Corporate Anthropology

Entrepreneurs Do Customer Research Through Corporate Anthropology

Entrepreneurs building their business, gain a crucial competitive advantage by using the methods and techniques [...]

Hire Anthropologists! It Might Be Your Smartest Business Move

In these fast-changing times, businesses and their leaders need to hire anthropologists who can observe, [...]

How Anthropology Unleashes Your Employees’ Talent

In this culture change webinar, corporate anthropologist Andrea Simon Ph.D. helps you understand the pain [...]

Innovative Applications of Corporate Anthropology in Business

The application of corporate anthropology to business is growing. Companies are challenged to rethink their [...]

Great News! On The Brink Named 7th Best Book On Corporate Innovation

Andrea Simon's award-winning business book "On the Brink: A Fresh Lens to Take Your Business [...]

Entrepreneurs: Focus On Unmet Needs Through Visual Exploration

Entrepreneurs and other business owners are often stuck. Their business has stalled. They must use [...]

How Anthropology Can Save Your Business

Andi Simon writes about how anthropology teaches business leaders how to see, feel and think [...]

Are You Ready to Find Your Blue Ocean® And Get Growing?

Andrea Simon writes about how Blue Ocean Strategy can help you see, feel and think [...]

Andrea and Andrew Simon Take an Anthropological Approach to Help Businesses Soar

Culture change experts Andrea and Andrew Simon describe how they take observations and turn them [...]

How Corporate Anthropology Can Leave You Questioning Your Herd

In her interview with Tamara Kleinberg for Inside LaunchStreet, Andrea Simon discusses corporate anthropology, culture [...]