On the Brink

Need to see your business with fresh eyes? Find new markets? Here’s how.

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Check out our latest White Papers on Blue Ocean Strategy®, Inbound Marketing, Innovation Games® and more.

Blue Ocean Strategy®

Are Blue Oceans all around you? To see them you must learn how to see, feel and think in new ways.

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SAMC helps you grow through change. With our expertise as anthropologists and business leaders, we're ready to help you.

Business Change

Read our blog on how businesses need to respond and adapt to changing times or get left behind.

Entrepreneurs

We believe that entrepreneurship is about converting observations about consumer behavior into innovations.

Inbound Marketing

We use Inbound Marketing to help you grow your business.

Video Showcase

Watch our latest videos on why change is crucial if you want your business to grow by opening up new markets.

Latest Posts

  • Are You Ready For The Digitalization Disruption?

    Back in the 1990s, the only way to communicate with out-of-office employees was by sending a personal message via colleague or landline phone. I can also remember when we wanted someone in the office to read something, we passed it along with a “buck slip.” And if you were at the end of […]

  • Why It Is Easier To Do Nothing Than To See The Obvious?

    Back when I ran a company, at one point we thought a situation was one way, and then the facts changed and it became another way. Yet when we reviewed our strategy, the new facts were not considered. New facts…no shift in direction! Nothing changed in our strategic planning and yet there […]

  • The Strategic Planning Process for Higher Learning Institutions Has Never Been More Crucial

    Performance outcomes are directly a result of a sound (or unsound) strategic plan I recently read an article (third in a series) in the November 22, 2019 edition of the Chronicle of Higher Education entitled, “Admin 101: Tips on Carrying Out Your Strategic Plan.” The author, David D. […]

Guest Blogs

  • Mary Beth Nelsen: How Employees Who Refuse To Change Can Damage Your Entire Business

    From Guest Blogger Mary Beth Nelsen  I had just finished a 3-day training program. My husband asked what in the world could require three whole days. Thinking he was actually interested, I began to explain the process, including skills development, change management, practice, gaining […]

  • Elisa Spain: How Ego Diversification Can Be The Key To Satisfaction And Joy

    From Guest Blogger Elisa Spain Ego Diversification What does it mean to diversify your ego? Does that even make sense? In the investment world, diversification is de rigueur. Anyone who works with an investment advisor has heard them talk about the benefits of holding a […]

  • Can Marvel Comics Make You Love Blue Ocean Strategy?

    From Guest Blogger Michael Olenick The idea that higher value and lower cost are incompatible is taken as an assumption. Better things cost more, right? Sometimes that’s true, but not always. Blue Ocean Strategy theorizes the relationship can be broken, that higher value can be delivered at […]