For many years, we have been working with colleges, universities and higher education associations, primarily conducting Blue Ocean Strategy® workshops and implementing branding and marketing strategic plans. And what we've been seeing lately is that academic leaders are […]

As many of you know, two things I love talking about are change and anthropology, so it was great fun to be interviewed by Acquisition International recently because I got to talk about both! (You can read the article here.) The interview focused on how anthropology, when applied to business, […]

The importance of turning observations into innovations We just love reading Todd Schnick’s blogs and his podcast is great. As anthropologists, here is a post that we thought was just up our alley—and yours as well. I fly almost every week and actually never had the […]

From Guest Blogger Mary Beth Nelsen  I had just finished a 3-day training program. My husband asked what in the world could require three whole days. Thinking he was actually interested, I began to explain the process, including skills development, change management, practice, gaining […]

From Guest Blogger Elisa Spain Ego Diversification What does it mean to diversify your ego? Does that even make sense? In the investment world, diversification is de rigueur. Anyone who works with an investment advisor has heard them talk about the benefits of holding a […]

From Guest Blogger Michael Olenick The idea that higher value and lower cost are incompatible is taken as an assumption. Better things cost more, right? Sometimes that’s true, but not always. Blue Ocean Strategy theorizes the relationship can be broken, that higher value can be delivered at […]