On the Brink

Need to see your business with fresh eyes? Find new markets? Here’s how.

White Papers

Check out our latest White Papers on Blue Ocean Strategy®, Inbound Marketing, Innovation Games® and more.

Blue Ocean Strategy®

Are Blue Oceans all around you? To see them you must learn how to see, feel and think in new ways.

Book Us To Speak

SAMC helps you grow through change. With our expertise as anthropologists and business leaders, we're ready to help you.

Business Change

Read our blog on how businesses need to respond and adapt to changing times or get left behind.

Entrepreneurs

We believe that entrepreneurship is about converting observations about consumer behavior into innovations.

Inbound Marketing

We use Inbound Marketing to help you grow your business.

Video Showcase

Watch our latest videos on why change is crucial if you want your business to grow by opening up new markets.

Latest Posts

  • Rising To The Occasion, Women Are Proving To Be The Heroines In This Crisis

    Who do you think are the ones having a harder time adjusting to working at home during the pandemic, men or women? You may not be surprised (I wasn't) to learn that in general, it is the men who seem to find the home-based business environment the most unsettling, at least among the clients I've […]

  • Ready To Find Your A-Ha Moment So Your Business Can Soar?

    In March of this year, I had the pleasure of interviewing global credibility expert Mitchell Levy for a terrific On The Brink podcast. Then recently the tables turned and I was the interviewee! Mitch is on a quest to interview 500 thought leaders on credibility for his Thought Leader Life show, and […]

  • How To Survive These Scary Times: Blue Ocean Strategy

    Are you ready to leave the bloody waters of the "red ocean strategy" you’re swimming in and instead, experience the clear, uncontested waters of a Blue Ocean Strategy? What's a Blue Ocean Strategy anyway? And how could you find one for your business or organization? This video shows you! In […]

Guest Blogs

  • Michael Olenick: The Role of Education in Automation Tech

    As futurists, we're all about change, innovation and helping organizations find their Blue Ocean Strategy so they can prepare now for what's coming, as well as for what's already here. Our guest blogger Michael Olenick taps into this futurism mindset with a great blog on value innovation, changing […]

  • Michael Olenick: Shareholder Value Theory—Milton Friedman Redux

    At Simon Associates Management Consultants (SAMC), we help companies “see, feel and think” with fresh eyes so they can step out of their current mindset and discover new opportunities that are often all around them. A lot of this shift in thinking has to do with value innovation, […]

  • Michael Olenick: Utopia to Dystopia—ARPA, NASA, Star Trek and Space Force

    At Simon Associates Management Consultants (SAMC), we're all about innovation, culture change and harnessing the power of Blue Ocean Strategy® to help you and your organization meet the many challenges ahead in these rapidly-changing times. We're also futurists, which is why we're […]