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Blue Ocean Strategy®

Are Blue Oceans all around you? To see them you must learn how to see, feel and think in new ways.

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We believe that entrepreneurship is about converting observations about consumer behavior into innovations.

Rethink

Read how Women are Smashing the Myths holding them back.

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Watch our latest videos on why change is crucial if you want your business to grow by opening up new markets.

Latest Posts

  • Professional Sports Teams Recognize Men And Women Are Worth Equal Pay

    All the press are celebrating the agreement by The United States Soccer Federation to align the Women's and Men's Soccer teams' pay and distribution of prize monies. It is time, isn't it? The Federation has reached landmark collective-bargaining agreements with its men's and women's national […]

  • In This Current Crisis, Will You Lead Or Stick Your Head In The Sand?

    Corporations have largely remained silent since the leak of a draft opinion suggesting that the U.S. Supreme Court may overturn the landmark 1973 Roe v. Wade decision. The potential loss of what's been a constitutional right for nearly half a century has divided the country and created an uproar […]

  • The Future Of Work: 5 Most Important Trends To Watch

    If I had to choose a catchphrase for the world of work today, it would be a mashup of Back To The Future and The Fast And The Furious. It's not hard to see that the changes of tomorrow are coming fast (in many cases, they're already here), disrupting everything we thought we knew. For both […]

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