Here at Simon Associates, we have been conducting webinars focused on key topics in Business Change Management that we wanted to share with you. The subject matter ranges from Blue Ocean Strategy® (ways to open new market space, find non-users and respond to emerging market needs) to
Read more →You Can Be An Amateur Anthropologist. Here are some easy-to-use tools to get you started! While there are very good reasons to hire professionally-trained anthropologists to do observational research for you, there are many things you might want to try yourself. In fact, many of our clients
Read more →Time To Expand Your Markets? “Who Is Going To Be My Customer In Three Years?” As we go around the country and do our workshops, this is the question we hear again and again. It seems like common sense: Most companies know they need new customers to sustain
Read more →Corporate Anthropology: A Unique Approach Simon Associates Management Consultants (SAMC) is a uniquely designed consulting company. A corporate anthropologist, Andrea Simon, Ph.D. developed SAMC to apply anthropological concepts, methods, and tools to the needs of corporations, entrepreneurs and organizations as they adapt to changing times. SAMC’s team approach
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