- To Capture Men, Healthcare Systems Need A Blue Ocean Strategy®
Daily, there is talk about how our healthcare system continues to be consolidating throughout America. Yet to me, it looks and feels like more of the same but bigger. In reality, the healthcare sector is more than ready for some creativity and innovation in order to adapt to the […]
- What Are Buyer Personas And Why Should They Matter To My Business?
So here’s a question for you (actually two): Do you really need to have a particular person in mind when you’re writing blogs? Isn’t it enough to just put useful, relevant information out there that establishes your products or services as the best solutions for what people are […]
- 10 Great Blue Ocean Strategy® Blogs
As Blue Ocean Strategists, we love to read blogs posted by other BOS strategists about what they are finding. Here are some of the most-shared blog posts for you to browse (along with a couple of ours). I also added a video so you can learn about BOS in a visual way and think about it in new ways. […]