Blue Ocean Strategy®

Time to Find Your Blue Ocean Strategy? We Can Help!

Andrea (Andi) Simon, Ph.D., a corporate anthropologist, Founder and President of Simon Associates Management Consultants (SAMC) is a trained practitioner in Blue Ocean Strategy®. Andi is a widely-engaged speaker Andi Simon Speakingon the topic. Since 2007, Dr. Simon has conducted over 350 workshops and speeches and worked with dozens of clients on Blue Ocean Strategy, all of whom have found her approach very applicable to their business challenges.

Blue Ocean Strategy Basics

What is a Blue Ocean Strategy, anyway? And why should you think about crafting one for your company? For in-depth answers, we refer you to:

How Blue Ocean Strategy® Helps You Find (and Convert) Nonusers

Are You Ready to Find Your Blue Ocean® And Get Growing?

052: Ask Andi series—Why Companies Have Got To Change Or They Will Not Thrive

  • We wholeheartedly recommend that you read Reneé Mauborgne and W. Chan Kim’s widely-acclaimed book, “Blue Ocean Strategy,” as well as their book Blue Ocean Shift.
  • This is one of our articles posted on, “Does Your Business Need A Boost,” in which we discuss a client success story involving Blue Ocean Strategic methods.

Change Matters: Find Your New Blue Ocean Strategy

Website Workshop__Change Matters _How To Find New Market Space 2014Download this workshop on Blue Ocean Strategy

There are lots of Blue Ocean Stories2Share on our site and we can certainly share others with you. Contact us to help you find your Blue Ocean Strategy. 

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