Here at Simon Associates, we have been conducting webinars focused on key topics in Business Change Management that we wanted to share with you. The subject matter ranges from Blue Ocean Strategy® (ways to open new market space, find non-users and respond to emerging market needs) to
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The times they are a-changin’…and how. Everything is in flux these days, from the way people search for solutions to their problems to the channels through which they communicate, explore options and buy. And rather than pushing out interruptive marketing messages, today it’s all about listening to your customers and
Read more →An Innovative Healthcare Webinar Series This highly-informative webinar series was created to help healthcare executives, physicians, administrators and payers better understand the enormous changes occurring in the healthcare industry today. Presented by outstanding experts in their fields, this series gives healthcare institutions, staff, physicians, and even patients, crucial insights
Read more →Time to Find Your Blue Ocean Strategy? We Can Help! Andrea (Andi) Simon Ph.D., a corporate anthropologist, founder and president of Simon Associates Management Consultants (SAMC), is a trained practitioner in Blue Ocean Strategy. Andi is also a widely-engaged speaker on the topic. Since 2007, she has conducted over
Read more →You Can Be An Amateur Anthropologist. Here are some easy-to-use tools to get you started! While there are very good reasons to hire professionally-trained anthropologists to do observational research for you, there are many things you might want to try yourself. In fact, many of our clients
Read more →Anthropology in Action Is it time for you to go exploring? When we launched Simon Associates Management Consultants (SAMC) in 2002, our goal was to apply the concepts, methods, and tools of corporate anthropology to business or organizational environments that needed or wanted to change. That remains our core
Read more →Build A Better Corporate Culture In today’s business environment, long-held certainties about how to organize your business are being re-evaluated, if not completely revamped. As we have seen from some of our client situations, corporate cultures are becoming a hot topic. Companies want to “change their culture.”
Read more →Time To Expand Your Markets? “Who Is Going To Be My Customer In Three Years?” As we go around the country and do our workshops, this is the question we hear again and again. It seems like common sense: Most companies know they need new customers to sustain
Read more →Corporate Anthropology: A Unique Approach Simon Associates Management Consultants (SAMC) is a uniquely designed consulting company. A corporate anthropologist, Andrea Simon, Ph.D. developed SAMC to apply anthropological concepts, methods, and tools to the needs of corporations, entrepreneurs and organizations as they adapt to changing times. SAMC’s team approach
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