On Oct. 10 at the Society for Healthcare Strategy and Market Development (SHSMD) conference in the District of Columbia, I presented a workshop with Mark Clark, Healthgrades vice president of strategic development, called: “Your Data Wants To Talk–How Can You Hear It?”

Impressively, the entire conference was focused on this topic, paralleling SHSMD’s recent report, “Bridging Worlds, The Future Role of the Healthcare Strategist.” For this blog, I thought I would begin a discussion on the intersection of data and storytelling, as more and more hospital marketers grapple with how to turn an abundance of data into smarter marketing strategies.

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Hospital Impact - Big data and storytelling_ The necessary duo in healthcare-1