Whether it’s patients choosing their doctors online or physicians struggling with unremitting competition, the times are really changing.
“These are very challenging times for healthcare leaders and particularly for healthcare marketers,” says Andrea Simon, Ph.D., President/Founder of Simon Associates Management Consultants (SAMC), in her article, “What patients are searching for and how you can be the answer,” published January 15, 2015 in FierceHealthcare. “Everything seems to be in flux. Sometimes this change is welcome, but more often it is not.”
So how can you convert these Internet-savvy information seekers into customers?
By changing your marketing strategy. Dr. Simon’s point is that you really don’t know how someone will find your hospital, physician practice or outpatient clinic — maybe by a blog you wrote or article you published or webinar you broadcast. The choice is theirs. The challenge for you is to be there when they need you.