You Can Be An Amateur Anthropologist. Here are some easy-to-use tools to get you started! While there are very good reasons to hire professionally-trained anthropologists to do observational research for you, there are many things you might want to try yourself. In fact, many of our clients have become very good amateur anthropologists. Part of […]
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Re-Think Your Customers
Time To Expand Your Markets? “Who Is Going To Be My Customer In Three Years?” As we go around the country and do our workshops, this is the question we hear again and again. It seems like common sense: Most companies know they need new customers to sustain their growth. Yet all too often, they find […]
