Simon Associates Management Consultants (SAMC)

Need to see your business with fresh eyes? Find new markets? Here’s how.

Check out our latest White Papers on Blue Ocean Strategy®, Inbound Marketing, Innovation Games® and more.

Are Blue Oceans all around you? To see them you must learn how to see, feel and think in new ways.

SAMC helps you grow through change. With our expertise as anthropologists and business leaders, we're ready to help you.

Read our blog on how businesses need to respond and adapt to changing times or get left behind.

We believe that entrepreneurship is about converting observations about consumer behavior into innovations.

We use Inbound Marketing to help you grow your business.

Watch our latest videos on why change is crucial if you want your business to grow by opening up new markets.

How Do You Grow A Business In A Fast-Changing Market?

Every industry has been experiencing massive, fast, and sometimes devastating changes over the last decade or more. Take Lyft and Uber, for example, and how they’ve upended transportation. Or how Airbnb and the sharing economy have disrupted the hospitality industry, or how Spotify forced […]
How Brilliant Fearless Women Are Rewriting The Script In Hollywood

Once again, it’s awards season in Hollywood. And once again, women have been largely (and very noticeably) snubbed by the film industry. At the recent Golden Globes, none of these female directors were nominated: Greta Gerwig (“Little Women), Marielle Heller (“It's a Beautiful […]
Are You Ready For The Digitalization Disruption?

Back in the 1990s, the only way to communicate with out-of-office employees was by sending a personal message via colleague or landline phone. I can also remember when we wanted someone in the office to read something, we passed it along with a “buck slip.” And if you were at the end of […]

Michael Olenick: What Role Does Tech Play in Blue Ocean Strategy?®

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Michael Olenick: Blue Ocean Strategy® and Honesty

Tired of competing against all those "others" for the same customers in the same way? Ready to carve out uncluttered market space and make the competition irrelevant? That's the premise of Blue Ocean Strategy, the phenomenally successful methodology that helps you see, feel and think in new ways […]
Mary Beth Nelsen: How Employees Who Refuse To Change Can Damage Your Entire Business

From Guest Blogger Mary Beth Nelsen I had just finished a 3-day training program. My husband asked what in the world could require three whole days. Thinking he was actually interested, I began to explain the process, including skills development, change management, practice, gaining […]