Andrea Simon

Hire Anthropologists! It Might Be Your Smartest Business Move

In these fast-changing times, businesses and their leaders need to hire anthropologists who can observe, [...]

How Blockchain is Transforming Business, Today!

Are you embracing blockchain technology systems for your company? Blockchain technology is starting to enter [...]

Innovative Applications of Corporate Anthropology in Business

The application of corporate anthropology to business is growing. Companies are challenged to rethink their [...]

How to Get People to Adopt Blockchain?

When any new technology emerges, it is essential to emphasize how it solves people’s pain [...]

Mid-Year Update: SAMC’s 10 Best Blue Ocean Strategy® Blogs/Podcasts/White Papers

These 10 blogs, podcasts and white papers explain the essence of Blue Ocean Strategy, an [...]

How to Energize Retailer Hopes as Startups Compete with Amazon

Although it is tough to get serious financial returns in today’s retail business world in [...]

Do They Hate Guns Or Are They Brilliant Marketers? Both, Actually.

In a Los Angeles Times interview, Andrea Simon talks about the importance of those customers [...]

Terrific Websites to Empower Successful Women Entrepreneurs

Are you a successful woman entrepreneur or trying to become​ one? Check out these websites [...]

How To Get Your Brain To Let Go Of Its Old Bad Habits

Andrea Simon, Blue Ocean Strategy expert, writes about business innovation, business growth, competitive advantage and [...]

Want To Change Your Organization? Make It Like An Exciting Play.

Changing an organization requires new processes and training. People hate to change. Help them by [...]