Educational Institutions


Applying Anthropology and Business Leadership

In the education arena, both Andrew and Andrea Simon have extensive experience applying their approach as anthropologists and business consultants to problem-solving.


Client Problems to Solve

Over the past decade, SAMC has worked with many educational institutions, including Centenary College in Hackettstown NJ, Monroe College, Bronx NY, and Delaware Valley University in Doylestown Pa.  In addition to these colleges, we have worked with the college alliances in Oregon, Indiana, and Michigan as well as the national organization. Council of Independent Colleges.

For example:

Centenary College of New Jersey. Centenary College’s previous efforts to become known as a small, elite, liberal arts college had stalled its growth. It was indeed, an excellent college but one whose excellence was in teaching teachers.  As part of SAMC’s turn-around process, we used a highly integrated approach which included building the college’s website and working with recruiting officers to tailor the right story.  As a result, we were able to watch enrollment return to capacity — with a waiting list — after just 4 years of working together. They are a chapter in our award-winning book, “On the Brink: A fresh lens to take your business to new heights.”

You can listen to Ken Hoyt, the former president of Centenary College discuss his journey with us on our podcast:

Seeing, Feeling and Thinking About Colleges In A Whole New Way With Ken Hoyt

Monroe College. We worked with Monroe College for several years to help them open new markets in areas where the administration had been unable to successfully penetrate.

Delaware Valley University. For Delaware Valley University, we have helped them develop their strategic plan using the tools of corporate anthropology and Blue Ocean Strategy.

Speaking of Speaking

Dr. Andrea Simon has been a keynote speaker discussing innovation and change at the Michigan College Alliance’s annual meetings. She also ran Blue Ocean Strategy workshops to help them identify unmet needs.

Watch here Andi Simon’s talk to the Michigan College Alliance about Blue Ocean Strategy for colleges:

Andi Simon Anthropologist

Andi Simon’s Keynote and Blue Ocean Workshop at the Michigan College Alliance

Some Additional Reading

SAMC continues to publish and speak on the need for universities to change as new external factors affect this market. Among these challenges is that recognition that, with the cost of higher education degree, there is pressure on increasing the return on investment for a college education.

How to Capture the ROI of a College Education

What Colleges’ #1 Priority Should Be But Isn’t: Training Graduates for the Future

Can A Little Anthropology Help Your School Change?

Our Experience

Andrew (Andy) Simon has extensive experience and expertise in the K-12 assessment sector. He has become highly recognized for taking a series of start-ups and turn-around situations to successive stages of development. He was the founder, CEO, and Chairman of the Board of Questar Assessment, Inc., a K-12 summative assessment company that was voted one of 2011’s top 50 innovative companies by Education Next. Questar was sold to ETS in 2017. Andy remains heavily committed to bringing better educational programs to schools across the country. One area he finds to have particular value is the application of the “Build a Better Budget” game to schools and districts to demonstrate how community engagement in a gaming platform can help build bridges between schools and the communities they serve.

Andrea (Andi) Simon served as a professor of Anthropology and American Studies at Ramapo College, Mahwah, NJ and a Visiting Professor at Washington University, St. Louis, MO, teaching entrepreneurship to Arts and Science undergraduates. She works widely with independent colleges and with state college alliances.

We would be delighted to discuss our unique, proven approach with you. Contact us.