Simon Associates Management Consultants Launches New Division Specializing In Inbound Marketing

Inbound Marketing Successfully Attracts Interested Buyers Searching For A Company’s Solutions


Andrew and Andrea Simon, Simon Associates Andi and Andy Simon

YORKTOWN HEIGHTS, N.Y.Sept. 28, 2015PRLogSimon Associates Management Consultants (SAMC), a privately-owned business consulting company based in Yorktown Heights, NY, has recently launched a new division focusing on inbound marketing, an incredibly powerful tool for business growth. This new division brings to SAMC’s clients highly trained strategists and marketing experts, as well as Inbound Marketing Certified bloggers, all of whom have embraced the new world of inbound marketing as the way to capture demand and help buyers find the solutions they want and need.


Founded in 2002 by Andrea Simon, Ph.D., a Business Anthropologist who works with organizations that need or want to change, Simon Associates specializes in helping clients “see, feel and think” in new ways. In 2014, Simon and Andrew Simon, MBA, her SAMC partner and husband, became Inbound Marketing Certified practitioners by HubSpot, an inbound marketing and sales platform that helps companies attract visitors, convert leads and close customers.

Attracting interested buyers in an “inbound” rather than “outbound” way is the essence of inbound marketing. In today’s digital age, potential customers no longer wait for marketers to push out information about a product, service or solution (outbound marketing). Instead, they proactively search online for answers to their questions and solutions to their problems (inbound marketing). By creating quality content specifically designed to appeal to a company’s ideal customers (buyer personas), inbound marketing attracts qualified prospects to a business’s offerings and then guides them through the four-part buyer’s journey: 1) Attract, 2) Convert, 3) Close, and 4) Delight. Inbound has demonstrated its ability to help business growth take place among clients in many industries.

“As HubSpot Partners, we have been watching the impact of inbound marketing on our own consulting business and those of our clients that have been using our inbound services,” says Dr. Simon. “The results in increased brand awareness and new business acquisition due to inbound marketing has been truly astounding.”

Adds Andrew Simon, “What’s so brilliant about inbound marketing is the process for turning visitors into leads and then into customers, called the buyer’s journey. There is a well-defined path that allows marketers to establish an ongoing relationship with consumers that is both highly effective and highly measurable. It is also highly measurable with excellent data capture capabilities and reporting.”

By establishing a new division dedicated to inbound marketing, Simon Associates can now in a focused way work with new and existing clients to create, deliver and share content that will appeal to the right people (buyer personas) in the right places (channels) at the right times (when they are searching for solutions).


Simon Associates Management Consultants (SAMC) specializes in helping businesses and organizations “see, feel and think” in new ways in order to adapt to changing times. SAMC applies the theories, methods and tools of anthropology and ethnographic research, including Blue Ocean Strategy® and Innovation Games®, to client engagements in which there is a need to better understand the culture of their customers, non-customers or potential customers. SAMC’s client engagements include healthcare institutions, manufacturers, financial firms, colleges and universities, service industries and not-for-profits in the U.S., Mexico and Canada — all of which need or want to change.

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