Simon Associates Management Consultants (SAMC)

Need to see your business with fresh eyes? Find new markets? Here’s how.

Check out our latest White Papers on Blue Ocean Strategy®, Inbound Marketing, Innovation Games® and more.

Are Blue Oceans all around you? To see them you must learn how to see, feel and think in new ways.

SAMC helps you grow through change. With our expertise as anthropologists and business leaders, we're ready to help you.

Read our blog on how businesses need to respond and adapt to changing times or get left behind.

We believe that entrepreneurship is about converting observations about consumer behavior into innovations.

We use Inbound Marketing to help you grow your business.

Watch our latest videos on why change is crucial if you want your business to grow by opening up new markets.

Need To Change? Why Not Turn To The Experts

At Simon Associates Management Consultants (SAMC), we were interested to learn that worldwide Google searches for culture change experts were up 178% in the past week (Sept. 26-Oct. 2, 2019). We were interested, but not surprised. These days, just about every company wants to “change their […]
What This Successful Entrepreneur Has Learned In Business

Starting a company: how do you do it? Often I get asked, what is it like to start a company? Or, what do you have to do to become an entrepreneur? Or maybe, lessons learned for developing a company? Or something else about being a business builder. Thinking back, I can’t tell you how […]
Has Your Company Stalled? Anthropology Can Help You Get Unstuck.

I recently had the very great pleasure to be interviewed by Shannon LaNier on the Morning Dose for CW39 Houston. He wanted to know all about my book, "On the Brink: A Fresh Lens to Take Your Business to New Heights," what an anthropologist does, how Simon Associates Management Consultants helps […]

Mary Beth Nelsen: How Employees Who Refuse To Change Can Damage Your Entire Business

From Guest Blogger Mary Beth Nelsen I had just finished a 3-day training program. My husband asked what in the world could require three whole days. Thinking he was actually interested, I began to explain the process, including skills development, change management, practice, gaining […]
Elisa Spain: How Ego Diversification Can Be The Key To Satisfaction And Joy

From Guest Blogger Elisa Spain Ego Diversification What does it mean to diversify your ego? Does that even make sense? In the investment world, diversification is de rigueur. Anyone who works with an investment advisor has heard them talk about the benefits of holding a […]
Can Marvel Comics Make You Love Blue Ocean Strategy?

From Guest Blogger Michael Olenick The idea that higher value and lower cost are incompatible is taken as an assumption. Better things cost more, right? Sometimes that’s true, but not always. Blue Ocean Strategy theorizes the relationship can be broken, that higher value can be delivered at […]