, we're ready to help you.

Business Change

Read our blog on how businesses need to respond and adapt to changing times or get left behind.

Entrepreneurs

We believe that entrepreneurship is about converting observations about consumer behavior into innovations.

Rethink

Read how Women are Smashing the Myths holding them back.

Video Showcase

Watch our latest videos on why change is crucial if you want your business to grow by opening up new markets.

Latest Posts

  • How To Avoid The Pandemic Recession

    Recently there was an interesting article in The New York Times entitled, “The Pandemic Depression Is Over. The Pandemic Recession Has Just Begun.” So where does this leave us? It is safe to say that this is not the first time there has been major economic and social disruption in the […]

  • Will You Adapt Or Die? How Cultural Anthropology Can Transform Your Business Strategy

    More and more, business leaders are beginning to understand the value of corporate anthropologists, and more importantly, how they can help people at all levels of a company better "see, feel and think" about their business with fresh eyes. As a corporate anthropologist myself, I preach that the […]

  • What I Have Learned In Business Over The Past Half Century

    I have been around for a long time. Made some noticeably big decisions that have made some investors and myself a lot of money. But I have also made a lot of mistakes. Fortunately, not enough to sink the ship. And luckily some of them have turned out to be valuable lessons. So when someone asked me […]

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