Author Archives: Andrea Simon
To Capture Men, Healthcare Systems Need A Blue Ocean Strategy®
Healthcare Innovation needs the processes in Blue Ocean Strategy® so the consolidating systems can build [...]
How Do You Know Your Corporate Culture?
Companies that need business model innovation are looking at their corporate cultures. The OCAI-online can [...]
What Are Buyer Personas And Why Should They Matter To My Business?
Buyer personas are fictional representations of your ideal customer and they allow you to create [...]
10 Great Blue Ocean Strategy® Blogs
10 Favorite Blue Ocean Strategy Blogs to help you start your own discovery.
5 Ways to Help Your Business Adapt to Changing Times
Here are 5 things that can help your business to adapt to changing times.
Why is Culture Change Now the Role of Human Resource Directors?
Human resources directors have been tasked with changing corporate cultures. Why? How can they play [...]
How To Make Sure Your Blogs Reach The Right Audience
For inbound marketing and search optimization to work, you must blog with purpose. What questions [...]
Does Social Media Drive Website Traffic? Let’s See!
Case Study research conducted by SAMC showed the impact of social media on one client's [...]
How to Choose the Right Inbound Marketing Company
Serial entrepreneur Andrew Simon offers advice on deciding what kind of inbound marketing software to [...]
Culture: Why Is It Still On The Tip Of Everyone’s Tongue!?
Is it time to build a stronger corporate culture? Are you searching to learn about [...]
