On The Brink

Ok, Ok!! What is Corporate Anthropology and Why Should I Try It?

Business is ready to benefit from anthropologists. It is time for business leaders to understand [...]

Why Is Corporate Anthropology Good for Your Business? The Benjamin Obdyke Story

Corporate anthropology helps businesses see, feel and think about growth opportunities that are often all [...]

Are You On the Brink to See Opportunities Right Before You?

Are you sitting on acres of diamonds you cannot see? Maybe you are on the [...]

What I Learned Publishing My First Book: “On the Brink” Launches Today!

What I learned writing my new book On the Brink that you can learn too. [...]

What Fortune 500 Companies Learn From Corporate Anthropology

Major companies use ethnographic research and corporate anthropology to learn about their customers, prospective customers [...]

Thinking Innovation or Doing Innovation?

Are you thinking about innovation or are you doing it? Can corporate anthropology help your [...]

3 Challenges Human Resources Directors Face When Changing Cultures

How can Human Resource Directors help change corporate culture. Corporate Anthropology and corporate anthropologists could [...]

3 Ways Corporate Anthropology Can Improve M&A Success

Many M&A investments fail to meet their expectations because of culture. Corporate Anthropology prepares and [...]

How Do You Know Your Corporate Culture?

Companies that need business model innovation are looking at their corporate cultures. The OCAI-online can [...]

5 Ways to Help Your Business Adapt to Changing Times

Here are 5 things that can help your business to adapt to changing times. [...]