Our Team

The Right Talent for the Right Solution

Simon Associates Management Consultants (SAMC) was created to customize solutions to your particular business needs. We do this by bringing the right team of talented individuals to work on your problem. Reasons for turning to a consultant:

  • Challenging customer problems that need to be solved
  • A desire to enhance your staff’s expertise
  • Searching for ways to bring in fresh ideas
  • The opportunity to leap-frog over competitors
  • A burning desire to re-charge your business

You want a consulting company that reflects your uniqueness, providing you with just the right team of professionals to address your particular objectives. As a result, we have created an organization of collaborating professionals with specific expertise in areas related to helping companies effectively innovate and successfully adapt to changing times.

Our approach is to begin by collaborating with your team to work through the problem identification process. Next, we put together the team that will best help you arrive at the right solutions.

Andrea Simon, Ph.D.

Andi-OurTeam

Andrea Simon


Andrea (Andi) Simon
, Ph.D., a corporate anthropologist, founded SAMC in 2002 to bring the unique perspective of anthropology to businesses and organizations that need to “see, feel and think” in new ways. Often they had to re-imagine their company, their customers, and potential customers, products and cultures in order to overcome stalled growth.

As SAMC worked with companies and other organizations, Dr. Simon developed a proprietary process called ChangeMap, built upon social science and neuroscience research foundations. We know that our brains hate to change. Therefore, to really transform yourself and your company, we have learned, you need a picture of where you are going, combined with a strong focus, repetition, density and multiple points of change. Think of a ChangeMap as a Google map for your business.

In addition, SAMC has developed a team of trained experts in Innovation Games®, Blue Ocean Strategy®, and cultural assessment tools. Using these business-focused games and tools, we help you envision where you need to go next and work with you to develop a map of how to get there, making the change process understandable and your abilities to change effective.

Andrew Simon, Partner

Andrew Simon

Andrew Simon

Andrew (Andy) Simon is a Principal, Consulting Partner and head of new business development with a specialization in early-stage companies and turn-around situations. He is a trained and certified Innovation Games® facilitator and trainer. Andy has taken a series of start-ups through successful stages of development, including most recently Questar Assessment Inc., where he served as founder, CFO, CEO and Chairman. In 2011, Questar was voted one of the top 50 companies in innovative education by Education Next. He brings to SAMC his experience and expertise with his well-designed, multi-step process to help companies succeed.

Andy joined SAMC in 2011, applying his expertise in Idea Creation, Innovation and the Back-end of Innovation—the successful implementation of new ideas in existing companies. He has conducted over 30 Innovation Games sessions with SAMC clients, consumers and employee groups. Additionally, Andy has spoken at Michigan State University’s conference on Meaningful Play and has participated in Budget Games for the City of San Jose, CA since 2010. Andy is a graduate of Washington University in St. Louis and received his MBA from Columbia University. 

ML (Mary Louise) Ball

Mary Louise Ball (ML)

Mary Louise Ball (ML)

ML (Mary Louise) Ball

ML has over 25 years’ experience as a copywriter and editor, producing distinctive, effective communications for print, online, and multimedia serving a wide array of clients, including healthcare, manufacturers, major universities, national cable networks and non-profits.

ML began her copywriting career in advertising, creating highly-visible campaigns for DMB&B, Saatchi & Saatchi, BBDO, Young & Rubicam, Ogilvy & Mather, New York University/Courant Institute of Mathematical Studies, Episcopal Relief and Development, Clinique, McDonald’s, Hanes, AT&T, Wrangler, Showtime Networks and others.

Since 2004, ML has partnered with Simon Associates Management Consultants to coordinate advertising and marketing communications for SAMC clients. Her duties include creating/writing website content, blogs, brochures, annual reports, press releases, news stories and social media. ML’s expertise lies in telling compelling stories that inspire, announce news and draw attention, employing a well-honed ability to understand a client’s challenges, then solve them with measurable results.

Carmen Effron

CarmenEffron

Carmen Effron

Carmen Effron is founder and President of CF Effron Company LLC and Effron Burke Associates LLC, providing strategy and management consulting to numerous financial institutions, insurers, and reinsurers, nationally and internationally. For the past 14 years, her emphasis has been on the intersection of banking and insurance, focusing on sales process redesign, tactical market entry capabilities and customer experience analysis.

Ms. Effron is a founding board member of the Bank Insurance Securities Association (BISA), past president of the Financial Institutions Insurance Association and past Board member and one of the founders of the ABA Insurance Association. Carmen is a 6-year board member of the Atlantic Theater Company of NYC, founded by David Mamet and William H. Macy, and is the past chair and member of the Advisory Board for the University of Connecticut NEAG School of Education. She received her BA and MBA degrees from the University of Connecticut and was inducted into the UConn School of Business Hall of Fame in 2011. She is a frequent public speaker whose opinions and insights are often quoted in the financial services press.

Interact Marketing

InteractLogoStackedFor our clients that require expert online reputation management and business development, we partner with the talented team at Interact Marketing. They have proven themselves particularly adept at highly integrated online services, including:

  • Driving qualified website traffic and increasing sales/conversions
  • Improving a company’s online reputation and image
  • Ensuring online marketing budgets generate optimal ROI
  • Creating positive word-of-mouth and a recurring revenue stream
  • Improving continuity purchases and creating customer loyalty

Interact Marketing’s core services include search engine optimization (SEO), online reputation management, social media marketing, search engine marketing (SEM, re-targeting, context marketing and other methodologies for cost-per-click advertising), SEO-friendly website development and ethical affiliate marketing. Serving small entrepreneurial companies and Fortune 500 companies alike, Interact Marketing delivers comprehensive, custom-tailored programs that are strategic and goal-driven.