The online healthcare information source FierceHealthcare featured a recent blog by Andrea Simon entitled, “Use blogs to manage your healthcare brand.” In her blog, Andrea discusses in depth how in today’s Web-connected times, it’s crucial that physicians understand that they must take control of their reputations and manage their “brand,” because they are a brand.
“Physicians seem to be reluctant to manage their reputations online but get very upset when people go online and talk about them,” according to Andrea’s blog. “If you aren’t going to protect your brand reputation, you open yourself up to ‘anything goes.’”
So what to do about doctors worried about their reputations? Andrea cites D. Charles Casto, a 20-year industry veteran and founder of NiceGuysPR: “‘Managing your reputation as a physician has moved well beyond the all-important relationships you establish while treating patients. With the way social media—including Yelp ratings, Facebook and Twitter—have influenced the general public, it’s important to monitor what people are saying about you on the Web. You want to ensure that anything that could come up in a Google search is accurate, positive, and would help to convey a sense of comfort to current and future patients.’”
To read Andrea’s blog in its entirety on FierceHealthcare, click here.
About Dr. Andrea Simon and Simon Associates Management Consultants
New York-based Simon Associates Management Consultants (SAMC) serves clients in a wide range of industries from manufacturing, OEMs, customer care, hospitals, and other healthcare institutions to colleges and service industry companies, among others. One of the keys to SAMC’s success is helping the leadership at companies to “see, feel, and think” in new ways. For more information, visit www.simonassociates.net. You also can follow SAMC on Twitter (@andisamc) or Facebook.