Andrea Simon’s Blog


Andrea Simon

Andrea (Andi) Simon, Ph.D., principal and founder of Simon Associates Management Consultants (SAMC), has over 20 years’ experience as a senior executive in the financial services and healthcare industries. A Blue Ocean Strategy® practitioner and trained in Innovation Games®, Andi brings the unique perspective of anthropology to businesses and organizations that need to “see, feel and think” in new ways in order to change and grow.

Business Change Management

At Simon Associates Management Consultants, we routinely conduct webinars focused on key topics in Business Change Management which we want to share with you. The subject matter ranges from Blue Ocean Strategy® (ways to open new market space, find non-users and respond to emerging market needs) to

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Trends From The Trenches

Trends From The Trenches

The times they are a-changin’…and how. Everything is in flux these days, from the way people search for solutions to their problems to the channels through which they communicate, explore options and buy. And rather than pushing out interruptive marketing messages, today it’s all about listening to your customers and

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Healthcare Innovation

An Innovative Healthcare Webinar Series This highly-informative webinar series was created to help healthcare executives, physicians, administrators and payers better understand the enormous changes occurring in the healthcare industry today. Presented by outstanding experts in their fields, this series gives healthcare institutions, staff, physicians, and even patients, crucial insights

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Trends From The Trenches: Blogs & Recent News

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Business Change Management Blogs

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Who We Are

Simon Associates Management Consultants (SAMC) A consulting firm specializing in helping companies change Dr. Andrea (Andi) Simon, a corporate anthropologist, founded SAMC in 2002 to bring the unique perspective of anthropology to businesses and organizations that need to change. Often SAMC clients have to re-imagine their company, their

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Join Catalyzing the Future, Women Business Collaborative, and Simon Associates Management Consultants at the “Rethinking Women’s Leadership in Business” global virtual conference/summit event.

May 13, 2021

(11:00am – 3:00pm ET)

For more Information contact

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