Blue Ocean Strategy®

Time to Find Your Blue Ocean Strategy? We Can Help! Hi, I’m Andrea (Andi) Simon, Ph.D., corporate anthropologist, founder and president of Simon Associates Management Consultants (SAMC), and a trained practitioner in Blue Ocean Strategy. A widely-engaged speaker on the topic, I’ve conducted over 400 workshops and

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Who We Are

Simon Associates Management Consultants (SAMC) A consulting firm specializing in helping companies change Dr. Andrea (Andi) Simon, a corporate anthropologist, founded SAMC in 2002 to bring the unique perspective of anthropology to businesses and organizations that need to change. Often SAMC clients have to re-imagine their company, their

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