In this episode of On the Brink with Andi Simon, Dr. Andi Simon welcomes a remarkable young entrepreneur, Sana Ali, whose story is as surprising as it is inspiring. Just twelve years old, Sana has already built a reputation as a digital strategist helping coaches, consultants, and creators transform their online engagement into real business results. Her journey from Karachi, Pakistan, to an international podcast platform is a testament to curiosity, resilience, and the entrepreneurial spirit.
A Journey Sparked by Curiosity and Encouragement
Sana’s story began in 2023, when she was only ten years old. With encouragement from her mother, she shifted her time away from passive entertainment toward learning coding and building websites. Very quickly, she not only mastered skills far beyond her years but began to attract attention from adults—some twice or three times her age—who turned to her for guidance. This early success underscored a truth that continues to shape her path: ambition and focus are not limited by age.
Her initial LinkedIn presence grew rapidly, amassing thousands of followers. But because she was underage, the platform eventually banned her account. Instead of giving up, Sana started again, this time with a clearer vision. Rather than focusing only on coding, she saw an opportunity to address a widespread challenge: many professionals were generating likes, comments, and followers on LinkedIn, yet struggling to convert that visibility into paying clients. Sana stepped into this gap with a simple but powerful insight—engagement is nice, but clients are better.
Sana Ali is Building a New Model on LinkedIn
With her fresh approach, Sana began optimizing LinkedIn funnels. She mapped out the journey from a cold prospect to a high-ticket client, showing coaches and consultants how to stop chasing vanity metrics and start building sustainable revenue. One of her earliest breakthroughs came when a skeptical prospect realized that, despite thousands of followers, they were making no money. Sana provided strategic adjustments and, to their surprise, turned the engagement into paying clients. That success story became the first of many case studies demonstrating the effectiveness of her methods.
In conversation with Andi, Sana explained how the tactics of outreach have shifted over the years. Cold pitches and generic compliments that may have worked in 2015 no longer resonate in 2025. Instead, the new “currency” is trust. Building trust requires empathy, genuine compliments, thoughtful questions, and adding value without immediately pushing for a sale. For Sana, this approach is not theoretical—it is the lived experience of someone whose age initially raised doubts, yet whose results quickly silenced them.
The Core of Her Success: Trust and Empathy
Throughout the discussion, Sana emphasized that trust is the foundation of client relationships today. Prospects are savvy, often wary of sales pitches, and increasingly skeptical about whether they are interacting with a real human or an AI bot. Sana has mastered the art of demonstrating authenticity—through personalized conversations, empathy for her clients’ situations, and valuable insights freely given before any sales conversation.
One example she shared involved a client who joined a call while ill. Instead of pressing forward, Sana suggested rescheduling, showing genuine care for the individual. That small act of empathy built immediate trust, leading to a long-term client relationship. Stories like these highlight her maturity, compassion, and business acumen far beyond her years.
Lessons for Entrepreneurs of All Ages
The episode closes with reflections on Sana’s journey and her advice for young entrepreneurs: age should never be seen as a limitation. Whether learning coding at ten or advising adults on LinkedIn strategy by twelve, she has proven that commitment and ambition can accelerate success at any stage of life. For her, the choice to spend time building a business rather than playing video games has opened doors to opportunities she once could not have imagined.
For listeners of On the Brink, this episode is more than an inspiring story—it is a reminder of how quickly the business landscape is changing, and how younger generations are not just adapting but leading. Sana Ali embodies the entrepreneurial mindset: seeing opportunities, embracing change, and building trust in a world where trust itself has become the most valuable commodity.
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Andi Simon 00:00:02 Welcome to On the Brink with Andy Simon. I’m Andy. And as you know, my job is to get you off the brink. I like to bring people to our podcast to help you see, feel and think in new ways. And just so you know, our podcast, On the Brink with Andy Simon was ranked 18th among the top 100 podcasts that is dealing with change. Now, you also need to know that people hate change. So how we got there? I’m not quite sure, except talking about change and helping you see, feel and think in new ways is something that helps you adjust to these fast changing times. I have with me today a wonderful woman, Santa, Allie and Santa came to me on LinkedIn. She put a little note in one of my posts on a podcast and said, I should listen to these podcasts now. She also then told me she’s 12, but she would like to be on my podcast, and I’m going to let her tell you about her journey so that you can understand how this very entrepreneurial woman from Karachi, Pakistan, has reached out to us to be on a podcast that I think is just a terrific opportunity to share what she can do and the end result for you, the listener or the viewer, if she can help you get those clients that you are looking for in a better way than you might be doing it today.
Andi Simon 00:01:22 And her methodology is extremely effective and she’s doing really well. Sonali, thank you for being with me today.
Sana00:01:30 It’s an honor. Great to be here with you, Andrea. I’m looking forward to it.
Andi Simon 00:01:35 I know you have. And you and I have had a bit of a challenge getting us organized. Yeah, we’ve had different times, but that’s okay. We have a marvelous opportunity to talk a little bit about who are you? And tell the listener or the viewer about your own journey, because quite frankly, I think this is more fun than fun. Please.
Sana00:01:55 Sure. So great having a great being here first of all. And yeah. So I started my journey back in like 2023 when I was like ten years old. And to me, I had no fresh motive. Like, my mother was really concerned about me wasting time on movies, doom scrolling and stuff like that. So I wouldn’t be here without my mother. First of all, she really encouraged me to start this stuff. I got into coding first, built a ton of websites, got paid, and my first year I was doing really well.
Sana00:02:23 Like, it was like, I am, you know, being, I’m doing better than most adults, like people who are literally in their 20s, 30s were going to college. They were reaching out to me for advice on my LinkedIn. They were like, please, can you help me with this? Which language to start, what to do? Like they were super confused and reaching out, so that felt really nice to me that I’m being able to help people twice my age, thrice, right? So then I started doing that and that was my previous account. It had like five K followers and I grew it with a lot of, you know, effort, okay, like sharing my journey and stuff like that. But then what happened? That account got banned because I was a minor. I was like 11 or 10 years old at that time, and 16 years old are allowed on LinkedIn only. So my account got banned. So what I did was then I instead of giving up, I started again.
Sana00:03:14 But this time I started with another motive. This time I noticed that coaches, consultants, creators, even sometimes they they have a lot of engagement. They have followers, they have like a ton of people in their DMs. But the problem was that they aren’t clients, you know, like if like you’re doing 56 comments a post, but you’re getting zero clients, you’re making $0 a month. What’s the use of that engagement? Right? Like you’re getting a lot of followers, your followers are increasing consistently, but you’re not making money on LinkedIn. So that’s what I saw on LinkedIn. And I was like, they have so much potential. Like, these coaches know so much, they know their work and they’re literally just wasting time wasting their own potential. Right. So what I did was this time I started with a new model. This time I wasn’t building websites and apps. This time I was optimizing the LinkedIn funnels. You know, like how you get a prospect to go from a prospect, a person who doesn’t know you to how they are going to like, you know, pay you high ticket, four figures, five figures.
Sana00:04:13 Okay, so that’s how we did that. Now, basically, I reached out to my first prospect and I was like, hey, I can actually help you, you know, get more clients with LinkedIn. They were like, no, I’m getting decent engagement. And my account was new back then, so I did not have much followers. So they, you know, had a different issue trusting me. And I was like, yeah, you’re right, you have followers, but you have zero clients. You’re making $0 a month. And then the prospect was like, you’re right, you just gave me a reality check. Thank you. On one call. And then, you know, I talk to that prospect and the prospect like I made zero. And I feel I should quit LinkedIn. LinkedIn, just, you know, chit chat, coffee, chat, talk for me. Like I’m literally talking networking, everything I’m doing, what the gurus tell me do. Like I’m posting content, I’m doing everything.
Sana00:04:56 But I have zero clients. In the past six months, I was like, yeah, that’s because you’re posting content that gets you engagement and not clients. You’re doing stuff that gets you engagement, followers, everything, but not everything that clients like. It literally does that. So the prospect was like, what would you suggest me? And then I suggested them every single change I knew and they were like, so now I’d like to hire you. Could you do this for me? And I was like, mind blown. They’re like, I just got on a call to help this person. They want to hire me. I was like, okay, sure. And then they paid me. I, you know, like optimizing the funnel. And to this day, that course still thanks me because if she didn’t, she would be working 9 to 5 and she would actually not, you know, realize the potential of LinkedIn because, you know, I myself just joined on LinkedIn because some internet guru told me to.
Sana00:05:45 But that core joined on LinkedIn because she wanted a job. Now she literally doesn’t do a 9 to 5 job. Now she’s quit it. So I’m not against like five jobs. I’m just like, you know, she if it wasn’t for her, she wanted to build a business. She wanted to live her life of freedom. And then after that, I build case studies and like, this time I came with a fresh motive. Last time when I was on LinkedIn with my previous account that got banned, I was literally just having a ton of engagement networking with people. But this time I came for clients. I came to help people with their LinkedIn. And, let’s just say it’s been really awesome, really wild the past two years helping clients go from zero to at least, you know, ten K, 20 K, living a life of their freedom. And literally anyone can do this. And the fun fact 99% of people reached out to me saying, can you help me get a job? And they ended up building their own businesses.
Sana00:06:34 So that’s the thing that, you know, shocks me like what you know is written in your faith, right? Wanting job to building your team, building your dream business. So yeah, that’s a little bit about me. And currently I’m networking with a lot of people on LinkedIn. I am like, I feel my age is an advantage because, you know, I know the top strategies that are working on LinkedIn right now. I am the future audience, like Gen Alpha. So yeah, that’s one thing about me. Also, So I build clients, and my clients do not care if I’m young or not because I have results speak for me. So yeah, that’s literally about me. Thank you so much.
Andi Simon 00:07:10 You’re welcome. So much. Excuse me one second, but it’s very interesting. To listen to you because entrepreneurs see opportunities and take them. You’re an entrepreneur and I’m curious about what you see. So if I can play back a little bit what I heard you say, you help people understand that having engagement is nice, but having clients is nicer, and you have found a way of finding the right match between somebody who what their why and what they’re doing, and somebody who needs that for a client relationship, not just the community.
Andi Simon 00:07:49 You happen to be right. I have 13,000 connections and 13,000 followers. They never generate any business. They’re very nice. We have lots of conversations and they follow my podcast podcasts and and they have indeed helped on the podcast rising in stature. But I don’t have a. I do get clients from it, but not the kind that you would like from 25,000 friends, right? And so it’s an interesting piece to it. But the times they are changing and the buyer’s journey is changing as well. Can you give us a little idea of what you see happening? Are there things you’re doing that are better and things that are working worse? Better? Not better?
Sana00:08:28 Yeah, sure. So I’ll tell you this one thing. I’ll tell you in 2015, 2018, people used to do cold outreach, like literal cold outreach. You know, you would reach out to me, for instance, I’m a buyer, and you would reach out to me and you’d be like, hi, how are you? I have this product or this service, and I’m offering a 50% discount.
Sana00:08:49 Can you hop on a call to discuss this? And I mean, that was the usual way. And I’d be like, okay, sure. Like, most people would say okay to that because in that time, you know, like, this is still easy. You know, the goal I teach my clients is not to be salesy and desperate. You know, like when you’re reaching out, you should be firm. You’re the CEO, right? And that’s how I teach my clients. You know, selling in the conversations. And also mostly we get from content as well. So yeah, it you know, like if the outreach isn’t working, our content is doing the work. That’s how both things just, you know, depend on each other. But if something is not working, the other does. And that’s how, you know, I ensure my clients are actually, you know, getting clients, right. So actually in the DMs in 2015, 2018, like in 2015, people used to send these pitches salesy messages, right? Like, okay, listen, I have this product service, can we get on a call? And they seem really desperate, like nobody likes salespeople.
Sana00:09:38 And if I myself don’t like those messages, why would I send them? Right. Makes a lot of sense. So that worked in 2015 2018. Compliments worked a lot. You know, like people were like, hey Anna, I saw your LinkedIn profile branding. It’s so awesome. By the way, I’m offering a discount 50% discount to my services. What do you like that this is this. This is the details. And then they’ll give a zoom meeting link, Google Meet link or Calendly link, most probably to get on a call with them. And yeah, most people would reply to that because a compliment is attached to it. Like people by psychology just, you know, really like improves over time from, you know, replying to sales messages to replying to messages with compliments. Right. That’s what happened. 2018. Now it’s 2025 and it has evolved so much. Like compliments don’t work anymore. Like people know you’re selling, okay. Like we have to sell to them without them knowing we’re selling, right? Like people know you’re selling them.
Sana00:10:34 Like you wrote a compliment and you wrote about your offer. They know you’re selling. They’re like, okay, there’s a sales person. I am not going to contact them again. Yeah.
Andi Simon 00:10:43 Pause for one moment because I get a ton of people who want to get their clients onto our podcast, and they start out with a compliment. And it’s almost it’s almost a repetition of everyone else’s, which I listen to. 5:00 and I think they’re terrific. I have someone who should be on there. And I’m laughing because they’re all duplicating each other and they’re all things. They all complimented me. After a while, I get tired of the compliment. Who do you want? And I’m not. I have a way out. But your point is a really interesting one. So everybody knows that the whole point of connections are to offer some services that you might need. Please continue. So what else do you see going on then?
Sana00:11:22 Yeah, exactly. Exactly. That’s literally what happens. Like, you know, like if you genuinely don’t want to help someone, if you genuinely don’t mean those compliments, if you’re actually selling, people understand everyone sees through it.
Sana00:11:34 Okay. So that isn’t working. So outreach is that just because compliments don’t work doesn’t mean cold outreach. Everything is dead. Okay, so now in 2025, the method that is working, it’s you know, I’ll tell you, it’s like selling in the conversations, okay? Like adding value. Like, you know what people used to do. They pitch in the first message. That is absolutely wrong. Like obviously you’ll get ignored, you’ll get blocked. And they’re, you know, most buyers, including myself, I receive at least five messages a day. Like literally five people. I have lead generation services. I have this service. I can rebrand your profile and I myself know how to do it. So like, they didn’t even research the background that just, you know, tells me a lot about how serious they are. Right? So I’ll tell you this one thing. What I, what I suggest personally, instead of doing all of that which is working like from the past, like 2015, 2018, what is the new buyer? Psychology is, first of all complementing them.
Sana00:12:29 That is included, but not pitching in the first message because people see through it. Like if I get I, you know, my strategy, like what I’ll do, I’ll be like, hey, let’s say, Andrea, let’s say I’m reaching out to you. Here. Andrea.
Andi Simon 00:12:50 Sana, are you still there? For a moment, Sana in Pakistan had a dark out. So we’re starting our conversation and continuing it because she was giving you some insights into the process today, 2025, and going forward in terms of how to generate an interested and qualified lead for your business for a client, not just for a contact or a follower. And then I’m going to ask you to continue with your conversation there. That was very interesting. I’m sorry you barked out. Please.
Sana00:13:28 Yeah. So basically in 2025, what basically is working just getting to the point as usual. I’d be like, I’m reaching out to Andrea, for instance. I’ll be like, hey Andrea, I loved your podcast. It was awesome, a genuine compliment.
Sana00:13:41 And then it’s like personalized. You know, I actually noticed I actually went through and file and I was like, okay, she has a podcast, right? So it’s personalized and it’s giving a genuine compliment. And instead of pitching which 99% of the people will do, I like. And by the way, I noticed 30 followers. That’s Stock’s awesome. Are you getting clients with it? And you’ll be like, oh, like I’m just literally asking a question. And you know, I’ll tell you that leads to not engage. Like they are not a good fit to be your clients. They will bother you so much. So someone is not replying to a question. Just consider them gone, okay. Like you can follow up later of course, but for now they are not good. But people who are active, who work, who are excited, you know, that fire that comes with them, that is awesome. Like, I usually work with clients who are actually really like fired up for the results, right? So that’s, you know, I will be like, okay, Andrea, I’m just curious, by the way, are you getting clients and and you will be like, oh, I am I’m not like it’s not consistent.
Sana00:14:42 And I’ll and what I’ll do instead of pitching I will still not pitch okay. Because the trust level like obviously we know each other, but we did not know each other back then. So obviously the trust level is still really raw. Okay. Like in 2025, if something that if there’s something you can do is focus on building trust. Trust is the new currency. Like, if you if people trust you, they’re willing to pay you whatever you want. That’s just how it works, right? And then, And you will be. And you’ll tell me your problems, and I’ll be like, by the way, Andrea, I can, if I give you a quick tip or, by the way, Andrea, I see this problem. I’ll just share value. I’ll add value to Andrea’s profile, and you will be like, oh, I never thought about that. Thank you so much, Sarah. And then we’ll just, you know, continue with the conversation. But I will still not pitch because the trust level is still like, let’s say 75%.
Sana00:15:30 That’s still not enough. Okay. Because with AI ChatGPT, people are not sure who is the human behind. Trust me, I like when I was reaching out to my clients, he and I got on a call with her. She was like, sir, I’m sorry. I actually was pushing. And actually I thought, you know, you’re a robot or an AI. And I was like, oh yeah, trust is expensive. I totally get it. So then, I was sure I will add value to Andrea’s profile and then I will not reach out to her again. Okay. Like I I’ll give her one days rest. Okay. Because, you know, like, Andrea’s busy and everyone is busy on LinkedIn is full of people who are busy, right? Either 9 to 5 corporate jobs, anything. Okay, they are busy. So I’ll give her one day. Today, I’ll wait 24 hours for three hours before following up and then I’ll be the high end. Did the tip work? How was it? Or, you know, I’ll just follow up casually and and you’ll be like, it was awesome.
Sana00:16:19 I really like it. Now what I could do, basically, now I can propose a call because I did not pitch again like Andrea. Now trust me, now she’s replying me because she trusts me, right? So I’ll be like, by the way, would you be interested to book a call? I, I’ll be helping coaches, you know, map out, x problem, like I’ll help. What I personally do with my clients is I’ll be helping coaches in which in this call, I help coaches, you know, map out a roadmap to get to their revenue target in six months. Super specific, super personalized to their problem. Right? And obviously, like if someone is really fired up and all, they’ll be like, oh yes, I just booked a call like my client, you know, like he was like, I just shared value. And when I was sharing value, like he he didn’t even bother texting me back. He literally just went to my featured section and then he texted me, son, I just booked a call.
Sana00:17:08 I’m looking forward to it. I was like, okay, wow, trust is really expensive, but if you earn someone else that’s, you know, you need to keep it. Like, if I earned that client trust, I’m really like, I feel blessed. I will remember him because he trusted me a lot. And then on the call, we discussed about it and I was like, by the way, what made you make the call directly? He was like, oh, I don’t know. There was so much value in the document you shared. And I felt like, okay, I actually knows her work, so I should book a call with you. People say that people on LinkedIn do not have money. That’s not the case. They have money and time, and they’re willing to invest both. If you share value, if you actually provide value. Right. So that’s the case with my client, he was willing to invest money and time. And I thought, no, he doesn’t want to stuff like I just assumed.
Sana00:17:50 And then he goes and puts a call with me. So I, I learned a really valuable lesson. You never know where your next one will come from.
Andi Simon 00:17:56 Well, and I agree with you. And I often think that we, are facing in a lot of doors. We open some and walk through, and there’s services we can provide. Call it client services. They can really add value innovatively, and there are some times doors go through and it’s just not a good fit. And what we’re building and you’re talking about is the new currency of trust. In a world where it’s so difficult to know who could I trust? And it’s a really important word because clients who I get typically stay for several years, and the trust is very profound. It’s a very heavy trust that we’re going to add value in some way. That’s very important. but this is really quite interesting. What you’ve discovered is how to help others build the trust they need in the clients they’d like to have. Do they often not know what kind of client they would like to have? Because I have, three clients right now, all of different flavors And the one thing we don’t have is a lot of trust, and to the point where I don’t have to do much except beaming and provide the services that we offer to help them change their strategy or build their staff or create a blue ocean.
Andi Simon 00:19:15 How do you see trust building and what kind of clients are your customers getting? Any any wisdom?
Sana00:19:23 Sure. Why not? Okay, so first of all, like trust building, I’d say that when you provide value, when you show empathy, okay, like that automatically builds trust. You know, there was this one client actually I got, and it was super random. I had never talked to them on the TMS. They came from content like, you know, clients just you never know when the next slide is coming from. They came from the book. I was like, I didn’t even I was like, I don’t even know this person. And then we get on a call and, you know, his camera was shut and he was sounding ill. So I asked him, oh, hi, Jared. yeah, I think his name will get it. Anyways, I asked, hi, how are you? mind opening the camera? And he was like, I actually like to, you know, have one on one conversation with camera, and that’s what I said.
Sana00:20:07 And Jared was like, oh, sorry, I’m not feeling well, and I’m actually really ill. So I was like, okay, it’s okay. Jared. No problem. We can reschedule. You know, I should empathy towards that person, right? And I still close that. Like I literally just close that deal because I showed empathy towards a person. So trust building comes in different form. If you show empathy towards another person, they actually like you, you know, the best thing you can do is make people like you like him. So also, like even when I get reached out to, you know, people who reach out to me end up becoming my clients. Like, that’s literally the level of trust I’m holding right now. People reach out to me, they’re like pitching. And I’m like, okay, this this problem you’re doing in your outreach, fix it. And people are like, okay, you literally just, you know, modified my whole outreach, like, thank you so much.
Sana00:20:50 And like, it’s fine. you can book a call if you want, no pitch. And then they’re like, yeah, obviously I’ll book a call and then they book a call. So, you know, building trust just comes with providing value and are being kind, like showing empathy towards a person. And also by like, let’s just say if a person is, you know, like there’s some people who have been scammed on LinkedIn. myself included, I invested in a course, it was not good. Okay. I invested a lot, but it was not good. Okay. And that person promised results. But I invested my time, I did, I was committed to it, but I just did not see it. And since that, I had an issue that I will never invest in a course again. And that course was useless. So I started building my own, like, you know, strategies on LinkedIn, my own business. And then when I grew to like, you know, four figures or stuff like that, when I grew, when I had enough clients, I started hiring mentors who taught me one on one.
Sana00:21:43 So it was a good experience. my mentor said, I already know stuff, but I just need to, you know, fix these issues. And also, I would say reinvesting, profits isn’t a bad thing unless you’re investing in a terrible source. Okay. But, reinvesting profits isn’t a bad thing. And trust Entrance building. Like I lost trust with that person, right? So I just literally never contacted that person. I never contacted him again. Right. So that’s, you know, just if you deliver results, people will actually refer you. Like, I had this client and, like she was back in March. Okay. And she was really awesome. She was really cool. Now, a few days back, like 2 or 3 days back, a client reached out to me, like, she booked a call I was and her LinkedIn profile. I had never seen it before. I was not even connected with her. I just casually reached out in the email. I was like, oh, hi there, how are you? by the way, just a quick reminder for her call tomorrow.
Sana00:22:34 She was like, yes, I remember. And then we got on a call. I was like, what? Will you take this call? We’re not even connected. I don’t remember connecting with you and stuff like that. She was like, oh, your client referred to me and she told me the client and I was like, oh, okay. So referrals, people say referrals do not rely on referrals. And I also say that do not rely on referrals. But if you get them by delivering good results, that means a lot of trust. Like imagine your client referring to you to like, you know, two people more like it’s just automatic trust. You don’t need to build trust with them because your friend referred to you. Yeah, right. So those are some trust building methods I follow. And content also in itself is like, you know, if you’re sharing content that provides value and, you know, sharing results also that builds trust on its own. Right?
Andi Simon 00:23:18 Right. I think that you are, amazing.
Andi Simon 00:23:24 And I’m enjoying listening to you. I do think we’re about ready to wrap up, though, and I’d like you to tell people how they can find you if they’re interested in learning more about how you can help them build their business. And I have a hunch you’re going to be very busy after we post this podcast. So, what is LinkedIn the best place to find you?
Sana00:23:47 yes, LinkedIn is the best place to find me as I have an official profile there. So yeah, link is my best risk profile.
Andi Simon 00:23:53 Me so. And it’s under Ali.
Sana00:23:56 Yes.
Andi Simon 00:23:57 Good. That’s great. And, you have a website?
Sana00:24:02 Yes, I have a website, but it’s linked to my LinkedIn. So yeah, the domain is wonderful. Yeah.
Andi Simon 00:24:08 Wonderful. Wonderful. Now, do you ever come to the States or you just do this all virtually?
Sana00:24:14 Virtually. I don’t come to the States much, but I want to then.
Andi Simon 00:24:19 Then thank your mother for pushing you to do something. Besides, I’m playing video games.
Andi Simon 00:24:26 This is just exactly a wonderful, wonderful conversation with somebody who’s really setting a tone that’s different than others. It’s not a matter of building your connections. It’s about finding the right ones for the right business. Is that fantastic? Good. So let me wrap up for our listeners and our viewers. I’m so, so glad you came today to listen to Sonali talk about how to really use LinkedIn, not just for connections and followers, but to find the right ones for the right business. It’s so interesting because it’s all about trust, relevance, And empathy. And beginning to build relationships, even if it’s a virtual and it can happen, and people are searching for trustworthy consultants that can help them do what they need to do, which is grow. And I think it’s just wonderful. Now, remember, our job is corporate anthropologists that helps companies change. And we know that change is not something you like to do. And so we have our own process. And it’s a change map process to help you see where you want to go and how to get there.
Andi Simon 00:25:28 Often we backward planet to get you there is small wins that move you along. This is very much the same. What would you like to have? How many clients would you like to have? Maybe Sonali can help you. Maybe we can. We have three books that are all on Amazon. They’re all into Andy Simon and you would enjoy reading them, particularly On the Brink, which is the namesake for our podcast. Now On the Brink has eight clients who were stuck or stalled, and clients are similar to people. They need to get more clients, and sometimes they forget that they have to come out of the office and see what’s happening so they can find the ones who could really use them. And we’re always delighted to hear from you. Info at Simon Associates gets right to us. Remember, we’re now number 18 among the top 100 podcasts on change. So share our story and share yours. I’d love to hear from you and take care. Please turn your observations into innovations. Think about what Sara Ali did, a young entrepreneur who’s seen what’s possible and how it keeps evolving quickly to make sure that she’s current.
Andi Simon 00:26:31 And what’s the new new. As LinkedIn sets the stage for all of us to connect and build our relationships. Thank you Sonali. It’s been a pleasure. I hope you’ve enjoyed it as much as I should.
Sana00:26:42 Yeah, yeah I did, it’s great. Looking forward to, you know, staying in touch with you. I enjoyed it was great and yeah, I’m glad to share my journey as well. You were really nice as well. It’s awesome.
Andi Simon 00:26:53 Any last thoughts that you’d like to share?
Sana00:26:58 one advice I’d give young entrepreneurs, like, just a quick advice. I say that you don’t never think that you are too young. You know, like I learned coding. Like coding. Which 20 year olds are still freaking out at age ten because I had that commitment. You know, like 20 years old were reaching out. How did you learn this? Like, what course did you take? I did not take a course at all. I learned from you literally. And you know, age is just a number.
Sana00:27:25 If you’re committed, if you’re ambitious, like people in high school, they’re literally playing video games and scrolling Roblox, all that stuff, you know? And I’m not into that much. Like I understand child was important. Childhood is important, but I feel this is way more better. Like, you know, it’s just way more bad. Yeah.
Andi Simon 00:27:42 I think you’re absolutely correct. And I do think that many of our clients have eight year old, nine year old, ten year olds who are making all kinds of new businesses come alive on the internet. Very exciting. Goodbye. Now take care and goodbye. Everybody comes. Bye bye. Have a good day.
Speaker 3 00:28:00 Bye bye.
