Monthly Archives: April 2014

Becker’s Hospital Review Publishes Andrea Simon Article On The Wisdom (Or Folly) Of Hospitals Changing Names In Hopes Of Winning Patients

Becker's Hospital Review Publishes Andrea Simon Article On The Wisdom (Or Folly) Of Hospitals Changing [...]

A Hospital Brand Is A Terrible Thing To Waste

Nationwide, more than 100 healthcare organizations have changed names over the past two years. Given [...]

Forbes.com Publishes Andrea Simon Article Identifying Key 2014 Business Trends That Bear Watching

Forbes.com Publishes Andrea Simon Article Identifying Key 2014 Business Trends That Bear Watching [...]

Update Of Business Trends From The Trenches

As we’ve just started to experience 2014, some trends that I identified last year remain [...]