Simon Associates Management Consultants (SAMC)

Need to see your business with fresh eyes? Find new markets? Here’s how.

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Are Blue Oceans all around you? To see them you must learn how to see, feel and think in new ways.

SAMC helps you grow through change. With our expertise as anthropologists and business leaders, we're ready to help you.

Read our blog on how businesses need to respond and adapt to changing times or get left behind.

We believe that entrepreneurship is about converting observations about consumer behavior into innovations.

We use Inbound Marketing to help you grow your business.

Watch our latest videos on why change is crucial if you want your business to grow by opening up new markets.

Is Your Crisis Coming? Anthropology Can Help You Change To Avoid It.

In March of this year, 2019, I made a presentation to the Society for Applied Anthropology entitled "Anthropology Applications for Business." It was a fantastic experience and gave me the opportunity to talk about my two favorite topics—anthropology and business—and share […]
What Makes Arizona State University the Most Innovative College in the US?

At Simon Associates Management Consultants (SAMC), we have been working with a wide range of colleges on Blue Ocean Strategy®, encouraging long-established institutions to step back and look at themselves with fresh eyes. Why must they do this, and why now? Because times are changing. […]
What Can Community Colleges Expect From the US Chamber of Commerce in Terms of Job Skill Creation?

To put this article into context, I recently attended a meeting of college presidents. One of the keynote speakers was the senior HR director of a large manufacturing company lamenting the fact that small liberal arts colleges are not necessarily training students for the workplace or providing […]

Mary Beth Nelsen: How Employees Who Refuse To Change Can Damage Your Entire Business

From Guest Blogger Mary Beth Nelsen I had just finished a 3-day training program. My husband asked what in the world could require three whole days. Thinking he was actually interested, I began to explain the process, including skills development, change management, practice, gaining […]
Elisa Spain: How Ego Diversification Can Be The Key To Satisfaction And Joy

From Guest Blogger Elisa Spain Ego Diversification What does it mean to diversify your ego? Does that even make sense? In the investment world, diversification is de rigueur. Anyone who works with an investment advisor has heard them talk about the benefits of holding a […]
Can Marvel Comics Make You Love Blue Ocean Strategy?

From Guest Blogger Michael Olenick The idea that higher value and lower cost are incompatible is taken as an assumption. Better things cost more, right? Sometimes that’s true, but not always. Blue Ocean Strategy theorizes the relationship can be broken, that higher value can be delivered at […]