Archive for the Blue Ocean Category

Business Change Management

Here at Simon Associates, we have been conducting webinars focused on key topics in Business Change Management that we wanted to share with you. The subject matter ranges from Blue Ocean Strategy® (ways to open new market space, find non-users and respond to emerging market needs) to

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Blue Ocean Strategy®

Time to Find Your Blue Ocean Strategy? We Can Help! Andrea (Andi) Simon Ph.D., a corporate anthropologist, founder and president of Simon Associates Management Consultants (SAMC), is a trained practitioner in Blue Ocean Strategy. Andi is also a widely-engaged speaker on the topic. Since 2007, she has conducted over

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Who We Are

Simon Associates Management Consultants (SAMC) A consulting firm specializing in helping companies change Dr. Andrea (Andi) Simon, a corporate anthropologist, founded SAMC in 2002 to bring the unique perspective of anthropology to businesses and organizations that need to change. Often SAMC clients have to re-imagine their company, their

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