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Applying Anthropology and Business Leadership

In the education arena, both Andrew and Andrea Simon have extensive experience applying their approach as anthropologists and business consultants to problem solving.

Our Experience

Andrew (Andy) Simon has become highly recognized for taking a series of start-ups and turn-around situations to successful stages of development. Most recently, he was founder, CEO and Chairman of the Board of Questar Assessment, Inc., a K-12 summative assessment company that was voted one of 2011’s top 50 innovative companies by Education Next. Andy remains heavily involved in the next stage of Questar Assessment and is closely committed to bringing better educational programs to schools across the country. One area he finds to have particular value is the application of the “Build a Better Budget” game to schools and districts to demonstrate how community engagement in a gaming platform can help build bridges between schools and the communities they serve.

Andrea (Andi) Simon served as a professor of Anthropology and American Studies at Ramapo College, Mahwah, NJ and a Visiting Professor at Washington University, St. Louis, MO, teaching entrepreneurship to Arts and Science undergraduates.

Client Problems to Solve

Over the past decade, SAMC has worked with a number of educational institutions, including Centenary College in Hackettstown, NJ and Monroe College, Bronx, NY. Each of these required different support to help their growth strategies.

Centenary College’s previous efforts to become known as a small, elite, liberal arts college had stalled its growth; it was, indeed, an excellent college but one whose excellence was in teaching teachers. Its academic programs were strong but its leaders had been reluctant to promote them. As part of SAMC’s turn-around process, we used a highly integrated approach which included building the college’s (first) website and working with its recruiting officers to tailor the right story. As a result, we were able to watch enrollment return to capacity―with a waiting list―after just 4 years of working together.

For Monroe College, we helped open up new markets in areas where the administration had previously been unable to successfully penetrate.

Currently all throughout the United States, education is undergoing significant transformation. For SAMC, this represents a highly opportune time to partner with clients who share our belief in the efficacy of our culture change processes, innovation tools (e.g., Innovation Games®), and culture change  methods as highly relevant to school districts which are trying to respond to these changing times with new methods and innovative concepts.

We would be delighted to discuss our unique, proven approach with you. Contact us.