On the Brink

Need to see your business with fresh eyes? Find new markets? Here’s how.

White Papers

Check out our latest White Papers on Blue Ocean Strategy®, Inbound Marketing, Innovation Games® and more.

Blue Ocean Strategy®

Are Blue Oceans all around you? To see them you must learn how to see, feel and think in new ways.

Book Us To Speak

SAMC helps you grow through change. With our expertise as anthropologists and business leaders, we're ready to help you.

Business Change

Read our blog on how businesses need to respond and adapt to changing times or get left behind.

Entrepreneurs

We believe that entrepreneurship is about converting observations about consumer behavior into innovations.

Inbound Marketing

We use Inbound Marketing to help you grow your business.

Video Showcase

Watch our latest videos on why change is crucial if you want your business to grow by opening up new markets.

Latest Posts

  • Thinking About Tomorrow?

    On September 12, 2019, The New York Times published a special section on “Retirement.” One article that really reverberated for me was titled: “My Work Life Is Over. What’s Next?” The author states, “Many retirees do not have a plan” for after retirement. […]

  • Can People And Businesses Really, Truly Change? Yes! Here's How

    Change is all around us but few of us really know how to change ...especially when it means adopting new ways of doing things. Our brains hate change. It's literally pain! So why do it? Because we must. The times demand it. Even though change can be painful, we really need to learn how to adapt […]

  • What Time Is It? Time To Change

    Maybe it is time to change “Change Management” In today's highly competitive, technologically disrupted business environment, one thing that’s a constant across all industries is change. It cannot be ignored—it must be embraced. But how? How do you change when our brains […]

Guest Blogs

  • Mary Beth Nelsen: How Employees Who Refuse To Change Can Damage Your Entire Business

    From Guest Blogger Mary Beth Nelsen  I had just finished a 3-day training program. My husband asked what in the world could require three whole days. Thinking he was actually interested, I began to explain the process, including skills development, change management, practice, gaining […]

  • Elisa Spain: How Ego Diversification Can Be The Key To Satisfaction And Joy

    From Guest Blogger Elisa Spain Ego Diversification What does it mean to diversify your ego? Does that even make sense? In the investment world, diversification is de rigueur. Anyone who works with an investment advisor has heard them talk about the benefits of holding a […]

  • Can Marvel Comics Make You Love Blue Ocean Strategy?

    From Guest Blogger Michael Olenick The idea that higher value and lower cost are incompatible is taken as an assumption. Better things cost more, right? Sometimes that’s true, but not always. Blue Ocean Strategy theorizes the relationship can be broken, that higher value can be delivered at […]