In 1989, Tim Berners-Lee developed an open system which did not require access and which enabled the exchange of information on a global scale unseen in human history. Back then, the World Wide Web had a small community of devout users, while others wondered what it was and generally remained […]

  Over the last few years, we've been witnessing the early stages of a financial revolution sparked by Bitcoin. Industries and governments from around the globe are exploring the potential of digital currencies and trying to find ways to leverage blockchain technologies. Japan, Russia, […]

Great digital marketing campaigns are based upon, among other things, great content. As you might know, the role of content in SEO power is evolving. No longer are keywords central to the way you write your copy. Rather, Google is now looking for how well you answer the question in someone’s […]

From Guest Blogger Michael Olenick The idea that higher value and lower cost are incompatible is taken as an assumption. Better things cost more, right? Sometimes that’s true, but not always. Blue Ocean Strategy theorizes the relationship can be broken, that higher value can be delivered at […]

 From Guest Bloggers David Grebow and Stephen Gill “When we look back across five centuries, the implications of the Renaissance appear to be obvious. It seems astonishing that no one saw where it was leading, anticipating what lay around the next bend in the road and over the horizon. […]

 From Guest Blogger Bob Roitblat: "We should discard the old, unquestioned assumption that demographics is always the best way to segment markets."  —Daniel Yankelovich, New Criteria for Market Segmentation, Harvard Business Review, March-April 1964, page 89. […]