Author Archives: Andrea Simon
Thinking Innovation or Doing Innovation?
Are you thinking about innovation or are you doing it? Can corporate anthropology help your [...]
Time for a Blue Ocean Strategy® for Companies in the Oil and Gas Industry?
Companies that have been supporting the production of oil and gas are facing a crisis. [...]
3 Challenges Human Resources Directors Face When Changing Cultures
How can Human Resource Directors help change corporate culture. Corporate Anthropology and corporate anthropologists could [...]
5 Ways Twitter Turns Likes Into “Love You”s
5 Ways Twitter can help help you use your network into inbound marketing success.
3 Ways Corporate Anthropology Can Improve M&A Success
Many M&A investments fail to meet their expectations because of culture. Corporate Anthropology prepares and [...]
To Capture Men, Healthcare Systems Need A Blue Ocean Strategy®
Healthcare Innovation needs the processes in Blue Ocean Strategy® so the consolidating systems can build [...]
How Do You Know Your Corporate Culture?
Companies that need business model innovation are looking at their corporate cultures. The OCAI-online can [...]
What Are Buyer Personas And Why Should They Matter To My Business?
Buyer personas are fictional representations of your ideal customer and they allow you to create [...]
10 Great Blue Ocean Strategy® Blogs
10 Favorite Blue Ocean Strategy Blogs to help you start your own discovery.
5 Ways to Help Your Business Adapt to Changing Times
Here are 5 things that can help your business to adapt to changing times.