Exceeding The Growing Expectations Of Today’s Patient

Giraffe“Trends from the Trenches” Webinar Series Gives Healthcare Marketers The Latest Ways To Reach, Engage & Delight Female Decision Makers

NEW YORK, Feb. 2, 2015 /PRNewswire-iReach/ — Given how competitive the healthcare landscape is now, it’s imperative for hospital marketers to find new ways to appeal to today’s patient, but it’s even more challenging, as her requirements are higher than ever. That’s why the next Healthcare Innovation: Trends from the Trenches webinar, on Friday, Feb. 13, at noon, ET, will offer the latest solutions to help institutions really stand out among women, who make the majority of healthcare decisions for the family.

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The free webinar, Today’s Patient: Are You Ready For Her?, will combine the expertise of two industry leaders: Corporate Anthropologist Andrea Simon, Ph.D., and Founder/CEO of Simon Associates Management Consultants (SAMC), as well as Franklin Street Partner Stephen Moegling. To register for the session now, click here.

“The modern healthcare consumer is much more sophisticated than she has ever been,” said Dr. Simon, a former hospital executive. “She wants to be able to book her next mammogram from her phone and has a long list of expectations that healthcare organizations must fulfill in order to truly gain her trust.”

Moegling, who works with Franklin Street’s clients on brand positioning, service line marketing and digital patient acquisition strategies, has conducted a great deal of research about today’s healthcare consumer. He has a clear picture of how she feels about hospitals, how she wants to be reached and persuaded, and what apps and other technologies marketers should use to engage her now and in the future.

“We know that 50 percent of the traffic at hospital websites originates from mobile devices, which means that those sites need to look great and work well on smart phones and tablets, so that the potential patient’s digital experience is effortless,” said Moegling. “If the mobile experience is too challenging, that hospital might lose patients to another more digitally progressive institution.”

During this webinar, Moegling will offer three recent research reports — two that are quantitative, and one that’s qualitative — delineating what people want now and how they need it to be delivered.

Based on that research, Dr. Simon and Moegling will provide the audience with techniques they can use to enhance their brands and update their technology to emphasize speed, convenience and the consumer’s need for better information.

Webinar participants will leave with tools, tips and other information to make sure that their next marketing campaign is innovative and tailored to the needs of the modern female patient and family decision maker. They’ll also learn how these target consumers spend their media time and the best ways to connect with them to truly win them over.

CMOs, and other healthcare marketing and communications professionals are encouraged to attend, in addition to anyone else in a healthcare setting who is responsible for strategic planning, business development and digital marketing.

Additional webinars slated for 2015 include: “Want To Capture Today’s Healthcare Searchers? Go Inbound!” on March 13 with Dr. Simon; and “Robotics, Machine Intelligence and the Future of Hospitals,” on April 24 with Donald G. Bellefeuille, healthcare strategist and director, NBBJ.

For more information on the popular webinar series, go to: www.simonassociates.net, where SlideShare presentations of past webinars can be downloaded. To read more about other pertinent healthcare topics, go to the SAMC Trends from the Trenches blog.

Media Contact: Chuck Casto, Casto Consulting, 508-314-3284, chuckcasto@gmail.com

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