Simon Associates Management Consultants (SAMC)

Need to see your business with fresh eyes? Find new markets? Here’s how.

Check out our latest White Papers on Blue Ocean Strategy®, Inbound Marketing, Innovation Games® and more.

Are Blue Oceans all around you? To see them you must learn how to see, feel and think in new ways.

SAMC helps you grow through change. With our expertise as anthropologists and business leaders, we're ready to help you.

Read our blog on how businesses need to respond and adapt to changing times or get left behind.

We believe that entrepreneurship is about converting observations about consumer behavior into innovations.

We use Inbound Marketing to help you grow your business.

Watch our latest videos on why change is crucial if you want your business to grow by opening up new markets.

What Is Futurism And Do You Need It?

When we think about today's most celebrated business leaders, usually Steve Jobs, Jeff Bezos or Elon Musk come to mind. They are often portrayed as prophets, and with good reason. Once asked about his strategy, Steve Jobs said it was first to change his company, then to change the industry, and […]
Why Organizations Should Encourage Employees to Recognize Mistakes and Learn From Them

Every last one of us makes mistakes — that's a given. If you aren't making any mistakes, chances are you're not trying anything new, which is a mistake in itself. The famed UCLA basketball coach John "the Wizard of Westwood" Wooden said, "If you're not making mistakes, then you're not doing […]
Is Everyone Winning But You? Time For A Blue Ocean Strategy®!

At SAMC, we are rather passionate about the power of Blue Ocean Strategic thinking. In fact, I recently spoke to the Pennsylvania Petroleum Association on Blue Ocean Strategy, and I was reminded how the theory, methods and tools of this unique business growth approach are so timely for an industry […]

Mary Beth Nelsen: How Employees Who Refuse To Change Can Damage Your Entire Business

From Guest Blogger Mary Beth Nelsen I had just finished a 3-day training program. My husband asked what in the world could require three whole days. Thinking he was actually interested, I began to explain the process, including skills development, change management, practice, gaining […]
Elisa Spain: How Ego Diversification Can Be The Key To Satisfaction And Joy

From Guest Blogger Elisa Spain Ego Diversification What does it mean to diversify your ego? Does that even make sense? In the investment world, diversification is de rigueur. Anyone who works with an investment advisor has heard them talk about the benefits of holding a […]
Can Marvel Comics Make You Love Blue Ocean Strategy?

From Guest Blogger Michael Olenick The idea that higher value and lower cost are incompatible is taken as an assumption. Better things cost more, right? Sometimes that’s true, but not always. Blue Ocean Strategy theorizes the relationship can be broken, that higher value can be delivered at […]