How To Tap The Emerging & Often Elusive Men’s Health Market

NEW YORK, May 5, 2014 /PRNewswire-iReach/ — For generations, healthcare institutions have struggled to convince men to see a physician regularly. In fact, only 60 percent of men now have a primary care physician. However, there are signs that his trend is slowly changing and the next Healthcare Innovation: Trends From The Trenches webinar will explore all aspects of this phenomenon on Friday, May 9, at noon, ET.

postcard-4inx6in-h-front Dr. Andrea Simon

“Men’s Health: An Emerging Market for Healthcare Providers and A Response To A Growing Crisis,” co-hosted by Andrea Simon, Ph.D., and Charles Modlin, MD, MBA, FACS, will discuss how healthcare systems would be wise to carefully watch the current evolution of men’s health. The institutions that work to get ahead of this curve and offer services to entice often-reluctant men to embrace wellness and prevention will prosper the most, both in terms of the quality of specialized care offered and revenue potential.

Dr. Charles Modlin Dr. Charles Modlin

This webinar is the seventh in a popular series that was developed by Simon, an anthropologist and former hospital executive, who is also the CEO/Founder of Simon Associates Management Consultants. She has invited Modlin to join her, as he is a widely recognized expert and innovator in men’s health.

Modlin is a Kidney Transplant Surgeon, Urologist, Founder and Director of the Minority Men’s Health Center at the Cleveland Clinic‘s Glickman Urological and Kidney Institute, and Executive Director of Minority Health at Cleveland Clinic.

“We are delighted to have Dr. Modlin join our webinar series, as no one is more involved in highlighting men’s health issues and offering effective, creative solutions, such as the Cleveland Clinic’s annual Men’s Health Fair and many other outreach programs,” said Simon. “And he’s seen some wonderful results over the past 12 years, including a significant improvement in outcomes for men in his programs.”

On average, men die five to ten years earlier than women. Many don’t go to doctors for screenings or pay attention to diet and exercise. In general, they also don’t like doctors, don’t take their medications and are more reluctant to give up unhealthy habits like smoking. Given this situation, it’s no surprise that a whopping 40 percent of men have high blood pressure, heart disease, arthritis, cancer or diabetes – or often a combination of several ailments.

“Despite many discouraging statistics about men’s health, there’s a lot that healthcare institutions can do to help turn the tide for men,” said Modlin. “I will give plenty of examples in this webinar of what I’ve been able to do to attract and retain new male patients, and help them turn their health situations – and often their lives – around in very positive ways. Healthcare administrators and physicians don’t need to start from scratch, I’ll show them the way.”

Also, reforms instituted by the Affordable Care Act, where patients can choose services based on price, have encouraged more men than ever to become involved in the family’s healthcare decisions. Beyond that, these reforms have forced many healthcare organizations to begin to upgrade their services and become more competitive to retain patients, attract new ones and enhance their revenue streams to survive and thrive.

“Given these two new realities, healthcare systems should consider these challenges as opportunities to tap the men’s healthcare market,” added Simon. “Dr. Modlin and I will give actionable advice showing them how to do just that – efficiently and effectively.”

Healthcare professionals who want to attend the seventh webinar are encouraged to register here at their earliest convenience and include a question for Simon and Modlin ahead of the May 9th session.

Additional upcoming webinars will include: Healthcare Delivery and Experience Innovation: A Core Competency for Integrated Delivery Systems on June 6 with co-host Sam Basta, MD, MMM, FACP, CPE. For more information, please go to:

Media Contact: D. Charles Casto, Casto Consulting, 508-314-3284,

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SOURCE Simon Associates Management Consultants