My Managers Don’t Want To Find A Blue Ocean

A former client called us recently about one of his divisions. It was “stuck,” he said in great frustration. As in so many cases after the 2008 Great Recession, this division had entered into a very Red Ocean of competition where everyone was using pricing and promotions

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A Hospital Brand Is A Terrible Thing To Waste

Nationwide, more than 100 healthcare organizations have changed names over the past two years. Given the latest healthcare reforms, that list continues to grow, as healthcare systems struggle to stand out amid an increasingly competitive landscape. Read More Here

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Update Of Business Trends From The Trenches

As we’ve just started to experience 2014, some trends that I identified last year remain relevant, while many new ones are emerging, given key societal and economic changes. So here are the highlights of what I’m hearing and seeing already this year—trends from the trenches that promise

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3 Steps To Make A Hospital Name Change Stick

Changing a name for a healthcare institution is never easy. If you are going to go through the process, how can you make it work for your hospital? Let me try and make this simple, or at least simpler. We at Simon Associates believe there are three

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Making A Difference In Men’s Health

Historically,” Dr. Simon writes, “most hospitals and health systems have largely ignored men in their marketing and business development efforts, focusing instead on women. Now, recognizing that men have unmet health needs and can offer new revenue streams, more healthcare organizations are introducing services that can not

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