015: Ask Andi series—Blue Ocean Strategy®


Fourth episode of Ask Andi

Here is the 4th episode of my Ask Andi series—short 15 minute podcasts every Friday where I take a question and then offer tools, tips and strategies to help you re-think an issue and tackle it in new ways. In today’s episode, I talk about Blue Ocean Strategy and the 5 best tools you can use to find your Blue Ocean (uncontested market space) in a field filled with lots of bloody competition.

In this episode, I discuss:

  • Breaking down Blue Ocean Strategy®
  • How to out-compete your competition
  • Do you have a business strategy in place for the future?
  • Get insights about your market – who they are and how you can serve them better
  • Solving problems the smart way
  • Four Action Framework
  • Parting piece of advice

Resources mentioned in this episode: