Blue Ocean Strategy Expert

Everything Is Changing. Is This A Great Time For A Blue Ocean Strategy?

Andrea Simon, CEO, anthropologist and author discusses how Blue Ocean Strategy finds customers' unmet needs [...]

How To Survive These Scary Times: Blue Ocean Strategy®

Andrea Simon, SAMC founder/CEO, discusses how Blue Ocean Strategy is about finding customers' unmet needs [...]

How Do You Grow A Business In A Fast-Changing Market?

Andrew Simon, entrepreneur and SAMC Partner, discusses how Blue Ocean Strategy® innovatively turns strategy into [...]

Is Everyone Winning But You? Time For A Blue Ocean Strategy®!

Andrea Simon, SAMC founder/CEO, explains how Blue Ocean Strategy helps businesses create uncontested market space [...]

Mid-Year Update: SAMC’s 10 Best Blue Ocean Strategy® Blogs/Podcasts/White Papers

These 10 blogs, podcasts and white papers explain the essence of Blue Ocean Strategy, an [...]

How Do You Get Found On The Internet? Start With Great Content.

Andrew Simon writes that digital marketing is based on great content but search engines have [...]

How Blue Ocean Strategy® Helps You Find (and Convert) Nonusers

Blue Ocean Strategy makes the competition irrelevant by focusing on unlocking new markets (blue oceans) [...]

5 Best Tools to Do Your Blue Ocean Strategy® for Changing Times

Blue Ocean Strategy helps companies find unmet needs and add value in innovative ways. Here [...]