Want To Capture Today’s Healthcare Searchers? Go Inbound!
The Next Webinar In Our Series: “Healthcare Innovation: Trends from the Trenches”
It’s time to change your marketing strategy and “Go Inbound”!
In our January and February webinars, Corey Smith, Sr. Director, Healthgrades, and Stephen Moegling, Partner, Franklin Street, spoke about the growing importance of Inbound Marketing for capturing consumers who are searching for healthcare solutions.
I’d now like to follow those two webinars with one of my own where I show you how to do Inbound Marketing. In this free, 1-hour session, I will give you specific tools to convert those “searchers” into customers. Are they looking for a physician? You want them to choose your physician. Perhaps they’re comparing hospitals? You want them to choose your hospital.
You will learn:
- The data: How are today’s consumers shopping for healthcare solutions and answers to their questions?
- The process: How should marketing change its processes to capture searchers?
- The tools: How can you do Inbound Marketing? I will show you how to initiate the Inbound Marketing journey for your organization.
Who should attend:
People who have to “think” Inbound Marketing and those that have to “do” Inbound Marketing:
- C-Suite executives interested in today’s new marketing methods
- Chief Marketing Officers
- Marketing Directors and Managers
- Business Development Officers
- Service Line Managers
Register for our webinar below!
