Andrea Simon’s Article On 2015 Top Business Trends Featured In Forbes

2015 promises to be one of the most volatile yet rewarding years for a great many industries and professionals, determines Andrea J. Simon, Ph.D., President and Founder of Simon Associates Management Consultants (SAMC), in her article, “2015’s Top Business Trends From The Trenches,” recently published in the March 3, 2015 issue of Forbes.

Those that embrace change to ignite progress will emerge as real winners this year

A corporate anthropologist, Dr. Simon frequently travels throughout the U.S. and abroad, lecturing, conducting workshops (more than 50 in 2014 alone), directing Blue Ocean Strategy sessions and leading Innovation Games. This “view from the trenches” has provided her with a unique view of recent business challenges, as well as emerging trends.

In 2015’s intensifying competitive landscape, the most adaptable will survive

CEOs are investigating ways to create cultures centered around constant innovation and collaboration, Dr. Simon writes. Rebranding is ramping up, reinventing the brand promise so that it communicates in a meaningful way to to target audiences. And since more consumers than ever are blending in-store shopping with online searches and price comparisons, more companies are shifting to a multichannel strategy to capture sales.

Everything is changing, Dr. Simon asserts, which is why businesses and their leaders must change, too, or risk being left hopelessly behind.

To read Andrea Simon’s article in Forbes, click here.