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Need to see your business with fresh eyes? Find new markets? Here’s how.

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Blue Ocean Strategy®

Are Blue Oceans all around you? To see them you must learn how to see, feel and think in new ways.

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SAMC helps you grow through change. With our expertise as anthropologists and business leaders, we're ready to help you.

Business Change

Read our blog on how businesses need to respond and adapt to changing times or get left behind.

Entrepreneurs

We believe that entrepreneurship is about converting observations about consumer behavior into innovations.

Rethink

Read how Women are Smashing the Myths holding them back.

Video Showcase

Watch our latest videos on why change is crucial if you want your business to grow by opening up new markets.

Latest Posts

  • These Women Are Refusing To Let Anything Hold Them Back

    Photo courtesy of Jake Pollock/NY Times In soccer. In football. In basketball. Now in ski patrols. More and more, women today are breaking barriers and smashing glass ceilings in fields that traditionally have been men-only, not just in sports but across all disciplines: business, politics, […]

  • Women "Firsts" Shatter Stereotypes, Look Forward

    Photo courtesy of Julio Cortez/Associated Press In the NFL, women are finally breaking through In the February 4th issue of The New York Times, there was an article entitled, “These Women Were N.F.L. ‘Firsts.’ They’re Eager for Company.” It discusses the many […]

  • It’s A New Day!!! Finally, Women Have A Seat At The Table

    Photo courtesy of The Associated Press Last week there was big news concerning the NFL’s Super Bowl. Sarah Thomas — the first woman to officiate a major college football game, the first to officiate a bowl game, the first to officiate in a Big Ten stadium, the first full-time female […]

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