Time to Find Your Blue Ocean Strategy? We Can Help!
Andrea (Andi) Simon, Ph.D., corporate anthropologist, Founder and President of Simon Associates Management Consultants (SAMC) is a trained practitioner in Blue Ocean Strategy®. Andi is a widely-engaged speaker on the topic. Since 2007, Dr. Simon has conducted over 250 workshops and speeches and worked with dozens of clients on Blue Ocean Strategy, all of whom have found her approach very applicable to their business challenges.
Blue Ocean Strategy Basics
What is a Blue Ocean Strategy, anyway? And why should you think about crafting one for your company? For in-depth answers, we refer you to:
- Our Blue Ocean Strategy White Papers and series of videos on the topic.
- A slide presentation for your to download (below)
- We wholeheartedly recommend that you read Reneé Mauborgne and W. Chan Kim’s widely-acclaimed book, “Blue Ocean Strategy,” as well as numerous articles by them.
- One more bit of source material: a recent SAMC article posted on Forbes.com, “Does Your Business Need A Boost,” in which we discuss a client success story involving Blue Ocean Strategic methods.