Tag Archives: Andrea Simon
07
May
May
The times they are a-changin’…and how. Everything is in flux these days, from the way people search for solutions to their problems to the channels through which they communicate, explore options and buy. And rather than pushing out interruptive marketing messages, today it’s all about listening to your customers and having ongoing conversations with them about their needs, […]
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Anthropology Toolkit
You Can Be An Amateur Anthropologist. Here are some easy-to-use tools to get you started! While there are very good reasons to hire professionally-trained anthropologists to do observational research for you, there are many things you might want to try yourself. In fact, many of our clients have become very good amateur anthropologists. Part of […]
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Anthropological Approach
Anthropology in Action Is it time for you to go exploring? When we launched Simon Associates Management Consultants (SAMC) in 2002, our goal was to apply the concepts, methods, and tools of corporate anthropology to business or organizational environments that needed or wanted to change. That remains our core mission. Over almost two decades, it continues to […]
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Re-Think Your Organization
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Re-Think Your Customers
Time To Expand Your Markets? “Who Is Going To Be My Customer In Three Years?” As we go around the country and do our workshops, this is the question we hear again and again. It seems like common sense: Most companies know they need new customers to sustain their growth. Yet all too often, they find […]
