Blue Ocean Strategy®

Time to Find Your Blue Ocean Strategy? We Can Help! Andrea (Andi) Simon Ph.D., a corporate anthropologist, founder and president of Simon Associates Management Consultants (SAMC), is a trained practitioner in Blue Ocean Strategy. Andi is also a widely-engaged speaker on the topic. Since 2007, she has conducted over

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Who We Are

Simon Associates Management Consultants (SAMC) A consulting firm specializing in helping companies change Dr. Andrea (Andi) Simon, a corporate anthropologist, founded SAMC in 2002 to bring the unique perspective of anthropology to businesses and organizations that need to change. Often SAMC clients have to re-imagine their company, their

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