Simon Associates Management Consultants (SAMC)

Need to see your business with fresh eyes? Find new markets? Here’s how.

Check out our latest White Papers on Blue Ocean Strategy®, Inbound Marketing, Innovation Games® and more.

Are Blue Oceans all around you? To see them you must learn how to see, feel and think in new ways.

SAMC helps you grow through change. With our expertise as anthropologists and business leaders, we're ready to help you.

Read our blog on how businesses need to respond and adapt to changing times or get left behind.

We believe that entrepreneurship is about converting observations about consumer behavior into innovations.

We use Inbound Marketing to help you grow your business.

Watch our latest videos on why change is crucial if you want your business to grow by opening up new markets.

Will You Adapt Or Die? How Cultural Anthropology Can Transform Your Business Strategy

More and more, business leaders are beginning to understand the value of corporate anthropologists, and more importantly, how they can help people at all levels of a company better "see, feel and think" about their business with fresh eyes. As a corporate anthropologist myself, I preach that the […]
What I Have Learned In Business Over The Past Half Century

I have been around for a long time. Made some noticeably big decisions that have made some investors and myself a lot of money. But I have also made a lot of mistakes. Fortunately, not enough to sink the ship. And luckily some of them have turned out to be valuable lessons. So when someone asked me […]
Welcome To The Exciting New Future For Remote Work

Like it or not, the future of remote work is upon us. All of us need to become more facile at communicating electronically and doing it wisely. In your own business, this might mean you need to prepare a new way of communicating. And, you can't wing it the way you might have done with in-person […]

Michael Olenick: The Role of Education in Automation Tech

As futurists, we're all about change, innovation and helping organizations find their Blue Ocean Strategy so they can prepare now for what's coming, as well as for what's already here. Our guest blogger Michael Olenick taps into this futurism mindset with a great blog on value innovation, changing […]
Michael Olenick: Shareholder Value Theory—Milton Friedman Redux

At Simon Associates Management Consultants (SAMC), we help companies “see, feel and think” with fresh eyes so they can step out of their current mindset and discover new opportunities that are often all around them. A lot of this shift in thinking has to do with value innovation, […]
Michael Olenick: Utopia to Dystopia—ARPA, NASA, Star Trek and Space Force

At Simon Associates Management Consultants (SAMC), we're all about innovation, culture change and harnessing the power of Blue Ocean Strategy® to help you and your organization meet the many challenges ahead in these rapidly-changing times. We're also futurists, which is why we're […]