Business Anthropology

Unlocking New Opportunities: Exploring Blue Ocean Strategy® To Understand Your Future Customers

In today’s rapidly evolving business landscape, it’s more important than ever to anticipate and understand [...]

Bob Roitblat: 9 Ways Traditional Market Research Fails Innovation And What To Do About It

Simon Associates Management Consultants (SAMC) guest blogger Bob Roitblat discusses how traditional market research is [...]