Business Change Management

Here at Simon Associates, we have been conducting a number of webinars focusing on key topics in Business Change Management that we wanted to share with you. Subject matter ranges from Blue Ocean Strategy® (ways to open new market space, find non-users and respond to emerging market needs) to culture change (using the OCAI to diagnose and change your culture). We have also produced several webinars on Innovation Games® ― building a culture of innovation that can take good ideas and convert them into great executions.

Each slide show presentation has accompanying audio so you can see and hear what we discussed. Enjoy, share with your colleagues and clients, and let us know your interests and thoughts. To learn more or to inquire about how we could help your organization successfully deal with change with a workshop or training program, please contact us.

Inbound Marketing: Overview for Higher Education

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INBOUND MARKETING IS AN APPROACH TO MARKETING THAT REACHES TODAY’S CONSUMER.

Instead of buying ads, buying email lists or cold calling, inbound marketing focuses on creating educational content that pulls people toward your website where they can learn more about what you sell on their own accord.

Understand what content pulls your buyers through the sales funnel, and use that context to personalize your marketing at scale. Get found by qualified leads online instead of looking for them.

Click here to view the full presentation.

Finding Your Blue Ocean Strategy For The Residential Real Estate Industry

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In my recent webinar for the real estate industry, I explain that the opportunities for innovative, explosive market growth are all around you but how do you see them? How can you add value in innovative ways for your agents, customers, and those who could be your customers? Why do some companies achieve sustained high growth in both revenues and profits compared to their less successful competitors?

The answer: Blue Ocean Strategy®

New business opportunities are waiting for you and Blue Ocean Strategy can help you find them! With Blue Ocean Strategy, you:

  • Create demand in a market space that does not exist today, where there are no direct competitors
  • Make your competition irrelevant through value innovation (not just value creation)
  • Find non-users with unmet needs
  • Re-think how to solve problems

For example, did you know that 58% of Millennials use an iPhone when shopping for a house but they find the paperwork of homebuying difficult? Here’s an unfilled need that people could really use you for. In my presentation, I show you how to look for pain points in the buyer’s journey and convert them into real value in innovative ways.

Click here to download my presentation.

Ready for the New World of Healthcare Marketing

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At the 2015 HealthShare Symposium, I presented a lecture on Inbound Marketing to healthcare marketers. This was very timely since at Simon Associates, we have number of healthcare clients now using HubSpot and various other content marketing strategies to build their online presence.

In preparing for my talk, we conducted in-depth research among healthcare marketers to see how they were shifting their focus and their strategies in order to adapt to the massive changes taking place today. In this video/slide presentation, the first half-hour covers what those marketers told us. When we observed how little their “new” focus was concerned with the essentials of inbound marketing — strong content, frequent blogging, compelling offers and landing pages to gather prospect information — we created this presentation to take them the next step.

In today’s new world, it isn’t enough to improve your Google search results and build your SEO and PPC. Without a way to capture and convert an interested searcher into a customer and then a promoter, you have only just scratched the surface in your journey to successfully marketing your healthcare organization.

Click here to download my presentation. 

Blue Ocean Strategy for Higher Education

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We have been doing a great deal of work with higher educational institutions that are finding they must adapt to changing business environments. For the very top colleges and universities, the emphasis is on building endowments and selecting the best students. For the rest, key societal questions are being raised about the quality and cost of a college education.

In far too many cases, an institution’s viability is largely going to be determined by its ability to find new market space, repackage its programs with innovative solutions, and create demand among nonusers to choose their institution — not only for a traditional undergraduate degree but for life-long learning.

This is a perfect platform for seeking a Blue Ocean Strategy®: colleges and universities who find themselves stuck in red oceans of too much competition for too few of the same type of students. This webinar came out of a workshop that Simon Associates conducted for members of the Council of Independent Colleges. After our work with them, it became clear that “more of the same” (raising tuition) was not a strategy that was going to help their member colleges thrive. Was there a strategy that could? Perhaps a Blue Ocean?

Click here to download my presentation.