On the Brink

Need to see your business with fresh eyes? Find new markets? Here’s how.

White Papers

Check out our latest White Papers on Blue Ocean Strategy®, Inbound Marketing, Innovation Games® and more.

Blue Ocean Strategy®

Are Blue Oceans all around you? To see them you must learn how to see, feel and think in new ways.

Book Us To Speak

SAMC helps you grow through change. With our expertise as anthropologists and business leaders, we're ready to help you.

Business Change

Read our blog on how businesses need to respond and adapt to changing times or get left behind.

Entrepreneurs

We believe that entrepreneurship is about converting observations about consumer behavior into innovations.

Inbound Marketing

We use Inbound Marketing to help you grow your business.

Video Showcase

Watch our latest videos on why change is crucial if you want your business to grow by opening up new markets.

Latest Posts

  • Now That You Have Your Crisis, What Do You Change?

    We often tell our clients that if they need to reignite their business or change their market strategy or create a new business model, they should have a crisis or create one. Well, with the COVID-19 pandemic upon us, the crisis is here, and change is all around us. So what can you do individually […]

  • How Do You Grow A Business In A Fast-Changing Market?

    Every industry has been experiencing massive, fast, and sometimes devastating changes over the last decade or more. Take Lyft and Uber, for example, and how they’ve upended transportation. Or how Airbnb and the sharing economy have disrupted the hospitality industry, or how Spotify forced […]

  • How Brilliant Fearless Women Are Rewriting The Script In Hollywood

    Once again, it’s awards season in Hollywood. And once again, women have been largely (and very noticeably) snubbed by the film industry. At the recent Golden Globes, none of these female directors were nominated: Greta Gerwig (“Little Women), Marielle Heller (“It's a Beautiful […]

Guest Blogs

  • Michael Olenick: The Role of Education in Automation Tech

    As futurists, we're all about change, innovation and helping organizations find their Blue Ocean Strategy so they can prepare now for what's coming, as well as for what's already here. Our guest blogger Michael Olenick taps into this futurism mindset with a great blog on value innovation, changing […]

  • Michael Olenick: Shareholder Value Theory—Milton Friedman Redux

    At Simon Associates Management Consultants (SAMC), we help companies “see, feel and think” with fresh eyes so they can step out of their current mindset and discover new opportunities that are often all around them. A lot of this shift in thinking has to do with value innovation, […]

  • Michael Olenick: Utopia to Dystopia—ARPA, NASA, Star Trek and Space Force

    At Simon Associates Management Consultants (SAMC), we're all about innovation, culture change and harnessing the power of Blue Ocean Strategy® to help you and your organization meet the many challenges ahead in these rapidly-changing times. We're also futurists, which is why we're […]