Andrea Simon’s Article On Blue Ocean Strategy Now In Forbes

“Igniting change is never easy. But by using the Blue Ocean Strategy® approach and adapting your company’s business to gain a new perspective, you can overcome virtually any business challenge.” as i was quote in our Forbes article, “Does Your Business Need A Boost?,” published December 9, 2014It is as relevant today as it was then.

Blue Ocean Strategy thinking helps companies open new market space and makes competition irrelevant

What’s the key to Blue Ocean Strategy’s success?  By focusing companies’ attention on new buyers and different market segments, rather than the same-old players in their industries, the Blue Ocean approach enables corporate leadership to see new opportunities that might be right in front of them. Also, it shows businesses how to adopt a culture where people are trained to think in a “Blue Ocean” way.

Offering a case study of Elkay Manufacturing, Dr. Simon describes how in just four years, this 90-year-old Chicago firm in the sink, water fountain and kitchen cabinet industries saw sales of its water filler sales skyrocket from zero to 25 percent of its current portfolio — once it applied Blue Ocean Strategy.

To read our Blue Ocean Strategy article in Forbes, click here.

You will other case studies in our book: “On the Brink, A fresh lens to take your business to new heights.”