Blue Ocean Strategy

Thinking About Tomorrow?

SAMC partner Andrew Simon shares crucial insights about how to keep learning and stay productive [...]

Who Are the Successful Innovators in Higher Education?

Andy and Andi Simon, culture change experts at Simon Associates Management Consultants (SAMC), profile several [...]

Finding Not One But Two Blue Oceans

Blue Ocean Strategy preaches that finding unmet needs is a critical element to business success. [...]

What Higher Education Needs Is A More Powerful, Blue Ocean Strategy®

Massive changes are taking place in our culture, especially in higher education, requiring a new [...]

Mid-Year Update: SAMC’s 10 Best Blue Ocean Strategy® Blogs/Podcasts/White Papers

These 10 blogs, podcasts and white papers explain the essence of Blue Ocean Strategy, an [...]

Why I Love Leading Vistage Workshops

Andrea Simon writes about why she loves leading workshops for Vistage, the executive coaching organization [...]

Want To Get A Fast Start On Your Blue Ocean Strategy?

Andrea Simon explains how Blue Ocean Strategy gets your business moving in new directions as [...]

How To Get Your Brain To Let Go Of Its Old Bad Habits

Andrea Simon, Blue Ocean Strategy expert, writes about business innovation, business growth, competitive advantage and [...]

Andrea and Andrew Simon Take an Anthropological Approach to Help Businesses Soar

Culture change experts Andrea and Andrew Simon describe how they take observations and turn them [...]

5 Best Tools to Do Your Blue Ocean Strategy® for Changing Times

Blue Ocean Strategy helps companies find unmet needs and add value in innovative ways. Here [...]