037: Roger Dooley—Neuromarketing Made Easy

Listen now to Roger Dooley explain how neuromarketing can make your business soar!

Don’t dare miss this podcast with Roger Dooley! It’s full of great ideas about how to manage, market and make your business soar, all with the brain in mind. Roger is the author of “Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing.” He also writes his popular blog Neuromarketing. In our interview and in much of his writing, Roger bridges the gap between academics doing valuable research and business people who need practical, easy-to-implement ideas. We get that, don’t we!

What is Brainfluence? Roger has 100 answers.

Neuromarketing.jpgRoger has compiled 100 simple, actionable techniques to build your brand, win new customers and close more sales. During our conversation, we talk about his wonderful mix of the all-time best ideas from his AdAge Power150 blog Neuromarketing, as well as impactful new material. Every one of these concepts is based on serious brain research but is presented in a manner that is totally practical and free from scientific jargon. Roger truly gives you “tools you can use.”

Roger is the founder of Dooley Direct, a marketing consultancy. He also co-founded College Confidential, the leading college-bound website, which has been acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing and now continues in a consulting role.

In this episode, Roger Dooley and I discuss:
  • Neuromarketing, the bridge between marketing and brain science
  • Non-conscious techniques used by major companies such as Amazon
  • Different social and habitual elements that contribute to decision making
  • Implementing minor behavior change to help change overall strategies
  • Utilizing motivation, ability and friction as leverages
  • Utilizing non-conscious arguments to create better marketing strategies
  • Making non-desirable habits easier to acquire by minimizing friction

Resources mentioned in this episode: