On the Brink

Need to see your business with fresh eyes? Find new markets? Here’s how.

White Papers

Check out our latest White Papers on Blue Ocean Strategy®, Inbound Marketing, Innovation Games® and more.

Blue Ocean Strategy®

Are Blue Oceans all around you? To see them you must learn how to see, feel and think in new ways.

Book Us To Speak

SAMC helps you grow through change. With our expertise as anthropologists and business leaders, we're ready to help you.

Business Change

Read our blog on how businesses need to respond and adapt to changing times or get left behind.


We believe that entrepreneurship is about converting observations about consumer behavior into innovations.

Inbound Marketing

We use Inbound Marketing to help you grow your business.

Video Showcase

Watch our latest videos on why change is crucial if you want your business to grow by opening up new markets.

Latest Posts

  • How Do You Grow A Business In A Fast-Changing Market?

    Every industry has been experiencing massive, fast, and sometimes devastating changes over the last decade or more. Take Lyft and Uber, for example, and how they’ve upended transportation. Or how Airbnb and the sharing economy have disrupted the hospitality industry, or how Spotify forced […]

  • How Brilliant Fearless Women Are Rewriting The Script In Hollywood

    Once again, it’s awards season in Hollywood. And once again, women have been largely (and very noticeably) snubbed by the film industry. At the recent Golden Globes, none of these female directors were nominated: Greta Gerwig (“Little Women), Marielle Heller (“It's a Beautiful […]

  • Are You Ready For The Digitalization Disruption?

    Back in the 1990s, the only way to communicate with out-of-office employees was by sending a personal message via colleague or landline phone. I can also remember when we wanted someone in the office to read something, we passed it along with a “buck slip.” And if you were at the end of […]

Guest Blogs

  • Michael Olenick: Blockchain Explained—Helpful or Hype?

    At Simon Associates Management Consultants, we specialize in helping you and your company reach new heights. As corporate anthropologists, Blue Ocean Strategists and culture change experts, we help you re-think your business strategy so you can plan for the future in today's fast-shifting […]

  • Michael Olenick: What Role Does Tech Play in Blue Ocean Strategy?®


  • Michael Olenick: Blue Ocean Strategy® and Honesty

    Tired of competing against all those "others" for the same customers in the same way? Ready to carve out uncluttered market space and make the competition irrelevant? That's the premise of Blue Ocean Strategy, the phenomenally successful methodology that helps you see, feel and think in new ways […]