019: Ask Andi series—See, Feel and Think In New Ways


Sixth episode of Ask Andi

Here is the 6th episode of my Ask Andi series—short 15 minute podcasts every Friday where I take a question and then offer tools, tips and strategies to help you re-think an issue and tackle it in new ways. In today’s episode, I explain how to “see, feel and think” about the needs (and unmet needs) of your customers and non-customers so you can powerfully capitalize on the business opportunities that are often all around you.

In this episode, I discuss:

  • The importance of testing your assumptions
  • Why you should be a market creator, not a competitor
  • Listening to the unmet needs of your clients
  • How opportunities are often all around you
  • Case studies from real life that will help you grow your business
  • Practical advice on applying Blue Ocean Strategy® today

Resources mentioned in this episode: