As many of you know, two things I love talking about are change and anthropology, so it was great fun to be interviewed by Acquisition International recently because I got to talk about both! (You can read the article here.)
The interview focused on how anthropology, when applied to business, can successfully drive change and spur growth by showing organizations how to “see, feel and think” with fresh eyes. By using the tools and methods of observational anthropology, companies are suddenly able to “see” opportunities they may have missed, the proverbial acres of diamonds that are all around them, waiting to be seized upon.
What about you? Are you missing opportunities right in front of you?
At SAMC, we urge clients to get past their biased brains, the old ways of doing things, the “No we don’t do that.” Times are changing, with all sorts of new technologies and shifting customer demands coming at you, fast. So how can you capitalize on these changes instead of running from them?
First, you need to “see” what’s coming. Second, you need to examine your company culture and be willing to change it if it’s holding you back. And third, you need to rethink your business strategies and make sure they’re calibrated for new, innovative ways of doing business, not the outmoded ways of the past.
Need to change? We can help.
As corporate anthropologists, our focus is in helping organizations change. Our specific expertise is in helping companies respond to new economic climates, capitalize on shifting customer demands, identify new unoccupied market space, and when necessary, change their corporate culture. We are trained practitioners in Blue Ocean Strategy® and certified consultants with an organization that licenses the Organizational Culture Assessment Instrument (OCAI), a methodology that helps businesses diagnose and change their organizational cultures.
For more on how anthropology can be a real asset to companies, we recommend these blogs, podcasts and white paper
- Blog: Can You See It? The Coming of Age of Corporate Anthropology Is Here.
- Blog: How Anthropology Can Save Your Business
- Blog: What Fortune 500 Companies Learn From Corporate Anthropology
- On The Brink podcast: Thinking Like An Anthropologist
- On The Brink podcast: How Anthropology Helps People See Things With Fresh Eyes
- White Paper: What Is Corporate Anthropology?
Could you perhaps benefit from a “little anthropology”?
We can help you rethink your business strategy to find new opportunities for growth and success. We invite you to contact us to discuss how our team of specialized corporate anthropologists can work with you to discover your own “acres of diamonds” so you and your business can so overcome today’s challenges and soar. We look forward to hearing from you.
From Observation to Innovation,
Don’t miss an episode of our On The Brink podcast!