Tag Archives: SAMC

Business Change Management

Trends From The Trenches

The times they are a-changin’…and how. Everything is in flux these days, from the way people search for solutions to their problems to the channels through which they communicate, explore options and buy. And rather than pushing out interruptive marketing messages, today it’s all about listening to your customers and having ongoing conversations with them about their needs, […]

Healthcare Innovation

Anthropology Toolkit

You Can Be An Amateur Anthropologist. Here are some easy-to-use tools to get you started! While there are very good reasons to hire professionally-trained anthropologists to do observational research for you, there are many things you might want to try yourself. In fact, many of our clients have become very good amateur anthropologists. Part of […]

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