Tag Archives: Blue Ocean Strategy

“On the Brink with Andi Simon”: Celebrating a Top 100 Ranking and the Power of Perspective

“We don’t just tell stories — we invite you to explore possibilities, challenge your assumptions, [...]

How Are Supermarkets Finding Their Blue Ocean Strategy®!

A significant shift has been occurring on grocery store shelves: the rise of private-label or [...]

Worried About a Recession in 2030? Take Action Now!

CEOs are playing back to me that “the sky is falling!.” They hear from some [...]

434: Meet India Martin, the New Chair of Women Business Collaborative

This podcast is about an amazing woman and her journey from Wall Street to Purpose-Driven [...]

What Are You Doing to Adapt in Times of Uncomfortable Change

Change is no longer a season—it’s a storm. Everywhere I turn, leaders are telling me [...]

How Corporate Anthropology Helped Telerx Rethink Its Future

When Linda Schellenger became president of Telerx in 2008, the company—then a $90 million contact [...]

My Journey as an Anthropologist in Business

I recently had the opportunity to sit down with CanvasRebel to discuss my journey as [...]

Deep Dive into Your Blue Ocean Strategy®

In the world of business strategy, diving into new markets is often seen as the [...]

Rethinking Strategy: Isn’t Time for your Blue Ocean Strategy®?

In today’s fast-paced market, playing the same game as your competitors might mean being stuck [...]

391: Fran Biderman-Gross—Feeling Frustrated With Business? Maybe It Is Time For A New Marketing Strategy?

 Hear how to answer the question: Why should your customers care? I always say, [...]