Generated by All in One SEO Pro v5.0.0.1, this is an llms.txt file, used by LLMs to index the site. # Simon Associates Management Consultants ## Sitemaps - [XML Sitemap](https://www.simonassociates.net/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [357: Elizabeth Rosenberg—Can An Extraordinary Coach Bring Out The Unseen Beauty In Your Strengths?](https://www.simonassociates.net/357-elizabeth-rosenberg-can-an-extraordinary-coach-bring-out-the-unseen-beauty-in-your-strengths/) - Hear how planning for the future means loving change I worked with Jennifer Kluge several years ago on a Blue Ocean Strategy workshop. Her organization, the National Association for Business Resources, was focused wholly on businesses in Michigan, offering important services from insurance products to support with accounts receivables. - [358: Aviva Ajmera—First Get That Great Strategy. Then Tackle How To Get It Done!](https://www.simonassociates.net/358-aviva-ajmera-first-get-that-great-strategy-then-tackle-how-to-get-it-done/) - Hear why strategy without accountability doesn't work! I met Aviva Ajmera when she invited me to speak to her groups of CEOs in Kansas City. We hit it right off and had an exceptional time learning about each other and the type of work we love to do to help companies grow. Working with teams, - [347: Naomi Redel—Energize Your Business With Games That Tap Creative Teamwork](https://www.simonassociates.net/347-naomi-redel-energize-your-business-with-games-that-tap-creative-teamwork/) -  Hear how games can make your employees' effectiveness soar! Several years ago, Andy (my husband and business partner) and I went to Brussels to train in Innovation Games. IG is a wonderful set of creative tools to help people see things in new ways by playing games. In fact, IG downloads are the most - [365: Melea McRae—You Know Content Is King. Here's How To Make It Work For You](https://www.simonassociates.net/365-melea-mcrae-you-know-content-is-king-heres-how-to-make-it-work-for-you/) -  Hear why robust, targeted marketing is the wisest investment you can make Want to get energized about how to effectively market your business and present it to the world in the best possible light? Listen to my interview with Melea McRae, a "fractional chief marketing officer." What's that, you ask? According to Melea, it's Hear why a robust, targeted marketing strategy is the wisest investment you can make - [364: Marcey Rader—Guess What? It's Up To Your Company, Not Just You, To Banish Burnout!](https://www.simonassociates.net/364-marcey-rader-guess-what-its-up-to-your-company-not-just-you-to-banish-burnout/) -  Hear how you have a huge say over how and when you work. I just love the fascinating people I have the pleasure of bringing to you. One of them is Marcey Rader. She first appeared on our podcast in March of 2020 as pandemic lockdowns were just beginning (doesn't that seem a long Companies need to reexamine the workloads and tasks they give their workers which overstresses them and leads to burnout - [360: John Curran—How Can Anthropology Help Your Business Soar?](https://www.simonassociates.net/360-john-curran-how-can-anthropology-help-your-business-soar/) -  Hear how anthropology helps you see your business through a fresh lens It was truly a privilege and a pleasure to interview Dr. John Curran on our podcast. We met by way of LinkedIn, and I knew I had to share his story. Dr. Curran is one of the pioneers of organizational anthropology. Now - [361: JD Gershbein—How To Successfully Prepare For Change And Keep An Eye On The Future With LinkedIn](https://www.simonassociates.net/361-jd-gershbein-how-to-successfully-prepare-for-change-and-keep-an-eye-on-the-future-with-linkedin/) - Are you on LinkedIn? These days it seems everybody is. Even if they're not using it correctly, they're on it, so much so that it's now become a platform of constant self-promotion. But that's not how it started in 2003 when it was launched as a networking platform for professionals. So how can we use - [343: Maria Colacurcio—Stop The Revolving Door. Help Your Employees Embrace A Diverse And Equitable Workplace.](https://www.simonassociates.net/343-maria-colacurcio-stop-the-revolving-door-help-your-employees-embrace-a-diverse-and-equitable-workplace/) - In this On The Brink episode, Andi Simon talks with Maria Colacurcio about helping companies build equitable workplaces where every worker is valued - [366: Smita Joshi—We Are All Works In Progress! Think Of It Like Karma And Diamonds](https://www.simonassociates.net/366-smita-joshi-we-are-all-works-in-progress-think-of-it-like-karma-and-diamonds/) - Hear how pure contentment is available to all of us, right now Believe it or not, we're approaching our 400th podcast. Along the way, I've talked with some amazing people: business leaders, entrepreneurs, futurists, anthropologists (like myself), Blue Ocean Strategists® (again, like myself), and on and on. They've all been extraordinary, but sometimes I've interviewed - [Unlocking New Opportunities: Exploring Blue Ocean Strategy® To Understand Your Future Customers](https://www.simonassociates.net/unlocking-new-opportunities-exploring-blue-ocean-strategy-to-understand-your-future-customers/) - In today's rapidly evolving business landscape, it's more important than ever to anticipate and understand the needs and preferences of tomorrow's customers. Who are they? What do they want? What are they searching for, and will you be the one they decide to spend their time and money with? To address this crucial aspect of Blue Ocean Strategy is a revolutionary business growth model that helps businessesu find uncontested market space where competition is irrelevant or non-existent. - [342: Kerry Flynn Barrett—Learn Why So Many Brilliant Women Have Ditched The Corporate Ladder To Start Their Own Business](https://www.simonassociates.net/342-kerry-flynn-barrett-learn-why-so-many-brilliant-women-have-ditched-the-corporate-ladder-to-start-their-own-business/) - In this On The Brink episode, Andi Simon talks with Kerry Flynn Barrett about how women are abandoning the corporate ladder to start their own businesses - [344: Jill Johnson—How To Really Help Women Of Color Entrepreneurs Succeed](https://www.simonassociates.net/344-jill-johnson-how-to-really-help-women-of-color-entrepreneurs-succeed/) - In this On The Brink episode, Andi Simon talks with Jill Johnson - [345: Diana Wu David—Are You Truly Happy With How You Work, Not Just Where?](https://www.simonassociates.net/345-diana-wu-david-are-you-truly-happy-with-how-you-work-not-just-where/) - Hear how change is really an opportunity for growth I loved this interview with Diana Wu David from February 2020 so much that I want to share it with you again. Our discussion was all about what she is seeing in the business world, particularly around technology disruption which is pushing our lives in entirely - [346: Laurel Farrer—How Can You Build A Remote Workforce That Really Works?](https://www.simonassociates.net/346-laurel-farrer-how-can-you-build-a-remote-workforce-that-really-works/) - Hear how to align your workforce for maximum productivity Back in April 2020 before we fully knew what a global disruption the pandemic was going to be, I interviewed Laurel Farrer who talked about how to build a remote workforce that works. What great timing, then and now, which is why I decided to share - [348: Monique Russell—To Lead With Clarity, You First Must Communicate Confidently](https://www.simonassociates.net/348-monique-russell-to-lead-with-clarity-you-first-must-communicate-confidently/) -  Learn how you, yes you, can become an awesome communicator! In July of 2020 I had the pleasure of interviewing the very delightful Monique Russell, a leading executive communications coach who will share with you how to clearly communicate what you want to say in an effective way. I loved our conversation and learned - [349: R. Karl Hebenstreit—Who Am I? Try The Enneagram And Take A Better Look!](https://www.simonassociates.net/349-r-karl-hebenstreit-who-am-i-try-the-enneagram-and-take-a-better-look/) - Learn what motivates you and others so you can collaborate better While I have used the Enneagram personality framework with clients, I have never had as great a discussion about it as I had with Karl Hebenstreit. Karl is a certified executive coach, organization development consultant, international speaker and author of two books: The How - [350: Britt Titus—Let's Use Behavioral Science To Help People Live Better Lives](https://www.simonassociates.net/350-britt-titus-lets-use-behavioral-science-to-help-people-live-better-lives/) - Hear how understanding someone's culture can improve lives I was so excited to have the opportunity to speak with Britt Titus on our podcast. As you will learn, Britt found her calling when she discovered how behavioral sciences and humanitarian concerns could transform the world, one step at a time. The two of us are - [341: Christina Sistrunk—Is There Magic To Excel As A Strong Woman In A Man's Industry?](https://www.simonassociates.net/341-christina-sistrunk-is-there-magic-to-excel-as-a-strong-woman-in-a-mans-industry/) - In this On The Brink episode, Andi Simon talks with Christina Sistrunk about helping people more effectively see the opportunity to make different choices - [351: Imogene Drummond—How Can A Brilliant Artist Show You How To Communicate Effectively—Online?](https://www.simonassociates.net/351-imogene-drummond-how-can-a-brilliant-artist-show-you-how-to-communicate-effectively-online/) - Hear how to really hear what people are saying in meetings Imogene Drummond is a woman whose story I love to share. She is bold and courageous about things she wants to do or learn more about. Today's topic is how her new program, ACQUITS, grew out of her interest in helping people communicate better, - [352: Richard Medcalf—Why Is Strategy So Challenging When Running Your Business? Shouldn't It Be The Best Part?](https://www.simonassociates.net/352-richard-medcalf-why-is-strategy-so-challenging-when-running-your-business-shouldnt-it-be-the-best-part/) -  Hear what good leaders should really be thinking about Richard Medcalf describes himself as "what you get if you were to put a McKinsey consultant, a slightly unorthodox pastor and an entrepreneur into a blender.” In this podcast, you'll hear from an amazing thinker who has tackled strategic challenges in companies all over the - [353: Julia Wolfendale—How Many Ways Should You Focus To Find Your Path Forward?](https://www.simonassociates.net/353-julia-wolfendale-how-many-ways-should-you-focus-to-find-your-path-forward/) - Hear how to rethink your life to find what really makes you happy Today's guest is Julia Wolfendale, executive coach and director at On The Up Consulting. Julia is from the UK and has developed an exciting and valuable approach to helping people find happiness, success and fulfillment. Her book is entitled Five Ways to - [354: Mimica Tsezana-Hyman—How Does An Entire Jewish Community Escape The Holocaust Due To Kindness?](https://www.simonassociates.net/354-mimica-tsezana-hyman-how-does-an-entire-jewish-community-escape-the-holocaust-due-to-kindness/) -  Hear an incredible story of courage, kindness and resistance Mimica Tsezana-Hyman is our guest on this podcast today. It is difficult to tell you about all that we discussed in a short paragraph. I encourage you to read the transcript and listen to the entire podcast, or watch it, which is even better. Mimica - [355: Andie Kramer—Can “Beyond Bias” Take Your Organization To Great Heights?](https://www.simonassociates.net/355-andie-kramer-can-beyond-bias-take-your-organization-to-great-heights/) - Learn how to really and truly end gender bias at work Despite extensive and costly diversity initiatives, little progress has been made in recent years in ending workplace gender inequality. I reviewed Andie Kramer’s new book, Beyond Bias: The Path To End Gender Inequality At Work, and was so excited to read about a process - [356: Jennifer Kluge—Meet The Leader To Build Your Business Into One Of The Best And Brightest](https://www.simonassociates.net/356-jennifer-kluge-meet-the-leader-to-build-your-business-into-one-of-the-best-and-brightest/) - Hear how planning for the future means loving change - [485: How to Build a Great Life After Retirement? Meet Jim and Marilyn Riley](https://www.simonassociates.net/485-how-to-build-a-great-life-after-retirement-meet-jim-and-marilyn-riley/) - What makes retirement fulfilling? Jim and Marilyn Riley share how friendship, purpose, travel, curiosity, and staying active helped build a rich next chapter. - [484: Bart Oates and Dr. Vincent McInerney Never "Retired." They Reimagined Life's Purpose!](https://www.simonassociates.net/484-bart-oates-and-dr-vincent-mcinerney-never-retired-they-reimagined-lifes-purpose/) - In this inspiring conversation, former NFL star Bart Oates and orthopedic surgeon Dr. Vincent McInerney share why they never retired. - [483: When Your Ideas Matter: A Conversation with Bill Sherman on Thought Leadership](https://www.simonassociates.net/483-when-your-ideas-matter-a-conversation-with-bill-sherman-on-thought-leadership/) - Discover how Bill Sherman explains thought leadership, turning expertise into influence, and why curiosity matters more than ever in the age of AI. - [482: Retirement Isn’t About Stopping. It’s About Staying in the Game with Bob Hurley Sr.](https://www.simonassociates.net/482-retirement-isnt-about-stopping-its-about-staying-in-the-game-with-bob-hurley-sr/) - Join corporate anthropologist Dr. Andi Simon for an interactive workshop helping entrepreneurs design a purposeful, rewarding next chapter beyond work. - [481: Rewire Life After 50: Leslie Traub on Identity, Purpose, and the Courage to Begin Again](https://www.simonassociates.net/481-rewire-life-after-50-leslie-traub-on-identity-purpose-and-the-courage-to-begin-again/) - Retirement is more than leaving work. Leslie Traub shares how to rewire identity, and purpose, embracing life's transitions to lead to a richer next chapter. - [480: Rethink Retirement: Why Planning Your Future Requires More Than Saving Money](https://www.simonassociates.net/480-rethink-retirement-why-planning-your-future-requires-more-than-saving-money/) - Financial planner Stephanie McCullough joins Andi Simon to discuss why successful retirement requires more than saving money. - [479: The Promise and Peril of AI in Business](https://www.simonassociates.net/479-the-promise-and-peril-of-ai-in-business/) - Business leaders are embracing AI—but many misunderstand its risks and rewards. Learn how to adopt AI thoughtfully and wisely. - [478: The Keys to Aging Well: Purpose, Connection, and Lifelong Learning](https://www.simonassociates.net/478-the-keys-to-aging-well-purpose-connection-and-lifelong-learning/) - Retirement is undergoing a profound transformation. For generations, retirement was viewed as the reward at the end of a long career—a time to relax, travel, and enjoy life after work. But as Americans live longer, healthier lives, retirement is no longer an ending. It has become an entirely new life stage that can last 20, - [477: Brooke Foley on Redefining Your Brand and Your Future](https://www.simonassociates.net/477-brooke-foley-on-redefining-your-brand-and-your-future/) - Dr. Andi Simon interviews branding strategist Brooke Foley about personal branding, identity shifts, and why today’s next chapter is a relaunch—not an ending. - [476: How Can High-Performing Women Thrive, Not Just Survive?](https://www.simonassociates.net/476-how-can-high-performing-women-thrive-not-just-survive/) - Dr. Sharita Warfield shares how high-performing women can stop applauding exhaustion, reclaim their health, and thrive with purpose through THRIVE framework. - [Designing Your Days: Why Structure Matters More Than Freedom in Retirement](https://www.simonassociates.net/designing-your-days-why-structure-matters-more-than-freedom-in-retirement/) - Discover why structure matters more than freedom in retirement and how to design a daily routine that brings purpose, energy, and meaning to your life. - [475: How Tonya Thomas Helps Entrepreneurs Delegate and Scale](https://www.simonassociates.net/how-tonya-thomas-helps-entrepreneurs-delegate-and-scale/) - On the Brink with Andi Simon welcomes Tonya Thomas of Team Delegate to discuss delegation, executive assistants, AI, and how entrepreneurs can scale. - [474: The Greatest Lessons on Reinvention and Retirement from Louise Olson](https://www.simonassociates.net/474-the-greatest-lessons-on-reinvention-and-retirement-from-louise-olson/) - Rethink retirement with Louise Olson’s inspiring journey of reinvention, purpose, and community—proving it’s never too late to create your next chapter. - [From Success to Significance: Finding Purpose After Retirement](https://www.simonassociates.net/from-success-to-significance-finding-purpose-after-retirement/) - Discover how to find purpose after retirement by shifting from success to significance and creating a meaningful, fulfilling next chapter of life. - [Who Am I Without My Title? Reinventing Identity After Retirement](https://www.simonassociates.net/who-am-i-without-my-title-reinventing-identity-after-retirement/) - Struggling with identity after retirement? Learn why losing your title can feel disorienting—and how to redefine who you are in your next chapter. - [Why Retirement Feels So Empty (Even When You Planned for It)](https://www.simonassociates.net/why-retirement-feels-so-empty-even-when-you-planned-for-it/) - Retirement isn’t just financial—it’s emotional. Discover why retirement can feel empty and how to redesign your life with purpose, structure, and connection. - [472: Lisa Woodruff Wants Your Home To Escape Organizational Chaos!](https://www.simonassociates.net/472-lisa-woodruff-wants-your-home-to-escape-organizational-chaos/) - Summary In this episode of On the Brink with Andi Simon, Lisa Woodruff, founder of Organize 365, shares a powerful reframe of what it means to be organized. Moving beyond clutter and to-do lists, she explores how organization is a learnable skill that can reduce "overwhelm", improve time management, and create space for purpose and - [473: Rethink Retirement with Jeannette Hobson](https://www.simonassociates.net/rethink-retirement-with-jeannette-hobson/) - Rethink retirement with Jeannette Hobson. Discover how purpose, structure, and curiosity shape a meaningful life beyond work. - [The Hidden Identity Crisis in Retirement (And Why No One Talks About It)](https://www.simonassociates.net/the-hidden-identity-crisis-in-retirement-and-why-no-one-talks-about-it/) - There is an identity crisis. Retirement isn’t just financial—it’s an identity shift. Discover how to rebuild purpose and meaning in your next chapter. - [471: Rethink Retirement: Why Leaving Work Isn’t Leaving Relationships Behind](https://www.simonassociates.net/471-rethink-retirement-why-leaving-work-isnt-leaving-relationships-behind/) - Explore retirement as a cultural transition—insights on succession planning, identity, and relationships from a leader rethinking what’s next. - [469: How AI Is Transforming Meetings Into Strategic Assets with Ramsey Pryor](https://www.simonassociates.net/469-how-ai-is-transforming-meetings-into-strategic-assets-with-ramsey-pryor/) - AI is transforming meetings into powerful knowledge tools. Learn how meeting intelligence platforms can boost productivity, reduce time, and improve decisions. - [470: The Generous Leader: Why Modern Leadership Is About Giving, Not Taking](https://www.simonassociates.net/470-the-generous-leader-why-modern-leadership-is-about-giving-not-taking/) - Discover how generous leadership transforms teams and organizations. Insights from Joe Davis on listening, empathy, and leading in times of change. - [Rethink Retirement: 5 Lessons That Will Change How You Plan Your Next Chapter](https://www.simonassociates.net/rethink-retirement-5-lessons-that-will-change-how-you-plan-your-next-chapter/) - Discover 5 powerful lessons about retirement that go beyond finances—identity, purpose, and designing a meaningful next chapter. - [468: Why Retire? Mary Lou Mackin’s Honest Journey from Burnout to Reinvention](https://www.simonassociates.net/468-mary-lou-mackins-honest-journey-from-burnout-to-reinvention/) - A former publishing executive shares the emotional realities of retirement—identity, purpose, structure, and community—and how to redesign life after work. - [467: Rewiring the Brain for Success in the Age of AI with Philip Campbell](https://www.simonassociates.net/467-rewiring-the-brain-for-success-in-the-age-of-ai-with-philip-campbell/) - Discover how cognitive neuroscientist Phillip Campbell explains brain skills, fluid thinking, and adaptability in the age of AI on On the Brink with Andi Simon - [466: Reimagining the Modern Workplace ](https://www.simonassociates.net/466-reimagining-the-modern-workplace/) - Executive coach Lindsay Barnett shares practical tools for workplace wellbeing, leadership, and work-life harmony on On the Brink with Andi Simon - [465: Why Curiosity Is the Superpower of the Future](https://www.simonassociates.net/465-why-curiosity-is-the-superpower-of-the-future/) - How can leaders stay future ready in uncertain times? Alastair Frost shares a practical framework to build curiosity, creativity, and resilient leadership. - [464: Building Emotional Intelligence in an Age of AI](https://www.simonassociates.net/464-building-emotional-intelligence-in-an-age-of-ai/) - In a fast-changing, AI-powered world, emotional intelligence is a leadership essential. Learn why from Dr. Robin Hills on the On the Brink podcast. - [463: Todd Nilson: Building Community That Actually Works (Online, Offline, and In Between)](https://www.simonassociates.net/463-todd-nilson-building-community-that-actually-works-online-offline-and-in-between/) - A conversation with community strategist Todd Nelson on why belonging matters, how communities differ from networks, and what leaders must rethink today. - [462: In the Age of AI, Your Name Is Your Most Valuable Asset](https://www.simonassociates.net/462-in-the-age-of-ai-your-name-is-your-most-valuable-asset/) - In this podcast, Carey James discusses how your personal brand is paramount in an age of AI. Build your brand and build the trust that comes with it. - [The Retirement Question Nobody's Asking (But Everyone Should)](https://www.simonassociates.net/the-retirement-question-nobodys-asking-but-everyone-should/) - Should you retire? The real question isn’t financial—it’s psychological. What does research show about purpose, identity, and readiness to thrive in retirement. - [461: Oscar Barrera — How Business Anthropology Helped A Sourdough Company Grow](https://www.simonassociates.net/461-oscar-barrera-how-business-anthropology-helped-a-sourdough-company-grow/) - Explore how applying anthropology in business drives growth strategies in the Mexican market by leveraging deep listening skills and customer insights. - [460: Dr. Deborah Clary on Building a Culture of Curiosity at Work](https://www.simonassociates.net/460-dr-deborah-clary-on-building-a-culture-of-curiosity-at-work/) - Learn why curiosity—not answers—is the key to better leadership, stronger cultures, and engaged teams in this On the Brink conversation with Dr. Deborah Clary. - [What I’ve Learned on My Journey from Executive to Entrepreneur](https://www.simonassociates.net/what-ive-learned-on-my-journey-from-executive-to-entrepreneur/) - “Entrepreneurship isn’t a leap into the unknown—it’s a leap into who you were becoming all along.” I was recently on a fantastic podcast with Brian Lofrumento. His podcast is called Wantrpreneur to Entrepreneur. My podcast is available on December 8th. As I reflected on the podcast, I thought I would share my thinking about my - [459: Finding Joy, Choice, and Control: A Conversation with Nicki Keohohou](https://www.simonassociates.net/459-finding-joy-choice-and-control-a-conversation-with-nicki-keohohou/) - Coach and bestselling author Nicki Keohohou turns uncertainty into joy, sharing coaching tools to manage your mindset, choose happiness, and lead with purpose. - [458: How Can Leaders Transform Their Mindset to Thrive?](https://www.simonassociates.net/458-how-can-leaders-transform-their-mindset-to-thrive/) - Leadership expert Marcia Daszko joins Andi Simon to reveal how stopping what no longer works—and thinking in systems—can spark transformation and innovation. - [FAQ: Rethinking Women & Inclusive Workplaces](https://www.simonassociates.net/faq-rethinking-women-inclusive-workplaces/) - "At Simon Associates Management Consultants (SAMC), we are committed to helping organizations cultivate inclusive, high-performance cultures—where women are seen, heard and empowered—and where inclusion isn’t a checkbox but a strategic advantage.” Andi Simon, PhD | Corporate Anthropologist Q1. What is the focus of this “Rethinking Women” initiative? A: At Simon Associates Management Consultants (SAMC), we are - [Culture Change FAQ](https://www.simonassociates.net/culture-change-faq/) - Discover how to assess and transform your company culture with Dr. Andi Simon’s proven approach. How culture shapes behavior. - [457: How Can the Sixth Level Help Women Redefine Leadership?](https://www.simonassociates.net/457-how-can-the-sixth-level-help-women-redefine-leadership/) - Discover how Dr. Stacey Feiner and Rachel Wallis Andreasson’s The Sixth Level redefines leadership through empathy, collaboration, and purpose-driven care. - [Are You Stuck Competing in a Crowded Market? Time to Rethink Growth!](https://www.simonassociates.net/are-you-stuck-competing-in-a-crowded-market-time-to-rethink-growth/) - The SAMC Blue Ocean Strategy Assessment Tool is an excellent way to determine if you are stuck in a red ocean. Time to take the test and see where you fall. - [FAQ: What Is Blue Ocean Strategy®—and Why It’s the Smartest Way to Rethink Growth](https://www.simonassociates.net/faq-what-is-blue-ocean-strategy-and-why-its-the-smartest-way-to-rethink-growth/) - Learn how to escape the red ocean of competition with Blue Ocean Strategy. Practical FAQs, tools, and stories to help your business rethink growth. - [456: Future-Proofing Fresh Produce: Max Teplitski's Blue Ocean Strategy® in Action with IFPA’s Max Teplitski](https://www.simonassociates.net/456-future-proofing-fresh-produce-blue-ocean-strategy-in-action-with-ifpas-max-teplitski/) - How did Dr. Max Teplitski apply Blue Ocean Strategy and AI to transform food safety, innovation, and growth at the International Fresh Produce Association - [455: Peace Through Business with Monica Smiley](https://www.simonassociates.net/455-peace-through-business-with-monica-smiley/) - Discover how the Peace Through Business program empowers women in Afghanistan, Rwanda, and Uganda to build peace through entrepreneurship and leadership. - [454: Peace Through Business Webinar #2](https://www.simonassociates.net/454-peace-through-business-webinar-2/) - Discover how the Peace Through Business program is transforming lives in Rwanda and Afghanistan by empowering women entrepreneurs to rebuild their communities. - [453: Peace Through Business Webinar #1: Afghanistan](https://www.simonassociates.net/453-peace-through-business-webinar-1-afghanistan/) - Discover how Peace Through Business empowers Afghan women entrepreneurs with training, mentorship, and hope. Support by donating or mentoring today. - [Escaping the Freeze: Finding Growth When Everyone Else Is Stuck](https://www.simonassociates.net/escaping-the-freeze-finding-growth-when-everyone-else-is-stuck/) - Discover how adaptive leaders use Blue Ocean Strategy to break free from economic stagnation, creating growth and opportunity while others stay frozen. - [Blue Ocean Strategy® in Healthcare: AI Can Transform Patient Care](https://www.simonassociates.net/blue-ocean-strategy-in-healthcare-ai-can-transform-patient-care/) - Explore how AI and Blue Ocean Strategy intersect to drive innovation in healthcare—creating new value, not disruption, through collaboration and change. - [Finding your Blue Ocean: Nonusers, Unmet needs, and Adding Value Innovatively](https://www.simonassociates.net/finding-your-blue-ocean-nonusers-unmet-needs-and-adding-value-innovatively/) - How Adaptation, Reinvention, and Bold Action Unleash Opportunity in Stagnant Markets We are living through what feels like an economic deep freeze. Markets appear stagnant, budgets are tightly guarded, and many leaders are hesitant to take bold, decisive actions. The economy may look stable on the surface, yet beneath that calm, countless businesses are merely - [452: Alan Gregerman: Small Steps, Big Changes and the Wisdom of Ignorance](https://www.simonassociates.net/452-alan-gregerman-small-steps-big-changes-and-the-wisdom-of-ignorance/) - Alan Gregerman joins Andi Simon to share how embracing the wisdom of ignorance sparks innovation, purpose, and growth in fast-changing times. - [How 3 Companies are Using AI to create Blue Ocean Strategies®](https://www.simonassociates.net/how-3-companies-are-using-ai-to-create-blue-ocean-strategies/) - Discover how Modular, Artificial Societies, and AppZen use Artificial Intelligence to create Blue Ocean Strategies, open new markets, and redefine value. - [451: How Can Coaching Help You Change?](https://www.simonassociates.net/451-how-can-coaching-help-you-change/) - In this episode, Laurie Hirsch Schultz guides us through our journey of change. Learn how to choose the right coach. Learn how to transition with purpose. - [450: Sana Ali: A Woman Entrepreneur Builds Trust and Empathy](https://www.simonassociates.net/a-woman-entrepreneur-with-curiosity-and-results-meet-sana-ali/) - Discover how 12-year-old entrepreneur Sana Ali helps coaches and consultants turn LinkedIn followers into paying clients by building trust. - [448: Greg Vetter on Reimagining the American Dream](https://www.simonassociates.net/448-greg-vetter-on-reimagining-the-american-dream/) - Greg Vetter tells his story about turning his mother's salad dressing into a movement towards green foods and food production. Business soars and then falls. - [449: Tsahala David on Sales Strategy, AI, and Revenue Growth](https://www.simonassociates.net/449-tsahala-david-on-sales-strategy-ai-and-revenue-growth/) - Discover Tshala David’s insights on sales strategy, AI in sales, and revenue growth. Learn how to transform your sales organization today.” - [447: Embrace Freedom: Dr. Philip Glotzbach’s Winning Strategies for Life](https://www.simonassociates.net/447-embrace-freedom-dr-philip-glotzbachs-winning-strategies-for-life/) - Discover Dr. Philip Glotzbach’s expert insights from Embrace Freedom, a guide to making the most of your college years. Learn how to find meaning for life. - [446: Find Your Purpose with Nate Scott](https://www.simonassociates.net/446-find-your-purpose-with-nate-scott/) - Discover how Nate Scott helps people create lasting wealth, purposeful living, and the habits to thrive in the last decade of life. - [445: How Delia Passi Built MyCabinet to Transform Medication Management](https://www.simonassociates.net/445-how-delia-passi-built-mycabinet-to-transform-medication-management/) - Discover how entrepreneur Delia Passi turned a life-threatening moment into MyCabinet —healthcare technology revolutionizing medication management. - [444: Jessica Fairchild: On Authenticity in the Legal Business](https://www.simonassociates.net/444-jessica-fairchild-on-authenticity-in-the-legal-business/) - Discover how Jessica Fairchild, M&A lawyer and co-founder of Fairchild and Bair, is reshaping the legal world building a purpose-driven, flexible firm. - [443: Hannah Kain: Trailblazing the Future of Supply Chains](https://www.simonassociates.net/443-hannah-kain-trailblazing-the-future-of-supply-chains/) - What does it take to turn a nascent idea in an unfamiliar country into a global success? In this episode of On the Brink with Andi Simon, I had the pleasure of speaking with Hannah Kain, CEO and President of ALOM, a trailblazing supply chain company that began in 1997 and now operates across 20 global - ["On the Brink with Andi Simon": Celebrating a Top 100 Ranking and the Power of Perspective](https://www.simonassociates.net/on-the-brink-with-andi-simon-celebrating-a-top-100-ranking-and-the-power-of-perspective/) - We’re honored to share that On the Brink with Andi Simon has been ranked #18 on the Top 100 Podcasts for Change — every review is a 5-star rating! - [How Are Supermarkets Finding Their Blue Ocean Strategy®!](https://www.simonassociates.net/how-are-supermarkets-finding-their-blue-ocean-strategy/) - Discover why supermarkets are prioritizing private-label brands, the impact on small producers, and how Blue Ocean Strategy offers a path forward. - [442: Joyce Salzberg is Changing Lives Through Early Intervention](https://www.simonassociates.net/442-joyce-salzberg-is-changing-lives-through-early-intervention/) - Discover how Joyce Salzberg turned a breast cancer diagnosis and job loss into a purpose-driven national business supporting children with developmental needs - [441: Victoria Woods on Women, Money, and Our Future](https://www.simonassociates.net/441-victoria-woods-on-women-money-and-our-future/) - Discover how Financial Diva Victoria Woods empowers women to master their money, build wealth, and exit business on their own terms. - [440: Building Human-Centered Workplaces in the Age of AI](https://www.simonassociates.net/440-building-human-centered-workplaces-in-the-age-of-ai/) - Emotional intelligence coach Jeremy Williams shares how self-awareness, empathy, and peer coaching build thriving teams in today’s AI-driven workplaces. - [Worried About a Recession in 2030? Take Action Now!](https://www.simonassociates.net/worried-about-a-recession-in-2030-take-action-now/) - Leading economists like ITR Economics and MIT’s Daron Acemoglu are forecasting a major recession or depression by 2030. Are you prepared? What can you do now? - [439: The Real ROI: People and Culture Drive Business Value](https://www.simonassociates.net/439-the-real-roi-people-and-culture-drive-business-value/) - Discover how business valuation expert Dave Bookbinder redefines ROI by focusing on people, culture, and strategy in today's uncertain market. - [437: Erika Baez Grimes: Purpose-Driven Business Transitions](https://www.simonassociates.net/437-erika-baez-grimes-purpose-driven-business-transitions/) - Business broker Erika Baez Grimes shares how to exit or acquire a business with purpose, clarity, and care in this episode of On the Brink with Andi Simon - [436: Women, #WorkSchoolHours Can Transform Your Life](https://www.simonassociates.net/436-women-workschoolhours-can-transform-your-life/) - Discover how Dr. Ellen Joan Ford’s #WorkSchoolHours movement is reshaping workplace culture for working parents - [435: Navigating the Management Maze: Tips for New Leaders](https://www.simonassociates.net/navigating-the-management-maze-tips-for-new-leaders/) - Discover why clear communication is the foundation of effective leadership as Dr. Karl Hebenstreit shares tools from his new book Explicit Expectations. - [434: Meet India Martin, the New Chair of Women Business Collaborative](https://www.simonassociates.net/434-meet-india-martin-the-new-chair-of-the-women-business-collaborative/) - India Martin—new Chair of the Women Business Collaborative—shares her journey from Wall Street to entrepreneurship and purpose-driven leadership. - [What Are You Doing to Adapt in Times of Uncomfortable Change](https://www.simonassociates.net/what-are-you-doing-to-adapt-in-times-of-uncomfortable-change/) - Discover how corporate anthropology helps leaders navigate fast, uncomfortable change by understanding culture, behavior, and strategy. - [433: Organizations Must Embrace Human-Centric Design](https://www.simonassociates.net/433-organizations-must-embrace-human-centric-design/) - How human-centric design can reshape the future of work. Brent Kedzierski joins Andi Simon to explore purpose, productivity, and engagement at work. - [How Corporate Anthropology Helped Telerx Rethink Its Future](https://www.simonassociates.net/how-corporate-anthropology-helped-telerx-rethink-its-future/) - Discover how Simon Associates helped Telerx—a $90M Merck division—unlock new markets using Blue Ocean Strategy and corporate anthropology. - [432: Gloria Bohan: From School Teacher to Travel Titan](https://www.simonassociates.net/432-gloria-bohan-from-school-teacher-to-travel-titan/) - Welcome to a special episode where we spotlight remarkable women entrepreneurs: meet Gloria Bohan, a true trailblazer in the travel industry. - [How Corporate Anthropology Can Help Your Business Grow?](https://www.simonassociates.net/how-corporate-anthropology-can-help-your-business-grow/) - Read about how to adapt in fast-changing times. This synopsis of my award-winning book On the Brink: A fresh lens to take your business to new heights. - [431: Tammy Cho on Healing, Leadership, and Self-Love](https://www.simonassociates.net/431-tammy-cho-on-healing-leadership-and-self-love/) - Using a unique combination of face and body analysis, psychosomatic therapy, human design, and NLP, Tammy helps people understand what is shaping their lives. - [430: How Does Dr. Chris Fuzie Create Great Leaders?](https://www.simonassociates.net/430-how-does-dr-chris-fuzie-create-great-leaders/) - We explore how leadership is evolving and how traditional distinctions between "leader" and "follower" no longer apply in dynamic, modern organizations. - [429: Embracing the Future: How Matt Leta is Guiding Companies](https://www.simonassociates.net/429-embracing-the-future-how-matt-leta-is-guiding-companies/) - On a recent episode of On the Brink with Andi Simon, I spoke with Matt Leta, who is helping companies navigate the rapidly changing business landscape. - [The Power of Voices: Women Entrepreneurs Building Companies with Purpose](https://www.simonassociates.net/the-power-of-voices-women-entrepreneurs-building-companies-with-purpose-2/) - For centuries, women’s voices in business were whispers—often unheard, dismissed, or drowned out by the noise of tradition and the status quo. But today, those whispers have become an undeniable force. Women entrepreneurs are leading industries, challenging norms, and building companies that don’t just seek profit, but also drive purpose and impact. This shift isn’t - [Key Trends Driving Today's Blue Ocean Strategy](https://www.simonassociates.net/key-trends-driving-todays-blue-ocean-strategy/) - As we move deeper into 2025, it is a perfect time to think about a Blue Ocean Strategy for your business. Blue Ocean Strategy focuses on creating new markets. - [Time to Navigate Uncertainty with a Blue Ocean Strategy](https://www.simonassociates.net/time-to-navigate-uncertainty-with-a-blue-ocean-strategy/) - We have several workshops coming up around the topic of Blue Ocean Strategy. Business leaders often reassess their strategies as the economic environment begins to shiver. This pain and uncertainty are particularly apparent with the abundance of change and the degree of uncertainty we feel today. Consider the challenges of change as opportunities for, as - [428: Al Must Transform Our Communication Strategy. Just Ask Dan Nestle!](https://www.simonassociates.net/428-al-must-transform-our-communication-strategy-just-ask-dan-nestle/) - Dan Nestle, a strategic communications expert and AI enthusiast, explores the role of artificial intelligence in marketing, branding, and storytelling - [The Power of Voices: Women Entrepreneurs Building Companies with Purpose](https://www.simonassociates.net/the-power-of-voices-women-entrepreneurs-building-companies-with-purpose/) - We brought together over 50 women entrepreneurs who are creating companies of purpose. This retreat was held by the Women Business Collaborative for IWD. - [427: Empowering Women in STEM: Rashmi Chaturvedi's Journey](https://www.simonassociates.net/427-empowering-women-in-stem-rashmi-chaturvedis-journey/) - Rashmi Chaturvedi, a trailblazer in the technology space and an advocate for women in STEM, shares her remarkable journey from immigrant to entrepreneur - [426: Time for Work That’s Worth It?](https://www.simonassociates.net/426-isnt-time-for-work-thats-worth-it/) - The intersection of purpose and profit is redefining modern careers, and our latest episode explores this compelling shift with guest Georgi Enthoven. - [425: Embracing Whole-Body Transformation with Barbara Holifield](https://www.simonassociates.net/425-embracing-whole-body-transformation-with-barbara-holifield/) - Barbara Holifield introduces the powerful idea that our body is a unified whole, and that true transformation begins when we tune into our physical sensations. - [My Journey as an Anthropologist in Business](https://www.simonassociates.net/my-journey-as-an-anthropologist-in-business/) - I had the opportunity to sit down with CanvasRebel to discuss my corporate anthropologist journey, my passion for business transformation, and lessons learned. - [424: Embracing Authenticity in the Age of AI: Vladimer Botsvadze](https://www.simonassociates.net/424-embracing-authenticity-in-the-age-of-ai-meet-vladimer-botsvadze/) - Vladimer Botsvadze is a true pioneer in digital transformation and marketing innovation as we discuss building a personal brand in an era of AI and automation. - [Rethinking Strategy: Isn't Time for your Blue Ocean Strategy®?](https://www.simonassociates.net/rethinking-strategy-isnt-time-for-your-blue-ocean-strategy/) - Playing the same game as your competitors might mean being stuck in a cycle of incremental improvements. Time for a Blue Ocean Strategy! - [Deep Dive into Your Blue Ocean Strategy®](https://www.simonassociates.net/deep-dive-into-your-blue-ocean-strategy/) - If you are thinking about re-thinking your strategy, and a Blue Ocean Strategy seems appealing, we should talk about what that means for you and your business. - [Why Innovation Games Can Change The Way We Work](https://www.simonassociates.net/why-innovation-games-can-change-the-way-we-work/) - Why are Innovation Games changing the way we play at work? - [Attract, Delight And Capture Today's "Searching" Healthcare Consumers](https://www.simonassociates.net/attract-delight-and-capture-todays-searching-healthcare-consumers-2/) - Attract, Delight And Capture Today's "Searching" Healthcare Consumers - [We’re Reaching A Tipping Point In Hospitals’ Adoption Of Robotics And Machine Intelligence](https://www.simonassociates.net/were-reaching-a-tipping-point-in-hospitals-adoption-of-robotics-and-machine-intelligence-2/) - We’re Reaching A Tipping Point In Hospitals’ Adoption Of Robotics And Machine Intelligence - [On Finding New Markets, Blue Ocean®-Style](https://www.simonassociates.net/on-finding-new-markets-blue-ocean-style/) - On Finding New Markets, Blue Ocean®-Style - [How To Find Your Blue Ocean Strategy®: Step 4](https://www.simonassociates.net/how-to-find-your-blue-ocean-strategy-step-4/) - In this Blue Ocean Strategy blog we talk about how to convert the observations you found while exploring into innovations that can open a new marketspace. - ["On The Brink" Press Release](https://www.simonassociates.net/on-the-brink-press-release/) - Is your business On The Brink? Corporate Anthropologist Dr. Andi Simon’s new book launches today. Turning observation into innovation – a fresh lens to take your business to new heights! NEW YORK, NY – JULY 5, 2016 - Innovation has become such a ubiquitous value, it's in danger of becoming cliché. Companies frequently talk about - [Simon Associates Founder Andrea Simon Ph.D. Certified As Blue Ocean Strategist](https://www.simonassociates.net/simon-associates-founder-andrea-simon-ph-d-certified-as-blue-ocean-strategist/) - Simon Associates Founder Andrea Simon Ph.D. Certified As Blue Ocean Strategist - [Innovation Games: New Techniques To Generate Business Results](https://www.simonassociates.net/innovation-games-new-techniques-to-generate-business-results/) - Innovation Games: New Techniques To Generate Business Results - [Mastering the Art of Inbound Marketing: Part 1](https://www.simonassociates.net/mastering-the-art-of-inbound-marketing-part-1/) - Andrea Simon's blog defines Inbound Marketing and explains why it is the best way to attract customers & convert them into promoters of your business - [Why Does Blogging Matter?](https://www.simonassociates.net/why-does-blogging-matter/) - Andrea Simon, President and Founder of Simon Associates, discusses the vital importance of blogging to search and any inbound marketing strategy - [National Health Service Corps Advisor Launches Season Two Of Popular Healthcare Webinar Series](https://www.simonassociates.net/national-health-service-corps-advisor-launches-season-two-of-popular-healthcare-webinar-series-2/) - National Health Service Corps Advisor Launches Season Two Of Popular Healthcare Webinar Series - [Healthcare Systems Must Harness The Power of Online Marketing To Bolster Their Business](https://www.simonassociates.net/healthcare-systems-must-harness-the-power-of-online-marketing-to-bolster-their-business-2/) - Healthcare Systems Must Harness The Power of Online Marketing To Bolster Their Business - [Maximizing The Latest Metrics In Modern Healthcare Marketing](https://www.simonassociates.net/maximizing-the-latest-metrics-in-modern-healthcare-marketing-2/) - Maximizing The Latest Metrics In Modern Healthcare Marketing - [There’s No Time Like The Present For Hospitals To Change Their Ways & Move Ahead](https://www.simonassociates.net/theres-no-time-like-the-present-for-hospitals-to-change-their-ways-move-ahead-2/) - There’s No Time Like The Present For Hospitals To Change Their Ways & Move Ahead - [Healthcare Inbound Marketing To Engage Your Patients](https://www.simonassociates.net/healthcare-inbound-marketing-to-engage-your-patients/) - Healthcare Inbound Marketing To Engage Your Patients - [Reading The Future: Andrea Simon Featured in Vistage 2015 Trend Report](https://www.simonassociates.net/reading-the-future-andrea-simon-featured-in-vistage-2015-trend-report-2/) - Reading The Future: Andrea Simon Featured in Vistage 2015 Trend Report - [Exceeding The Growing Expectations Of Today's Patient](https://www.simonassociates.net/exceeding-the-growing-expectations-of-todays-patient-2/) - Exceeding The Growing Expectations Of Today's Patient - [Driving New Hospital Revenue Via Customer Service Communication Innovations](https://www.simonassociates.net/driving-new-hospital-revenue-via-customer-service-communication-innovations-2/) - Driving New Hospital Revenue Via Customer Service Communication Innovations - [The Urgent Care Center May Be The Key To Bringing Men Into The Healthcare System](https://www.simonassociates.net/the-urgent-care-center-may-be-the-key-to-bringing-men-into-the-healthcare-system/) - The Urgent Care Center May Be The Key To Bringing Men Into The Healthcare System - [What Professional Services Risk If They Continue To Avoid Change](https://www.simonassociates.net/what-professional-services-risk-if-they-continue-to-avoid-change/) - No matter your business, change is all around you and requires some big shifts in how you do things. As culture change experts, we at SAMC help organizations develop innovative strategies so they can respond to today's massive changes, overcome challenges and reach their potential for success. - [How To Find Your Blue Ocean Strategy®: Step 2](https://www.simonassociates.net/how-to-find-your-blue-ocean-strategy-step-2/) - Visual exploration is at the core of Blue Ocean Strategy, enabling you to better “see, feel and think” about your business and find new opportunities for growth - [How To Find Your Blue Ocean Strategy®: Step 3](https://www.simonassociates.net/how-to-find-your-blue-ocean-strategy-step-3/) - Visual exploration is at the core of Blue Ocean Strategy, enabling you to better “see, feel and think” about your business and find new opportunities for growth - [Why I Love Leading Vistage Workshops](https://www.simonassociates.net/why-i-love-leading-vistage-workshops/) - Andrea Simon writes about why she loves leading workshops for Vistage, the executive coaching organization designed for CEOs, business owners and key executives. Applying the methods of anthropology and Blue Ocean Strategy, she shows them how to see their businesses with fresh eyes. - [10 Tips For Writing Great Blogs That Get You Noticed](https://www.simonassociates.net/10-tips-for-writing-great-blogs-that-get-you-noticed/) - Andrew Simon, Partner at Simon Associates Management Consultants, shares 10 crucial tips for writing strong, compelling blogs that get you noticed - [Five Steps To Help Fix The Sorry State of Hospital Call Centers (Part 1)](https://www.simonassociates.net/five-steps-to-help-fix-the-sorry-state-of-hospital-call-centers-part-1/) - Five Steps To Help Fix The Sorry State of Hospital Call Centers (Part 1) - [Innovation Games® To Try](https://www.simonassociates.net/innovationgames-to-try/) - Try these Innovation Games to help you "see, feel and think" differently so your company can successfully change and grow. - [Hospitals Check Into Social Media](https://www.simonassociates.net/hospitals-check-into-social-media/) - Betty Jones, a laundry room employee at Glens Falls Hospital, celebrated 50 years of working at the hospital and 2,700 people clicked on her photo on the hospital's Facebook page. Matthew Van Pelt, Ellis Medicine's new social media specialist, posted a photo of the midnight opening of Ellis' new urgent care center in Clifton Park - [Only 16% Of Hospitals Actively Use Social Media](https://www.simonassociates.net/only-16-of-hospitals-actively-use-social-media/) - "A hospital without an engaging social media presence soon may be viewed with the same suspicion as a business that has no website," according to the Healthcare Association of New York State, the Times Union reported. According to a white paper from the association, 81 percent of consumers say if a hospital has a strong - [Trends and The Power of Women](https://www.simonassociates.net/trends-and-the-power-of-women/) - I was recently asked to think about how 2013 trends will impact women in the work force and how women will impact the trends. And I have to say, this is a very intriguing topic. Read More Here - [Can Games Help Your Company Innovate?](https://www.simonassociates.net/can-games-help-your-company-innovate-2/) - As certified facilitators of Innovation Games® we work with a lot of organizations that must shift from good processes to great innovations. There are many tools to help you become more creative. Read More Here - [Andrea and Andrew Simon – Founders of SAMC](https://www.simonassociates.net/press-coverage-andrea-and-andrew-simon-founders-of-samc/) - Dr. Andrea Simon, Ph.D., a cultural anthropologist, founded SAMC in 2002 to bring the unique perspective of anthropology to businesses. Prior to founding SAMC, Andi held executive positions in banks and healthcare companies, including M&T Bank, Montefiore Medical Center, and St. Joseph’s Regional Medical Center. Read More Here - [Innovation – A Word You Love Or A Way Of Life?](https://www.simonassociates.net/innovation-a-word-you-love-or-a-way-of-life-2/) - At recent workshops I held on innovation, I was fascinated by the answer to my question: “Are you for innovation?” Everyone said “Yes!” But, when I asked, “What are you actually doing to do innovation?” The answers: “Not much!” Read More Here - [Use Blogs To Manage Your Healthcare Brand](https://www.simonassociates.net/use-blogs-to-manage-your-healthcare-brand-2/) - Physicians seem to be reluctant to manage their reputations online but get very upset when people go online and talk about them. If you aren't going to protect your brand reputation, you open yourself up to "anything goes." Read More Here - [Ten Business Trends From The Trenches For 2013](https://www.simonassociates.net/ten-business-trends-from-the-trenches-for-2013/) - As leaders of mid-market companies responding to changing times, these CEOs are touchpoints highlighting what’s evolving in the business world. They might not answer a survey or even be aware of how their situations reflect a larger pattern, but their candor helps us see what’s occurring now—and where we need to stimulate more change. Read - [Randomness Awaits You](https://www.simonassociates.net/randomness-awaits-you-2/) - There is an adage among folks who work in innovation and creativity that the more ideas you have, the more likely you will have great ones—you just don’t know which ones they are. Often they are at the intersections of ideas…more random than scientific, more by chance than by choice, and more likely to come - [Business Stalled? Maybe it’s Your Culture](https://www.simonassociates.net/press-coverage-business-stalled-maybe-its-your-culture-2/) - Has growth slowed? Stalled? Gone in the wrong direction? Perhaps it is your Culture. Are you ready to take a hard look at how you get things done? Last week I led several workshops on culture change for companies in Canada. Many of them were facing one or more challenges. Read More Here - [How To Do A Blue Ocean Strategy Step 1](https://www.simonassociates.net/press-coverage-how-to-do-a-blue-ocean-strategy-step-1/) - After completing my three-day intensive certification as a practitioner of “Blue Ocean Strategy®,” it became clear that the one chapter really missing from the book was the “How to” chapter. This, then, is the blog-size version of that chapter so perhaps you can find your own “Blue Ocean.” Read More Here - [What Do Patients Really Want](https://www.simonassociates.net/what-do-patients-really-want/) - I have been conducting innovation gameswith consumers for a healthcare system client and have been struggling with the huge disconnect between what patients really want in the care and caring that physicians and healthcare systems are supposed to deliver, and what they're getting. Read More Here - [How To Do A Blue Ocean Strategy Step 2](https://www.simonassociates.net/press-coverage-how-to-do-a-blue-ocean-strategy-step-2/) - We are working with a company’s entire leadership team that is really devoted to using the tools of Blue Ocean Strategic thinking to help them reinvent their business. They had a very successful niche in the home building market, but when the home construction industry collapsed and their products became more commoditized, they were forced - [How To Do A Blue Ocean Strategy Step 3](https://www.simonassociates.net/how-to-do-a-blue-ocean-strategy-step-3/) - We recently presented a workshop on “Change Matters: How to Find New Market Space” at a Vistage group. The Chair introduced us by noting how someone in one of his other groups had taken our workshop last year and had had one of those “aha” moments, when a big new idea popped into his head. - [How To Do A Blue Ocean Strategy Step 4](https://www.simonassociates.net/how-to-do-a-blue-ocean-strategy-step-4/) - My hope at this point is that you have already begun your Blue Ocean Strategic exploring, that you have tackled your strategic canvas for today’s business, and that you are beginning to see new markets emerging before you. Maybe you have even had an adrenaline surge in the brain, that “aha” moment that is telling - [Untapped Market Waiting For A Hospital Just Like Yours](https://www.simonassociates.net/untapped-market-waiting-for-a-hospital-just-like-yours/) - Are men and men's health part of your hospital or healthcare system's growth strategy? Should they be? Let me share a case study that might change your mind about men's health. Read More Here - [Why We’re So Afraid of Change](https://www.simonassociates.net/why-were-so-afraid-of-change/) - A former client contacted us recently, saying: “We’re stuck.” As in so many cases after 2008’s Great Recession, his division, once an industry leader, had experienced zero growth, using the same outmoded tactics to keep factories running, while wishing for the old world order to return. Read More Here - [Strategies To Reach New Male Patients](https://www.simonassociates.net/strategies-to-reach-new-male-patients/) - In my last blog post for Hospital Impact, I shared a case study in which a hospital realized men represented an untapped market for growing its patient base. I encouraged all hospitals to see the opportunities awaiting them if they likewise targeted men and men's health. Read More Here - [What if You Buy a Red Ocean](https://www.simonassociates.net/what-if-you-buy-a-red-ocean-2/) - Do mergers and acquisitions work in these challenging times? What if your growth strategy was to expand your business through acquisitions, only then to find your company in deep, “bloody red” water? You thought you were getting new revenue streams or better efficiencies. Instead, your new business is centered in a red ocean of bloody - [Major Mid-Year Correction Necessary](https://www.simonassociates.net/major-mid-year-correction-necessary-2/) - Earlier this year, I compiled my “Top Ten Trends From The Trenches” based on speaking to CEOs weekly. Given what I’ve heard lately, significant shifts are occurring, reflected in several fresh trends for Q3 and beyond. Read More Here - [Andrea Simon, Author At Vistage Executive Street Blog](https://www.simonassociates.net/press-release-andrea-simon-author-at-vistage-executive-street-blog/) - Andrea J. Simon, Ph.D., corporate anthropologist, is President and Founder of Simon Associates Management Consultants (SAMC), a consulting company focused on helping companies grow through change. Read more Here - [How to Keep Your Small Business Merger From Crashing](https://www.simonassociates.net/how-to-keep-your-small-business-merger-from-crashing/) - Mark Hemmeter, founder and chief executive officer of Denver-based Office Evolution, was admiring the bright, modern furniture he’d purchased for the reception area of a company he’d acquired in Colorado Springs, Colo. Then he overheard a client grousing on the telephone: “These new guys came in, and it looks like Disneyland out front now!” Read - [How Cleveland Clinic Reduces Men’s Health Disparities](https://www.simonassociates.net/how-cleveland-clinic-reduces-mens-health-disparities-2/) - I am passionate about finding innovative ways to improve men's health. I am always looking for programs that are uniquely designed to reach men, get them engaged in their health, and help them live healthier, longer lives. Read More Here - [5 Ways Hospitals Can Cope With The Pain Of Change](https://www.simonassociates.net/press-coverage-5-ways-hospitals-can-cope-with-the-pain-of-change-2/) - Some healthcare organizations are struggling with change. They never anticipated the speed with which the transition from volume to value would become a crisis, with declining inpatient admissions occurring much faster than expected. Read More Here - [Generations X and Y Prefer Old-Fashioned Service: Survey](https://www.simonassociates.net/generations-x-and-y-prefer-old-fashioned-service-survey/) - As Gen Xers and Gen Yers put their holey jeans and futons behind them, many banks are trying to lure those newly affluent age groups with high-tech services. They might have better luck adopting a mom-and-pop approach, according to research from corporate anthropologist Andrea Simon. Read More Here - [Preparing To Transfer The Family Business](https://www.simonassociates.net/preparing-to-transfer-the-family-business/) - Brothers Ken and Irwin Sher, co-founders of Day & Nite / All Service, the New Hyde Parkbased commercial HVAC and refrigeration company they started in 1977, spent several years preparing for the day when their sons would take over. That time came in January, but despite preparation, transition is never simple Read More Here - [What Gen-X And Gen-Y Really Think About Banks](https://www.simonassociates.net/press-coverage-what-gen-x-and-gen-y-really-think-about-banks-2/) - What do today’s consumers really want from their financial institution? More technology? More mobile apps? More integrated asset management? Banks and credit unions would love to know, as they scramble around looking for ways to deepen relationships with Gen-X/Y. Read More Here - [They’ll Never Forget: Entrepreneurs Changed By 9/11](https://www.simonassociates.net/theyll-never-forget-entrepreneurs-changed-by-911/) - I was the vice president of marketing and communications at St. Joseph’s Regional Medical Center in Paterson, N.J., on 9/11. We immediately went into emergency response mode. Read More Here - [Making A Difference In Men’s Health](https://www.simonassociates.net/press-coverage-making-a-difference-in-mens-health/) - Historically,” Dr. Simon writes, “most hospitals and health systems have largely ignored men in their marketing and business development efforts, focusing instead on women. Now, recognizing that men have unmet health needs and can offer new revenue streams, more healthcare organizations are introducing services that can not only make an impact on men’s health, but - [How Healthcare Leaders Can Deal With Fear, Uncertainty And Greed](https://www.simonassociates.net/how-healthcare-leaders-can-deal-with-fear-uncertainty-and-greed-2/) - In my last blog post, I urged readers to avoid letting the FUGs--fear, uncertainty and greed--get them down. That's easier said than done, as the FUGs seem to come part and parcel with healthcare reform changes. Read More Here - [Gen X and Gen Y Consumers Yearn For Relationship-Based Investment Programs](https://www.simonassociates.net/gen-x-and-gen-y-consumers-yearn-for-relationship-based-investment-programs/) - If younger Gen X and Gen Y consumers could create their own “bank of the future” time machine to help guide them through their increasingly complex financial decisions, what would they create? How would that differ from bankers’ ideas? More technology? More mobile apps? More integrated asset management? Read More Here - [3 Steps To Make A Hospital Name Change Stick](https://www.simonassociates.net/3-steps-to-make-a-hospital-name-change-stick-2/) - Changing a name for a healthcare institution is never easy. If you are going to go through the process, how can you make it work for your hospital? Let me try and make this simple, or at least simpler. We at Simon Associates believe there are three things you ought to consider. Just three! Read - [Update Of Business Trends From The Trenches](https://www.simonassociates.net/update-of-business-trends-from-the-trenches/) - As we’ve just started to experience 2014, some trends that I identified last year remain relevant, while many new ones are emerging, given key societal and economic changes. So here are the highlights of what I’m hearing and seeing already this year—trends from the trenches that promise to become even more prominent. Read More Here - [A Hospital Brand Is A Terrible Thing To Waste](https://www.simonassociates.net/press-coverage-a-hospital-brand-is-a-terrible-thing-to-waste/) - Nationwide, more than 100 healthcare organizations have changed names over the past two years. Given the latest healthcare reforms, that list continues to grow, as healthcare systems struggle to stand out amid an increasingly competitive landscape. Read More Here - [My Managers Don’t Want To Find A Blue Ocean](https://www.simonassociates.net/my-managers-dont-want-to-find-a-blue-ocean/) - A former client called us recently about one of his divisions. It was “stuck,” he said in great frustration. As in so many cases after the 2008 Great Recession, this division had entered into a very Red Ocean of competition where everyone was using pricing and promotions to try and hold onto market share and - [Branding Hurley Medical Center – Take Advantage Of Technology](https://www.simonassociates.net/branding-hurley-medical-center-take-advantage-of-technology-2/) - For Hurley Medical Center in Flint, Mich., it was about leveraging the deep bonds people in the region had with the children's hospital and the trauma center. Equally important was how to sustain momentum in the other service lines--cardiac surgery, bariatric surgery and orthopedics--leveraging the emotional bond people had for the medical center's "lifesaving" services. - [The Role Of Physician Services In Hospital Transformation](https://www.simonassociates.net/the-role-of-physician-services-in-hospital-transformation-2/) - After writing about my time as interim senior vice president for marketing, branding and physician services at Flint, Michigan's Hurley Medical Center from 2010 to 2012, I thought it was time to talk about physicians: services, relations and engagement. Read More Here - [The Role Of Physician Services In Hospital Transformation](https://www.simonassociates.net/the-role-of-physician-services-in-hospital-transformation/) - After writing about my time as interim senior vice president for marketing, branding and physician services at Flint, Michigan's Hurley Medical Center from 2010 to 2012, I thought it was time to talk about physicians: services, relations and engagement Read More Here - [The Paradox Of Choice](https://www.simonassociates.net/the-paradox-of-choice/) - There's nothing worse for people during changing times than "the paradox of choice," as Bernard Schwartz so aptly describes the dilemma of today's culture. And nowhere is this better seen than among American patients as they're trying to navigate the nuances of the Patient Protection and Affordable Care Act. Read More Here - [Sometimes You Are Ahead Of The Curve](https://www.simonassociates.net/press-coverage-sometimes-you-are-ahead-of-the-curve/) - I recently read an interesting article in the Health & Wellness section of The Boston Globe entitled, "Comparison Shopping for Medical Procedures." The article talks about how patients can find out about the cost of medical procedures as they shop, which is tied into a new state law in Massachusetts. Reading that made me smile, - [Adapt Hospital Culture To Changing Times](https://www.simonassociates.net/press-release-adapt-hospital-culture-to-changing-times/) - With all the changes taking place in healthcare, now is a good time to look at your hospital's culture. I wrote a series of blog posts on my work with Hurley Medical Center in Flint, Michigan, where I twice served as interim senior vice president of marketing and branding, most recently from 2010-2011. Read More - [Successful Businesses Set Goals, Evaluate And Measure Progress](https://www.simonassociates.net/press-coverage-successful-businesses-set-goals-evaluate-and-measure-progress/) - There's nothing worse for people during changing times than "the paradox of choice," as Bernard Schwartz so aptly describes the dilemma of today's culture. And nowhere is this better seen than among American patients as they're trying to navigate the nuances of the Patient Protection and Affordable Care Act Read More Here - [You Can Successfully Leave Retirement And Launch A Start-Up](https://www.simonassociates.net/press-coverage-you-can-successfully-leave-retirement-and-launch-a-start-up-2/) - Launching your own startup company at any age can be a time consuming, difficult, and stressful thing to do. The amount of resources, time, and energy it takes to have a successful startup company can be overwhelming, especially if it is your only source of income. But what if you’re retired? Should you consider coming - [You can successfully leave retirement and launch a start-up](https://www.simonassociates.net/press-coverage-you-can-successfully-leave-retirement-and-launch-a-start-up/) - Launching your own startup company at any age can be a time consuming, difficult, and stressful thing to do. The amount of resources, time, and energy it takes to have a successful startup company can be overwhelming, especially if it is your only source of income. But what if you’re retired? Should you consider coming - [How To Be Prepared When Starting A Business And You Are Over 50](https://www.simonassociates.net/press-coverage-how-to-be-prepared-when-starting-a-business-and-you-are-over-50/) - Launching a startup can be difficult for anyone, especially if you are over the age of 50 and already have family obligations, you are leaving your current career, or just don’t have the time to do what it takes to be successful. This list of Dos and Don’ts should help you decide if you have - [3 Steps To Create Hospital Culture Of Innovation](https://www.simonassociates.net/3-steps-to-create-hospital-culture-of-innovation-2/) - Recently, we received a large number of inquiries about our last several blogs here at Hospital Impact. In particular, people are interested in how they can create a culture of innovation in their organization. They're also interested in why it's so hard to get people to become more innovative, creative and capable problem solvers. Read - [3 Steps To Create Hospital Culture Of Innovation](https://www.simonassociates.net/3-steps-to-create-hospital-culture-of-innovation/) - Recently, we received a large number of inquiries about our last several blogs here at Hospital Impact. In particular, people are interested in how they can create a culture of innovation in their organization. They're also interested in why it's so hard to get people to become more innovative, creative and capable problem solvers. Times - [10 Considerations For A More Innovative Hospital Culture](https://www.simonassociates.net/10-considerations-for-a-more-innovative-hospital-culture/) - I work with healthcare providers to help them become more innovative. Inevitably, they ask me to make it simple. So here's a cheat sheet on 10 things to consider for a more innovative hosptial culture. Read More Here - [Can Innovation Games Really Help You Do Serious Work In Healthcare](https://www.simonassociates.net/can-innovation-games-really-help-you-do-serious-work-in-healthcare/) - With all the pressure these days on healthcare administrators to realign their organizations fast and often in order to thrive, or even just survive, perhaps what is needed is to "play" a little more. Serious play, using proven, insight­-producing Innovation Games®, is one of the best ways we have found to help all levels of - [Finding New Meaningful Financial Metrics For Hospitals Post-Reform](https://www.simonassociates.net/press-coverage-finding-new-meaningful-financial-metrics-for-hospitals-post-reform/) - Given the ongoing changes following the passing of the Patient Protection and Affordable Care Act, there has been some preliminary discussion around the need for new metrics, and contemporary best practices, as hospitals shift from volume to value. Similar to all new metrics, they can be challenging to determine. But that shouldn't prevent people in - [Boost Patient Experience At First Point Of Contact – The Call Center](https://www.simonassociates.net/boost-patient-experience-at-first-point-of-contact-the-call-center/) - I recently worked with a hospital improve its cancer program. It had wonderful doctors and an up­to­date facility. Nurses were very patient­focused and the staff smiled a lot. What could be better? Read More Here - [Transparency Plays Important Role in Value-Based Healthcare Decisions](https://www.simonassociates.net/transparency-plays-important-role-in-value-based-healthcare-decisions/) - At a time when the need to respond to dramatically changing times is particularly acute, the pressure is on for the once staid and stable world of healthcare to develop a new found culture of innovation. A common question during CEO workshops we conduct is: "How many of you have innovative cultures in your companies?" - [5 Patient-Care Observation Tools For Hospital Execs](https://www.simonassociates.net/5-patient-care-observation-tools-for-hospital-execs/) - In my last Hospital Impact blog post, I wrote about recent research that my firm conducted for a healthcare client, contacting various hospitals in the Northeast to better understand how they treated patients searching for cancer care options. Read More Here - [Traditional Communication Isn’t Enough – Use Entertainment Education To Fight Ebola](https://www.simonassociates.net/traditional-communication-isnt-enough-use-entertainment-education-to-fight-ebola/) - The World Health Organization declared the 2014 outbreak of Ebola in Africa an extraordinary event. Experts at the U.S. Centers for Disease Control and Prevention cite crisis communication as critical in stemming the outbreak. The Health Communication Capacity Collaborative's Health COMpass has made social and behavior change communication materials publicly available. Read More Here - [Don’t Lose Your Hospital Brand When Changing Names](https://www.simonassociates.net/press-coverage-dont-lose-your-hospital-brand-when-changing-names-2/) - A wave of renaming activity has been taking place among healthcare organizations throughout the past two years. Our research shows almost 75 hospitals or healthcare systems have changed their names, and the list is still growing. Read More Here - [Does Your Business Need A Boost?](https://www.simonassociates.net/does-your-business-need-a-boost/) - “We’re stalled and the competition is killing our margins.” Statements like this have surfaced from many CEOs recently, signaling a discernible detour along the road to economic recovery. Read More Here - [Why We Love Mystery Shoppers (And You Should, Too!)](https://www.simonassociates.net/press-coverage-why-we-love-mystery-shoppers-and-you-should-too/) - A friend recently told me about her 100-year-old mother who had undergone successful surgery. While she was thrilled that her procedure went well and she was going home, what she couldn't stop raving about was the special care she received from the nurses. They came into her room and saw how distraught she was about - [Skills And Techniques That Will Help You Be Successful At Work](https://www.simonassociates.net/press-coverage-skills-and-techniques-that-will-help-you-be-successful-at-work/) - Diving into the business world is something that many people do at some point when they’re young and then their careers take them down a variety of paths. But there are some solid pieces of advice that can be helpful to almost any 20­something or 30­ something that should make any career easier and more - [How To Grow And Change, While Retaining What’s Best](https://www.simonassociates.net/how-to-grow-and-change-while-retaining-whats-best/) - Several questions that reflect a common theme have come up repeatedly in recent workshops — namely, how do you sustain your organization and yet respond to changing times? It’s not easy. Yes, a legacy business and all of the success it represents must be protected, but it may not be the right configuration for the - [What Are Healthcare Marketers Doing To Capture And Delight Customers](https://www.simonassociates.net/what-are-healthcare-marketers-doing-to-capture-and-delight-customers/) - In research conducted by the Deloitte Center for Health Solutions (discussed in my second blog), market segments were identified that were the most likely to search for healthcare information online. These segments were named "out and about" (those who seek out and use alternative, non-Western medicine, often without the knowledge of their clinicians); "online and - [2015's Top Business Trends From The Trenches](https://www.simonassociates.net/2015s-top-business-trends-from-the-trenches/) - Meeting over 1,000 CEOs at 50 workshops in 2014 has provided us with a unique view of recent business challenges and what’s expected in 2015. Here’s our annual rundown of key trends from the trenches. Read More Here - [What Hospital Leaders Should Know About Urgent Care Centers](https://www.simonassociates.net/what-hospital-leaders-should-know-about-urgent-care-centers/) - I have been working with a hospital's urgent care centers to address the emerging issue of how to create experiences that are differentiating and of value to their customers. Not patients--customers. Already, there are 26 urgent care centers in the urban-suburban area this hospital serves, with lots more coming soon. Talk about competition! Read More - [Are Urgent Care Centers Brands or Commodities](https://www.simonassociates.net/are-urgent-care-centers-brands-or-commodities/) - As I observe the extraordinary growth of urgent care centers (UCCs), I am seeing some important changes taking place, both in the customer experience and in the range of services offered. These changes are raising important questions for leaders of UCCs, namely, "Are we just 'another outlet' offering fast, convenient care like the ones down - [How to Fix Hospital Call Centers to Improve the Patient Experience, Boost Revenue](https://www.simonassociates.net/press-coverage-how-to-fix-hospital-call-centers-to-improve-the-patient-experience-boost-revenue/) - I've worked with hospitals to improve patient satisfaction rates for years and we've seen that the first stop in the patient's journey – the call center – can set the tone for the rest of the experience. If it's positive, it can engender comfort among patients that's further supported during appointments and treatment. Read More - [How Are Urgent Care Centers Changing the Doctor-Patient Relationship](https://www.simonassociates.net/how-are-urgent-care-centers-changing-the-doctor-patient-relationship/) - As corporate anthropologists and culture change consultants, we're immersed in research on the growing appeal of urgent care centers (UCCs) and what they can teach us about the changing healthcare landscape. While it's too early to make final conclusions based on our current sample of UCC patients at several Northeast facilities, our qualitative observations have - [Big Data and Storytelling – The Necessary Duo In Healthcare](https://www.simonassociates.net/big-data-and-storytelling-the-necessary-duo-in-healthcare/) - On Oct. 10 at the Society for Healthcare Strategy and Market Development (SHSMD) conference in the District of Columbia, I presented a workshop with Mark Clark, Healthgrades vice president of strategic development, called: “Your Data Wants To Talk--How Can You Hear It?” Impressively, the entire conference was focused on this topic, paralleling SHSMD’s recent report, - [Why Is Growing Harder Than Shrinking](https://www.simonassociates.net/why-is-growing-harder-than-shrinking-2/) - At several of our recent workshops, we have heard a groan coming from CEOs and particularly their executives, about how much harder it is to grow than it was to fire people and shrink expenses. But why is growing harder than shrinking? The times, they are a-changin’, again, and there seem to be some common - [BHP84: Smashing the Myths of Women in Business with Andi Simon](https://www.simonassociates.net/bhp84-smashing-the-myths-of-women-in-business-with-andi-simon/) - Be Heard Podcast Andrea J. Simon, Ph.D. (“Andi”) is an international leader in corporate anthropology, and award-winning author of On the Brink: A fresh lens to take your business to new heights, and Smashing the Myths of Women in Business. Her podcast, On the Brink with Andi Simon, is ranked among the top 200 business - [How Do You Smash The Myths Of Women In Business? Change Workplace Culture.](https://www.simonassociates.net/how-do-you-smash-the-myths-of-women-in-business-change-workplace-culture/) - I was recently a guest speaker on the Entrepreneur MBA podcast with Stephen Halasnik, and what we talked about was really significant. Yes, we discussed my new book, Rethink: Smashing the Myths of Women in Business, but we also delved into how the old ways of viewing gender... Read More - [How anthropology can drive insights from your customer data](https://www.simonassociates.net/how-anthropology-can-drive-insights-from-your-customer-data/) - Digital marketing is great at analyzing what customers want and how they buy it. But for every data scientist who crunches the numbers, you might also need an anthropologist to sharpen your marketing insights... Read more - [How Female Entrepreneurs Can Overcome Barriers And Find Success Post-Pandemic](https://www.simonassociates.net/how-female-entrepreneurs-can-overcome-barriers-and-find-success-post-pandemic/) - Winston Churchill once said: “A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” The optimist in me sees so many opportunities in the world for women entrepreneurs as we emerge from the pandemic. Before the COVID-19 crisis, women-owned 40% of the businesses in the U.S., Read More - [10 Signs You’re Highly Intelligent, According To Experts](https://www.simonassociates.net/10-signs-youre-highly-intelligent-according-to-experts/) - When you think of highly intelligent people, chances are, specific types come to mind. For instance, people who seem to know random facts about everything, or people who solve math equations in their head at lightning speed. But the truth is, you don't really need to have a high IQ Read More - [Women face a myriad of injustices; can a better world emerge?](https://www.simonassociates.net/women-face-a-myriad-of-injustices-can-a-better-world-emerge/) - What does it say about our culture when moms and their children are facing unbearable pain and trauma during the pandemic? This crisis has simply amplified the way women in the U.S. are undervalued, or not valued at all. While it is widely known that America lags far behind all other industrialized countries in paid - [7 Ways to Create a Really Inclusive Workplace](https://www.simonassociates.net/7-ways-to-create-a-really-inclusive-workplace/) - Many people, it seems, are all for gender equity, diversity, and an inclusive workplace. Yet, in most cases, it is just not happening. According to Andi Simon, PhD, author of Rethink: Smashing the Myths of Women in Business, “fatigue” is a good word to capture the challenges that people have when it is time for - [Relevant Talk with Athalia Monae and guest Andi Simon - The Simon Initiative for Women Entrepreneurs](https://www.simonassociates.net/relevant-talk-with-athalia-monae-and-guest-andi-simon-the-simon-initiative-for-women-entrepreneurs/) - Andi Simon joins the Relevant Talk with Athalia Monae Podcast to discuss The Simon Initiative for Women Entrepreneurs Listen Now - [Ready To Rethink And Accelerate Women’s Leadership In Business?](https://www.simonassociates.net/ready-to-rethink-and-accelerate-womens-leadership-in-business/) - Please join us! Women Business Collaborative (WBC) and Rethink are honored to host our Third Annual Forum, Rethinking and Accelerating Women’s Leadership in Business. This highly-anticipated virtual event takes place: Wednesday, May 17, 2023, 11:00am-2:00pm ET WBC's goal is to showcase the trends, transformations and innovations that are driving equity across the business landscape. At this half-day event, you'll hear preeminent women - [Best Tips And Tricks For Women To Work In Male-Dominated Industries](https://www.simonassociates.net/best-tips-and-tricks-for-women-to-work-in-male-dominated-industries/) - Building a career in a male-dominated industry can be a big challenge for women, but it is definitely possible to succeed and thrive in an environment where the guys seem to be in control. In my book, Rethink: Smashing The Myths of Women in Business, I tell the stories of 11 women, myself included, who refused - [Women In IT: Breaking Barriers and Overcoming Challenges](https://www.simonassociates.net/women-in-it-breaking-barriers-and-overcoming-challenges/) - While it is true that in recent years women have made significant strides in the technology industry (read Samantha Radocchia's story in my book Rethink: Smashing The Myths of Women in Business), they still face a number of stubborn challenges. Despite the fact that more women than ever are pursuing careers in IT, there is still - [Why Are Innovation Games Essential To Finding Big New Ideas?](https://www.simonassociates.net/why-are-innovation-games-essential-to-finding-big-new-ideas/) - Why do people love to play games, and how can Innovation Games help you solve complex problems faster? Once when I was sitting down and discussing business with my partner (and wife!) Andi Simon, she told me about a large healthcare organization which was looking to develop an effective cost-reduction program. We both agreed that - [How Can Women Overcome The Roadblocks To Building Their Businesses?](https://www.simonassociates.net/how-can-women-overcome-the-roadblocks-to-building-their-businesses/) - Year over year, women-owned businesses are exponentially growing in both numbers and scale. Real progress is being made but women still lag behind men in many significant areas, like access to capital, C-suite leadership positions and career advancement opportunities. Gender bias is still alive and well, but today's women entrepreneurs are figuring out how to - [061: Melissa Greenwell—Gender-Balanced Leadership Doesn’t Just Happen](https://www.simonassociates.net/061-melissa-greenwell-gender-balanced-leadership-doesnt-just-happen/) - In this On The Brink podcast, Andi Simon interviews Melissa Greenwell about how to change gender imbalance in corporate America for better business performance - [Need To Change? Why Not Turn To The Experts](https://www.simonassociates.net/need-to-change-why-not-turn-to-the-experts/) - Andy and Andi Simon, SAMC culture change experts, help companies assess their organizational culture today and implement a change process for tomorrow - [046: Dale Richards—Ready to Increase Your Business Revenue, Profits and Value?](https://www.simonassociates.net/046-dale-richards-ready-to-increase-your-business-revenue-profits-and-value/) - In this On The Brink podcast with Andi Simon, Dale Richards shares how he helps companies dramatically increase their sales and productivity - [080: Ask Andi—Blue Ocean Strategy® Step 2](https://www.simonassociates.net/080-ask-andi-blue-ocean-strategy-step-2/) - In this Ask Andi episode, Andi Simon explains that to find your Blue Ocean Strategy and open up new markets, you must step out and go visually exploring in order to see, feel and think with fresh eyes. What nonusers are not using you and why? What are their pain points that you could solve? - [143: Ask Andi—How To Find Your Blue Ocean Strategy® Step 1](https://www.simonassociates.net/143-ask-andi-how-to-find-your-blue-ocean-strategy-step-1/) - In this On The Brink episode, Andi Simon explains how Blue Ocean Strategy helps you open new unoccupied market space, rather than copying the competition - [168: Amanda Zuckerman—How To Turn A Big Idea Into A Huge Blue Ocean Success!](https://www.simonassociates.net/168-amanda-zuckerman-how-to-turn-a-big-idea-into-a-huge-blue-ocean-success/) - In this On The Brink episode, Andi Simon talks with Dormify founder Amanda Zuckerman about how she turned a unique idea into a hugely successful business - [Great Interview with Adam Gamwell, Ryan Collins and Aneil Tripanty @ "This Anthro Life"](https://www.simonassociates.net/great-interview-with-adam-gamwell-ryan-collins-and-aneil-tripanty-this-anthro-life/) - Could your business benefit from corporate anthropology? Do you need to see your business with fresh eyes, leading to a-ha moments and value innovations? - [Terrific Anthropology Podcast With Roger Dooley @ The Brainfluence](https://www.simonassociates.net/terrific-anthropology-podcast-with-roger-dooley-the-brainfluence/) - Roger Dooley interviewed me for @TheBrainfluence. Wonderful interview. Lots to share on what corporate anthropologists can do for businesses and organizations. - [070: Ask Andi—How to Learn Resilience](https://www.simonassociates.net/070-ask-andi-how-to-learn-resilience/) - In this Ask Andi, Andi Simon talks about how leaders inspire their teams in bad times, getting them to think about resilience as a pathway that turns bad situations when things seem to be falling apart into good opportunities that could really thrive - [Five Steps To Help Fix The Sorry State of Hospital Call Centers (Part II)](https://www.simonassociates.net/five-steps-to-help-fix-the-sorry-state-of-hospital-call-centers-part-ii-2/) - Five Steps To Help Fix The Sorry State of Hospital Call Centers (Part II) - [219: Danielle Grant—Authentic, Ethical, Caring And More Effective Leadership](https://www.simonassociates.net/219-danielle-grant-authentic-ethical-caring-and-more-effective-leadership/) - In this On The Brink episode, Andi Simon talks with Danielle Grant about how transpersonal leadership results in better performing organizations - [044: Ask Andi series—3 Companies That Saw A Blue Ocean Possibility](https://www.simonassociates.net/044-ask-andi-series-3-companies-that-saw-a-blue-ocean-possibility/) - In this Ask Andi episode, Andi Simon explains how Blue Ocean Strategy helps businesses look for unmet needs and solve their customers' problems so they can grow - [How Anthropology Can Save Your Business](https://www.simonassociates.net/how-anthropology-can-save-your-business/) - Andi Simon writes about how anthropology teaches business leaders how to see, feel and think in new ways so their companies can successfully adapt to change - [10 Crucial Ways Hospitals Can Create A Culture Of Innovation](https://www.simonassociates.net/10-crucial-ways-hospitals-can-create-a-culture-of-innovation/) - 10 Crucial Ways Hospitals Can Create A Culture Of Innovation - [It May Be Up To Home-Care Workers To Save The Middle Class](https://www.simonassociates.net/it-may-be-up-to-home-care-workers-to-save-the-middle-class/) - As more people need long-term care, Andrea Simon addresses how the US healthcare system needs to change to give home health aides higher pay and better training - [Innovative Applications of Corporate Anthropology in Business](https://www.simonassociates.net/innovative-applications-of-corporate-anthropology-in-business/) - The application of corporate anthropology to business is growing. Companies are challenged to rethink their cultures, their strategies, and their marketing. They have to better understand their traditional customers and realign for new clients. Corporate anthropologists are helping companies grow. - [Time to Add Gratitude to Your Life—And Your Company's Culture!](https://www.simonassociates.net/time-to-add-gratitude-to-your-life-and-your-companys-culture/) - Is it time to express your appreciation and gratitude? Reflecting on gratitude and expressing it is as essential to our personal lives as it is to our businesses and careers. Those who focus on expressing their gratitude are finding that it helps their company culture and improves their own lives. - [Ready To Find Your A-Ha Moment So Your Business Can Soar?](https://www.simonassociates.net/ready-to-find-your-a-ha-moment-so-your-business-can-soar/) - Andrea Simon, SAMC founder/CEO and culture change expert, discusses corporate culture change and Blue Ocean Strategy with credibility expert Mitch Levy - [Great Business Growth Strategies Need Right Inbound Marketing Platform](https://www.simonassociates.net/great-business-growth-strategies-need-right-inbound-marketing-platform/) - For business growth strategies you need the right inbound marketing platform. Andrew Simon says HubSpot is very effective for successful businesses - [How To Make Sure Your Blogs Reach The Right Audience](https://www.simonassociates.net/how-to-make-sure-your-blogs-reach-the-right-audience/) - For inbound marketing and search optimization to work, you must blog with purpose. What questions are prospects asking? Be their answer. - [Some Thoughts on Strategy: When Insiders Might Know Best](https://www.simonassociates.net/some-thoughts-on-strategy-when-insiders-might-know-best/) - In business, it is often insiders rather than hired outsiders that are key in developing a new or turnaround businss strategy, writes Andrew Simon - [A 5 Step Checklist to Help Businesses Facing the "Value-Challenge"](https://www.simonassociates.net/a-5-step-checklist-to-help-businesses-facing-the-value-challenge/) - Many CEOs are realizing that being a value-add solutions provider is not as valued as it used to be. They and others like them are facing the value-challenge. Andrea Simon, Simon Associates (SAMC) President/Founder, offers a 5-point checklist for real value versus a value-challenge. - [Why Is the Buyer's Journey Critical for Successful Entrepreneurs?](https://www.simonassociates.net/why-is-the-buyers-journey-critical-for-successful-entrepreneurs/) - Andrew Simon explains why entrepreneurs have to build their business growth strategies to capture the buyer on their buyer's journey - [Ready To Seize Opportunities You've Been Missing?](https://www.simonassociates.net/ready-to-seize-opportunities-youve-been-missing/) - Corporate anthropologist Andrea Simon PhD explains how anthropology can help organizations see, feel and think differently about business opportunities that are all around them so they can seize unoccupied market space and fulfill consumers' unmet needs - [How Do You Get Found On The Internet? Start With Great Content.](https://www.simonassociates.net/how-do-you-get-found-on-the-internet-start-with-great-content/) - Andrew Simon writes that digital marketing is based on great content but search engines have changed their metrics, making social media and podcasts important - [Mid-Year Update: SAMC's 10 Best Blue Ocean Strategy® Blogs/Podcasts/White Papers](https://www.simonassociates.net/mid-year-update-samcs-10-best-blue-ocean-strategy-blogs-podcasts-white-papers/) - These 10 blogs, podcasts and white papers explain the essence of Blue Ocean Strategy, an innovative approach to business growth where you make the competition irrelevant by not focusing on existing market space but rather, creating a new market, adding value in highly innovative ways, tackling the unmet needs of nonusers, and creating demand, not just fulfilling it. - [The Strategic Planning Process for Higher Learning Institutions Has Never Been More Crucial](https://www.simonassociates.net/the-strategic-planning-process-for-higher-learning-institutions-has-never-been-more-crucial/) - Andrew Simon, entrepreneur & Partner at Simon Associates Management Consultants, discusses the importance of strategic planning for higher ed institutions - [How To Survive These Scary Times: Blue Ocean Strategy®](https://www.simonassociates.net/how-to-survive-these-scary-times-blue-ocean-strategy/) - Andrea Simon, SAMC founder/CEO, discusses how Blue Ocean Strategy is about finding customers' unmet needs so you can open new market space you can own - [What Are Buyer Personas And Why Should They Matter To My Business?](https://www.simonassociates.net/what-are-buyer-personas-and-why-should-they-matter-to-my-business/) - Buyer personas are fictional representations of your ideal customer and they allow you to create content that appeals to your target audience. - [Calculating The ROI Of Social Media](https://www.simonassociates.net/calculating-the-roi-of-social-media-2/) - Calculating The ROI Of Social Media - [Mastering Inbound Marketing ——— Part 1: Attract](https://www.simonassociates.net/mastering-inbound-marketing-part-1/) - The 1st blog in a series, Andrea Simon PhD explains how Inbound Marketing turns searchers into actual customers and then promoters of your business - [334: Kelly Roach—Yes, You Can Have A Healthy Lifestyle And A Healthy Business](https://www.simonassociates.net/334-kelly-roach-yes-you-can-have-a-healthy-lifestyle-and-a-healthy-business/) - In this On The Brink episode, Andi Simon talks with Kelly Roach about how to achieve your financial goals, do fulfilling work and create a life you love. - [313: Melissa Copeland—Customers Want Great Experiences. How Can You Deliver Extraordinary Ones?](https://www.simonassociates.net/313-melissa-copeland-customers-want-great-experiences-how-can-you-deliver-extraordinary-ones/) - In this On The Brink episode, Andi Simon talks with Melissa Copeland about how to change your business culture to vastly improve the customer experience - [122: Allison De Paoli—Gaining Control Of Your Healthcare Benefits Costs](https://www.simonassociates.net/122-allison-de-paoli-gaining-control-of-your-healthcare-benefits-costs/) - In this On the Brink podcast, Andrea Simon talks with Allison De Paoli about how to control employer spending on healthcare benefits for their employees. - [335: Sam Radocchia—Ready Or Not, Blockchain Is Not On The Way, It's Here](https://www.simonassociates.net/335-sam-radocchia-ready-or-not-blockchain-is-not-on-the-way-its-here/) - In this On The Brink episode, Andi Simon talks with anthrpologist Sam Radocchia about how bitcoin and blockchain are causing a cultural transformation - [163: Tristan Wright—Need To Grow? Lessons From A Business Sherpa](https://www.simonassociates.net/163-tristan-wright-need-to-grow-lessons-from-a-business-sherpa/) - In this On The Brink episode, Andi Simon talks with Tristan Wright about how he helps businesses grow and get on the road to success quickly - [How To Be A Highly Effective Leader During Turbulent Times: The Five Things You Need To Know](https://www.simonassociates.net/how-to-be-a-highly-effective-leader-during-turbulent-times-the-five-things-you-need-to-know/) - In an Authority Magazine interview, leadership coach Andrea Simon describes The Five Things You Need To Be A Highly Effective Leader During Turbulent Times - [What Can Women Do To Challenge Gender Stereotypes In The C-Suite?](https://www.simonassociates.net/what-can-women-do-to-challenge-gender-stereotypes-in-the-c-suite/) - As I coach women currently in the workplace and lecture to IT women entering the workplace, I realize it's a good time to write a blog about it to share. Things are changing, but not as much as we would like At times, the workplace culture for women seems to be sliding backward. I do If women want to have a more equitable workplace, they must create it. They must challenge the existing gender norms and demandchange - [Announcing "On the Brink" Podcast!](https://www.simonassociates.net/announcing-on-the-brink-podcast/) - Announcing the On The Brink podcast, fascinating interviews with great thinkers who turned possibilities into opportunities by boldly embracing change - [How To Get Family And Friends To Invest In Your Startup](https://www.simonassociates.net/how-to-get-family-and-friends-to-invest-in-your-startup/) - Some of the most successful startups were funded by friends and relatives of the founder. If you’re an entrepreneur, here are some helpful tips on how to approach family and friends as potential investors in your new business - [Best Practices to Scale Your Business for Growth](https://www.simonassociates.net/best-practices-to-scale-your-business-for-growth/) - Andrew Simon, partner at SAMC, explains how the keys to a company's growth are scalability and a culture that encourages employee ideas and creativity - [Senior Entrepreneurs: 5 Things to Keep in Mind When Starting a New Business Over 50](https://www.simonassociates.net/senior-entrepreneurs-5-things-to-keep-in-mind-when-starting-a-new-business-over-50/) - Andrew Simon, successful entrepreneur, offers 5 things to consider for people over the age of 50 who want to start a company and develop a business strategy for these fast-changing times - [Thinking About Tomorrow?](https://www.simonassociates.net/thinking-about-tomorrow/) - SAMC partner Andrew Simon shares crucial insights about how to keep learning and stay productive after retirement. Keep challenging yourself and set goals - [What This Successful Entrepreneur Has Learned In Business](https://www.simonassociates.net/what-this-successful-entrepreneur-has-learned-in-business/) - SAMC partner and serial entrepreneur Andrew Simon shares crucial insights about how to start, build and grow a successful company - [How To Avoid The Pandemic Recession](https://www.simonassociates.net/how-to-avoid-the-pandemic-recession/) - Andrew Simon, serial entrepreneur and SAMC Partner, writes that during this pandemic and into the future, the ability to change and adapt will be crucial - [Pandemic Makes Colleges Cut To The Bone](https://www.simonassociates.net/pandemic-makes-colleges-cut-to-the-bone/) - Andrew Simon, serial entrepreneur and SAMC Partner, discusses how higher ed institutions need to change to close widening gaps in financial shortfalls - [How To Find The Capital That Will Fuel Your Big Idea](https://www.simonassociates.net/how-to-find-the-capital-that-will-fuel-your-big-idea/) - Andrew Simon, serial entrepreneur and SAMC Partner, shares valuable perspectives on how to grow your business, expecially how to secure funding capital - [324: Jann Mirchandani—To Build A Great Presence Online You Must Begin With Your Website](https://www.simonassociates.net/324-jann-mirchandani-to-build-a-great-presence-online-you-must-begin-with-your-website/) - In this On The Brink episode, Andi Simon talks with Jann Mirchandani about the best ways to be found online and how to make your website truly work for you - [052: Ask Andi series—Why Companies Have Got To Change Or They Will Not Thrive](https://www.simonassociates.net/052-ask-andi-series-why-companies-have-got-to-change-or-they-will-not-thrive/) - In this Ask Andi episode, Andi Simon talks about how businesses and individuals get stuck because they fear change, and how Blue Ocean Strategy helps them adapt - [Entrepreneurs, Be Smart and Pick the Right People to Help You Grow](https://www.simonassociates.net/entrepreneurs-be-smart-and-pick-the-right-people-to-help-you-grow/) - If you are an early-stage start-up or entrepreneur, you will need good advisors to help you grow your business. Entrepreneurs find the right support and do not do it alone. The best characteristics of a support team are people who have open minds to counsel you with the ​expertise to help guide you. - [056: Amy Bruske—A Guide for Sustaining Great Family Businesses](https://www.simonassociates.net/056-amy-bruske-a-guide-for-sustaining-great-family-businesses/) - In this On The Brink podcast, Andi Simon talks with Amy Bruske, an expert in helping family businesses thrive, about family firm succession plans - [034: Ron West—Perpetually Disrupting Yourself](https://www.simonassociates.net/034-ron-west-perpetually-disrupting-yourself/) - Ron West talks about how to build organizations that thrive on change with systems that help you become the disruptor, rather than you getting disrupted - [032: Linda MacCracken—The New World of Patient Care](https://www.simonassociates.net/032-linda-maccracken-the-new-world-of-patient-care/) - In this On The Brink podcast, Linda MacCracken tells Andi Simon how healthcare is changing to a patient focus to deliver the right care for each individual - [088: Dr. Emile Heisiger—U.S. Healthcare: Ready for Major Changes. Are You?](https://www.simonassociates.net/088-dr-emile-heisiger-u-s-healthcare-ready-for-major-changes-are-you/) - In this On the Brink podcast, Andrea Simon talks with Dr Emile Heisiger about the broken state of healthcare in the US and also some innovative ways to fix it, primarily through vocational training to raise people's income level and thereby their health status - [196: Andy and Andi Simon—Innovation Games® Are What You Need To Imagine Your Future](https://www.simonassociates.net/196-andy-and-andi-simon-innovation-games-are-what-you-need-to-imagine-your-future/) - In this On The Brink episode, Andy and Andi Simon talk about how this crisis can be a great time to use Innovation Games to re-think your company's future - [145: Ask Andi—How To Successfully Achieve Change Management Step 1](https://www.simonassociates.net/145-ask-andi-how-to-successfully-achieve-change-management-step-1/) - In this Ask Andi On The Brink episode, Andi Simon shares her methods for helping companies that have been struggling with changing their organization. - [057: Ask Andi series—What's Hot and What's Not](https://www.simonassociates.net/057-ask-andi-series-whats-hot-and-whats-not/) - In this Ask Andi episode, Andi Simon talks about today's trends, what's hot and what's not, and how businesses must adapt and innovate or be left behind - [089: Ask Andi—Change Management Step 3](https://www.simonassociates.net/089-ask-andi-change-management-step-3/) - In this Ask Andi podcast, Andi Simon takes listeners through the ChangeMap process as they undertake organizational culture change - [087: Ask Andi—Change Management Step 2](https://www.simonassociates.net/087-ask-andi-change-management-step-2/) - In this Ask Andi podcast, Andi Simon talks about the pain of change. As business leaders think about change management, they need to understand what the challenges are going to be and how their employees might resist the culture change they're trying to bring about. - [027: Ask Andi series—Selling Your Story](https://www.simonassociates.net/027-ask-andi-series-selling-your-story/) - Andi Simon talks about using Inbound Marketing, blogging, keywords and social media so you can be the best solution for what people are searching for online - [146: Ask Andi—How To Successfully Achieve Change Management Step 2](https://www.simonassociates.net/146-ask-andi-how-to-successfully-achieve-change-management-step-2/) - In this Ask Andi On The Brink episode, Andi Simon explains the pain of change and how employees resist the culture change that leadership tries to initiate - [147: Ask Andi—How To Successfully Achieve Change Management Step 3](https://www.simonassociates.net/147-ask-andi-how-to-successfully-achieve-change-management-step-3/) - In this Ask Andi On The Brink episode, Andi Simon explains the pain of change and how employees resist the culture change that leadership tries to initiate - [Today "On the Brink" Podcast Goes Live!!](https://www.simonassociates.net/today-on-the-brink-podcast-goes-live/) - Announcing the On The Brink podcast, fascinating interviews with great thinkers who turned possibilities into opportunities by boldly embracing change - [209: Billy Bross—How To Capitalize On The Online Courses Gold Mine](https://www.simonassociates.net/209-billy-bross-how-to-capitalize-on-the-online-courses-gold-mine/) - In this On The Brink episode, Andi Simon talks with Billy Bross about helping people create, market and grow online courses, a booming industry today - [What is Corporate Anthropology and Why Should I Try It?](https://www.simonassociates.net/what-is-corporate-anthropology-and-why-should-i-try-it/) - The tools and methods of corporate anthropology can help businesses grow. Corporate anthropologist and culture change expert Andrea Simon explains how - [The Time is Right for Businesses to Hire Anthropologists](https://www.simonassociates.net/the-time-is-right-for-businesses-to-hire-anthropologists/) - There are a growing number of jobs for anthropologists in business, and a growing realization that businesses need anthropologists on their staffs. For anthropologists, it is time to make your role in business relevant to companies so you'll get hired. - [Are You Becoming a More Vulnerable Leader?](https://www.simonassociates.net/are-you-becoming-a-more-vulnerable-leader/) - Andrea Simon writes about the new business environment where today's leaders are more effective when they are vulnerable and honest about their “humanness.” - [Innovation Games® Will Make You Great Innovators](https://www.simonassociates.net/innovation-games-will-make-you-great-innovators/) - Innovation Games® To Try for you to see how they could help your business become more creative and innovative. - [Everything Is Changing. Is This A Great Time For A Blue Ocean Strategy?](https://www.simonassociates.net/everything-is-changing-is-this-a-great-time-for-a-blue-ocean-strategy/) - Andrea Simon, CEO, anthropologist and author discusses how Blue Ocean Strategy finds customers' unmet needs so you can open new uncontested market space - [043: Jay Hasbrouck—Thinking Like an Anthropologist](https://www.simonassociates.net/043-jay-hasbrouck-thinking-like-an-anthropologist/) - In this On The Brink podcast with Andi Simon, Jay Hasbrouck talks about the coming of age of anthropology and how to make anthropology more accessible. - [4 Great Ways to Become a More Innovative Company](https://www.simonassociates.net/4-great-ways-to-become-a-more-innovative-company/) - Culture change expert Andrea Simon explains how hard it is for businesses to actually do innovation instead of just talk about it, especially in a crisis - [How Data Visualization Can Transform An Organization's Decision Making](https://www.simonassociates.net/how-data-visualization-can-transform-an-organizations-decision-making/) - The volume of raw data collected by healthcare organizations today is staggering. How to make sense of it all? Andrea Simon PhD offers insights in SHSMD article - [10 Qualities To Drive Your Success As A Female Entrepreneur](https://www.simonassociates.net/10-qualities-to-drive-your-success-as-a-female-entrepreneur/) - Typically women have a tougher time starting businesses than their male counterparts. Here are 10 key qualities for driving success for female entrepreneurs. - [218: Melissa Davies—Aren't There Powerful Ways To Transform Your Organization?](https://www.simonassociates.net/218-melissa-davies-arent-there-powerful-ways-to-transform-your-organization/) - In this On The Brink episode, Andi Simon talks with executive coach Melissa Davies about how she helps organizations change so they can be more productive - [064: Ask Andi series—Want Your Company To Not Just Survive But Thrive? Hire Anthropologists.](https://www.simonassociates.net/064-ask-andi-series-want-your-company-to-not-just-survive-but-thrive-hire-anthropologists/) - In this Ask Andi, Andi Simon talks about why hiring anthropologists is good for business and what anthropology majors can do to get jobs after college - [Can Corporate Anthropology Make Mergers & Acquisitions More Successful?](https://www.simonassociates.net/can-corporate-anthropology-make-mergers-acquisitions-more-successful/) - Mergers and Acquisitions success depends on culture change. Corporate anthropology and the OCAI-online can help diagnose and prepare to change a culture. - [3 Ways Corporate Anthropology Can Improve M&A Success](https://www.simonassociates.net/3-ways-corporate-anthropology-can-improve-ma-success/) - Many M&A investments fail to meet their expectations because of culture. Corporate Anthropology prepares and transition two cultures into new one. - [Is Your Crisis Coming? Anthropology Can Help You Change To Avoid It.](https://www.simonassociates.net/is-your-crisis-coming-anthropology-can-help-you-change-to-avoid-it/) - Corporate anthropologist Andrea Simon PhD explains how anthropology can help organizations see, feel and think with fresh eyes so they can evaluate their present culture and what they would like it to be in the future, and then implement a change process - [Need To Change Your Organization's Culture? 6 Best Ways To Do It.](https://www.simonassociates.net/need-to-change-your-organizations-culture-6-best-ways-to-do-it/) - Corporate anthropologist and culture change expert Andrea Simon offers 6 steps To Change Your Organization's Culture - [Can A Little Anthropology Help Your School Change?](https://www.simonassociates.net/can-a-little-anthropology-help-your-school-change/) - Rachel Carney and Andrea Simon talk about how schools are using anthropologists and anthropology's methods to assess and change their school's culture. - [181: Valerio Pascotto and Amit Raikar—Yes Change Is Painful But It's Necessary!](https://www.simonassociates.net/181-valerio-pascotto-and-amit-raikar-yes-change-is-painful-but-its-necessary/) - In this On The Brink episode, Andi Simon talks with change management experts Valerio Pascotto and Amit Raikar about building better leaders - [Culture: Why Is It Still On The Tip Of Everyone's Tongue!?](https://www.simonassociates.net/culture-why-is-it-still-on-the-tip-of-everyones-tongue/) - Is it time to build a stronger corporate culture? Are you searching to learn about your company's culture? Could anthropology help? - [144: Ask Andi—How To Find Your Blue Ocean Strategy® Step 2](https://www.simonassociates.net/144-ask-andi-how-to-find-your-blue-ocean-strategy-step-2/) - In this On The Brink episode, Andi Simon explains that to find your Blue Ocean Strategy and open up new markets, you need to go visually exploring - [075: Ask Andi—Blue Ocean Strategy® Step 1](https://www.simonassociates.net/075-ask-andi-blue-ocean-strategy-step-1/) - In this Ask Andi episode, Andi Simon explains how Blue Ocean Strategy helps you see, feel and think in new ways about your business in these rapidly-changing times, not just doing more of the same, cheaper, or competing within your same industry. It's thinking about solutions completely differently. - [The Genius Of Blue Ocean Strategy® Defined, In Color!](https://www.simonassociates.net/the-genius-of-blue-ocean-strategy-defined-in-color-2/) - The Genius Of Blue Ocean Strategy® Defined, In Color! - [Healing The Havoc Caused By Healthcare Reform](https://www.simonassociates.net/healing-the-havoc-caused-by-healthcare-reform/) - Healing The Havoc Caused By Healthcare Reform - [423: Building Podcasts to Run the Media for Tomorrow](https://www.simonassociates.net/building-podcasts-to-run-the-media-for-tomorrow/) - Explore podcasting—its past, present, and potential future Chad Parizman, and Mark Schaefer, as we delve into the transformative role of podcasts. - [422: Transforming Communities and Careers: Advocating the Trades](https://www.simonassociates.net/423-transforming-communities-and-careers-advocating-the-trades/) - Two changemakers are reshaping how we think about skilled trades, community development, and career pathways that are inspiring and deeply transformational. - [Insights from Ethnographic Research in Senior Communities](https://www.simonassociates.net/insights-from-ethnographic-research-in-senior-communities/) - I was hired by a senior living organization to conduct ethnographic research among residents. The goal was clear: uncover what "quality" truly meant - [How a Corporate Anthropologist Helps Companies That Need to Change?](https://www.simonassociates.net/how-a-corporate-anthropologist-helps-companies-that-need-to-change/) - In a world that evolves at lightning speed, businesses must adapt—or risk becoming obsolete. But change isn't easy. It requires understanding why people, processes, and practices exist as they do, and uncovering how they can evolve without losing what makes them valuable. That's where a corporate anthropologist comes in. As a corporate anthropologist, I apply - [421: Grow Your Emotional Intelligence? Meet Dr. Robin Hills](https://www.simonassociates.net/421-grow-your-emotional-intelligence-meet-dr-robin-hills/) - This episode explores the transformative power of emotional intelligence (EI), featuring insights from a renowned business psychologist, Dr. Robin Hills - [420: Join Kevin Cirilli to Meet the Future](https://www.simonassociates.net/420-join-kevin-cirilli-to-meet-the-future/) - In this podcast we interview Kevin Cirilli to discuss his new program, Meet the Future. His mission is to build a community of forward-thinkers. . - [419: Jennifer Leslie: Transform your Business with Self Awareness](https://www.simonassociates.net/419-jennifer-leslie-transform-your-business-with-self-awareness/) - Self-awareness is a game-changer in leadership. Jennifer Leslie, a human resources executive, author, and meditation teacher, shares her groundbreaking work. - [418: Sue Willoughby: Transforming Lives with Equus Coaching](https://www.simonassociates.net/418-sue-willoughby-transforming-lives-with-equus-coaching/) - This podcast for On the Brink with Andi Simon is about how Sue Willoughby helps transform lives for older women using her approach, Equus Coaching. - [417: The Joy of HR with Lotus Buckner](https://www.simonassociates.net/417-the-joy-of-hr-with-lotus-buckner/) - In this episode of On the Brink with Andi Simon, I had the pleasure of speaking with Lotus Buckner, founder and CEO of HLB Talent Solutions and author of The Joy of HR. Lotus is a dynamic leader in the human resources field with experience spanning corporate environments, startups, and everything in between. Her insights - [416: Nori Jabba Shares with Women How to Master Your Voice](https://www.simonassociates.net/416-nori-jabba-shares-with-women-how-to-master-your-voice/) - In this On the Brink with Andi Simon, Nori Jabba, an insightful author, speaker, and advocate for empowering women through their communication skills. - [The Power of Podcasting in Today’s Society](https://www.simonassociates.net/the-power-of-podcasting-in-todays-society/) - In this blog, we share thoughts on the. power of podcasts offer viewers and listeners ways to redefine ideas and share their thoughts, and engage with others. - [415: Kimber L. Maderazzo: A Personal Journey to Enhance the Lives of Others](https://www.simonassociates.net/415-kimber-l-maderazzo-a-personal-journey-to-enhance-the-lives-of-others/) - Our podcast is with Kimber Maderazzo, a remarkable leader whose journey through the Beauty and Cosmetics industry shows her perseverance, talent, and drive. - [414: Ilene Rosenthal: Inspiring a Revolution in Children's Education](https://www.simonassociates.net/414-ilene-rosenthal-inspiring-a-revolution-in-childrens-education/) - In a recent episode of On the Brink with Andi Simon, I welcomed Ilene Rosenthal, the visionary CEO and founder of Footsteps2Brilliance, an educational technology company redefining early literacy and financial education for students across the U.S. Together, we explored how technology is revolutionizing the education sector, enabling transformative learning opportunities that bridge gaps and - [413: Five Great Business Strategies To Build Emotional Connections](https://www.simonassociates.net/413-five-great-business-strategies-to-build-emotional-connections/) - Listen to Chantal Cornelius of Appletree Marketing speak with Andi Simon about the intricate art of marketing strategies tailored for service-based businesses - [412: Why is the Lipstick Journey Such an Awesome Company Helping Cancer Patients Thrive](https://www.simonassociates.net/412-why-is-the-lipstick-journey-such-an-awesome-company-helping-cancer-patients-thrive/) - Anna Warner-Mayes, an inspiring entrepreneur. Her company, The Lipstick Journey, is making waves with purpose and profitability, helping cancer patients thrive. - [411: TaRita Johnson Tackling the Challenges of DEI and Belonging](https://www.simonassociates.net/411-tarita-johnson-tackling-the-challenges-of-dei-and-belonging/) - In this episode, TaRita Johnson talks about how she has championed diversity, equity, and inclusion (DEI) organizations build better cultures. - [410: Vicki Bradley: The Secret to Becoming the Leader You Want to Be](https://www.simonassociates.net/410-vicki-bradley-the-secret-to-becoming-the-leader-you-want-to-be/) - We are speaking with Vicki Bradley, a leadership coach for many successful leaders, both women and men. The podcast digs into how to become a successful leader. - [Celebrating a Year of Empowering Change with Women Mean Business Book](https://www.simonassociates.net/409-celebrating-a-year-of-empowering-change-with-women-mean-business-book/) - Welcome to our anniversary podcast that celebrates a year of empowering change with our book, co-authored by Edie Fraser, Robin Freedman Spizman, and Andi Simon, PhD. This book, Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success, has become an amazing experience. I have often said that every book has - [408: AI Isn't Replacing You—It's Empowering You: Kathy D'Agostino on the Future of Work](https://www.simonassociates.net/408-ai-isnt-replacing-you-its-empowering-you-kathy-dagostino-on-the-future-of-work/) - Listen to Kathy D'Agostino's podcast for On the Brink about how AI can be harnessed to uplift and augment what humans can achieve rather than replace them. - [Building an Impactful Leadership Academy; Empowering Emerging Leaders](https://www.simonassociates.net/building-an-impactful-leadership-academy-empowering-emerging-leaders/) - As an anthropologist, our Leadership Academies are custom designed to help emerging leaders "see, feel, and think" about their jobs through a fresh lens. - [407: Shaping the Future: Dr. Emily Springer on Responsible AI in Business](https://www.simonassociates.net/407-shaping-the-future-dr-emily-springer-on-responsible-ai/) - Staying ahead of technological advancements while examining their ethical implications is no small feat. Listen to how we must be shaping thefuture. - [Why Blue Ocean Strategy® is Essential for Businesses to Grow in 2024?](https://www.simonassociates.net/why-blue-ocean-strategy-is-essential-for-businesses-to-grow-in-2024/) - Unlock new growth opportunities with Blue Ocean Strategy! Discover how to escape saturated markets and create untapped spaces for your business.$ - [406: The Greatest Journey of a Woman Entrepreneur in Mental Health: Dr. Barbara Brown's Story](https://www.simonassociates.net/406-the-greatest-journey-of-a-woman-entrepreneur-in-mental-health-dr-barbara-browns-story/) - Dr. Barbara Brown has over three decades of experience dedicating her life to building a mental health legacy that prioritizes community well-being over profit. - [405: How Denielle Finkelstein and Thyme Sullivan Are Revolutionizing Period Care](https://www.simonassociates.net/405-how-denielle-finkelstein-and-thyme-sullivan-are-revolutionizing-period-care/) - Listen to Denielle Finkelstein and Thyme Sullivan talk about how their Company Unicorn is Revolutionizing Period Care for women and starting a movement - [The Huge Cultural Shift Energizing Young Voter Support for the Harris/Walz Campaign](https://www.simonassociates.net/the-huge-cultural-shift-energizing-young-voter-support-for-the-harris-walz-campaign/) - A cultural shift is invigorating youth to vote for the Harris/Walz ticket. The energy is pervasive. Now younger votes have to get out and vote. - [404: Are You Ready to be that Great, Empathetic Leader?](https://www.simonassociates.net/404-are-you-ready-to-be-that-great-empathetic-leader/) - Empathy is key to modern leadership. Melissa Robinson-Winemiller shares how EQ drives better business outcomes, helping leaders navigate complex challenges. - [402: Lisen Stromberg: Intentional Power Takes You from Control to Significance](https://www.simonassociates.net/402-lisen-stromberg-intentional-power-takes-you-from-control-to-significance/) - Lisen Stromberg, an award-winning author, speaker, and expert on leadership transformation. We delved into her groundbreaking new book, "Intentional Power" - [403: Dr. Dionne Baker. Making Your Business A Force For Good](https://www.simonassociates.net/403-dr-dionne-baker-making-your-business-a-force-for-good/) - Dr. Dionne Baker, a remarkable woman entrepreneur making waves in the organic food industry with her company, DeeBee's Organics and healthy snacks for everyone - [401: John Fisher is an Expert in Helping People Change--Like You](https://www.simonassociates.net/401-john-fisher-is-an-expert-in-helping-people-change-like-you-2/) - Welcome to another exciting episode of "On the Brink with Andi Simon!" Today, we are thrilled to have John M. Fisher, an extraordinary management development and soft skill trainer. John specializes in helping people change. People like you! John also holds the title of chartered psychologist. His expertise in understanding and navigating change is exceptional. - [400: Inspiring Wellness: A Conversation with Dr. Renette Dallas](https://www.simonassociates.net/400-inspiring-wellness-a-conversation-with-dr-rennette-dallas/) - Listen to our podcast with Dr. Renette Dallas as we discuss how she is inspiring wellness through a holistic lifestyle, and her products and training. - [399: Navigate Tradition and Innovation in Business With Laura Grondin](https://www.simonassociates.net/navigate-tradition-and-innovation-in-business-with-laura-grondin/) - Listen to Laura Grondin discuss on our podcast how to navigate tradition and innovation in her company with exceptional ideas and effective leadership. - [398: Donny Willis: How to Intentionally Build a Better Life](https://www.simonassociates.net/398-donny-willis-how-to-intentionally-build-a-better-life/) - Here are three themes we talk about: Intentionally building a better life, making good decisions and managing our emotions as we go through life. - [Embracing the Imposter Syndrome Within: A Journey of Self-Discovery and Success](https://www.simonassociates.net/embracing-the-imposter-syndrome-within-a-journey-of-self-discovery-and-success/) - Five ideas to help you embrace the Imposter syndrome within. Build your confidence through a journey of self-discovery and success with others. - [It is Time to Rethink Your Corporate Culture. Can an Anthropologist Help?](https://www.simonassociates.net/it-is-time-to-rethink-your-corporate-culture-can-an-anthropologist-help/) - Corporations constantly seek fresh perspectives to stay ahead in business. This is a perfect time to hire anthropologists to see, feel and think in new ways.. - [397: Traca Savadogo—Rethinking Your Story: A Path To Transform Your Life And Find Joy](https://www.simonassociates.net/397-traca-savadogo-rethinking-your-story-a-path-to-transform-your-life-and-find-joy/) - Listen to our conversation with Traca Savadogo, a renowned relationship strategist who specializes in rethinking personal stor. - [396:Mark Schaefer: The Customer is Changing. How Can We Build a Community Through Marketing?](https://www.simonassociates.net/396mark-schaefer-the-customer-is-changing-how-can-we-build-a-community-through-marketing/) - On the Brink with Andi Simon Podcast Introduces "Belonging to the Brand" and Mark Schaefer's thinking about Innovative Marketing and Community Building. - [395: Myrna Soto's Journey to Success: Empowering Women](https://www.simonassociates.net/395-myrna-sotos-journey-to-success/) - Myrna Soto thrived in IT, unlike other women in IT through her people skills, smarts, and patience. - [394: Esther Aguilera: Finding Your Path as a Successful Woman](https://www.simonassociates.net/394-esther-aguilera-finding-your-path-to-success/) - Hear how Esther Aguilera Navigated a Successful Career, and You Might Too! Esther Aguilera is one of the 102 amazing women leaders in our new book, Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success, In a world where success is often portrayed as a linear path, Esther Aguilera's journey stands Esther Aguilera talks about her wisdom of amazing women leaders - [393: Sandra Quince—You Must Build More Inclusive Cultures If You Want Your Business To Thrive](https://www.simonassociates.net/393-sandra-quince-you-must-build-more-inclusive-cultures-if-you-want-your-business-to-thrive/) - Hear Sandra Quince share her wisdom for building inclusive workplace cultures Welcome to On the Brink with Andi Simon, the podcast where we delve into the stories, insights and wisdom of remarkable individuals who are trailblazing paths in the corporate world. I'm thrilled to have you join us today as we embark on a transformative - [387: Melissa Andrieux—From Litigator To DEI&B Champion: Melissa Andrieux's Extraordinary Journey](https://www.simonassociates.net/387-melissa-andrieux-from-litigator-to-deib-champion-melissa-andrieuxs-extraordinary-journey/) -  The more diverse your organization, the more successful it will be Today I bring to you a most fascinating and consequential woman leader, Melissa Andrieux. Born and bred in Queens, New York, Melissa became a prosecutor, then Queens District Attorney, then civil litigator. She is now Chief Diversity Officer at the law firm Dorf Hear Andi Simon's podcast with Melissa Andrieux, lawyer and Chief Diversity Officer at her law firm establishing a culture of diversity, equity, inclusion and belonging and teaching others how to do the same - [What Do Female Founders Need To Know To Thrive And Succeed? Here Are 5.](https://www.simonassociates.net/what-do-female-founders-need-to-know-to-thrive-and-succeed-here-are-5/) - I was recently interviewed by Authority magazine for its series on Women Founders, as I'm the founder and CEO of Simon Associates Management Consultants, and yes, I'm a woman. What I found so interesting about the interviewer's questions was not only how they gave me the opportunity to talk about why I started my company 20 CEO and anthropologist Andi Simon shares her wisdoms for what female founders need to know to succeed and thrive as women entrepreneurs in business - [392: Eisha Tierney Armstrong—With The Rise Of AI, Professional Services Are Turning Into Products. Are You Ready?](https://www.simonassociates.net/392-eisha-tierney-armstrong-with-the-rise-of-ai-professional-services-are-turning-into-products-are-you-ready/) -  Hear how we can all embrace the notion of productization, not fear it Today I bring to you an exceptional businesswoman and innovator whom I would also call a futurist, Eisha Tierney Armstrong. Eisha specializes in helping B2B companies transform their customized services into more scalable products. In other words, she helps them productize, Listen to Andi SImon's podcast with Eisha Armstrong who helps B2B professional services firms transform their customized services into more scalable products, known as productization - [391: Fran Biderman-Gross—Feeling Frustrated With Business? Maybe It Is Time For A New Marketing Strategy?](https://www.simonassociates.net/391-fran-biderman-gross-feeling-frustrated-with-business-maybe-it-is-time-for-a-new-marketing-strategy/) -  Hear how to answer the question: Why should your customers care? I always say, in my coaching or our leadership academies or my workshops, the more ideas you have, the more likely you will have big ones. And they come at the intersections. Big ideas are actually already in your head waiting for those Listen to Andi Simon's podcast with marketing expert Fran Biderman-Gross who explains how to key to business success is making a valuable emotional connection with your buyers, who are informed and vote with their dollars. - [390: Maryles Casto—How Can You Build Travel Solutions To Help Transform Silicon Valley?](https://www.simonassociates.net/390-maryles-casto-how-can-you-build-travel-solutions-to-help-transform-silicon-valley/) - She was absolutely determined to succeed. Hear how you can be too! I always want to bring interesting people to On the Brink with Andi Simon. You will love this interview with Maryles Casto. Her journey has been extraordinary, largely because of her ability to listen carefully, understand people's needs, and create solutions that are - [389: Debra Clary—Yes, You Can Become The Curious Leader You Were Meant To Be!](https://www.simonassociates.net/389-debra-clary-yes-you-can-become-the-curious-leader-you-were-meant-to-be/) -  Curiosity is contagious. Curiosity can be learned. So be curious! Sometimes, we meet people who make us pause for a moment and ask how we are building the life that we want to live. It is not about mimicking their lives. It is about understanding how they have stopped what they’re doing and begun Listen to Andi Simon's podcast with woman entrepreneur Debra Clary who left the corporate world to start her own business, believing that curiosity leads to happier workers and increased productivity - [388: Srikumar Rao—Achieve Great Success While Remaining As Serene As A Zen Monk](https://www.simonassociates.net/388-srikumar-rao-achieve-great-success-while-remaining-as-serene-as-a-zen-monk/) -  Hear how when you allow life to unfold, you find that miracles happen I first interviewed Dr. Srikumar Rao in July 2023 and was so deeply inspired by the wisdoms he shared with us that I wanted to have him back so he could teach us more. And he does. The title of his Listen to Andi Simon's podcast with Dr Srikumar Rao about how the universe is benevolent, your job in this life is to recognize who you really, quiet your inner chatter, and be joyful, free, grateful and at peace. - [371: Nadia Bilchik—How To Be A Master Communicator In This Virtual Zooming World](https://www.simonassociates.net/371-nadia-bilchik-how-to-be-a-master-communicator-in-this-virtual-zooming-world/) - Learn how to be a better communicator and awesome leader! Would you like to build trust, develop rapport, and come across as confident, competent, and credible during virtual interactions? Nadia Bilchik can help you. A former CNN anchor and host, Nadia cleverly pivoted during the pandemic because she saw an unanswered need (very Blue Ocean - [370: Jessica Yarborough—How To Take Your Business From Stalled To Unbelievably Successful](https://www.simonassociates.net/370-jessica-yarborough-how-to-take-your-business-from-stalled-to-unbelievably-successful/) - How can you achieve all that you are worth? Listen in and find out. Are you a business or organization that wants to significantly accelerate your growth? Don't miss my conversation with Jessica Yarborough. It's one of my favorites over our six years of doing this podcast (has it really been six years??) and I Jessica Yarborough describes her business growth strategies that take companies from stalled to highly successful in their market sphere - [369: Shellye Archambeau Is Unapologetically Ambitious And Shows Us How We Can Be Too](https://www.simonassociates.net/369-shellye-archambeau-is-unapologetically-ambitious-and-shows-us-how-we-can-be-too/) - Learn how to become the trailblazing leader you were meant to be! Shellye Archambeau is an amazing woman. I was honored to interview her back in 2020 and was so impressed with what she had to say that I wanted to share her wisdom with you again. An experienced CEO and Board Director with a What does it take to be a great leader? According to Shellye Archambeau, personal belief in your own skills and a vision of yourself as a leader. - [368: Nori Jabba—Are You Ready To Redefine Success? Can You Overcome Career Frustrations For Women?](https://www.simonassociates.net/368-nori-jabba-are-you-ready-to-redefine-success-can-you-overcome-career-frustrations-for-women/) - Hear how to keep your seat at your own table that you build for yourself What I love about my guest today, Nori Jabba, is that when she hit a brick wall—in her case, a series of job rejections—she pivoted and wrote a book about the whole job-search process and dealing with multiple rejections, called - [362: Lori Pine—Why Setting Boundaries And Asking For Help Are Important Parts Of Self-Care](https://www.simonassociates.net/362-lori-pine-why-setting-boundaries-and-asking-for-help-are-important-parts-of-self-care/) -  Hear why a big part of life is having a life worth living, even at work. Today I had the joyful opportunity to speak with Lori Pine, a 25-year corporate VP turned certified executive leadership coach. What Lori teaches us is something we maybe all innately know but often don't recognize: that a big According to executive coach Lori Pine, a big part of life is having a life worth living. Employees have the right to expect self-care and well-being in the workplace. They need to learn how to take care of themselves at work, to speak up for what they want as important parts of their job. - [367: Jennifer McCollum—How Will You Change The Face Of Women's Leadership In Your Organization?](https://www.simonassociates.net/367-jennifer-mccollum-how-will-you-change-the-face-of-womens-leadership-in-your-organization/) -  Learn how you can fight gender bias so women leaders can succeed As you know, I do a lot of work around women leadership. The title of my second book is Rethink: Smashing The Myths of Women in Business, and I have recently co-written with Edie Fraser and Robyn Freedman Spizman a third book, - [386: Briana Franklin—How Can We Address The Student Debt Crisis And Financial Literacy Gap?](https://www.simonassociates.net/386-briana-franklin-how-can-we-address-the-student-debt-crisis-and-financial-literacy-gap/) -  Learn how to escape or even avoid crushing student debt I am beyond thrilled to bring to you a remarkable young woman, Bri Franklin, who co-founded the non-profit The Prosp(a)rity Project to help others avoid the massive amount of debt she incurred by attending an expensive college and being ignorant of the student loan Lisen to Andi Simon's podcast with Bri Franklin about teaching young people about college debt and how to avoid predatory lending and huge student loans - [385: Panos Manias—A Moment To Remember How The Kindness Of People Can Save Our Lives](https://www.simonassociates.net/385-panos-manias-a-moment-to-remember-how-the-kindness-of-people-can-save-our-lives/) - Hear this incredible story of steadfast bravery and human kindness I am truly honored to bring to you today a very special guest, Panos Manias. A self-made entrepreneur who started his own industrial company in aluminium packaging materials, Panos is an inspirational and visionary businessman. But what we focus on in our interview is his personal Listen to Andi Simon's podcast with Panos Manias about the good that is in the world when we take care of each other not matter our religion or ethnicity. - [384: Roberta Fernandez—Can Changing Your Thinking Change Your Life? AHARA Says Yes](https://www.simonassociates.net/384-roberta-fernandez-can-changing-your-thinking-change-your-life-ahara-says-yes/) -  Hear how to open yourself up to a world of infinite possibilities As you know, I like a fresh lens. That's what we do as anthropologists. We go out and help you see what's all around you, and sometimes you can't see what's right here. Today, I have a wonderful woman, Roberta Fernandez, who's Listen to Andi Simon's podcast with Roberta Fernandez about how when you change your thinking you change your life and can be the happy, successful person you want to be. - [Could Our Culture Valuation And Change Program Unlock Your Organization's Potential?](https://www.simonassociates.net/could-our-culture-valuation-and-change-program-unlock-your-organizations-potential/) - In today's ever-changing business climate, having a corporate culture that not only fits your present business model and customers’ needs but those of the future is absolutely paramount. How's your culture? Successfully meeting new challenges, your employees are happy, and production is up? Or are your people stuck in old ways of doing things, non-motivated At Simon Association Management Associates (SAMC), we are culture change experts who specialize in helping companies better align their cultures with their business models and objectives, resulting in a productive and highly adaptive workplace. - [383: Roseann and Clara Sunwoo—How Did Roseann And Clara Sunwoo Build A Successful Women's Fashion Brand?](https://www.simonassociates.net/383-roseann-and-clara-sunwoo-how-did-roseann-and-clara-sunwoo-build-a-successful-womens-fashion-brand/) -  Hear how a great idea and hard work made this dynamic duo succeed This is one of those amazing stories that you've heard 100 times but it never ceases to make me smile. Clara Sunwoo and her husband came to the United States from Seoul, Korea in 1975 with two suitcases and $1,000. Now, Hear Andi Simon interview podcast guests Clara and Roseann Sunwoo who explain how a great idea and hard work made them succeed - [382: Gemma Toner—An Exciting Woman Took A Moment Of Inspiration To Transform Other Women](https://www.simonassociates.net/382-gemma-toner-an-exciting-woman-took-a-moment-of-inspiration-to-transform-other-women/) - Hear about perseverance, pivoting, and putting yourself out there In today's podcast I bring you Gemma Toner, former media and telecommunications innovator and one of the 102 amazing women leaders featured in our new book, Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success, co-authored by Edie Fraser, Robyn Freedman Spizman Andi Simon interviews Gemma Toner about perseverance, pivoting, and putting yourself out there. Raise your hand and grab that great opportunity to be a woman leader - [Who Says Glass Ceilings Can't Be Broken In Male-Dominated Sports?](https://www.simonassociates.net/who-says-glass-ceilings-cant-be-broken-in-male-dominated-sports/) - Simon Associates Partner Andrew Simon discusses female role models along with Title IX who have been instrumental in advancing girls and women in sports - [Assessing and Transforming Corporate Culture: A Comprehensive Approach](https://www.simonassociates.net/assessing-and-transforming-corporate-culture-a-comprehensive-approach/) - The Importance of Corporate Culture Companies today face an extraordinary array of organizational challenges, from new technology to a new generation of employees, from clients with new demands to stakeholders wanting a return on their investments. Interest in culture change experts on Google is soaring. What must companies do to adapt "the way we do Culture change experts Simon Associates Management Consultants offers a comprehensive approach to assessing, diagnosing and transforming corporate culture - [381: Lorraine Hariton—How Can You Build A Better Workplace For Women?](https://www.simonassociates.net/381-lorraine-hariton-how-can-you-build-a-better-workplace-for-women/) - Listen to Andi Simon's podcast with businesswoman and CEO Lorraine Hariton who explains how to nurture your unique gifts for a career you really love. - [372: Joanna Hardis—"Just Do Nothing: A Paradoxical Guide To Getting Out Of Your Way"](https://www.simonassociates.net/372-joanna-hardis-just-do-nothing-a-paradoxical-guide-to-getting-out-of-your-way/) - #post_excerptJoanna Hardis talks about instead of trying to get rid of feelings that you don't like, allow them, do nothing with them, and then focus on behavior that is meaningful. Change your behavior. - [373: Rohini Anand—Yes, Businesses Can Create Cultures Based On Diversity, Equity and Inclusion But It Requires A Commitment To Change](https://www.simonassociates.net/373-rohini-anand-yes-businesses-can-create-cultures-based-on-diversity-equity-and-inclusion-but-it-requires-a-commitment-to-change/) - Hear how to really live diversity, equity, and inclusion, not just talk it I just love women who are changing the world, and Dr. Rohini Anand is one of them. A pioneer in DEI, Rohini and I did a podcast together in July of 2022, and I enjoyed it so much I wanted to share - [374: Kon Apostolopoulos—Time To Build Your Engagement Blueprint To Build A Better Team](https://www.simonassociates.net/374-kon-apostolopoulos-time-to-build-your-engagement-blueprint-to-build-a-better-team/) - Hear how to create a workplace where people love to work I first had the pleasure of interviewing Konstantinos (Kon) Apostolopoulos for this podcast in July 2020 as the pandemic was raging around the world. He and Dr. Elia Gourgouris had just co-authored the book, 7 Keys to Navigating a Crisis: A Practical Guide to Emotionally - [376: Michele Bailey—Hear How Gratitude Can Change Your Life And Your Business](https://www.simonassociates.net/376-michele-bailey-hear-how-gratitude-can-change-your-life-and-your-business/) - #post_excerptAndi Simon's podcast guest Michele Bailey explains how to make gratitude integral to the way business is done by creating a culture at work where people feel connected and support each other. - [377: Rose Fass—What If We Could Truly Progress As Humans, One Conversation At A Time](https://www.simonassociates.net/377-rose-fass-what-if-we-could-truly-progress-as-humans-one-conversation-at-a-time/) - Ask yourself, how open are you to hearing an alternative point of view? As I am always saying, the times are changing, fast. From global unrest to polarizing politics to toxic company cultures, everybody is having a challenging time talking to each other. To help us have better conversations so we can move forward together, Andi Simon interviews author and executive leadership coach Rose Fass who explains that conversations where people are really heard are the key to personal and business success - [378: Julie Barlow and Jean-Benoit Nadeau—How To Be A Successful Freelancer? Rather Than Working Harder, Work Smarter.](https://www.simonassociates.net/378-julie-barlow-and-jean-benoit-nadeau-how-to-be-a-successful-freelancer-rather-than-working-harder-work-smarter/) - #post_excerptIn her podcast with Julie Barlow and Jean-Benoit Nadeau, Andi Simon hears how freelancers need to know how to run a business as well as be creative. - [379: Dylan Rexing—How To Improve A Family Firm? Change The Firm And The Family](https://www.simonassociates.net/379-dylan-rexing-how-to-improve-a-family-firm-change-the-firm-and-the-family/) - Andi Simon interviews Dylan Rexling, an innovative extrepreneur who discusses business culture and the importance of listening to your employees and customers - [380: Melissa Copeland—Want Your Business To Be Successful? Start With A Great Customer Experience](https://www.simonassociates.net/380-melissa-copeland-want-your-business-to-be-successful-start-with-a-great-customer-experience/) - Hear why a great customer experience means everything I first interviewed Melissa Copeland for this podcast in May of 2022 and loved her story so much that I want to share it, and her, with you again. Melissa had a wonderful career, as so many women have had, only to discover that flying all over the Andi Simon talks with Melissa Copeland who helps clients deliver outstanding customer service by combining the best of technology and people for world-class customer experiences - [363: Dr. Srikumar Rao—Why You Must Undergo Personal Transformation Before You Can Become An Effective Leader](https://www.simonassociates.net/363-dr-srikumar-rao-why-you-must-undergo-personal-transformation-before-you-can-become-an-effective-leader/) -  Learn how what we're really doing as we go through life is work on ourselves. What makes an inspiring leader? According to my guest today, Dr. Srikumar Rao, it is to be personally inspired by a vision which brings a greater good to a greater community. As a leader, you are in the business - [375: Gillian Tett—Hear How Anthropology Can Send Your Business Zooming To The Top](https://www.simonassociates.net/375-gillian-tett-hear-how-anthropology-can-send-your-business-zooming-to-the-top/) - Learn about another AI: Anthropology Intelligence As a corporate anthropologist, some of my favorite conversations have been with fellow anthropologists. That’s why I wanted to share with you again the podcast I did in April 2022 with Gillian Tett, an anthropologist who became a journalist, a bit by chance and then by design. Her book, Anthro-Vision: A New Could your business benefit from a little anthropology? Listen to Andi Simon's podcast with corporate anthropologist Gillian Tett for answers. - [Why An Anthropologist Would Write A Book About Women Emphatically Crushing It In Business](https://www.simonassociates.net/why-an-anthropologist-would-write-a-book-about-women-emphatically-crushing-it-in-business/) - Why? To help propel changes in the business world for the future. I have just written my third book! Following On the Brink: A Fresh Lens to Take Your Business to New Heights and Rethink: Smashing The Myths of Women in Business, I recently teamed up with fellow business experts Edie Fraser and Robyn Freedman Anthropology is uniquely positioned to shed light on the need for change in today's workplaces where women's voices are heard, valued and celebrated. - [Unearth The Hidden Gems: How Anthropology Can Help Your Business Grow](https://www.simonassociates.net/unearth-the-hidden-gems-how-anthropology-can-help-your-business-grow/) - When it comes to your business, you've undoubtedly seen that much of what worked yesterday isn't working today. What your customers want has changed. Supply chains have changed. How and where employees want to work has changed. Disruptions are everywhere and they're only accelerating. That's how progress and innovation have always worked. For business leaders, Anthropology offers invaluable insights that can help businesses grow by studying consumer behavior and businesses' organizational structure - [Navigating The Future: The Vital Need For Leadership Training In The Post-Pandemic Era](https://www.simonassociates.net/navigating-the-future-the-vital-need-for-leadership-training-in-the-post-pandemic-era/) - Althought it's been several years since the COVID-19 pandemic was at its height, we're still dealing with the unprecedented disruptions it caused businesses and organizations around the world. Now that we've transitioned into the post-pandemic period, it has become increasingly clear that the personal qualities and organizational skills required of leaders are very different today The personal qualities and organizational skills required of today's leaders are very different today from the past. Leadership training can bridge this gap. - [Shame On Vassar College. Lawsuit Accuses The Self-Proclaimed "Gender Equality" Institution Of Underpaying Female Faculty For Two Decades](https://www.simonassociates.net/shame-on-vassar-college-lawsuit-accuses-the-self-proclaimed-gender-equality-institution-of-underpaying-female-faculty-for-two-decades/) - #post_excerptVassar College is being sued by five current or former full female professors in a class action lawsuit, alleging it has underpaid its women faculty for 20 years - [10 Tips To Empower Women In Male-Dominated IT Industry](https://www.simonassociates.net/10-incredible-tips-to-empower-women-in-the-male-dominated-it-industry/) - I was invited to provide an anthropologist's perspective in a "fireside chat" to women interested in IT or STEM fields. These were students and prospective students for university. Reflecting on my remarks, I realized that many of our experiences and insights could be shared with others -- beyond the students. As background, I am currently working with Women in male-domainate IT and STEM face incredible gender bias at work. Here are Andi Simon's tips to combat that and achieve true DEI. - [How Can Jewelers Reach Millennials? With A Little Anthropology!](https://www.simonassociates.net/how-can-jewelers-reach-millennials-with-a-little-anthropology/) - The tools and methods of corporate anthropology can help the jewelry industry find innovative ways to connect with and capture millennials. - [169: Elisa Spain—How To Create A Post-Career Life With Meaning](https://www.simonassociates.net/169-elisa-spain-how-to-create-a-post-career-life-with-meaning/) - In this On The Brink episode, Andi Simon talks with Vistage Master Chair Elisa Spain about how to fill your post-retirement years with meaning and purpose - [Blue Ocean Strategy® Needs Lots of Exploring](https://www.simonassociates.net/blue-ocean-strategy-needs-lots-of-exploring/) - To create a Blue Ocean Strategy you need to find new markets. That means you must use anthropology to go visually exploring. Customers await you. - [311: Gillian Tett—Why Can A Little Anthropology Help You And Your Business Grow?](https://www.simonassociates.net/311-gillian-tett-why-can-a-little-anthropology-help-you-and-your-business-grow/) - In this On The Brink episode, Andi Simon talks with Gillian Tett about applying anthropology to businesses to help them get off the brink and soar - [302: Meg Nocero—Can You Feel Joy As You Rethink Your Life?](https://www.simonassociates.net/302-meg-nocero-can-you-feel-joy-as-you-rethink-your-life/) - In this On The Brink episode Andi Simon talks with Meg Nocaro about rethinking your life’s journey to make sure it is the one you really want. - [Join The Movement For Gender Equity For Women In Business. We Are #FasterTogether!](https://www.simonassociates.net/join-the-movement-for-gender-equity-for-women-in-business-we-are-fastertogether/) - For several weeks now I've been telling you about the Rethinking and Accelerating Diversity and Women’s Leadership in Business Forum, sponsored by the Women Business Collaborative (WBC) and Rethinking Women, coming up soon on May 11th. - [Last Chance! You Don't Want To Miss This Incredible Opportunity To Propel Women Forward](https://www.simonassociates.net/last-chance-you-dont-want-to-miss-this-incredible-event-to-propel-women-forward/) - In two days, hundreds of us will come together to change the world of work for women at the Rethinking and Accelerating Diversity and Women’s Leadership in Business Forum. The speakers are incredible and what we will accomplish will be groundbreaking. Listen, learn, share, connect. - [133: Allen Adamson—How Relevant Are You?](https://www.simonassociates.net/133-allen-adamson-how-relevant-are-you/) - In this On the Brink podcast, Andrea Simon talks with Allen Adamson about how the number one reason for business success or failure is the ability to stay relevant and strategically shift ahead of accelerating marketplace changes - [230: Nancy Halpern—Innovative Ways To Find Your Political Intelligence](https://www.simonassociates.net/230-nancy-halpern-innovative-ways-to-find-your-political-intelligence/) - In this On The Brink episode, Andi Simon talks with Nancy Halpern about how she helps companies find solutions to the age-old problem of office politics. - [229: Rita Denny—Maybe You Need Anthropology To See Yourself In New Ways](https://www.simonassociates.net/229-rita-denny-maybe-you-need-anthropology-to-see-yourself-in-new-ways/) - In this On The Brink episode, Andi Simon talks with Rita Denny about how the theory, method & tools of anthropology can be innovatively applied to business - [198: Adam Gamwell—How to Redesign Your Life Using Design Thinking](https://www.simonassociates.net/198-adam-gamwell-how-to-redesign-your-life-using-design-thinking/) - In this On The Brink episode, Andi Simon talks with fellow anthropologist Adam Gamwell about how people are redesigning their lives during the COVID crisis - [205: Doris Milton—How You Can Adapt, Fast, To Changing Times](https://www.simonassociates.net/205-doris-milton-how-you-can-adapt-fast-to-changing-times/) - In this On The Brink episode, Andi Simon talks with Doris Milton about helping people design a personalized plan so they can achieve their career goals - [242: Chris Diming—Isn't It Time For A Little Anthropology in Your Business?](https://www.simonassociates.net/242-chris-diming-isnt-it-time-for-a-little-anthropology-in-your-business/) - In this On The Brink episode, Andi Simon talks with business anthropologist Chris Diming about what the nature of work will be in the near future - [259: Claus Raasted—Now Is The Time To Turn Your Big Ideas Into Great Innovations!](https://www.simonassociates.net/259-claus-raasted-now-is-the-time-to-turn-your-big-ideas-into-great-innovations/) - In this On The Brink episode, Andi Simon talks with Claus Raasted about how hard it is for people to change and get their brains to accept the unfamiliar - [268: Katrina Burrus—Maybe It Is The Perfect Time To Manage A Total Jerk Boss?](https://www.simonassociates.net/268-katrina-burrus-maybe-it-is-the-perfect-time-to-manage-a-total-jerk-boss/) - In this On The Brink episode, Andi Simon talks with Katrina Burrus about how to rehabilitate jerk bosses so that their employees want to follow them - [185: Mitch Levy—Ready To Discover And Share Your Genius?](https://www.simonassociates.net/185-mitch-levy-ready-to-discover-and-share-your-genius/) - In this On The Brink episode, Andi Simon talks with Mitch Levy about how to become a thought leader and discover and unleash your genius - [206: Dave McKeown—The Need For Self-Evolved Leadership](https://www.simonassociates.net/206-dave-mckeown-the-need-for-self-evolved-leadership/) - In this On The Brink episode, Andi Simon talks with Dave McKeown about how to master the key components of becoming an effective self-evolved leader - [083: Mike Pierce—Leading At 90 Below Zero](https://www.simonassociates.net/083-mike-pierce-leading-at-90-below-zero/) - In this On the Brink podcast, Andrea Simon talks with Mike Pierce about connecting the drivers and principles of Antarctic expedition stories to the real world of finding, engaging and keeping great people in today’s business world. - [266: Alain Guillot—How Do Immigrants Adapt To New Lives In Foreign Places?](https://www.simonassociates.net/266-alain-guillot-how-do-immigrants-adapt-to-new-lives-in-foreign-places/) - In this On The Brink episode, Andi Simon talks with blogger and podcaster Alain Guillot about how he shares the techniques of successful people with others - [A Powerful Checklist For Entrepreneurial Success](https://www.simonassociates.net/a-powerful-checklist-for-entrepreneurial-success/) - From his experience as both a successful entrepreneur and intrapreneur, Andy Simon offers his checklist of 5 critical issues that affect business success - [Has Your Company Stalled? Anthropology Can Help You Get Unstuck.](https://www.simonassociates.net/has-your-company-stalled-anthropology-can-help-you-get-unstuck/) - Andrea Simon, SAMC founder/CEO, explains how anthropology can help companies get unstuck by seeing themselves with fresh eyes so they can adapt and change - [Corporate Anthropology: How To See Your Business With Fresh Eyes So It Can Grow](https://www.simonassociates.net/corporate-anthropology-how-to-see-your-business-with-fresh-eyes-so-it-can-grow/) - In the “Everyday MBA” podcast, I explain how corporate anthropology and observational research help business leaders see the possibilities in front of them. - [Can Anthropology Help Jewelers Trying To Reach Millennials?](https://www.simonassociates.net/can-anthropology-help-jewelers-trying-to-reach-millennials/) - The jewelry industry is finding that it needs to change in order to capture Millennials in these changing times. The methods of corporate anthropology can help. - [My Randi Zuckerberg Dot Complicated Radio Interview](https://www.simonassociates.net/my-randi-zuckerberg-dot-complicated-radio-interview/) - In an interview with Randi Zuckerberg on her radio show Dot.Complicated, Andi Simon discussed how women desire corporate cultures grounded in collaboration - [Why Are Women Largely Absent In The World of Hi-Tech?](https://www.simonassociates.net/why-are-women-largely-absent-in-the-world-of-hi-tech/) - In a recent interview with Jason Middleton for the San Francisco KGO 810 Techonomics show, Andi Simon examines why women are largely absent in the hi-tech world - [How Corporate Anthropology Leads To More Effective Change Management](https://www.simonassociates.net/how-corporate-anthropology-leads-to-more-effective-change-management/) - In the “intrepid.Media” podcast, I explain how corporate anthropology helps companies adapt their business strategy to offer innovative solutions. - [037: Roger Dooley—Neuromarketing Made Easy](https://www.simonassociates.net/037-roger-dooley-neuromarketing-made-easy/) - Roger Dooley's On The Brink podcast w/ Andi Simon on Neuromarketing is full of great tips for growing your business and managing more effectively with the brain - [Rethink, My Second Book, Wins Axiom Bronze Award For Best Women In Business Book](https://www.simonassociates.net/rethink-my-second-book-wins-axiom-bronze-award-for-best-women-in-business-book/) - Andi Simon's 2nd book, Rethink: Smashing The Myths of Women in Business, has won the Axiom bronze award for outstanding women in business book - [325: Maria Lizza Bowen—Do You Feel Stuck? Time To "See, Feel And Think In New Ways"](https://www.simonassociates.net/325-maria-lizza-bowen-do-you-feel-stuck-time-to-see-feel-and-think-in-new-ways/) - In this On The Brink episode, Andi Simon talks with Maria Lizza Bowen about understanding yourself better so you can embrace the new and get unstuck - [Bob Roitblat: 9 Ways Traditional Market Research Fails Innovation And What To Do About It](https://www.simonassociates.net/bob-roitblat-9-ways-traditional-market-research-fails-innovation-and-what-to-do-about-it/) - Simon Associates Management Consultants (SAMC) guest blogger Bob Roitblat discusses how traditional market research is ineffective at driving innovation. Rather, a deep understanding of customers and their needs, worries and motivations enables us to identify true drivers of behavior - [David Grebow and Stephen Gill: When History Happens And No One Notices](https://www.simonassociates.net/david-grebow-and-stephen-gill-when-history-happens-and-no-one-notices/) - Simon Associates Management Consultants (SAMC) guest bloggers David Grebow and Stephen Gill discuss the massive changes taking place in today's workforce. Automation and AI are changing everything and businesses need to wake up and start reskilling and upskilling their workers to stay competitive - [Elisa Spain: How Ego Diversification Can Be The Key To Satisfaction And Joy](https://www.simonassociates.net/elisa-spain-how-ego-diversification-can-be-the-key-to-satisfaction-and-joy/) - Simon Associates Management Consultants (SAMC) guest blogger Elisa Spain explains that when we get all of our identity from a single pursuit, we can run into problems when things aren't going well. That's when we need ego diversification: finding something else to spend time on that makes you happy - [Mary Beth Nelsen: How Employees Who Refuse To Change Can Damage Your Entire Business](https://www.simonassociates.net/mary-beth-nelsen-how-employees-who-refuse-to-change-can-damage-your-entire-business/) - SAMC guest blogger Mary Beth Nelsen explains that effective change management is a process. As well as tools to succeed, people need to understand why the change is important and that everyone is on board rowing in the same direction. Also, the key to effective, sustained change is accountability. - [239: Matthew Korban—Restore Balance To Your Life Without Compromise](https://www.simonassociates.net/239-matthew-korban-restore-balance-to-your-life-without-compromise/) - In this On The Brink episode, Andi Simon talks with Matthew Korban about how he helps people connect to their passion and find balance in their lives - [234: Shellye Archambeau—How You Can Be Unapologetically Ambitious](https://www.simonassociates.net/234-shellye-archambeau-how-you-can-be-unapologetically-ambitious/) - In this On The Brink episode, Andi Simon talks with Shellye Archambeau about conquering the hurdles, road blocks & glass ceilings that are holding you back - [232: Tracy Higginbotham—Now Is The Time For Women To Help Women Build Better Businesses](https://www.simonassociates.net/232-tracy-higginbotham-now-is-the-time-for-women-to-help-women-build-better-businesses/) - In this On The Brink episode, Andi Simon talks with Tracy Higginbotham about how her company Women TIES helps women entrepreneurs & their companies thrive - [231: Shannon Polson—How Can You Find Your True Grit?](https://www.simonassociates.net/231-shannon-polson-how-can-you-find-your-true-grit/) - In this On The Brink episode, Andi Simon talks with Shannon Polson about helping people connect to their own sense of grit & overcome resistance to change - [223: Dr. Mandeep Rai—Do You Need A New Compass To Direct Your Values](https://www.simonassociates.net/223-dr-mandeep-rai-do-you-need-a-new-compass-to-direct-your-values/) - In this On The Brink episode, Andi Simon talks with Dr. Mandeep Rai about the similarities and interconnectedness among the peoples of the world - [222: Monique Russell—Why Is It So Hard To Communicate?](https://www.simonassociates.net/222-monique-russell-why-is-it-so-hard-to-communicate/) - In this On The Brink episode, Andi Simon talks with Monique Russell about her methods of teaching effective communication strategies to individuals & teams - [221: Dr Elia Gourgouris and Kon Apostolopoulos—Don’t Struggle: Here Are 7 Ways To Manage The Pandemic](https://www.simonassociates.net/221-dr-elia-gourgouris-and-kon-apostolopoulos-dont-struggle-here-are-7-ways-to-manage-the-pandemic/) - In this On The Brink episode, Andi Simon talks with Dr Elia Gourgouris and Kon Apostolopoulos about helping people emotionally navigate the COVID-19 crisis - [220: Rick Barton and Kit Lunney—Can We Bring Peace To The World Today?](https://www.simonassociates.net/220-rick-barton-and-kit-lunney-can-we-bring-peace-to-the-world-today/) - In this On The Brink episode, Andi Simon talks with Rick Barton and Kit Lunney about the work they are doing to bring peace to the world - [224: Todd Cherches—Want To Lead Better? You Must Visualize The New, Not Fear It](https://www.simonassociates.net/224-todd-cherches-want-to-lead-better-you-must-visualize-the-new-not-fear-it/) - In this On The Brink episode, Andi Simon talks with Todd Cherches about helping people “see, feel and think” in new ways by visualizing where they're going - [200: Sharon Cully—Great Ideas to Help Entrepreneurs Gain Time and Success](https://www.simonassociates.net/200-sharon-cully-great-ideas-to-help-entrepreneurs-gain-time-and-success/) - In this On The Brink episode, Andi Simon talks with Sharon Cully about how she helps entrepreneurial companies gain control over their business processes - [201: Karen Dietz—Your Story Is Your Secret to Amazing Success](https://www.simonassociates.net/201-karen-dietz-your-story-is-your-secret-to-amazing-success/) - In this On The Brink episode, Andi Simon talks with business storytelling expert Karen Dietz about how to capture the power of your internal folklore - [204: David Rendall—The Freak Factor: Discovering Uniqueness by Flaunting Weakness](https://www.simonassociates.net/204-david-rendall-the-freak-factor-discovering-uniqueness-by-flaunting-weakness/) - In this On The Brink episode, Andi Simon talks with David Rendall about how to create amazing success by amplifying your flaws instead of denying them - [210: Lisa Broderick—How To Build Peaceful Communities With Our Peace Officers](https://www.simonassociates.net/210-lisa-broderick-how-to-build-peaceful-communities-with-our-peace-officers/) - In this On The Brink episode, Andi Simon talks with Police2Peace founder Lisa Broderick about how communities and police officers can peacefully interact - [213: Sevetri Wilson—How To Make Sure Money Flows To Where The Need Is?](https://www.simonassociates.net/213-sevetri-wilson-how-to-make-sure-money-flows-to-where-the-need-is/) - In this On The Brink episode, Andi Simon talks with Sevetri Wilson about helping donors see how nonprofits are using their funds to make real change happen - [214: Michael Tate—Are You Terrified Of The Pain Of Change?](https://www.simonassociates.net/214-michael-tate-are-you-terrified-of-the-pain-of-change/) - In this On The Brink episode, Andi Simon talks with Michael Tate about simple tools for CEOs and business leaders facing a complex world of constant change - [215: Peter Winick—Can A Thought Leader Help You Think Better?](https://www.simonassociates.net/215-peter-winick-can-a-thought-leader-help-you-think-better/) - In this On The Brink episode, Andi Simon talks with thought leader Peter Winick about how to design a thought leadership platform for business growth - [216: Michelle Richards—Want To Start A Business But Not Sure How?](https://www.simonassociates.net/216-michelle-richards-want-to-start-a-business-but-not-sure-how/) - In this On The Brink episode, Andi Simon talks with Michelle Richards about helping women find the funding they need to start and grow their own businesses - [217: Melina Palmer—Why Don’t People Do What They Say](https://www.simonassociates.net/217-melina-palmer-why-dont-people-do-what-they-say/) - In this On The Brink episode, Andi Simon talks with behavioral economist Melina Palmer about how marketing messages should be brain friendly to deliver ROI - [189: Dan Pipitone—Is Your Broker-Dealer Really There For You In These Volatile Times?](https://www.simonassociates.net/189-dan-pipitone-is-your-broker-dealer-really-there-for-you-in-these-volatile-times/) - In this On The Brink episode, Andi Simon talks with Dan Pipitone about how broker-dealers handle customer service to make sure trades are executed smoothly - [182: Lisa Caputo—Smashing The Myths Of What Women Can Accomplish](https://www.simonassociates.net/182-lisa-caputo-smashing-the-myths-of-what-women-can-accomplish/) - In this On The Brink episode, Andi Simon talks with Lisa Caputo about how she has been a highly accomplished role model for women in business and politics - [187: Teresa Douglas—Unleashing Those Secrets To Working Remotely](https://www.simonassociates.net/187-teresa-douglas-unleashing-those-secrets-to-working-remotely/) - In this On The Brink episode, Andi Simon talks with Teresa Douglas about how to effectively work remotely by developing new skills and adapting to change - [171: Michael Wigge—Nothing Is Impossible!](https://www.simonassociates.net/171-michael-wigge-nothing-is-impossible/) - In this On The Brink episode, Andi Simon talks with Michael Wigge about how he helps people overcome obstacles and tackle challenges to be better leaders - [172: Gina Rubel—Do People Really See You The Way You Think They Do?](https://www.simonassociates.net/172-gina-rubel-do-people-really-see-you-the-way-you-think-they-do/) - In this On The Brink episode, Andi Simon talks with Gina Rubel about how she helps clients understand how they are perceived and what is their reputation - [173: Anthony Willoughby—How to Lead Your Organization With Trust And Courage](https://www.simonassociates.net/173-anthony-willoughby-how-to-lead-your-organization-with-trust-and-courage/) - In this On The Brink episode, Andi Simon talks with Nomadic School of Business founder Anthony Willoughby about building trust and clarity in organizations - [176: Michael Olenick—What You Need To Know About Blue Ocean Strategy®](https://www.simonassociates.net/176-michael-olenick-what-you-need-to-know-about-blue-ocean-strategy/) - In this On The Brink episode, Andi Simon talks with Michael Olenick about how Blue Ocean Strategy shows you how to find unmet needs and open new markets - [165: Rich Horwath—Be Strategic Or Be Gone](https://www.simonassociates.net/165-rich-horwath-be-strategic-or-be-gone/) - In this On The Brink episode, Andi Simon talks with Rich Horwath about how to help CEOs rethink their strategy then get their staff to really live it - [162: Andrea Kramer and Alton Harris—Tackling Gender Bias In The Workplace](https://www.simonassociates.net/162-andrea-kramer-and-alton-harris-tackling-gender-bias-in-the-workplace/) - In this On The Brink episode, Andi Simon talks with Andrea Kramer and Alton Harris about how gender bias causes conflict among women in the workplace - [161: Susan Steinbrecher—Discover The Secret To Successful Relationships!](https://www.simonassociates.net/161-susan-steinbrecher-discover-the-secret-to-successful-relationships/) - In this On The Brink episode, Andi Simon talks with CEO Susan Steinbrecher about navigating tough conversations by aligning meaningfully with others - [160: Chris Tuff—To Work With Millennials, First You Have To Understand Them](https://www.simonassociates.net/160-chris-tuff-to-work-with-millennials-first-you-have-to-understand-them/) - In this On The Brink episode, Andi Simon talks with Chris Tuff about how to better understand Millennials so they can be turned into great employees - [158: Peggy Smedley—What Lies Ahead For The Construction Industry?](https://www.simonassociates.net/158-peggy-smedley-what-lies-ahead-for-the-construction-industry/) - In this On The Brink episode, Andi Simon talks with Peggy Smedley about the challenges facing the construction industry in the age of blockchain and IoT - [156: Sam Radocchia—Your Bitcoin Pizza Is Ready: Hear How Blockchain Is Coming Soon To You](https://www.simonassociates.net/156-sam-radocchia-your-bitcoin-pizza-is-ready-hear-how-blockchain-is-coming-soon-to-you/) - In this On The Brink episode, Andi Simon talks with entrepreneur, speaker and futurist Sam Radocchia about emerging technologies, especially blockchain - [152: Mark Schaefer—Are You Ready For The Marketing Rebellion?](https://www.simonassociates.net/152-mark-schaefer-are-you-ready-for-the-marketing-rebellion/) - In this On The Brink episode, Andi Simon talks with Mark Schaefer about how today's marketing strategy must be built on human, not advertising, impressions - [149: Sarah Soule—Busting Those Stereotypes of Women](https://www.simonassociates.net/149-sarah-soule-busting-those-stereotypes-of-women/) - In this On The Brink episode, Andi Simon talks with Sarah Soule about undoing the outdated, negative gender stereotyping of women, particularly in business - [148: Todd Palmer—How Can You Succeed by Failing Forward?](https://www.simonassociates.net/148-todd-palmer-how-can-you-succeed-by-failing-forward/) - In this On The Brink episode, Andi Simon talks with Todd Palmer about entrepreneurs getting stuck, then finding new ways to build successful businesses - [139: Mark Samuel—Building Better Organizations For Amazing Growth](https://www.simonassociates.net/139-mark-samuel-building-better-organizations-for-amazing-growth/) - In this On the Brink podcast, Andrea Simon talks with Mark Samuel about how to bring about sustainable corporate culture change that can then foster growth - [140: Tristan White—A Great Place To Work Starts With A Great Culture](https://www.simonassociates.net/140-tristan-white-a-great-place-to-work-starts-with-a-great-culture/) - In this On the Brink podcast, Andrea Simon talks with Tristan White about how to create a great place to work by creating a great business culture - [129: Maria Gallo—DelVal University Is Now Soaring Thanks To Blue Ocean Strategy®](https://www.simonassociates.net/129-maria-gallo-delval-university-is-now-soaring-thanks-to-blue-ocean-strategy/) - In this On the Brink podcast, Andrea Simon interviews Maria Gallo about Delaware Valley Univ using Blue Ocean Strategy to fulfill students' unmet needs - [130: Michael Davis—Cybersecurity: Pushing Defenders Ahead of Attackers](https://www.simonassociates.net/130-michael-davis-cybersecurity-pushing-defenders-ahead-of-attackers/) - In this On the Brink podcast, Andrea Simon talks with cybersecurity expert Michael Davis about the swift evolution of cybercrime and the urgent need for all businesses to stop internet hackers before they attack you and your company. - [135: Sarah Olivieri—Helping Nonprofits Soar](https://www.simonassociates.net/135-sarah-olivieri-helping-nonprofits-soar/) - In this On the Brink podcast, Andrea Simon talks with PivotGround founder Sarah Olivieri about how she helps nonprofits increase capacity, deliver better programming, attract more funding and make the world a better place. - [126: Lihi Segal—Get Healthy And Avoid Disease With Personalized Nutrition](https://www.simonassociates.net/126-lihi-segal-get-healthy-and-avoid-disease-with-personalized-nutrition/) - In this On the Brink podcast, Andrea Simon talks with Lihi Segal, CEO and co-founder of DayTwo, about how microbiome-based precision medicine is the groundbreaking, innovative way to achieve gut health and avoid metabolic disease - [124: Michael Alan Tate—How A Strategic Plan Can Get You Where You Want To Go](https://www.simonassociates.net/124-michael-alan-tate-how-a-strategic-plan-can-get-you-where-you-want-to-go/) - In this On the Brink podcast, Andrea Simon talks with business leader and executive coach Michael Alan Tate about creating an action-focused plan to effectively manage career transitions, keep teams on the same page, and prepare for positive leadership succession. - [116: Maureen Berkner Boyt—Diversity and Inclusion: Let’s Go Beyond Hoping and Make Inclusion Really Happen](https://www.simonassociates.net/116-maureen-berkner-boyt-diversity-and-inclusion-lets-go-beyond-hoping-and-make-inclusion-really-happen/) - In this On the Brink podcast, Andrea Simon talks with Maureen Berkner Boyt about how her company, The Moxie Exchange, disrupts unconscious bias and helps create inclusive and diverse workplaces where talent can thrive, especially women at the executive level in corporate America - [115: Elaine Sutton—Applying The Power Of Project Management To At-Risk Youth](https://www.simonassociates.net/115-elaine-sutton-applying-the-power-of-project-management-to-at-risk-youth/) - In this On the Brink podcast, Andrea Simon talks with Elaine Sutton about how she teaches young people about the power of Project Management, helping them build a process to manage their lives as if it was a project so they can bring their dreams to fruition. - [114: Patrick Horine—Bringing Blue Ocean Strategy® to Hospital Accreditation](https://www.simonassociates.net/114-patrick-horine-bringing-blue-ocean-strategy-to-hospital-accreditation/) - In this On the Brink podcast, Andrea Simon talks with Patrick Horine about how he came up with an innovative way to change the way hospitals and other healthcare organizations are evaluated and accredited - [113: Ram Iyer—Overcoming The "Silent Killers of Success"](https://www.simonassociates.net/113-ram-iyer-overcoming-the-silent-killers-of-success/) - In this On the Brink podcast, Andrea Simon talks with Ram Iyer about how business success requires “business thinking” and how one can easily fail in business—as an owner or an employee—because of the “silent killers of success” - [110: Christophe Morin—Capture, Convince And Close More Customer Sales](https://www.simonassociates.net/110-christophe-morin-capture-convince-and-close-more-customer-sales/) - In this On the Brink podcast, Andrea Simon talks with Christophe Morin about how you can capture, convince and close more sales by targeting the decision-making part of your customer’s brain. - [109: Lynette Guastaferro—Transforming How Teachers Teach In Over 700 Urban Schools](https://www.simonassociates.net/109-lynette-guastaferro-transforming-how-teachers-teach-in-over-700-urban-schools/) - In this On the Brink podcast, Andrea Simon talks with Lynette Guastaferro about Teaching Matters, a national non-profit organization that provides coaching and support services for high-poverty schools that have a hard time attracting and retaining experienced teachers who support their students. - [104: Oscar Barrera—Creatively Applying Anthropology To Find Innovative Solutions](https://www.simonassociates.net/104-oscar-barrera-creatively-applying-anthropology-to-find-innovative-solutions/) - In this On the Brink podcast, Andrea Simon talks with Oscar Barrera about creatively applying anthropological methods to challenging situations demanding innovative solutions - [100: Warren Whitlock—How to Overcome the Pain of Change](https://www.simonassociates.net/100-warren-whitlock-how-to-overcome-the-pain-of-change/) - In this On the Brink podcast, Andrea Simon talks with Warren Whitlock about how he helps businesses shift to a new way of doing business using social media and online marketing and promotion to attract the right audience from the billions of people using the internet at any given moment. - [094: Matt Miller: Is Each Conversation a Possible Moment for You to Find Your Destiny?](https://www.simonassociates.net/094-matt-miller-is-each-conversation-a-possible-moment-for-you-to-find-your-destiny/) - In this On the Brink podcast, Andrea Simon talks with Matt Miller about how he started his very successful, very Blue Ocean Strategy venture, School Spirit Vending, after a conversation with a friend. He "saw" an unfilled-niche and jumped at the opportunity. You can too! - [093: Betty Ng—Finding Success By Helping Others Succeed](https://www.simonassociates.net/093-betty-ng-finding-success-by-helping-others-succeed/) - In this On the Brink podcast, Andrea Simon talks with Betty Ng about her and her mother Po-Ling Ng's success at propelling themselves and others to success. Their secret? Giving to others and focusing on how to help them achieve remarkable things. - [092: Mike Scott—Creating A Culture Of Accountability](https://www.simonassociates.net/092-mike-scott-creating-a-culture-of-accountability/) - In this On the Brink podcast, Andrea Simon talks with Mike Scott about the importance of accountability: why it matters and how an organization's success depends on it. He specifically describes how to create a culture of accountability in the workplace - [091: Marton Ven—Applying Blockchain to Every Detail of the Food We Eat](https://www.simonassociates.net/091-marton-ven-applying-blockchain-to-every-detail-of-the-food-we-eat/) - In this On the Brink podcast, Andrea Simon talks with Marton Ven about TE-FOOD International in Germany has become a world leader in the application of blockchain traceability technology to the food industry so you can know exactly where your food came from. - [090: Theresa Carrington—Transforming Impoverished Artisans Into Entrepreneurs](https://www.simonassociates.net/090-theresa-carrington-transforming-impoverished-artisans-into-entrepreneurs/) - In this On the Brink podcast, Andrea Simon talks with Theresa Carrington about she started a successful social entrepreneurship program that is both profitable and a way out of poverty for thousands around the world. - [086: Nigel Parker—How To Turn A Great Idea Into A Successful Business](https://www.simonassociates.net/086-nigel-parker-how-to-turn-a-great-idea-into-a-successful-business/) - In this On the Brink podcast, Andrea Simon talks with Nigel Parker about how he had an idea and turned it into a successful business venture called REZair™, a wellness and preventative therapy for diaper rash and adult incontinence, as well as a treatment for many severe skin wounds. - [085: Ask Andi—Change Management Step 1](https://www.simonassociates.net/085-ask-andi-change-management-step-1/) - In this Ask Andi podcast, Andi Simon talks about SAMC's expertise at managing change and helping companies that have been struggling with changing their organization and business culture. This is the first in a series of three Ask Andi podcasts that explain the key concepts of this unique approach to business challenges. - [081: Tom Fox—Is Your Company As Compliant As It Needs To Be?](https://www.simonassociates.net/081-tom-fox-is-your-company-as-compliant-as-it-needs-to-be/) - In this On the Brink podcast, Andrea Simon talks with Tom Fox about the importance of compliance to the success of any company. Better Compliance = a Better Run Company - [082: Karen Guzicki and Mike Schuler—The Power of Reconciliation](https://www.simonassociates.net/082-karen-guzicki-and-mike-schuler-the-power-of-reconciliation/) - In this On the Brink podcast, Andrea Simon talks with Karen Guzicki and Mike Schuler, consultants in the Executive and Organizational Development space. They explain how reconciliation is the key that enables people to achieve harmony within teams so they can work together well. - [077: Scott Beebe—How to Build a Better Business](https://www.simonassociates.net/077-scott-beebe-how-to-build-a-better-business/) - In this On the Brink podcast, Andrea Simon talks with Scott Beebe whose specialty is liberating small business owners from the chaos of working IN their businesse by helping them articulate and implement intentional Vision/Mission/Values, Systems and Processes. - [066: Randi Busse—How To Turn Customer Experience Into A Competitive Advantage](https://www.simonassociates.net/066-randi-busse-how-to-turn-customer-experience-into-a-competitive-advantage/) - In this On The Brink podcast, Andi Simon interviews Randi Busse who talks about how customer experience has evolved into a business strategy that helps companies differentiate themselves from their competition, sustain profitability and thrive in any type of economy. - [069: Michael Menerey—Reconstructing Healthcare So Employers Can Win Not Lose](https://www.simonassociates.net/069-michael-menerey-reconstructing-healthcare-so-employers-can-win-not-lose/) - In this On The Brink podcast, Andi Simon interviews Michael Menerey who talks about scrapping the traditional health insurance structure and leveraging creative strategies in the marketplace to proactively lower health insurance costs. - [073: Holly Green—Tapping Into Your Brain to Build Better Relationships](https://www.simonassociates.net/073-holly-green-tapping-into-your-brain-to-build-better-relationships/) - In this On The Brink podcast, Andrea Simon talks with Holly Green about how to apply the brain's processes to business to build a more responsive, creative and engaged organization in accomplishing great results - [068: Stephen Gill and David Grebow—Managing For Success in the Knowledge Economy](https://www.simonassociates.net/068-stephen-gill-and-david-grebow-managing-for-success-in-the-knowledge-economy/) - In this On The Brink podcast, Andi Simon interviews Gil Cargill and David Grebow who explain that in this mind-intensive knowledge economy, we must learn to manage minds to get the smartest, most creative and most innovative results. - [062: Marcella Bremer—Build a Better Business With an Amazing, Positive Culture](https://www.simonassociates.net/062-marcella-bremer-build-a-better-business-with-an-amazing-positive-culture/) - In this On The Brink podcast, Andi Simon interviews Marcella Bremer about how she helps organizations develop more effective, more productive positive cultures - [051: Maureen Berkner Boyt—Lead with Moxie](https://www.simonassociates.net/051-maureen-berkner-boyt-lead-with-moxie/) - In this On the Brink podcast with Andi Simon, Maureen Berkner Boyt talks about how to overcome your biased brain so you can achieve remarkable results. - [050: Steve Harper—The Ripple Effect](https://www.simonassociates.net/050-steve-harper-the-ripple-effect/) - In this On The Brink podcast with Andi Simon, Steve Harper shares his ripple effect approach to building connections and finding exciting new business ideas - [049: Sara Canaday—You According to Them](https://www.simonassociates.net/049-sara-canaday-you-according-to-them/) - In this On The Brink podcast with Andi Simon, Sara Canaday, author of You According to Them, shares her bold ideas about how to become a better leader - [048: Scot Hunsaker—Turning Employees Into Owners of Your Company](https://www.simonassociates.net/048-scot-hunsaker-turning-employees-into-owners-of-your-company/) - In this On The Brink podcast with Andi Simon, Scot Hunsaker talks about succession planning and helping business leaders help employees own the business. - [047: Tanya Hall—How a Woman CEO Built a Great Publishing Business](https://www.simonassociates.net/047-tanya-hall-how-a-woman-ceo-built-a-great-publishing-business/) - In this On The Brink podcast with Andi Simon, Tanya Hall describes building Greenleaf Books into a major publishing house and also discusses her spot-on new book, "Ideas, Influence and Income: Write a book, build your brand, and lead your industry" - [045: Jodi Flynn Coaches You To Be Your Best](https://www.simonassociates.net/045-jodi-flynn-coaches-you-to-be-your-best/) - In this On the Brink podcast with Andi Simon, Jodi Flynn tells Type A women how to relieve stress, ignore negative voices and take actions to achieve success - [022: Dudley Slater—Fusion Leadership](https://www.simonassociates.net/022-dudley-slater-fusion-leadership/) - Dudley Slater will help you see how great leaders motivate their staff in ways that you can do too. They build amazing organizations. Happy employees succeed. - [001: "All In: How Women Entrepreneurs Can Think Bigger, Build Sustainable Businesses, and Change the World" with Stephanie Breedlove](https://www.simonassociates.net/001-all-in-how-women-entrepreneurs-can-think-bigger-build-sustainable-businesses-and-change-the-world-with-stephanie-breedlove/) - Stephanie Breedlove talks about seeing a problem and building a business to solve it by establishing a culture that creates a balance between work and life. - [Virtual Organizations, Hybrid Organizations, And The Most Amazing Workplaces For Tomorrow?](https://www.simonassociates.net/virtual-organizations-hybrid-organizations-and-the-most-amazing-workplaces-for-tomorrow/) - Author, CEO and culture change expert Andrea Simon writes about the future of work, workplace culture, virtual workplaces and Human development - [Learn How Bold Women And Men Are Transforming The Place Of Women In Business](https://www.simonassociates.net/learn-how-bold-women-and-men-are-transforming-the-place-of-women-in-business/) - Author, CEO and corporate anthropologist Andrea Simon announces the Rethinking and Accelerating Diversity and Women’s Leadership in Business Forum - [Don't Wait! Register Now For Rethinking and Accelerating Diversity and Women’s Leadership in Business Forum](https://www.simonassociates.net/dont-wait-register-now-for-rethinking-and-accelerating-diversity-and-womens-leadership-in-business-forum/) - It is time to achieve equal pay, power and position for women in business. Join Women Business Collaborative & Andi Simon for leadership & diversity forum - [It's Coming Up Soon! Plan To Attend The Rethinking and Accelerating Diversity and Women’s Leadership in Business Forum](https://www.simonassociates.net/its-coming-up-soon-plan-to-attend-the-rethinking-and-accelerating-diversity-and-womens-leadership-in-business-forum/) - Don't miss this opportunity to hear and connect with leading women and men in business working for gender equity, equal pay and inclusion for ALL women - [Don't Miss This Powerful Opportunity To Join Us As We Work For Equal Position, Pay And Power For All Business Women](https://www.simonassociates.net/dont-miss-this-powerful-opportunity-to-join-us-as-we-work-for-equal-position-pay-and-power-for-all-business-women/) - Hear and connect with outstanding women in business working for gender equity, equal pay and inclusion for ALL women - [150: Rita McGrath—Don't Run From Change, Embrace It!](https://www.simonassociates.net/150-rita-mcgrath-dont-run-from-change-embrace-it/) - In this On The Brink episode, Andi Simon talks with Rita McGrath about how today's massive changes are forcing businesses to adapt or be left behind - [Work Remotely, Are You Kidding Me?](https://www.simonassociates.net/work-remotely-are-you-kidding-me/) - Working from home is very unsettling to people. They have to reorganize their daily lives. Why is this so difficult and how can we help them change? - [It's True: Blockchain Is The Future, Especially In the Construction Industry](https://www.simonassociates.net/its-true-blockchain-is-the-future-especially-in-the-construction-industry/) - Andrea Simon,SAMC President and founder, is interviewed by Peggy Smedley of Constructech about blockchain and its growing impact on the construction industry. Along with IoT, machine learning, AI, bitcoin, cryptocurrency and other disrupting technological innovations, blockchain is the future. - [Why Are Innovation Games In Such Demand?](https://www.simonassociates.net/why-are-innovation-games-in-such-demand/) - At Simon Associates Management Consultants, we find the steady downloads of our power points and white papers on Innovation Games totally amazing. Apparently, the challenges of coming out of the pandemic seem to have accelerated the interest in innovation, and as a result, Innovation Games have become in high demand. But you might ask, what - [Okay, Okay, I'm Ready To Change. How Do I Do It?](https://www.simonassociates.net/okay-okay-im-ready-to-change-how-do-i-do-it/) - Andrea Simon, CEO, corporate anthropologist and author discusses how to help your organization adapt to change amid these fast-changing times - [Change Is All Around Us But It's Terrifying. So How Do I Make Change My Friend?](https://www.simonassociates.net/change-is-all-around-us-but-its-terrifying-so-how-do-i-make-change-my-friend/) - Andrea Simon, CEO, corporate anthropologist and author discusses how culture change is essential for companies to thrive in these fast-changing times - [Innovation Games: The Bridge To New, Previously Undiscovered Ideas And Innovations](https://www.simonassociates.net/innovation-games-the-bridge-to-new-previously-undiscovered-ideas-and-innovations/) - Can playing games really lead to innovations? Yes, with Innovation Games! Have you ever sat in a staff "ideation" meeting where the purpose was to come up with groundbreaking, business-building, innovative ideas, and no one could come up with anything? Or if someone did throw out an idea, everyone shot it down? Pretty depressing, right? - [We're Thrilled To Receive The International Elite 100 Award Honoring Outstanding Leadership In Corporate Anthropology](https://www.simonassociates.net/were-thrilled-to-receive-the-international-elite-100-award-honoring-outstanding-leadership-in-corporate-anthropology/) - I'm pleased to announce that Simon Associates Management Consultants has won the 2023 International Elite 100 Award for Corporate Anthropology Consultancy of the Year. This prestigious recognition is awarded by the UK-based International Elite 100 organization whose objective is "to showcase the extraordinary power to lead from the front and to honor all those who - [The Key To Innovation Games? Everyone Gets To Share Ideas And Build New Solutions](https://www.simonassociates.net/the-key-to-innovation-games-everyone-gets-to-share-ideas-and-build-new-solutions/) - In my previous blog on Innovation Games, I talked about how "serious games" have the power to change the way you work, approach problem-solving, and seek out new buyers of your product or service. How do they do this?, you might be asking. What's the secret sauce? In a word, collaboration. Innovation Games work so - [If Using Freelancers Is The Way Many Companies Do Business Now, How Do You Protect Your Corporate Culture?](https://www.simonassociates.net/if-using-freelancers-is-the-way-many-companies-do-business-now-how-do-you-protect-your-corporate-culture/) - Recently, I had a discussion with a CEO in an engineering firm about how to re-staff his company after he downsized in response to the oil and gas crisis. He is in the seals and gasket industry but plummeting oil prices have crushed him, forcing him to reinvent his business. The challenge was how to - [How to Dramatically Transform Your Company Culture](https://www.simonassociates.net/how-to-dramatically-transform-your-company-culture/) - Could Your Business Benefit From a Culture Assessment? Take the OCAI to determine your current company culture and how it needs to change for the future - [016: Gustavo Grodnitzky—Culture Trumps Everything!](https://www.simonassociates.net/016-gustavo-grodnitzky-culture-trumps-everything/) - Gustavo Grodnitzky is an expert on culture. He talks about why culture is so important and how the Millennial generation is changing our cultures in great ways. - [Easy-to-Use Anthropology Toolkit to Grow Your Business](https://www.simonassociates.net/easy-to-use-anthropology-toolkit-to-grow-your-business/) - Businesses are stalling out as they cannot find a growth strategy. The corporate anthropology tool kit helps them easily see, feel and think in new ways. - [How Corporate Anthropology Can Rescue Your Floundering Company](https://www.simonassociates.net/how-corporate-anthropology-can-rescue-your-floundering-company/) - Amidst today's disruptions, corporate anthropology helps businesses see with fresh eyes, identify where they are stuck and initiate new processes to get going again. - [5 Best Ways To Help Businesses Facing The "Value Challenge"](https://www.simonassociates.net/5-best-ways-to-help-businesses-facing-the-value-challenge/) - Is being a value-add solution provider not as valued as it used to be? Time to rethink your value-add proposition and adapt to changing market demands. - [The Secret's Out: The Amazing Things Successful Women Entrepreneurs Share](https://www.simonassociates.net/the-secrets-out-the-amazing-things-successful-women-entrepreneurs-share/) - When women create companies, they intentionally create a workplace culture that's collaborative and empowering yet focused on results. Here's why it works. - [227: Pat Shea—Use Your Passions To Become Who You Want To Be](https://www.simonassociates.net/227-pat-shea-use-your-passions-to-become-who-you-want-to-be/) - In this On The Brink episode, Andi Simon talks with Givful CEO Pat Shea about simplifying and automating the way people charitably give and volunteer - [101: Kay Sargent—The Impact of Design On Today's Next-Gen Workforce](https://www.simonassociates.net/101-kay-sargent-the-impact-of-design-on-todays-next-gen-workforce/) - In this On the Brink podcast, Andrea Simon talks with Kay Sargent about how challenging it is to create optimal workplaces around today's constantly evolving next-gen workforce, with all the different changes today, the demand for gender and ethnic balance, and the integration of virtual workers. - [060: Katie Wilson—Passionate About Her Community and Running For Congress](https://www.simonassociates.net/060-katie-wilson-passionate-about-her-community-and-running-for-congress/) - In this On The Brink podcast, Andi Simon interviews Katie Wilson, a Democrat single mom running for Congress from the North Country in New York State - [072: Gil Cargill—How to Fix Your Underperforming Sales Team](https://www.simonassociates.net/072-gil-cargill-how-to-fix-your-underperforming-sales-team/) - In this On The Brink podcast, Andi Simon talks with Gil Cargill about how to energize your salesforce for amazing results by getting them to perform with precision and predictability. - [042: Lisa Perrine—Exciting Times to Rebuild A Business](https://www.simonassociates.net/042-lisa-perrine-exciting-times-to-rebuild-a-business/) - In this On The Brink podcast with Andi Simon, Lisa Perrine discusses workplace culture, how people experience media and interact with technology. - [026: "Work PAUSE Thrive" with Lisen Stromberg](https://www.simonassociates.net/026-work-pause-thrive-with-lisen-stromberg/) - In this podcast, Andi Simon and Lisen Stromberg discuss how, yes, working women can pause, have a family, return to the workforce and still thrive. - [Two Crucial Lessons For Growing A Business: Numbers And Instincts](https://www.simonassociates.net/two-crucial-lessons-for-growing-a-business-numbers-and-instincts-2/) - Two Crucial Lessons For Growing A Business: Numbers And Instincts - [What Is Corporate Anthropology? White Paper To Share!](https://www.simonassociates.net/what-is-corporate-anthropology-white-paper-to-share/) - Learn corporate anthropology. It offers business leaders ways to build their culture and engage with customers. Better ways to grow your business. - [Crises Are The Best Times To “Reverse Everything” And Find A Better Way Forward?](https://www.simonassociates.net/crises-are-the-best-times-to-reverse-everything-and-find-a-better-way-forward/) - Andrea Simon, SAMC founder/CEO, explains how Innovation Games during the COVID crisis can help business leaders re-think the future of their companies - [From Facilitating To Training On Innovation Games®](https://www.simonassociates.net/from-facilitating-to-training-on-innovation-games-2/) - From Facilitating To Training On Innovation Games® - [Starting or Growing a Business: Three Valuable Lessons](https://www.simonassociates.net/starting-or-growing-a-business-three-valuable-lessons/) - Andrew Simon, serial entrepreneur and Partner at Simon Associates Management Consultants, shares 3 crucial lessons from his many years in business - [Blue Ocean Strategies® Are Actually Targeting Nonusers](https://www.simonassociates.net/blue-ocean-strategies-are-actually-targeting-nonusers/) - Blue Ocean Strategies® Are Actually Targeting Nonusers - [Will You Adapt Or Die? How Cultural Anthropology Can Transform Your Business Strategy](https://www.simonassociates.net/will-you-adapt-or-die-how-cultural-anthropology-can-transform-your-business-strategy/) - Andrea Simon, SAMC founder/CEO and corporate anthropologist, explains how anthropology helps leaders see, feel and think about business with fresh eyes - [Want To Change Your Organization? Make It Like An Exciting Play.](https://www.simonassociates.net/want-to-change-your-organization-make-it-like-an-exciting-play/) - Changing an organization requires new processes and training. People hate to change. Help them by making it like a play. Let them write the script and rehearse. - [ITESM CEO Workshops on How to Manage Business Change](https://www.simonassociates.net/itesm-ceo-workshops-on-how-to-manage-business-change/) - Working in Mexico with CEOs helping find new markets and manage change. I review how to see in new ways and overcome resistance to business change. - [SEO Is Just Part Of The Inbound Equation](https://www.simonassociates.net/seo-is-just-part-of-the-inbound-equation/) - To build a social marketing strategy you need more than SEO. Use an Inbound Marketing Plan and a HubSpot Platform for best search engine marketing. - [029: Ask Andi series—How Do You Change Your Culture?](https://www.simonassociates.net/029-ask-andi-series-how-do-you-change-your-culture/) - Andi Simon, culture change expert, talks about culture, culture change and how to go about changing an organization's culture effectively. - [What I Learned Publishing My First Book: "On the Brink" Launches Today!](https://www.simonassociates.net/what-i-learned-publishing-my-first-book-on-the-brink-launches-today/) - What I learned writing my new book On the Brink that you can learn too. - [120: Michelle Turman—Positive Changes Needed To Keep Your Business Growing](https://www.simonassociates.net/120-michelle-turman-positive-changes-needed-to-keep-your-business-growing/) - In this On the Brink podcast, Andrea Simon talks with Michelle Turman about change management and how to make the positive changes needed to keep your business or nonprofit growing to the next level in today's fast-chaing times. - [071: Michelle Turman—Achieving Your Great Success, Now](https://www.simonassociates.net/071-michelle-turman-achieving-your-great-success-now/) - In the On the Brink podcast, Michelle Turman talks about how you can jump over those hurdles that are holding you back from achieving the great success right before you. Michelle works with nonprofits to help them reimagine themselves, grow their funds and run better institutions. - [How Do You Grow A Business In A Fast-Changing Market?](https://www.simonassociates.net/how-do-you-grow-a-business-in-a-fast-changing-market/) - Andrew Simon, entrepreneur and SAMC Partner, discusses how Blue Ocean Strategy® innovatively turns strategy into execution for better growth and profits - [199: Matt Artz—How An Anthropologist Can Open Your Mind To Brilliant New Ideas](https://www.simonassociates.net/199-matt-artz-how-an-anthropologist-can-open-your-mind-to-brilliant-new-ideas/) - In this On The Brink episode, Andi Simon talks with anthropologist Matt Artz about applying anthropology to help companies better understand customer needs - [How Storytelling Can Transform Your Culture And Energize Your Team](https://www.simonassociates.net/how-storytelling-can-transform-your-culture-and-energize-your-team/) - One of the best ways to make your employees feel valued is by telling stories to create a shared narrative that they can all be a part of. This helps them believe in the company culture and feel more confident in the way they do their jobs. - [208: Suzanne Doyle-Ingram—Have You Ever Wanted To Write A Book? Perhaps The Time Is Now!](https://www.simonassociates.net/208-suzanne-doyle-ingram-have-you-ever-wanted-to-write-a-book-perhaps-the-time-is-now/) - In this On The Brink episode, Andi Simon talks with Suzanne Doyle-Ingram about how to write and publish a book then leverage it to increase your visibility - [Achieving Business Change Using The Enneagram Personality System](https://www.simonassociates.net/understand-yourself-and-others-using-enneagram-personality-system/) - Complimenting the business change focus of Simon Associates, read how a personality assessment tool helps business leaders adapt to changing times. - [323: Maura Carlin and Christie Derrico—Isn't It Time For Us To Solve The "Balance Dilemma" For Working Women?](https://www.simonassociates.net/323-maura-carlin-and-christie-derrico-isnt-it-time-for-us-to-solve-the-balance-dilemma-for-working-women/) - In this On The Brink episode, Andi Simon talks with Maura Carlin and Christie Derrico about the Balance Dilemma, and balancing home, family and a career - [The 5 Things You Need To Know To Successfully Scale Your Business](https://www.simonassociates.net/the-5-things-you-need-to-know-to-successfully-scale-your-business/) - In an Authority Magazine interview, successful CEO and entrepreneur Andrea Simon discusses The 5 Things You Need To Know To Successfully Scale Your Business - [Ready To Help Create Equal Position, Pay And Power For All Women In Business?](https://www.simonassociates.net/ready-to-help-create-equal-position-pay-and-power-for-all-women-in-business/) - Join Andi Simon for the 4th Annual Women Business Collaborative (WBC) Action for Impact Summit Sept 21-22 and help make history for all women in business - [326: Rohini Anand—Can Businesses Create Cultures Based On True Diversity, Equity and Inclusion?](https://www.simonassociates.net/326-rohini-anand-can-businesses-create-cultures-based-on-true-diversity-equity-and-inclusion/) - In this On The Brink episode, Andi Simon talks with Rohini Anand about for diversity, equity and inclusion to work, CEOs need to have a personal connection - [327: Liam Martin—The Workplace is Staying Remote. How Can You Lead it Forward?](https://www.simonassociates.net/327-liam-martin-the-workplace-is-staying-remote-how-can-you-lead-it-forward/) - In this On The Brink episode, Andi Simon talks with Liam Martin about how to manage a successful remote business by asynchronous communication & processes - [328: Stephanie Breedlove—How Women Can Build Big Successful Businesses and Change the World](https://www.simonassociates.net/328-stephanie-breedlove-how-women-can-build-big-successful-businesses-and-change-the-world/) - In this podcast, Andi Simon and Stephanie Breedlove discuss how she built a very successful company by intentionally creating a culture of collaboration - [329: Lisen Stromberg—Can You Really Pause For Parenthood Without Killing Your Career?](https://www.simonassociates.net/329-lisen-stromberg-can-you-really-pause-for-parenthood-without-killing-your-career/) - In this podcast, Andi Simon and Lisen Stromberg discuss how working women can pause, have a family, return to the workforce and still thrive - [How Can You Thrive As A Woman In A Male-Dominated Industry? 5 Steps To Follow](https://www.simonassociates.net/how-can-you-thrive-as-a-woman-in-a-male-dominated-industry-5-steps-to-follow/) - In this Authority Magazine interview, Andrea Simon discusses The 5 Things You Need To Know To Thrive As A Woman In A Male-Dominated Industry - [330: Sara Canaday—Can You See The Gaps That Are Holding You Back From Being A Great Leader?](https://www.simonassociates.net/330-sara-canaday-can-you-see-the-gaps-that-are-holding-you-back-from-being-a-great-leader/) - In this On The Brink podcast, Andi Simon talks with Sara Canaday about how the power to change the way you and others think about you is in your hands - [331: Jodi Flynn—How To Go From Dreaming To Doing, At Work And In Life](https://www.simonassociates.net/331-jodi-flynn-how-to-go-from-dreaming-to-doing-at-work-and-in-life/) - In this On The Brink podcast, Andi Simon talks with Jodi Flynn about the importance of self-awareness in leadership to be your best and achieve your goals - [“Girl, You Have To Get Your Power Back” — The WBC Action For Impact Summit](https://www.simonassociates.net/girl-you-have-to-get-your-power-back-the-wbc-action-for-impact-summit/) - Andrea Simon, CEO, corporate anthropologist and author, shares takeaways from the Women Business Collaborative Summit seeking DEI for all women everywhere - [332: Byron Reese—How Humans Learned to See the Future, and You Can Too!](https://www.simonassociates.net/332-byron-reese-how-humans-learned-to-see-the-future-and-you-can-too/) - In this On The Brink episode, Andi Simon talks with Byron Reese about how humans learn to see the future and shape it to fit into their personal story - [Nothing Proves The Importance Of Culture Than When Two Of Them Collide](https://www.simonassociates.net/nothing-proves-the-importance-of-culture-than-when-two-of-them-collide/) - Simon Associates Partner Andrew Simon discusses the importance of building a common corporate culture, especially when one company acquires another one - [How Viable Is Your Past Culture To Sustain Your Organization's Future?](https://www.simonassociates.net/how-viable-is-your-past-culture-to-sustain-your-organizations-future/) - Andrea Simon, CEO, author, corporate anthropologist and culture change expert, will be speaking at the Enterprise Agility World Conference - [333: Marcella Bremer—A Positive Culture Is The Key To An Organization's Success](https://www.simonassociates.net/333-marcella-bremer-a-positive-culture-is-the-key-to-an-organizations-success/) - In this On The Brink episode, Andi Simon talks with Marcella Bremer about the importance of a positive corporate culture and how to achieve culture change - [Yes, All Organizations Have A Culture But Not Necessarily A Good One](https://www.simonassociates.net/yes-all-organizations-have-a-culture-but-not-necessarily-a-good-one/) - Simon Associates Partner Andrew Simon discusses the importance of building a common corporate culture, the key to business productivity and success - [336: Maureen Berkner Boyt—Yes, Diversity And Inclusion Can Happen But Only If You Work At It](https://www.simonassociates.net/336-maureen-berkner-boyt-yes-diversity-and-inclusion-can-happen-but-only-if-you-work-at-it/) - In this On The Brink episode, Andi Simon talks with Maureen Berkner Boyt about how to create a more inclusive world where we're willing to work for change - [337: Vicki Baker—Isn't It Time For You To Power Through To Your Next Career Stop?](https://www.simonassociates.net/337-vicki-baker-isnt-it-time-for-you-to-power-through-to-your-next-career-stop/) - In this On The Brink episode, Andi Simon talks with Vicki Baker about helping mid-career women boldly take control of their own career advancement path - [338: Helen Newman—What Are Your Memories Of Growing Up, And Why Are They So Important To You Now?](https://www.simonassociates.net/338-helen-newman-what-are-your-memories-of-growing-up-and-why-are-they-so-important-to-you-now/) - In this On The Brink episode, Andi Simon talks with Helen Newman about how memories and storytelling impact you now and help guide your future - [339: Mark Samuel—Are Your Teams Trying To Find The Winning Game?](https://www.simonassociates.net/339-mark-samuel-are-your-teams-trying-to-find-the-winning-game/) - In this On The Brink episode, Andi Simon talks with Mark Samuel about culture change, accountability, and the importance of building effective teams - [340: Shayna Bergman—What Could A Great Personal Coach Help You Discover About Your Inner Self?](https://www.simonassociates.net/340-shayna-bergman-what-could-a-great-personal-coach-help-you-discover-about-your-inner-self/) - In this On The Brink episode, Andi Simon talks with Shayna Bergman about how she helps Parents in Leadership Positions Uncover Their True Potential - [Woman Leader Brought In To Fix NFL Embarrassment](https://www.simonassociates.net/woman-leader-brought-in-to-fix-nfl-embarrassment/) - Simon Associates Partner Andrew Simon discusses the hiring of Sandra Douglass Morgan as President of the Oakland Raiders, the first black woman in the NFL - [Refusing To Be Held Back, Women Are Proving They Can Do Jobs Once Reserved For Men](https://www.simonassociates.net/refusing-to-be-held-back-women-are-proving-they-can-do-jobs-once-reserved-for-men/) - Andrew Simon, serial entrepreneur and SAMC Partner, discusses how more and more women are breaking gender barriers by becoming ski patrollers - [What A Year For Women Smashing Glass Ceilings In Sports!](https://www.simonassociates.net/what-a-year-for-women-smashing-glass-ceilings-in-sports/) - Andrea Simon, CEO, corporate anthropologist and author celebrates this year's exceptional women in sports who refused to be held back, no matter the odds - [At Last! First-Ever Women Referees Smash Glass Ceiling At World Cup](https://www.simonassociates.net/at-last-first-ever-women-referees-smash-glass-ceiling-at-world-cup/) - ML Ball, SAMC associate, describes how boundary-breaking women referees made history at this year's World Cup soccer tournament - [Won’t It Be Great When We Don’t Need An International Women’s Day?](https://www.simonassociates.net/wont-it-be-great-when-we-dont-need-an-international-womens-day/) - March 8th was International Women's Day. On the one hand, I love that we take this time to celebrate the significant contributions women have made, and are making, to our culture, our society and our world. But I have to ask: Why do women get one day a year and men get 364? Which leads - [253: Janine Firpo—It's Time To Help Women Invest For Sustainable Growth](https://www.simonassociates.net/253-janine-firpo-its-time-to-help-women-invest-for-sustainable-growth/) - In this On The Brink episode, Andi Simon talks with Janine Firpo about helping women align their investments with the values they care about - [252: Liz Musch—What Can A Successful Woman Teach Other Women? How To Succeed](https://www.simonassociates.net/252-liz-musch-what-can-a-successful-woman-teach-other-women-how-to-succeed/) - In this On The Brink episode, Andi Simon talks with Liz Musch about how she helps women succeed all across the globe - [251: Terry Earthwind Nichols—Is There A Better Time To Learn About Imposter Syndrome?](https://www.simonassociates.net/251-terry-earthwind-nichols-is-there-a-better-time-to-learn-about-imposter-syndrome/) - In this On The Brink episode, Andi Simon talks with Terry Earthwind Nichols about helping CEOs rethink what is holding them back so they can move forward - [250: Tatiana Tsoir—Some Of The Best Ideas For Women To Create A Successful Business](https://www.simonassociates.net/250-tatiana-tsoir-some-of-the-best-ideas-for-women-to-create-a-successful-business/) - In this On The Brink episode, Andi Simon talks with Tatiana Tsoir about how she helps women entrepreneurs start and grow their own businesses - [249: Angela Henderson—How Can You Build A Great Business And A Wonderful Life?](https://www.simonassociates.net/249-angela-henderson-how-can-you-build-a-great-business-and-a-wonderful-life/) - In this On The Brink episode, Andi Simon talks with Angela Henderson about how she helps aspiring female entrepreneurs build a successful business - [245: Lisa McLeod—If You Want To Succeed, You Must Find Your Noble Purpose](https://www.simonassociates.net/245-lisa-mcleod-if-you-want-to-succeed-you-must-find-your-noble-purpose/) - In this On The Brink episode, Andi Simon talks with Lisa McLeod about how selling with noble purpose is the key to transformative business growth - [244: Bill Flynn—Time To Go Further, Faster And Build The Business Of Your Dreams](https://www.simonassociates.net/244-bill-flynn-time-to-go-further-faster-and-build-the-business-of-your-dreams/) - In this On The Brink episode, Andi Simon talks with change agent & growth coach Bill Flynn about helping business leaders take the guesswork out of growth - [Sam Radocchia—Smashing The Myth That Women Don't Belong In IT](https://www.simonassociates.net/sam-radocchia-smashing-the-myth-that-women-dont-belong-in-it/) - In this On The Brink episode, Andi Simon talks with entrepreneur, speaker and futurist Sam Radocchia about emerging technologies, especially blockchain - [Lisen Stromberg: "Work PAUSE Thrive"](https://www.simonassociates.net/lisen-stromberg-work-pause-thrive/) - In this podcast, Andi Simon and Lisen Stromberg discuss how working women can pause, have a family, return to the workforce and still thrive. - [Stephanie Breedlove: "All In: How Women Entrepreneurs Can Think Bigger, Build Sustainable Businesses, and Change the World"](https://www.simonassociates.net/stephanie-breedlove-all-in-how-women-entrepreneurs-can-think-bigger-build-sustainable-businesses-and-change-the-world/) - Stephanie Breedlove talks about seeing a problem and building a business to solve it by establishing a culture that creates a balance between work and life. - [258: Kim Spencer—Isn't It Time To Become The Princess You Always Wanted To Be?](https://www.simonassociates.net/258-kim-spencer-isnt-it-time-to-become-the-princess-you-always-wanted-to-be/) - In this On The Brink episode, Andi Simon talks with Kim Spencer about how she helps women and also some men become the best that they can be. - [Kim Shepherd: Finding The "Holes in the Cheese" To Build A Successful Business](https://www.simonassociates.net/kim-shepherd-finding-the-holes-in-the-cheese-to-build-a-successful-business/) - In this podcast, Kim Shepherd describes how to find opportunities by looking at the gaps in what business is not doing to meet unmet needs and find nonusers. - [Lisa McLeod—If You Want To Succeed, You Need To Find Your Noble Purpose](https://www.simonassociates.net/lisa-mcleod-if-you-want-to-succeed-you-need-to-find-your-noble-purpose/) - In this On The Brink episode, Andi Simon talks with Lisa McLeod about how selling with noble purpose is the key to transformative business growth - [257: Emma Mills-Sheffield—Can Listening Help You Solve Your Life's Problems?](https://www.simonassociates.net/257-emma-mills-sheffield-can-listening-help-you-solve-your-lifes-problems/) - In this On The Brink episode, Andi Simon talks with Emma Mills-Sheffield about how she helps employees develop their workplace resilience and capabilities - [256: Roshni Pandey—To Find Your Happiness, Assemble The Kind Of Life You Want](https://www.simonassociates.net/256-roshni-pandey-to-find-your-happiness-assemble-the-kind-of-life-you-want/) - In this On The Brink episode, Andi Simon talks with Roshni Pandey about helping other women become the best that they can be. - [255: Nadia Bilchik—How To Master Communication In A Virtual World](https://www.simonassociates.net/255-nadia-bilchik-how-to-master-communication-in-a-virtual-world/) - In this On The Brink episode, Andi Simon talks with Nadia Bilchik about how to come across as confident, competent and credible during virtual interactions - [254: Tony Guarnaccia—Can A Better Strategy Really Help Your Business Thrive?](https://www.simonassociates.net/254-tony-guarnaccia-can-a-better-strategy-really-help-your-business-thrive/) - In this On The Brink episode, Andi Simon talks with Tony Guarnaccia about helping business owners create strategies to help their businesses grow - [264: Mia Hewett—Isn't it Time to Ditch Your Negative Thoughts and "Soar?"](https://www.simonassociates.net/264-mia-hewett-isnt-it-time-to-ditch-your-negative-thoughts-and-soar/) - In this On The Brink episode, Andi Simon talks with Mia Hewett about helping women let go of emotional baggage so they can succeed in business and in life - [263: Alain Hunkins—The Top Ten Ways To Crack The Leadership Code](https://www.simonassociates.net/263-alain-hunkins-the-top-ten-ways-to-crack-the-leadership-code/) - In this On The Brink episode, Andi Simon talks with Alain Hunkins about how he helps leaders unlock their potential leading to superior results - [262: Babette Ballinger—How Does A Woman Tackle The Fashion Industry? Head On](https://www.simonassociates.net/262-babette-ballinger-how-does-a-woman-tackle-the-fashion-industry-head-on/) - In this On The Brink episode, Andi Simon talks with Babette Ballinger about continuously breaking glass ceilings in the male-dominated fashion industry - [Maria Gallo—DelVal University Is Now Soaring Thanks To Blue Ocean Strategy®](https://www.simonassociates.net/maria-gallo-delval-university-is-now-soaring-thanks-to-blue-ocean-strategy/) - In this On the Brink podcast, Andrea Simon interviews Maria Gallo about Delaware Valley Univ using Blue Ocean Strategy to fulfill students' unmet needs - [261: Edie Fraser—How to Create a More Equitable World for Women in Business, Together?](https://www.simonassociates.net/261-edie-fraser-how-to-create-a-more-equitable-world-for-women-in-business-together/) - In this On The Brink episode, Andi Simon talks with Women Business Collaborative CEO Edie Fraser about equal position, pay and power for all businesswomen - [Andie Kramer and Al Harris—Bringing Gender Equity To The Workforce](https://www.simonassociates.net/andie-kramer-and-al-harris-bringing-gender-equity-to-the-workforce/) - In this On The Brink episode, Andi Simon talks with Andie Kramer and Al Harris about how gender bias holds women back even at home during the pandemic - [Janine Firpo—Yes, You Can Make Money Investing In What You Believe In](https://www.simonassociates.net/janine-firpo-yes-you-can-make-money-investing-in-what-you-believe-in/) - In this On The Brink episode, Andi Simon talks with Janine Firpo about helping women align their investments with the values they care about - [260: Bruce Eckfeldt—How Can You Really Scale Your Business to Succeed?](https://www.simonassociates.net/260-bruce-eckfeldt-how-can-you-really-scale-your-business-to-succeed/) - In this On The Brink episode, Andi Simon talks with Bruce Eckfeldt about growth strategy methodologies for businesses that want to scale up quickly - [Jamie Candee—Proving That Women Can Lead Businesses To Success](https://www.simonassociates.net/jamie-candee-proving-that-women-can-lead-businesses-to-success/) - In this On The Brink podcast with Andi Simon, female CEO Jamie Candee shares her innovative approach to engaging employees to build a better business - [274: Laura Kriska—What If Co-Workers Could Learn To Embrace Their Differences Instead Of Shunning Them?](https://www.simonassociates.net/274-laura-kriska-what-if-co-workers-could-learn-to-embrace-their-differences-instead-of-shunning-them/) - In this On The Brink episode, Andi Simon talks with Laura Kriska about how she brings together diverse employees and creates unity within organizations. - [273: Lisa Staff and Deevo Tindall—Social, Video, Digital: How Can You Build A Personal Brand Today?](https://www.simonassociates.net/273-lisa-staff-and-deevo-tindall-social-video-digital-how-can-you-build-a-personal-brand-today/) - In this On The Brink episode, Andi Simon talks with photographers Lisa Staff and Deevo Tindall about how they help entrepreneurs brand their businesses. - [272: Mari Ryan—Time For A Big Strategy For Your Company's Well-Being](https://www.simonassociates.net/272-mari-ryan-time-for-a-big-strategy-for-your-companys-well-being/) - In this On The Brink episode, Andi Simon talks with Mari Ryan about helping people build healthier lives and better organizations - [271: Carrie Peele—Breakthrough Funding to Help Women Grow Their Business](https://www.simonassociates.net/271-carrie-peele-breakthrough-funding-to-help-women-grow-their-business/) - In this On The Brink episode, Andi Simon talks with Carrie Peele about how to help women take their ideas and turn them into successful businesses. - [270: Kami Guildner—How To Learn To Speak Your Client's Love Language](https://www.simonassociates.net/270-kami-guildner-how-to-learn-to-speak-your-clients-love-language/) - In this On The Brink episode, Andi Simon talks with business coach Kami Guildner about helping women find their voice and powerfully learn how to use it - [269: Kip Wright—Isn’t It Time To Have The Data To Know That You Are Diversifying Your Workforce?](https://www.simonassociates.net/269-kip-wright-isnt-it-time-to-have-the-data-to-know-that-you-are-diversifying-your-workforce/) - In this On The Brink episode, Andi Simon talks with Kip Wright about how he helps businesses attract and retain the right staff while ensuring diversity - [267: Veronica Sagastume—How Do You Switch From A Success in Business To A Successful Business Builder?](https://www.simonassociates.net/267-veronica-sagastume-how-do-you-switch-from-a-success-in-business-to-a-successful-business-builder/) - In this On The Brink episode, Andi Simon talks with Veronica Sagastume about helping clients take an idea and turn it into a successful business - [265: Cass McCrory—You Have A Great Personal Brand To Live Right Now](https://www.simonassociates.net/265-cass-mccrory-you-have-a-great-personal-brand-to-live-right-now/) - In this On The Brink episode, Andi Simon talks with Cass McCrory about helping women leverage social media to create their own personal brands. - [284: Gina Paoloni—Is Your Clever Business Idea Ready To Become An Innovation?](https://www.simonassociates.net/284-gina-paoloni-is-your-clever-business-idea-ready-to-become-an-innovation/) - In this On The Brink episode, Andi Simon talks with CEO Gina Paoloni about how she helps entrepreneurs build their businesses - [283: Tony Martignetti—Are You Ready To Live A Life Of Inspired Purpose?](https://www.simonassociates.net/283-tony-martignetti-are-you-ready-to-live-a-life-of-inspired-purpose/) - In this On The Brink episode, Andi Simon talks with Tony Martignetti about equipping leaders with the tools to successfully navigate change - [282: Richard Medcalf—How To Amplify Your Story To Achieve Great Results](https://www.simonassociates.net/282-richard-medcalf-how-to-amplify-your-story-to-achieve-great-results/) - In this On The Brink episode, Andi Simon talks with Richard Medcalf about working with CEOs to catalyse strategic thinking and new business models - [281: Kim Snyder—Can A Great Coach Help You Achieve Your Goals?](https://www.simonassociates.net/281-kim-snyder-can-a-great-coach-help-you-achieve-your-goals/) - In this On The Brink episode, Andi Simon talks with Kim Snyder about how she coaches executives and CEOs to embrace change, get off the brink and soar - [279: Kris Baird—Yes, You Can Teach A Leader How To Lead](https://www.simonassociates.net/279-kris-baird-yes-you-can-teach-a-leader-how-to-lead/) - In this On The Brink episode, Andi Simon talks with healthcare expert Kris Baird about the importance of developing management, leadership and followers - [278: Deborah Levine—How To Help Society Truly Become Inclusive?](https://www.simonassociates.net/278-deborah-levine-how-to-help-society-truly-become-inclusive/) - In this On The Brink episode, Andi Simon talks with Deborah Levine about her decades of innovative work to end hate and foster inclusivity - [277: Johanna Zeilstra—Let's All Build Companies That Make Gender Fair](https://www.simonassociates.net/277-johanna-zeilstra-lets-all-build-companies-that-make-gender-fair/) - In this On The Brink episode, Andi Simon talks with Gender Fair CEO Johanna Zeilstra about achieving true gender equity in businesses and organizations - [276: Michael Zipursky—How Can Your Life's Journey Take You To Great Heights?](https://www.simonassociates.net/276-michael-zipursky-how-can-your-lifes-journey-take-you-to-great-heights/) - In this On The Brink episode, Andi Simon talks with Michael Zipursky about how to really understand your customers' needs so you can be the best solution - [275: Carol Poore—Impactful Strategies Come In Three Parts. Ready To Try Yours?](https://www.simonassociates.net/275-carol-poore-impactful-strategies-come-in-three-parts-ready-to-try-yours/) - In this On The Brink episode, Andi Simon talks with Carol Poore about creating a strategic planning process & execution that delivers the results you want - [291: Michael Schein—How To Hype Your Business Into Success During Fast-Changing Times](https://www.simonassociates.net/291-michael-schein-how-to-hype-your-business-into-success-during-fast-changing-times/) - In this On The Brink episode, Andi Simon talks with Michael Schein about how to embrace “hype” and use it to build your business into a big success - [314: George Swisher—What Can AI Do To Help Your Company Change?](https://www.simonassociates.net/314-george-swisher-what-can-ai-do-to-help-your-company-change/) - In this On The Brink episode, culture change expert Andi Simon talks with George Swisher about how he helps business leaders manage organizational change - [312: Amy Gardner—How Can A Great Law Firm Build Better Teams?](https://www.simonassociates.net/312-amy-gardner-how-can-a-great-law-firm-build-better-teams/) - In this On The Brink episode, Andi Simon talks with Amy Gardner about reimagining organizations and creating teams that work better together than alone - [310: Riley Jarvis—Finding Sleep Making You Sleepless? Learn How To Enjoy Sleep Again](https://www.simonassociates.net/310-riley-jarvis-finding-sleep-making-you-sleepless-learn-how-to-enjoy-sleep-again/) - In this On The Brink episode, Andi Simon talks with Riley Jarvis about the importance of healthy sleep patterns for better performance and productivity - [309: Kim Graham Lee—How To Build A Culture Where Men And Women Truly Support Each Other](https://www.simonassociates.net/309-kim-graham-lee-how-to-build-a-culture-where-men-and-women-truly-support-each-other/) - In this On The Brink episode, Andi Simon talks with Kim Graham Lee about the importance of developing a great business culture that values men AND women - [307: Rebecca Morrison—Women, Are You Ready To Find Your Happiness? Is It All Around You?](https://www.simonassociates.net/307-rebecca-morrison-women-are-you-ready-to-find-your-happiness-is-it-all-around-you/) - In this On The Brink episode, Andi Simon talks with career coach Rebecca Morrison about finding your own happiness recipe apart from your job - [306: Terry Earthwind Nichols—Energized To Expand Your Horizons And Search For The Future Of You?](https://www.simonassociates.net/306-terry-earthwind-nichols-energized-to-expand-your-horizons-and-search-for-the-future-of-you/) - In this On The Brink episode, Andi Simon talks with Terry Earthwind Nichols about helping people change the way they and their business achieve success - [322: Paula Guilfoyle—How Do You Manage Your Emotions To Build Better Conversations For Exceptional Results?](https://www.simonassociates.net/322-paula-guilfoyle-how-do-you-manage-your-emotions-to-build-better-conversations-for-exceptional-results/) - In this On The Brink episode, Andi Simon talks with Paula Guilfoyle about managing emotions and triggers, and to keep smiling which changes your thoughts - [321: Patrick Van Gorder—Ready For The Right Data-Driven Digital Marketing Strategy To Expand Your Business?](https://www.simonassociates.net/321-patrick-van-gorder-ready-for-the-right-data-driven-digital-marketing-strategy-to-expand-your-business/) - In this On The Brink episode, Andi Simon talks with Patrick Van Gorder about how marketing analytics provide optimal customer journeys for your prospects - [320: Dr. Debra Clary—Isn't It Time To Up Your Curiosity Quotient To See Through A Fresh Lens?](https://www.simonassociates.net/320-dr-debra-clary-isnt-it-time-to-up-your-curiosity-quotient-to-see-through-a-fresh-lens/) - In this On The Brink episode, Andi Simon talks with Dr. Debra Clary about how to stay curious so you can be open to new ideas, solutions and innovations. - [319: Becca Powers Vaughn—There Is An Inner Command Center Inside Of You. Ready To Take Control?](https://www.simonassociates.net/319-becca-powers-vaughn-there-is-an-inner-command-center-inside-of-you-ready-to-take-control/) - In this On The Brink episode, Andi Simon talks with Becca Powers Vaughn about how to harness your inner CEO and prioritize your happiness - [318: Michele Bailey—The World Of Marketing Is Transformed. Are You Ready For A New Strategy?](https://www.simonassociates.net/318-michele-bailey-the-world-of-marketing-is-transformed-are-you-ready-for-a-new-strategy/) - In this On The Brink episode, Andi Simon talks with Michele Bailey about how gratitude transforms lives, enhances employee wellness and hits business goals - [317: Steve Markman—Speaking Engagements Are Back. Build Your Business With Great Ones](https://www.simonassociates.net/317-steve-markman-speaking-engagements-are-back-build-your-business-with-great-ones/) - In this On The Brink episode, Andi Simon talks with Steve Markman about how telling your company's story through speaking is a vital part of marketing - [316: Rose Fass—The Most Important Conversation Is The One You Have With Yourself](https://www.simonassociates.net/316-rose-fass-the-most-important-conversation-is-the-one-you-have-with-yourself/) - In this On The Brink episode, Andi Simon talks with Rose Fass about how our conversations become who we are, what we hear, and how we build relationships. - [315: Linda Vettrus-Nichols—Challenged? Stuck? What If You Are In Control Of Yourself?](https://www.simonassociates.net/315-linda-vettrus-nichols-challenged-stuck-what-if-you-are-in-control-of-yourself/) - In this On The Brink episode, Andi Simon talks with Linda Vettrus-Nichols about taking control of your life and becoming the person you always wanted to be - [294: Doug Brown—The Agony Of Selling Can Become The Astounding Success Of A Superstar](https://www.simonassociates.net/294-doug-brown-the-agony-of-selling-can-become-the-astounding-success-of-a-superstar/) - In this On The Brink episode, Andi Simon talks with Doug Brown about how to make your sales process deliver the results you have always wanted it to - [293: Marie-Claude Stockl—The Time Is Now To Boldly Reinvent The Role Of Women In Business](https://www.simonassociates.net/293-marie-claude-stockl-the-time-is-now-to-boldly-reinvent-the-role-of-women-in-business/) - In this On The Brink episode, Andi Simon talks with Marie-Claude Stockl about helping people learn how to better communicate using interactions with horses - [292: Marsha Friedman—How A Woman Entrepreneur Took A Little Idea And Turned It Into A Big Business](https://www.simonassociates.net/292-marsha-friedman-how-a-woman-entrepreneur-took-a-little-idea-and-turned-it-into-a-big-business/) - In this On The Brink episode, Andi Simon talks with Marsha Friedman about the art of starting and growing a highly successful business. - [290: Frank Schaeffer—Why Don't We Fall In Love, Have Children, And Save The Planet, Now?](https://www.simonassociates.net/290-frank-schaeffer-why-dont-we-fall-in-love-have-children-and-save-the-planet-now/) - In this On The Brink episode, Andi Simon talks with Frank Schaeffer about how to find more joy & happiness in your life by focusing on what really matters - [289: Leslie Rasmussen—Are You Compelled to Write a Great Novel?](https://www.simonassociates.net/289-leslie-rasmussen-are-you-compelled-to-write-a-great-novel/) - In this On The Brink episode, Andi Simon talks with Leslie Rasmussen about how women need to rethink who they used to be and who they want to become - [288: Todd Wheeler—How Can This Guide Help You Get To Where You Want To Go?](https://www.simonassociates.net/288-todd-wheeler-how-can-this-guide-help-you-get-to-where-you-want-to-go/) - In this On The Brink episode, Andi Simon talks with Todd Wheeler about helping organizations think and act more creatively so they can be more productive - [287: Jim Cornehlsen—Are You Passionate About Helping Leaders Release Their Inner Entrepreneur?](https://www.simonassociates.net/287-jim-cornehlsen-are-you-passionate-about-helping-leaders-release-their-inner-entrepreneur/) - In this On The Brink episode, Andi Simon talks with Jim Cornehlsen about helping leaders achieve their goals through innovative ideas and expert execution - [286: Melody Watts—How To Turn Adversity Into Opportunities](https://www.simonassociates.net/286-melody-watts-how-to-turn-adversity-into-opportunities/) - In this On The Brink episode, Andi Simon talks with Melody Watts about how she helps entrepreneurs have purpose-driven businesses - [285: Jennifer Brazer—How To Turn An Idea Into A Big Innovation?](https://www.simonassociates.net/285-jennifer-brazer-how-to-turn-an-idea-into-a-big-innovation/) - In this On The Brink episode, Andi Simon talks with female CEO Jennifer Brazer about how Blue Ocean Strategy can Turn An Idea Into A Big Innovation - [301: Jessica Yarborough—You Can Design Your Work Around The Life You Want To Have](https://www.simonassociates.net/301-jessica-yarborough-you-can-design-your-work-around-the-life-you-want-to-have/) - In this On The Brink episode Andi Simon talks with Jessica Yarborough about helping businesses accelerate their growth and reach their income goals - [300: Anne Greven—How Can We Support Innovative Entrepreneurs In Agriculture?](https://www.simonassociates.net/300-anne-greven-how-can-we-support-innovative-entrepreneurs-in-agriculture/) - In this On The Brink episode Andi Simon talks with Anne Greven about innovation, food production and changing the culture of male-dominated organizations - [299: Linda Coughlin—Want to Change Your Organization? Focus on Building Trust](https://www.simonassociates.net/299-linda-coughlin-want-to-change-your-organization-focus-on-building-trust/) - In this On The Brink episode culture change expert Andi Simon talks with Linda Coughlin on the challenges of working with organizations that need to change - [298: Brian Gladden—Can You Be A Value Innovator Inspiring New Markets](https://www.simonassociates.net/298-brian-gladden-can-you-be-a-value-innovator-inspiring-new-markets/) - In this On The Brink episode, Andi Simon talks with Brian Gladden about how Blue Ocean Strategy finds unmet customer needs and uncontested market space - [297: Maggie Karshner—Ready To Start And Grow An Amazing Business? Maybe You Need A Coach!](https://www.simonassociates.net/297-maggie-karshner-ready-to-start-and-grow-an-amazing-business-maybe-you-need-a-coach/) - In this On The Brink episode, Andi Simon talks with Maggie Karshner about helping people start a new business or grow the one they currently have - [296: Vikrant Shaurya—Ready To Write Your Best-Selling Book? We Are Here to Help!](https://www.simonassociates.net/296-vikrant-shaurya-ready-to-write-your-best-selling-book-we-are-here-to-help/) - In this On The Brink episode, Andi Simon talks with Vikrant Shaurya about how to write a bestseller. - [295: Lisa Perrine—Clever, Creative Ways To Enhance And Amplify Workplace Communications](https://www.simonassociates.net/295-lisa-perrine-clever-creative-ways-to-enhance-and-amplify-workplace-communications/) - In this On The Brink episode, Andi Simon talks with Lisa Perrine about Using Design Thinking to solve workplace problems in new ways - [303: Kathy D'Agostino—Can A Great Performance Coach Build Your Team And You?](https://www.simonassociates.net/303-kathy-dagostino-can-a-great-performance-coach-build-your-team-and-you/) - In this On The Brink episode Andi Simon talks with Kathy D'Agostino about how she helps leaders grow their businesses by investing in their employees. - [304: Laurie Hirsch Schulz—How Can Small Businesses Build Great Big Companies With The Right Support?](https://www.simonassociates.net/304-laurie-hirsch-schulz-how-can-small-businesses-build-great-big-companies-with-the-right-support/) - In this On The Brink episode Andi Simon talks with Laurie Hirsch Schulz about helping individuals and organization leaders navigate change and disruption - [305: Laura Rotter—Do You Want To Build Your Wealth Or Enjoy Financial Well-Being?](https://www.simonassociates.net/305-laura-rotter-do-you-want-to-build-your-wealth-or-enjoy-financial-well-being/) - In this On The Brink episode, Andi Simon talks with Laura Rotter about helping clients successfully attain financial security AND life satisfaction. - [308: Sumit Gupta—How Can You Change The Lies And Tall Tales Handcuffing You Today?](https://www.simonassociates.net/308-sumit-gupta-how-can-you-change-the-lies-and-tall-tales-handcuffing-you-today/) - In this On The Brink episode, Andi Simon talks with Sumit Gupta about developing a deeper sense of what matters to us, our well-being and our identity - [280: Denise Meagles, Indrani de Silva and Angelia Allen—How to Build a Better World Through Conversations, Collaboration and Caring](https://www.simonassociates.net/280-denise-meagles-indrani-de-silva-and-angelia-allen-how-to-build-a-better-world-through-conversations-collaboration-and-caring/) - In this On The Brink episode, Andi Simon talks with Denise Meagles, Indrani de Silva & Angelia Allen about supporting women entrepreneurs starting businesses - [Managing Change in Fast-Changing Times](https://www.simonassociates.net/managing-change-in-fast-changing-times/) - Simon Associates Management Consultants (SAMC) helps companies change so they can successfully adapt to these fast-changing times - [Could Corporate Anthropology Help You See Your "Acres of Diamonds"?](https://www.simonassociates.net/could-corporate-anthropology-help-you-see-your-acres-of-diamonds/) - Could Corporate Anthropology help you see possibilities and opportunities that are all around you? Could it help you change your culture? - [5 Ways to Find New Customers, Today!](https://www.simonassociates.net/5-ways-to-find-new-customers-today/) - Can corporate anthropology help you find customers in the future? What are they asking for and can you provide them with solutions? - [What I Learned About Corporate Anthropology While Writing My Book](https://www.simonassociates.net/what-i-learned-about-corporate-anthropology-while-writing-my-book/) - How using corporate anthropology helped me write On the Brink about companies that we helped grow using the tools of corporate anthropology. - [Is "Status Quo" Bias Slowing Down Business Growth?](https://www.simonassociates.net/is-status-quo-bias-slowing-down-business-growth/) - Is Status Quo Bias slowing down your business growth strategy? Having a hard time with business model innovation? Innovation Games can help. - [3 Challenges Human Resources Directors Face When Changing Cultures](https://www.simonassociates.net/3-challenges-human-resources-directors-face-when-changing-cultures/) - How can Human Resource Directors help change corporate culture. Corporate Anthropology and corporate anthropologists could help. - [Thinking Innovation or Doing Innovation?](https://www.simonassociates.net/thinking-innovation-or-doing-innovation/) - Are you thinking about innovation or are you doing it? Can corporate anthropology help your company and you become more effective innovators? - [Ok, Ok!! What is Corporate Anthropology and Why Should I Try It?](https://www.simonassociates.net/ok-ok-what-is-corporate-anthropology-and-why-should-i-try-it/) - Business is ready to benefit from anthropologists. It is time for business leaders to understand how to use anthropologists to improve their businesses. - [5 Attributes of Business Leaders Who Drive Innovation](https://www.simonassociates.net/5-attributes-of-business-leaders-who-drive-innovation/) - The 5 most important traits business leaders need to sustain growth in their organization. And they are not hard to do. - [Overcome The Pain Of Change: Easy Lessons From Anthropology](https://www.simonassociates.net/overcome-the-pain-of-change-easy-lessons-from-anthropology/) - Change is inevitable but by using “a little anthropology” and creative storytelling, you can overcome your brain's resistance to change and actually master it. - [5 Trends From The Trenches That Are Transforming The Way We Do Business](https://www.simonassociates.net/5-trends-from-the-trenches-that-are-transforming-the-way-we-do-business/) - Can your business adapt to today's massive changes or will it be left behind? Here are 5 trends from the trenches that signal change and bear watching. - [To Be A More Effective Business Leader, Try Being More Likeable](https://www.simonassociates.net/to-be-a-more-effective-business-leader-try-being-more-likeable/) - Does how much people like you lead people to follow you? Should business leaders pay more attention to their likeability, not just their smarts? - [3 Ways A Female CEO Built A Successful Business With A Culture of Collaboration](https://www.simonassociates.net/3-ways-a-female-ceo-built-a-successful-business-with-a-culture-of-collaboration/) - What role does corporate culture play in the personal and professional success of women CEOs? I'm interviewing a series of women business leaders to find out. - [Successful Entrepreneur Sees “Holes in the Cheese” and Builds Great Companies to Fill Them](https://www.simonassociates.net/successful-entrepreneur-sees-holes-in-the-cheese-and-builds-great-companies-to-fill-them/) - How do successful women entrepreneurs see the holes in the cheese and create innovative solutions to fill them? I'm interviewing business leaders to find out. - [Great Interviews on Techonomics About Business Anthropology](https://www.simonassociates.net/great-interviews-on-techonomics-about-business-anthropology/) - A great interview with Jason Middleton/Techonomics discussing how anthropology helps businesses see with fresh eyes so they turn observations into innovations. - [It's Time to Change the Workplace So Women and Businesses Can Thrive](https://www.simonassociates.net/its-time-to-change-the-workplace-so-women-and-businesses-can-thrive/) - Is having a career and having children an either/or for women? It doesn't have to be, says Lisen Stromberg in her book on culture change, Work Pause Thrive. - [How To Boldly Overhaul Your Brand And Save Your Business From Disaster](https://www.simonassociates.net/how-to-boldly-overhaul-your-brand-and-save-your-business-from-disaster/) - Andrea Simon helped Centenary College go from stalled to thriving by creating a new brand identity and executing a marketing strategy to boldly tell its story - [Now Is The Best Time To Unleash Your Company’s Power and Purpose](https://www.simonassociates.net/now-is-the-best-time-to-unleash-your-companys-power-and-purpose/) - In my interview with Eric Dye, we discussed how corporate anthropology has helped companies achieve meaningful breakthroughs and growth. - [How To Stop Worrying About Failing So You Can Truly Succeed](https://www.simonassociates.net/how-to-stop-worrying-about-failing-so-you-can-truly-succeed/) - In a recent interview with Jodi Flynn for Women Taking the Lead, I talked about culture change, women CEOs, corporate anthropology and inbound marketing. - [Our First "On the Brink" Podcast Winner: Marie-Christine Lammers](https://www.simonassociates.net/our-first-on-the-brink-podcast-winner-marie-christine-lammers/) - The first winner of the On the Brink Podcast drawing is Marie-Christine Lammers, an anthropologist from Gabon. Listen to all of the podcasts and subscribe now. - [Celebrate this week's "On the Brink" Podcast Winner: Nick Mattone](https://www.simonassociates.net/celebrate-this-weeks-on-the-brink-podcast-winner-nick-mattone/) - Celebrate this week's winner of the On the Brink Podcast drawing, Nick Mattone, head of sales for John Mattone Intelligent Leadership. - [How Women In Leadership Roles Are Improving The Workplace And The Bottom Line](https://www.simonassociates.net/how-women-in-leadership-roles-are-improving-the-workplace-and-the-bottom-line/) - Andi Simon explains that when women entrepreneurs build successful companies, they create a workplace culture that emphasizes collaboration and teamwork - [How Women in Leadership Roles Can Finally Change The Workplace](https://www.simonassociates.net/how-women-in-leadership-roles-can-finally-change-the-workplace/) - Corporate anthropologist Andrea Simon shares three ways women leaders can make workplace cultures more attentive to the needs of both men and women: - [Frustrated By 5 Big Must-Do Changes In Your Business?](https://www.simonassociates.net/frustrated-by-5-big-must-do-changes-in-your-business/) - Culture change expert Andrea Simon shares her clients’ 2018 growth and innovation goals which include Blue Ocean Strategy, change strategies and the gig economy - [Want To Save the World? Women Entrepreneurs Are Already Doing It!](https://www.simonassociates.net/want-to-save-the-world-women-entrepreneurs-are-already-doing-it/) - In local communities around the world, women entrepreneurs are making a real, measurable difference in many, many lives. In addition to focusing on profits, women make sure that their companies have a positive impact on their community. In the process, lives are changed. - [Want to Change Your Organization's Culture? Try the OCAI!](https://www.simonassociates.net/want-to-change-your-organizations-culture-try-the-ocai/) - A business is always in a state of motion. If you want to grow and succeed in the market, you need to always be moving forward. Perhaps it is time to change your organization's culture. Culture can become the driving force that can help your organization reach its goals and fulfill your ambitions. - [What Can We Learn From The Mistakes We Make?](https://www.simonassociates.net/what-can-we-learn-from-the-mistakes-we-make/) - Corporate anthropologist and culture change expert Andrea Simon talks about how organizations actually succeed when they encourage mistakes in the workplace. This drives innovation, supports groundbreaking thinking and enables them to be competitive leaders in the marketplace. - [The Most Successful Under 40 Women Entrepreneurs](https://www.simonassociates.net/the-most-successful-under-40-women-entrepreneurs/) - At SAMC, we specialize in helping entrepreneurs turn their ideas into reality. By using the methods and techniques of anthropology and Blue Ocean Strategy®, we help them tap into the behavioral patterns of their customers to help them find uncontested market space they can own. - [Crushing It: Women Entrepreneurs Show You How To Build a Better Business](https://www.simonassociates.net/crushing-it-women-entrepreneurs-show-you-how-to-build-a-better-business/) - Andrea Simon, SAMC President/CEO, discusses 3 women entrepreneurs whose stories illustrate how women in leadership can lead to highly innovative solutions - [Do Women Make Better Leaders In A Pandemic? Yes, By A Lot](https://www.simonassociates.net/do-women-make-better-leaders-in-a-pandemic-yes-by-a-lot/) - Andrea Simon, SAMC founder/CEO, discusses how women need to be recognized that they have what it takes to emerge as great leaders in business and politics - [Pandemic Endangers Years Of Women's Progress In The Workforce](https://www.simonassociates.net/pandemic-endangers-years-of-womens-progress-in-the-workforce/) - Andrea Simon, SAMC founder/CEO, discusses how the pandemic has disproportionately impacted women and eroded years of progress in the workforce and in pay - [Why Women Make Better Leaders, Especially In A Pandemic](https://www.simonassociates.net/why-women-make-better-leaders-especially-in-a-pandemic/) - Andrea Simon, SAMC founder/CEO, discusses how women have proven to be better leaders during the pandemic and their countries have had better results - [It's Time For Women To Rewrite The Stories Of Success](https://www.simonassociates.net/its-time-for-women-to-rewrite-the-stories-of-success/) - Andrea Simon, author of Rethink: Smashing the Myths of Women in Business, explains how women today are rewriting the outdated myths created by men - [All You Need Is Love: Best Ways To Combat Loneliness](https://www.simonassociates.net/all-you-need-is-love-best-ways-to-combat-loneliness/) - Andrea Simon, author of Rethink: Smashing the Myths of Women in Business, shares advice on how to recognize loneliness in loved ones and what to do to help - [Ready To Smash Some Myths About Women In Business?](https://www.simonassociates.net/ready-to-smash-some-myths-about-women-in-business/) - Andrea Simon, author of Rethink: Smashing the Myths of Women in Business, debunks the myths that keep women from becoming who they are meant to be - [It's No Accident That Some Of The Best Businesses Are Started By Women](https://www.simonassociates.net/its-no-accident-that-some-of-the-best-businesses-are-started-by-women/) - Andrea Simon, author of Rethink: Smashing the Myths of Women in Business, explains how when women start their own businesses, everyone wins - [Girls Will Be Girls As They Boldly Change The World](https://www.simonassociates.net/girls-will-be-girls-as-they-boldly-change-the-world/) - Andrea Simon, author of Rethink: Smashing the Myths of Women in Business, explains how women today are smashing the outdated cultural myths created by men - [Kamala Harris: Boldly Smashing One Of The Highest, Hardest Glass Ceilings](https://www.simonassociates.net/kamala-harris-boldly-smashing-one-of-the-highest-hardest-glass-ceilings/) - Andrea Simon, author of Rethink: Smashing the Myths of Women in Business, writes about Kamala Harris becoming the 1st woman vice president, making history - [What Amazing Things Happen When You Make Change Your Friend?](https://www.simonassociates.net/what-amazing-things-happen-when-you-make-change-your-friend/) - Culture change expert Andrea Simon shares how to overcome the pain of change and instead Embrace change as Your New Best Friend - [Are Outdated Myths Holding You Back? Smash Through Them!](https://www.simonassociates.net/are-outdated-myths-holding-you-back-smash-through-them/) - Andrea Simon, author of Rethink: Smashing the Myths of Women in Business, encourages women to refuse to be held back by myths in pursuit of their deams - [For Women In Business, Now Is The Time To Achieve Your Dreams](https://www.simonassociates.net/for-women-in-business-now-is-the-time-to-achieve-your-dreams/) - Andrea Simon, author of Rethink: Smashing the Myths of Women in Business, offers practical suggestions for debunking myths that hold back women in business - [Want A Seat At The Table? You May Need To Start Your Own Business.](https://www.simonassociates.net/want-a-seat-at-the-table-you-may-need-to-start-your-own-business/) - Andrea Simon, author of Rethink: Smashing the Myths of Women in Business, explains how women in the male-dominated fashion industry have succeeded - [When Given The Chance To Lead, Women Consistently Hit It Out Of The Park](https://www.simonassociates.net/when-given-the-chance-to-lead-women-consistently-hit-it-out-of-the-park/) - Andrea Simon, author of Rethink: Smashing the Myths of Women in Business, explains how women are incredibly successful leaders when given the chance - [Want To Know Why Women Build Better Businesses? Culture.](https://www.simonassociates.net/want-to-know-why-women-build-better-businesses-culture/) - Andrea Simon, author of Rethink: Smashing the Myths of Women in Business, explains how company culture is one of the main drivers of success - [Longing For The Day When We Don't Need International Women's Day](https://www.simonassociates.net/longing-for-the-day-when-we-dont-need-international-womens-day/) - Corporate anthropologist Andrea Simon shares ideas about women in business from Rethink with Andi Simon Facebook group - [Aren't You Ready To Write Your New Big Bold Story About You?](https://www.simonassociates.net/arent-you-ready-to-write-your-new-big-bold-story-about-you/) - Andrea Simon, creator of Rethink Your Journey, asks if the time is right for you to rewrite your life story so you can become who you really want to be - [Stuck or Stalled? The Time is Right to Rethink Your Journey](https://www.simonassociates.net/stuck-or-stalled-the-time-is-right-to-rethink-your-journey/) - Andrea Simon, creator of Rethink Your Journey, asks if the time is right for you to rethink your own life’s journey so you can become the best you can be - [How To Get Women To Rethink The Way They Want To Invest Their Money?](https://www.simonassociates.net/how-to-get-women-to-rethink-the-way-they-want-to-invest-their-money/) - Andrea Simon, author of Rethink: Smashing the Myths of Women in Business, examines the outdated myth that women aren't good at investing their money - [Time To Smash The TOTALLY INCORRECT Myth That Women Can't Manage Money](https://www.simonassociates.net/time-to-smash-the-totally-incorrect-myth-that-women-cant-manage-money/) - Andrea Simon, author of Rethink: Smashing the Myths of Women in Business, examines the outdated myth that women can't handle money as well as men - [How To Thrive In Today's Crazy World? Make Change Your Friend](https://www.simonassociates.net/how-to-thrive-in-todays-crazy-world-make-change-your-friend/) - Andrea Simon, author of Rethink: Smashing the Myths of Women in Business , discusses how to make change your friend in today's post-pandemic world - [How Do You Smash The Myths Of Women In Business? Change Workplace Culture.](https://www.simonassociates.net/how-do-you-smash-the-myths-of-women-in-business-change-workplace-culture-2/) - Andrea Simon, author of Rethink: Smashing the Myths of Women in Business , discusses debunking myths about women in business by changing workplace culture - [Is It Time To Rethink Where You Are And Where You Are Going?](https://www.simonassociates.net/is-it-time-to-rethink-where-you-are-and-where-you-are-going/) - Andrea Simon, creator of Rethink Your Journey, asks if the time is right for you to rethink your own life’s journey so you can become the best you can be - [I'm Honored To Be Awarded The First Vistage Top Performer Award](https://www.simonassociates.net/im-honored-to-be-awarded-the-first-vistage-top-performer-award/) - Andrea Simon, author of Rethink: Smashing the Myths of Women in Business, is a recipient of the inaugural Vistage Top Performer Award - [Why Wait To Create Equal Position, Pay And Power For All Business Women](https://www.simonassociates.net/why-wait-to-create-equal-position-pay-and-power-for-all-business-women/) - Andrea Simon explains the Women Business Collaborative Annual Summit: Empowering Through Gender & Diversity focusing on equal position for business retwomen - [5 Ways You Can Find Happiness And Joy In These Turbulent Times](https://www.simonassociates.net/5-ways-you-can-find-happiness-and-joy-in-these-turbulent-times/) - In a recent Authority Magazine interview, Corporate anthropologist Andrea Simon shares 5 ways to Find Happiness And Joy In These Turbulent Times - [Remembering A Bold Trailblazer Who Fought For Equity For Women In Sports](https://www.simonassociates.net/remembering-a-bold-trailblazer-who-fought-for-equity-for-women-in-sports/) - Entrepreneur, author, corporate anthropologist and CEO Andrea Simon shares NYTimes article about Christine Grant fighting for equity for women in sports - [The 5 Things You Need To Know To Thrive And Succeed As A Woman Founder](https://www.simonassociates.net/the-5-things-you-need-to-know-to-thrive-and-succeed-as-a-woman-founder/) - In an interview for Authority Magazine, entrepreneur and CEO Andrea Simon shares The Five Things You Need to know to Thrive and Succeed as a Woman Founder - [Isn't It Time For You To Take Care Of You?](https://www.simonassociates.net/isnt-it-time-for-you-to-take-care-of-you/) - Andrea Simon explains her innovative new program Time to Take Care of You: 30-Day Challenge and urges people to start living a life they love - [NEEDS VIDEO Why Are Innovation Games In Such Demand?](https://www.simonassociates.net/needs-video-why-are-innovation-games-in-such-demand/) - CEO & author Andrea Simon explains how Innovation Games free your mind and stimulate your creativity so you can find fresh ideas and innovative solutions - [The Future Of Healthcare Marketing Is Digital](https://www.simonassociates.net/the-future-of-healthcare-marketing-is-digital-2/) - The Future Of Healthcare Marketing Is Digital - [How Healthcare Providers and Systems Are Collaborating To Adapt To The Affordable Care Act](https://www.simonassociates.net/how-healthcare-providers-and-systems-are-collaborating-to-adapt-to-the-affordable-care-act-2/) - How Healthcare Providers and Systems Are Collaborating To Adapt To The Affordable Care Act - [Seventh “Trends from the Trenches” Webinar Examined How To Reach Men, Healthcare’s Elusive Market](https://www.simonassociates.net/seventh-trends-from-the-trenches-webinar-examined-how-to-reach-men-healthcares-elusive-market/) - Seventh “Trends from the Trenches” Webinar Examined How To Reach Men, Healthcare’s Elusive Market - [How To Tap The Emerging & Often Elusive Men's Health Market](https://www.simonassociates.net/how-to-tap-the-emerging-often-elusive-mens-health-market-2/) - How To Tap The Emerging & Often Elusive Men's Health Market - [Tremendous Transformations Are Occurring In Healthcare Leading To Consolidation of Systems & Innovation In Treatments For Tomorrow's Patients](https://www.simonassociates.net/tremendous-transformations-are-occurring-in-healthcare-leading-to-consolidation-of-systems-innovation-in-treatments-for-tomorrows-patients-2/) - Tremendous Transformations Are Occurring In Healthcare Leading To Consolidation of Systems & Innovation In Treatments For Tomorrow's Patients - [Tremendous Transformations Are Occurring In Healthcare Leading To Consolidation of Systems & Innovation In Treatments For Tomorrow's Patients](https://www.simonassociates.net/tremendous-transformations-are-occurring-in-healthcare-leading-to-consolidation-of-systems-innovation-in-treatments-for-tomorrows-patients-2-2/) - Tremendous Transformations Are Occurring In Healthcare Leading To Consolidation of Systems & Innovation In Treatments For Tomorrow's Patients - [Andrea Simon and Sam Basta Teamed Up To Present 8th Webinar in Series, Focusing On Innovating The Patient Care Experience](https://www.simonassociates.net/andrea-simon-and-sam-basta-teamed-up-to-present-8th-webinar-in-series-focusing-on-innovating-the-patient-care-experience-2/) - Andrea Simon and Sam Basta Teamed Up To Present 8th Webinar in Series, Focusing On Innovating The Patient Care Experience - [Ready For Your ChangeMap™?](https://www.simonassociates.net/ready-for-your-changemap/) - Ready For Your ChangeMap™? - [Why We Love Inbound Marketing (And You Should Too!)](https://www.simonassociates.net/why-we-love-inbound-marketing-and-you-should-too-2/) - Why We Love Inbound Marketing (And You Should Too!) - [RadioShack’s Fatal Failure And Why Didn’t They See It Coming?](https://www.simonassociates.net/radioshacks-fatal-failure-and-why-didnt-they-see-it-coming-2/) - RadioShack’s Fatal Failure And Why Didn’t They See It Coming? - [Blue Ocean Strategy® in Education](https://www.simonassociates.net/blue-ocean-strategy-in-education-2/) - Blue Ocean Strategy® in Education - [The Rise of Urgent Care Centers And How They're Transforming Medical Care](https://www.simonassociates.net/the-rise-of-urgent-care-centers-and-how-theyre-transforming-medical-care/) - The Rise of Urgent Care Centers And How They're Transforming Medical Care - [In Five Years, Who Is Going to Be Your Customer?](https://www.simonassociates.net/in-five-years-who-is-going-to-be-your-customer-2/) - In Five Years, Who Is Going to Be Your Customer? - [Six Steps For A Successful Family Firm Succession Plan](https://www.simonassociates.net/six-steps-for-a-successful-family-firm-succession-plan-2/) - Six Steps For A Successful Family Firm Succession Plan - [Decoding And Avoiding Upward Delegation](https://www.simonassociates.net/decoding-and-avoiding-upward-delegation-2/) - Decoding And Avoiding Upward Delegation - [Mastering Inbound Marketing — Part 3: Close](https://www.simonassociates.net/mastering-inbound-marketing-part-3-close-2/) - Mastering Inbound Marketing to Close Your Sale. Learn how inbound marketing can help build your business. - [Mastering Inbound Marketing — Part 1: Attract](https://www.simonassociates.net/mastering-inbound-marketing-part-1-attract-2/) - Mastering Inbound Marketing. This blog is about the overall approach to inbound marketing and particularly how to attract people to your website to start the process. - [The Danger Of Ignoring Incremental Change](https://www.simonassociates.net/the-danger-of-ignoring-incremental-change-2/) - The Danger Of Ignoring Incremental Change - [Why I Go To The HubSpot Inbound Conference Every Year](https://www.simonassociates.net/why-i-go-to-the-hubspot-inbound-conference-every-year-2/) - Why I Go To The HubSpot Inbound Conference Every Year - [Burnout Among Medical Professionals: Healthcare Has To Change](https://www.simonassociates.net/burnout-among-medical-professionals-healthcare-has-to-change/) - A Growing Area of Concern: Burnout Among Medical Professionals - [The Yin and Yang of Innovation: Inherent Conflict With Operations](https://www.simonassociates.net/the-yin-and-yang-of-innovation-inherent-conflict-with-operations-2/) - The Yin and Yang of Innovation: Inherent Conflict With Operations - [Blue Ocean Strategies® Can Help You Find Your Next Customer](https://www.simonassociates.net/blue-ocean-strategies-can-help-you-find-your-next-customer-2/) - Blue Ocean Strategies® Can Help You Find Your Next Customer - [How To Address Burnout Among Medical Professionals](https://www.simonassociates.net/how-to-address-burnout-among-medical-professionals-2/) - How To Address Burnout Among Medical Professionals - [Starting A Business While Working At Another](https://www.simonassociates.net/starting-a-business-while-working-at-another/) - Serial entrepreneur Andrew Simon, Principal at Simon Associates, discusses how to start a business while working at another - [CEO Wake Up Call: Get Out of Your Senior Executives’ Way and Lead](https://www.simonassociates.net/ceo-wake-up-call-get-out-of-your-senior-executives-way-and-lead/) - Cheryl McMillan, Guest Blogger for Simon Associates Management Consultants, discusses the importance of CEOs allowing their executives to effectively lead. - [Starting A New Business? 8 Keys To Make It A Success.](https://www.simonassociates.net/starting-a-new-business-8-keys-to-make-it-a-success/) - Andrew Simon, partner at Simon Associates Management Consultants, discusses the 8 essential keys to a successful new business venture. - [It's Time To Put The 'Care' Back Into Healthcare](https://www.simonassociates.net/its-time-to-put-the-care-back-into-healthcare/) - Andrea Simon, PhD, President/Founder of Simon Associates Management Consultants, examines ways to solve the widespread problem of medical burnout. - [Ten Anthropology Tools You Can Use in Your Business](https://www.simonassociates.net/ten-anthropology-tools-you-can-use-in-your-business/) - Ten Corporate Anthropology tools business leaders can use to help their business grow. - [Starting A New Business After Retiring? Four Do's and Four Don'ts](https://www.simonassociates.net/starting-a-new-business-after-retiring-four-dos-and-four-donts/) - Andrew Simon of Simon Associates Management Consultants offers 8 vital tips to think about when starting a new business after retiring - [10 Steps For Managing Change in Fast-Changing Times](https://www.simonassociates.net/10-steps-for-managing-change-in-fast-changing-times/) - Andrea Simon of Simon Associates Management Consultants (SAMC) shares 10 Steps For Managing Change in Fast-Changing Times. - [The Unintended Consequences of Healthcare System Consolidation](https://www.simonassociates.net/the-unintended-consequences-of-healthcare-system-consolidation/) - Recent healthcare system consolidation has many unintended consequences and is causing major disruption for hospitals, physicians and consumers - [How to Choose the Right Inbound Marketing Company](https://www.simonassociates.net/how-to-choose-the-right-inbound-marketing-company/) - Serial entrepreneur Andrew Simon offers advice on deciding what kind of inbound marketing software to choose at what price. - [10 Great Blue Ocean Strategy® Blogs](https://www.simonassociates.net/10-great-blue-ocean-strategy-blogs/) - 10 Favorite Blue Ocean Strategy Blogs to help you start your own discovery. - [Does Social Media Drive Website Traffic? Let's See!](https://www.simonassociates.net/does-social-media-drive-website-traffic-lets-see/) - Case Study research conducted by SAMC showed the impact of social media on one client's website traffic. The before and after is quite remarkable. - [To Capture Men, Healthcare Systems Need A Blue Ocean Strategy®](https://www.simonassociates.net/to-capture-men-healthcare-systems-need-a-blue-ocean-strategy/) - Healthcare Innovation needs the processes in Blue Ocean Strategy® so the consolidating systems can build population health in new ways. - [5 Ways Twitter Turns Likes Into "Love You"s](https://www.simonassociates.net/5-ways-twitter-turns-likes-into-love-yous/) - 5 Ways Twitter can help help you use your network into inbound marketing success. - [What To Do Now That Consumers Are Redesigning Their Own Healthcare Solutions?](https://www.simonassociates.net/what-to-do-now-that-consumers-are-redesigning-their-own-healthcare-solutions/) - Today’s healthcare users are self-designing their care to match their personal demands. What does this mean for the future of the healthcare delivery system? - [Can You Learn Something From a Failed Venture?](https://www.simonassociates.net/can-you-learn-something-from-a-failed-venture/) - Even if a great idea doesn't work out, there are still valuable lessons to be learned, advises serial entrepreneur Andrew Simon - [Is A Really Big Idea In Plain Sight? Ask Trey Williams!](https://www.simonassociates.net/is-a-really-big-idea-in-plain-sight-ask-trey-williams/) - Trey Williams founded his restaurants after turning his deer hunting into an entirely new idea City Pork restaurants. - [U.S. Talent Gap Needs A Blue Ocean Strategy®](https://www.simonassociates.net/u-s-talent-gap-needs-a-blue-ocean-strategy/) - A growing talent gap needs a Blue Ocean Strategy for colleges and industry to sustain economic growth. - [Why Are Graduates Not Getting Good Jobs and What Are Colleges Doing About It?](https://www.simonassociates.net/why-are-graduates-not-getting-good-jobs-and-what-are-colleges-doing-about-it/) - Higher education needs to change how it is preparing students for jobs in today's economy. Blue Ocean Strategy can be the key for igniting that change. - [How Can Healthcare Organizations Get Value From Data? It's All In The Story.](https://www.simonassociates.net/how-can-healthcare-organizations-get-value-from-data-its-all-in-the-story/) - In my recent Hospital Impact article, I explain how turning data into meaningful stories is how healthcare organizations can make that data really come alive. - [Has Your Business Stalled? Maybe It's Time For A Culture Change!](https://www.simonassociates.net/has-your-business-stalled-maybe-its-time-for-a-culture-change/) - Companies are concerned with their cultures. Often they have stalled and need a new strategy but a new strategy will only work if the culture is aligned too. - [How To Find Your Blue Ocean Strategy®: Step 1](https://www.simonassociates.net/how-to-find-your-blue-ocean-strategy-step-1/) - Blue Ocean Strategy challenges everything you thought you knew about success. In this 1st blog in a series, I explain how to make the competition irrelevant. - [Why Colleges Need To Help Graduates Find Jobs](https://www.simonassociates.net/why-colleges-need-to-help-graduates-find-jobs/) - Higher ed should be doing more to prepare its students to get good jobs. Andy Simon offers several thoughts on what could help this problem. - [Why Higher Ed Needs To Do A Lot More Than Hand Out Diplomas](https://www.simonassociates.net/why-higher-ed-needs-to-do-a-lot-more-than-hand-out-diplomas/) - Is higher education doing enough to prepare graduates for good paying jobs after graduation? Serial entepreneur Andrew Simon offers innovative solutions - [It’s Time For Colleges To Try Something A Little Different](https://www.simonassociates.net/its-time-for-colleges-to-try-something-a-little-different/) - Andy Simon, Partner at Simon Associates Management Consultants, explains how American higher education needs to better prepare students for careers. - [How Apprenticeship Programs Boost Graduates AND The Economy](https://www.simonassociates.net/how-apprenticeship-programs-boost-graduates-and-the-economy/) - Andrew Simon, partner at Simon Associates Management Consultants, discusses the importance of apprenticeships for college graduates to prepare them for jobs - [The Star Of This Year’s HubSpot Inbound Marketing Conference? The Consumer.](https://www.simonassociates.net/the-star-of-this-years-hubspot-inbound-marketing-conference-the-consumer/) - Andrew Simon recently attended the 2016 HubSpot conference where CEO Brian Halligan spoke on inbound marketing, corporate anthropology and the consumer. - [Innovative Solutions Abound As Healthcare Shifts From the Hospital to the Home](https://www.simonassociates.net/innovative-solutions-abound-as-healthcare-shifts-from-the-hospital-to-the-home/) - The shift to in-home caregivers, connecting those who have a need with those who have solutions, is changing the entire healthcare delivery system. - [Time to Make the Competition Irrelevant, Blue Ocean® Style!](https://www.simonassociates.net/time-to-make-the-competition-irrelevant-blue-ocean-style/) - Are you competing in a red ocean with lots of competitors? Time to go visually exploring. Make the competition irrelevant — you need a Blue Ocean Strategy. - [What Colleges’ #1 Priority Should Be But Isn’t: Training Graduates for the Future](https://www.simonassociates.net/what-colleges-1-priority-should-be-but-isnt-training-graduates-for-the-future/) - Colleges need to better prepare students for real-life jobs as the Internet of Things, robots and data analysis are massively changing today's workforce. - [5 Best Tools to Do Your Blue Ocean Strategy® for Changing Times](https://www.simonassociates.net/5-best-tools-to-do-your-blue-ocean-strategy-for-changing-times/) - Blue Ocean Strategy helps companies find unmet needs and add value in innovative ways. Here are my 5 best tools to find your own Blue Ocean Strategy. - ["On the Brink" Bronze Axiom Best Business Book](https://www.simonassociates.net/on-the-brink-bronze-axiom-best-business-book/) - Axiom Business Book Awards honored best books from all over the world. On the Brink won a Bronze Award for Operations Management/Lean/Continuous Improvement. - [Top 5 Ways Inbound Marketing Builds Pediatric Online Presence](https://www.simonassociates.net/top-5-ways-inbound-marketing-builds-pediatric-online-presence/) - Using inbound marketing methods is essential for business growth. Read about 5 ways this worked in a pediatric practice case study. - [How to Solve the Return on Investment (ROI) Problem for College Students](https://www.simonassociates.net/how-to-solve-the-return-on-investment-roi-problem-for-college-students/) - Some colleges are now offering students ways to graduate faster to save money but for real ROI, they need to better prepare them for careers after college. - [Entrepreneurs: Think "Business Culture" First, Not Last!](https://www.simonassociates.net/entrepreneurs-think-business-culture-first-not-last/) - Entrepreneurs should think about their business culture from the beginning. Here are tools to use to help identify the desired culture and how to create it. - [You Have a New Strategy! How Can You Make it Happen? Part 1](https://www.simonassociates.net/you-have-a-new-strategy-how-can-you-make-it-happen-part-1/) - Change management and new business strategies often fail because they don't engage the employees, educate them and manage expectations. Consultants can help. - [So, What Are Liberal Arts Colleges Missing?](https://www.simonassociates.net/so-what-are-liberal-arts-colleges-missing/) - American higher education has failed to properly prepare students for jobs after college, writes Andrew Simon. Consequently, thousands of jobs go unfilled. - [5 Ways To Make Your Team Awesome Agents Of Change](https://www.simonassociates.net/5-ways-to-make-your-team-awesome-agents-of-change/) - Hospital leadership is under pressure to quickly adapt to today's many healthcare changes. Here are 5 steps for starting the change process and making it stick - [Why Women CEOs Are So Different And So Successful](https://www.simonassociates.net/why-women-ceos-are-so-different-and-so-successful/) - When women entrepreneurs build companies, they create cultures that encourage collaboration, team-building and innovative thinking, as well as profits - [Who Says You Have To Retire? Not Me!](https://www.simonassociates.net/who-says-you-have-to-retire-not-me/) - Andrew Simon is not ready to retire. To help other energetic entrepreneurs like him, he offers 7 things to think about before re-entering the modern workforce. - [Change: Are You Going To Avoid It Or Embrace It?](https://www.simonassociates.net/change-are-you-going-to-avoid-it-or-embrace-it/) - A major trend Andrea Simon, corporate anthropologist and culture change expert, is noticing is how business leaders are struggling with today's pace of change - [How Corporate Anthropology Can Leave You Questioning Your Herd](https://www.simonassociates.net/how-corporate-anthropology-can-leave-you-questioning-your-herd/) - In her interview with Tamara Kleinberg for Inside LaunchStreet, Andrea Simon discusses corporate anthropology, culture change and business innovation. - [Enjoy Retirement By Not Retiring: The Value of a Home-Based Business](https://www.simonassociates.net/enjoy-retirement-by-not-retiring-the-value-of-a-home-based-business/) - Serial entrepreneur Andrew Simon gives important tips for continuing to work and even starting a business after retirement age - [Are You Ready to Find Your Blue Ocean® And Get Growing?](https://www.simonassociates.net/are-you-ready-to-find-your-blue-ocean-and-get-growing/) - Andrea Simon writes about how Blue Ocean Strategy can help you see, feel and think in new ways to see the possibilities that are all around you, esp unmet needs - [Change is Coming...Are You Ready?](https://www.simonassociates.net/change-is-coming-are-you-ready/) - Andrea Simon shares Vistage Master Chair Elisa Spain's blog citing Alan Beaulieu's advice to CEOs about the coming economic downturn: Lead with confidence - [Owners Of Family Businesses Better Have A Good Succession Plan](https://www.simonassociates.net/owners-of-family-businesses-better-have-a-good-succession-plan/) - As a corporate anthropologist and culture change expert, Andrea Simon examines how important succession planning is for the future of family firms - [How Blue Ocean Strategy® Helps You Find (and Convert) Nonusers](https://www.simonassociates.net/how-blue-ocean-strategy-helps-you-find-and-convert-nonusers/) - Blue Ocean Strategy makes the competition irrelevant by focusing on unlocking new markets (blue oceans) rather than competing in existing markets (red oceans) - [How to Capture the ROI of a College Education](https://www.simonassociates.net/how-to-capture-the-roi-of-a-college-education/) - SAMC is engaged by colleges to help them re-invent their programs and their pedagogy. We see tremendous opportunity as they develop their Blue Ocean Strategy. - [How To Get Your Brain To Let Go Of Its Old Bad Habits](https://www.simonassociates.net/how-to-get-your-brain-to-let-go-of-its-old-bad-habits/) - Andrea Simon, Blue Ocean Strategy expert, writes about business innovation, business growth, competitive advantage and how to find competition-free blue oceans - [Developing a Positive Culture Where People and Performance Thrive (Clone)](https://www.simonassociates.net/developing-a-positive-culture-where-people-and-performance-thrive-clone/) - Can you contribute anything to a positive culture at work? Well, you can do more than you might think, as shown both by research and practice! Whether you are a leader, a consultant or an employee, you can build an organization that thrives because of the type of culture—the values, beliefs and behaviors—that you encourage. - [How To Help Your Team Stop Mourning The Old And Love The New](https://www.simonassociates.net/how-to-help-your-team-stop-mourning-the-old-and-love-the-new/) - As Andrea Simon writes in a Hospital Impact blog, mergers and acquisitions are very hard for doctors and medical staff who miss the old culture. Change is hard. - [Developing a Positive Culture Where People and Performance Thrive](https://www.simonassociates.net/developing-a-positive-culture-where-people-and-performance-thrive/) - Andrea Simon interviews Marcella Bremer about her new culture change book that helps organizations develop much more effective, positive cultures - [What Are Some of the Best Business Ideas for Entrepreneurs Over 50?](https://www.simonassociates.net/what-are-some-of-the-best-business-ideas-for-entrepreneurs-over-50/) - Are you over 50 and ready to start your new business? Maybe our 6-step process could help you get started and keep growing. - [Terrific Websites to Empower Successful Women Entrepreneurs](https://www.simonassociates.net/terrific-websites-to-empower-successful-women-entrepreneurs/) - Are you a successful woman entrepreneur or trying to become​ one? Check out these websites to see how others are helping to empower women entrepreneurs. - [How To Make Your Startup A Success When You're Over 50 ](https://www.simonassociates.net/how-to-make-your-startup-a-success-when-youre-over-50/) - Andrew Simon, serial entrepreneur who's not ready to retire, talks about the joys and potential pitfalls of starting a business after age 50. - [Blockchain Is Not Coming, It's Here. Are You Ready?](https://www.simonassociates.net/blockchain-is-not-coming-its-here-are-you-ready/) - Andrea Simon writes about how blockchain is influencing all aspects of our daily lives, from economic development to energy to travel and tourism to financial services. Now is the time to learn all you can about blockchain technology. - [4 Top Ways Technology Is Transforming Accounting Firms](https://www.simonassociates.net/4-top-ways-technology-is-transforming-accounting-firms/) - Andrew Simon, a successful serial entrepreneur, describes several trends that are revolutionizing the way companies do business today like AI and robots - [AI Is Infiltrating Every Corner of the Business World. Is This A Good Thing?](https://www.simonassociates.net/ai-is-infiltrating-every-corner-of-the-business-world-is-this-a-good-thing/) - Andrea Simon is quoted in an AmEx article about Artifical Intelligence (AI) and the enormous impact it's having on business, from manufacturing to marketing to financial services to autonomous driving vehicles. - [Want To Get A Fast Start On Your Blue Ocean Strategy?](https://www.simonassociates.net/want-to-get-a-fast-start-on-your-blue-ocean-strategy/) - Andrea Simon explains how Blue Ocean Strategy gets your business moving in new directions as you shift from competing to creating a new market space to fill consumers' unmet needs. - [Is This The Death of Higher Education Institutions?](https://www.simonassociates.net/is-this-the-death-of-higher-education-institutions/) - Is this the death of higher education institutions? Part of our portfolio of assignments includes strategic work we have conducted for higher learning institutions. Challenging is the disconnect between the institution and the workplace. Why are colleges failing their students? - [How to Energize Retailer Hopes as Startups Compete with Amazon](https://www.simonassociates.net/how-to-energize-retailer-hopes-as-startups-compete-with-amazon/) - Although it is tough to get serious financial returns in today’s retail business world in the age of Amazon, there is still room for entrepreneurs to excel at retail and e-commerce. Talented entrepreneurs are launching successful businesses every day, even with Amazon looming. Learn how you can too. - [Great News! On The Brink Named 7th Best Book On Corporate Innovation](https://www.simonassociates.net/great-news-on-the-brink-named-7th-best-book-on-corporate-innovation/) - Andrea Simon's award-winning business book "On the Brink: A Fresh Lens to Take Your Business to New Heights" was recently named to Fupping.com' list: 9 Best Books To Read On Corporate Innovation - [Content is Still King: How to Get Great Google® Results](https://www.simonassociates.net/content-is-still-king-how-to-get-great-google-results/) - Great digital marketing campaigns are based upon great content yet the role of content in SEO power is evolving and keywords are not as central to the way you write your copy. Google is now looking for how well you answer the question in someone’s search query. - [Absolutely, You Must Join the Shift to Blockchain!](https://www.simonassociates.net/absolutely-you-must-join-the-shift-to-blockchain/) - Over recent years, we have witnessed the early stages of a financial revolution sparked by Bitcoin. Industries and governments from around the globe are exploring the potential of digital currencies and trying to find ways to leverage blockchain technologies. Afraid of change? Embrace it! - [How to Get People to Adopt Blockchain?](https://www.simonassociates.net/how-to-get-people-to-adopt-blockchain/) - When any new technology emerges, it is essential to emphasize how it solves people’s pain points and the benefit it can have to everyday life. There is no question about it -- blockchain technology has both of these qualities and more. The challenge is how to help people​ trust blockchain. - [What Will It Take To Be An Entrepreneur By Desire?](https://www.simonassociates.net/what-will-it-take-to-be-an-entrepreneur-by-desire/) - Andy Simon lists 4 characteristics of entrepreneurs over 50 who wish to become entrepreneurs out of desire, not need - [Unbelievable Blockchain Changes Coming to the Construction Industry](https://www.simonassociates.net/unbelievable-blockchain-changes-coming-to-the-construction-industry/) - The blockchain system has the potential to go far beyond bitcoin and cryptocurrency. Soon, we can expect asset registries, smart contracts, quality assurance, and many other types of blockchain usage to penetrate numerous industries, particularly the construction industry. - [Supporting Women Entrepreneurs Through The Simon Initiative for Entrepreneurship](https://www.simonassociates.net/supporting-women-entrepreneurs-through-the-simon-initiative-for-entrepreneurship/) - The Simon Initiative for Entrepreneurship was recently launched by Andrew and Andrea Simon to help women entrepreneurs start and grow new businesses and to connect women with support networks, resources, advisors, mentors and investors within Washington University at St Louis's Skandalaris Center - [How Blockchain is Transforming Business, Today!](https://www.simonassociates.net/how-blockchain-is-transforming-business-today/) - Are you embracing blockchain technology systems for your company? Blockchain technology is starting to enter businesses in all forms. It is far more than cryptocurrency. Its real potential lies in its ability to transform the business landscape with smart contracts and track and trace methods. - [How Anthropology Unleashes Your Employees' Talent](https://www.simonassociates.net/how-anthropology-unleashes-your-employees-talent/) - In this culture change webinar, corporate anthropologist Andrea Simon Ph.D. helps you understand the pain and challenges of change and why we just hate to do it. Learn about how anthropology unleashes​ your employees' talent. ChangeMap your culture change process. - [Entrepreneurs Do Customer Research Through Corporate Anthropology](https://www.simonassociates.net/entrepreneurs-do-customer-research-through-corporate-anthropology/) - Entrepreneurs building their business, gain a crucial competitive advantage by using the methods and techniques of anthropology to help you tap into the behavioral patterns of your consumers. Do customer research through Corporate anthropology to understand how they interact with your brand. - [Hate Change? Anthropology Can Make You and Your People Love It!](https://www.simonassociates.net/hate-change-anthropology-can-make-you-and-your-people-love-it/) - Change is something people hate. The brain hates it. The culture hates it. Organizations hate it. But as corporate anthropologists, we are convinced that what successfully changes an organization are the methods, tools and techniques of anthropology. This webinar explains the SAMC change process. - [What Higher Education Needs Is A More Powerful, Blue Ocean Strategy®](https://www.simonassociates.net/what-higher-education-needs-is-a-more-powerful-blue-ocean-strategy/) - Massive changes are taking place in our culture, especially in higher education, requiring a new strategy to prepare students for their future careers. At SAMC, we recommend higher ed institutions consider a Blue Ocean Strategy® to add value in innovative ways and find uncontested market space. - [Finding Not One But Two Blue Oceans](https://www.simonassociates.net/finding-not-one-but-two-blue-oceans/) - Blue Ocean Strategy preaches that finding unmet needs is a critical element to business success. At Simon Associates Management Consultants, we use Blue Ocean Strategy to help entrepreneurs find unmet needs. We also offer our E-Book Primer for Entrepreneurs and our 6-Step Process for Entrepreneurs - [Celebrating the Simon Initiative for Entrepreneurship](https://www.simonassociates.net/celebrating-the-simon-initiative-for-entrepreneurship/) - Andi and Andy Simon created the Simon Initiative for Entrepreneurship at Washington University in St. Louis. The launch event was called the HER Summit, Helping Entrepreneurs Rise. 150 people attended. It was an excellent day for networking and learning how to become an entrepreneur. - [Who Are the Successful Innovators in Higher Education?](https://www.simonassociates.net/who-are-the-successful-innovators-in-higher-education/) - Andy and Andi Simon, culture change experts at Simon Associates Management Consultants (SAMC), profile several innovative higher ed colleges and universities that have adapted to change are leading the way, innovatively and technologically, in better preparing students for the job market of the future. - [Can People And Businesses Really, Truly Change? Yes! Here's How](https://www.simonassociates.net/can-people-and-businesses-really-truly-change-yes-heres-how/) - Using the tools of anthropology, culture change experts Andrew and Andrea Simon specialize in helping organizations accept, prepare for and adapt to change - [How To Stay Moving Forward As The World Moves At Warp Speed](https://www.simonassociates.net/how-to-stay-moving-forward-as-the-world-moves-at-warp-speed/) - Andrew Simon, entrepreneur and SAMC Partner, discusses how the COVID-19 crisis is an opportunity to re-create our companies and ourselves for the future. - [No Time To Be Afraid Of This Blurry Future](https://www.simonassociates.net/no-time-to-be-afraid-of-this-blurry-future/) - Andrea Simon, SAMC founder/CEO, shares crucial advice on how to use this crisis as a great time to reinvent your present reality and embrace your future - [It's Time To Smash the Myths of Women in Business](https://www.simonassociates.net/its-time-to-smash-the-myths-of-women-in-business/) - Andrea Simon, SAMC founder/CEO, talks with Craig Gibson of Hometown Living about her new book, Rethink: Smashing the Myths of Women in Business - [How Are You Changing How You Work? Is It Working?](https://www.simonassociates.net/how-are-you-changing-how-you-work-is-it-working/) - Post-pandemic work styles range from hybrid to all virtual, to in-person in the office, to you pick your own style, demanding ingenuity among leaders. - [You Can Find Joy And Happiness In Turbulent Times!](https://www.simonassociates.net/you-can-find-joy-and-happiness-in-turbulent-times/) - In turbulent times, happiness and joy can be found all around you. Here are five things you can do to change your mind, find positive joys, and feel great. - [Businesses Must Sustain Diversity And Inclusion For Women](https://www.simonassociates.net/businesses-must-sustain-diversity-and-inclusion-for-women/) - As more organizations put diversity and inclusion at the forefront, women are pursuing male-dominated careers. Leaders have to change corporate cultures - [Three Ways Corporate Anthropology Can Help Your Company Change](https://www.simonassociates.net/three-ways-corporate-anthropology-can-help-your-company-change/) - Through the processes developed by Andrea Simon, Ph.D. corporate anthropology enables organizations to adapt their cultures and business models for change. - [A Great Day For Women In Business To Learn How To Be Better Leaders](https://www.simonassociates.net/a-great-day-for-women-in-business-to-learn-how-to-be-better-leaders/) - Andi Simon was the keynote speaker at MLive Summit and spoke about women entrepreneurs, women in business, women leadership and her book RETHINK - [In This Current Crisis, Will You Lead Or Stick Your Head In The Sand?](https://www.simonassociates.net/in-this-current-crisis-will-you-lead-or-stick-your-head-in-the-sand/) - Corporate anthropologist, author, female entepreneur and CEO Andrea Simon describes the many ways business leaders could respond to this current crisis - [The Future Of Work: 5 Most Important Trends To Watch](https://www.simonassociates.net/the-future-of-work-5-most-important-trends-to-watch/) - In an interview for Authority Magazine, entrepreneur and culture change expert Andrea Simon describes The Five Trends To Watch In The Future Of Work - [Professional Sports Teams Recognize Men And Women Are Worth Equal Pay](https://www.simonassociates.net/professional-sports-teams-recognize-men-and-women-are-worth-equal-pay/) - The US Soccer Federation reached landmark pay parity agreements with its men's and women's national teams. Read about what you can do to build DE&I. - [You Will Love How Exercise And Self-Care Go Hand And Hand](https://www.simonassociates.net/you-will-love-how-exercise-and-self-care-go-hand-and-hand/) - Corporate anthropologist and SAMC CEO Andi Simon discusses how regular exercise improves our physical as well as emotional health and helps us be our best - [How Cleveland Clinic Reduces Men’s Health Disparities](https://www.simonassociates.net/how-cleveland-clinic-reduces-mens-health-disparities-3/) - How Cleveland Clinic Reduces Men’s Health Disparities - [Fierce Healthcare Publishes Andrea Simon Article On How Hospitals Can Cope With the Pain of Change](https://www.simonassociates.net/fierce-healthcare-publishes-andrea-simon-article-on-how-hospitals-can-cope-with-the-pain-of-change-2/) - Fierce Healthcare Publishes Andrea Simon Article On How Hospitals Can Cope With the Pain of Change - [5 Ways Hospitals Can Cope With the Pain of Change](https://www.simonassociates.net/5-ways-hospitals-can-cope-with-the-pain-of-change-2/) - 5 Ways Hospitals Can Cope With the Pain of Change - [The Financial Brand Unveils Andrea Simon’s Article “What Gen-X And Gen-Y Really Think About Banks”](https://www.simonassociates.net/the-financial-brand-unveils-andrea-simons-article-what-gen-x-and-gen-y-really-think-about-banks-2/) - The Financial Brand Unveils Andrea Simon’s Article “What Gen-X And Gen-Y Really Think About Banks” - [Andrea Simon Featured in Slide Show “They’ll Never Forget: Entrepreneurs Changed By 9/11″](https://www.simonassociates.net/andrea-simon-featured-in-slide-show-theyll-never-forget-entrepreneurs-changed-by-9-11″/) - Andrea Simon Featured in Slide Show “They’ll Never Forget: Entrepreneurs Changed By 9/11″ - [Trying to “Make A Difference in Men’s Health,” Andrea Simon Article Featured in Healthcare Strategy Alert](https://www.simonassociates.net/trying-to-make-a-difference-in-mens-health-andrea-simon-article-featured-in-healthcare-strategy-alert-2-2/) - Trying to “Make A Difference in Men’s Health,” Andrea Simon Article Featured in Healthcare Strategy Alert - [Trying to “Make A Difference in Men’s Health,” Andrea Simon Article Featured in Healthcare Strategy Alert](https://www.simonassociates.net/trying-to-make-a-difference-in-mens-health-andrea-simon-article-featured-in-healthcare-strategy-alert-2/) - Trying to “Make A Difference in Men’s Health,” Andrea Simon Article Featured in Healthcare Strategy Alert - [Andrea Simon, Ph.D., Family Firms Expert, Featured In Newsday Article](https://www.simonassociates.net/andrea-simon-ph-d-family-firms-expert-featured-in-newsday-article-2/) - Andrea Simon, Ph.D., Family Firms Expert, Featured In Newsday Article - [Andrea Simon and Kriss Barlow Kicked Off Webinar Series With “Are the FUGS—Fear, Uncertainty, Greed—Getting You Down?”](https://www.simonassociates.net/andrea-simon-and-kriss-barlow-kicked-off-webinar-series-with-are-the-fugs-fear-uncertainty-greed-getting-you-down-2/) - Andrea Simon and Kriss Barlow Kicked Off Webinar Series With “Are the FUGS—Fear, Uncertainty, Greed—Getting You Down?” - [Andrea Simon and Kriss Barlow Kicked Off Webinar Series With “Are the FUGS—Fear, Uncertainty, Greed—Getting You Down?”](https://www.simonassociates.net/andrea-simon-and-kriss-barlow-kicked-off-webinar-series-with-are-the-fugs-fear-uncertainty-greed-getting-you-down/) - Andrea Simon and Kriss Barlow Kicked Off Webinar Series With “Are the FUGS—Fear, Uncertainty, Greed—Getting You Down?” - [Resistant To Change: My Managers Don’t Want To Find A Blue Ocean®](https://www.simonassociates.net/resistant-to-change-my-managers-dont-want-to-find-a-blue-ocean-2/) - Resistant To Change: My Managers Don’t Want To Find A Blue Ocean® - [What If You Buy a Red Ocean?](https://www.simonassociates.net/what-if-you-buy-a-red-ocean-3/) - What If You Buy a Red Ocean? - [Executive Street Publishes Andrea Simon Blog, “Why is Growing Harder than Shrinking?”](https://www.simonassociates.net/executive-street-publishes-andrea-simon-blog-why-is-growing-harder-than-shrinking-2/) - Executive Street Publishes Andrea Simon Blog, “Why is Growing Harder than Shrinking?” - [Forbes.com Features Dr. Andi Simon Blog: “Major Mid-Year Correction Necessary And It Involves Lots Of Business Change”](https://www.simonassociates.net/forbes-com-features-dr-andi-simon-blog-major-mid-year-correction-necessary-and-it-involves-lots-of-business-change/) - Forbes.com Features Dr. Andi Simon Blog: “Major Mid-Year Correction Necessary And It Involves Lots Of Business Change” - [Why Is Growing Harder Than Shrinking?](https://www.simonassociates.net/why-is-growing-harder-than-shrinking-3/) - Why Is Growing Harder Than Shrinking? - [Major Mid-Year Correction Necessary And It Involves Lots of Business Change](https://www.simonassociates.net/major-mid-year-correction-necessary-and-it-involves-lots-of-business-change/) - Major Mid-Year Correction Necessary And It Involves Lots of Business Change - [Andrea Simon Quoted in Business Week Regarding Mergers And Acquisitions](https://www.simonassociates.net/andrea-simon-quoted-in-business-week-regarding-mergers-and-acquisitions/) - Andrea Simon Quoted in Business Week Regarding Mergers And Acquisitions - [Online Marketing: An Analytical Delight](https://www.simonassociates.net/online-marketing-an-analytical-delight-2/) - Online Marketing: An Analytical Delight - [Fierce Healthcare Publishes Andrea Simon Article on Reducing Men’s Health Disparities](https://www.simonassociates.net/fierce-healthcare-publishes-andrea-simon-article-on-reducing-mens-health-disparities-2/) - Fierce Healthcare Publishes Andrea Simon Article on Reducing Men’s Health Disparities - [SAMC Client, Cabeau, Gets Outstanding Press For Its Travel Pillow](https://www.simonassociates.net/samc-client-cabeau-gets-outstanding-press-for-its-travel-pillow-2/) - SAMC Client, Cabeau, Gets Outstanding Press For Its Travel Pillow - [Hospital Growth: Strategies To Reach New Male Patients](https://www.simonassociates.net/hospital-growth-strategies-to-reach-new-male-patients-2/) - Hospital Growth: Strategies To Reach New Male Patients - [Why We’re So Afraid of Change—And Why That Holds Businesses Back](https://www.simonassociates.net/why-were-so-afraid-of-change-and-why-that-holds-businesses-back-2/) - Why We’re So Afraid of Change—And Why That Holds Businesses Back - [Men: An Untapped Market Waiting For A Hospital Just Like Yours](https://www.simonassociates.net/men-an-untapped-market-waiting-for-a-hospital-just-like-yours-2/) - Men: An Untapped Market Waiting For A Hospital Just Like Yours - [Creating A Brand And Brand Culture: You Don’t Have To Be Big To Get It!](https://www.simonassociates.net/creating-a-brand-and-brand-culture-you-dont-have-to-be-big-to-get-it-2/) - Creating A Brand And Brand Culture: You Don’t Have To Be Big To Get It! - [Executive Street Publishes “What If You Buy A Red Ocean?” By Andrea Simon](https://www.simonassociates.net/executive-street-publishes-what-if-you-buy-a-red-ocean-by-andrea-simon-2/) - Executive Street Publishes “What If You Buy A Red Ocean?” By Andrea Simon - [Fierce Healthcare Features Andrea Simon Article on How to Successfully Reach Men About Their Health](https://www.simonassociates.net/fierce-healthcare-features-andrea-simon-article-on-how-to-successfully-reach-men-about-their-health-2/) - Fierce Healthcare Features Andrea Simon Article on How to Successfully Reach Men About Their Health - [Executive Street Publishes Andrea Simon’s Article on Corporate Managers’ Resistance to Change](https://www.simonassociates.net/executive-street-publishes-andrea-simons-article-on-corporate-managers-resistance-to-change-2/) - Executive Street Publishes Andrea Simon’s Article on Corporate Managers’ Resistance to Change - [Why Consulting Is A Two Way Street](https://www.simonassociates.net/why-consulting-is-a-two-way-street-2/) - Why Consulting Is A Two Way Street - [Second Thoughts On JC Penney](https://www.simonassociates.net/second-thoughts-on-jc-penney-2/) - Second Thoughts On JC Penney - [Social Media: The Bandwagon Hospitals, Doctors and Everyone in Healthcare Needs to Jump On](https://www.simonassociates.net/social-media-the-bandwagon-hospitals-doctors-and-everyone-in-healthcare-needs-to-jump-on-2/) - Social Media: The Bandwagon Hospitals, Doctors and Everyone in Healthcare Needs to Jump On - [Forbes.com Features Andrea Simon Article On How to Take Your Business From Stuck to Thriving](https://www.simonassociates.net/forbes-com-features-andrea-simon-article-on-how-to-take-your-business-from-stuck-to-thriving-2/) - Forbes.com Features Andrea Simon Article On How to Take Your Business From Stuck to Thriving - [Fierce HealthCare Publishes Andrea Simon Article on Men: The Untapped Healthcare Market](https://www.simonassociates.net/fierce-healthcare-publishes-andrea-simon-article-on-men-the-untapped-healthcare-market-2/) - Fierce HealthCare Publishes Andrea Simon Article on Men: The Untapped Healthcare Market - [Even Water Fountains Can Be Reinvented!](https://www.simonassociates.net/even-water-fountains-can-be-reinvented-2/) - Even Water Fountains Can Be Reinvented! - [Andrea Simon’s 4th Blog in “Blue Ocean®” Series Featured on Executive Street](https://www.simonassociates.net/andrea-simons-4th-blog-in-blue-ocean-series-featured-on-executive-street-2/) - Andrea Simon’s 4th Blog in “Blue Ocean®” Series Featured on Executive Street - [Use Blogs To Manage Your Healthcare Brand](https://www.simonassociates.net/use-blogs-to-manage-your-healthcare-brand-3/) - Use Blogs To Manage Your Healthcare Brand - [How Do I Do a “Blue Ocean Strategy®?”: Step 1](https://www.simonassociates.net/how-do-i-do-a-blue-ocean-strategy-step-1-2/) - How Do I Do a “Blue Ocean Strategy®?”: Step 1 - [How Do I Do a “Blue Ocean Strategy®”?: Step 2](https://www.simonassociates.net/how-do-i-do-a-blue-ocean-strategy-step-2-2/) - How Do I Do a “Blue Ocean Strategy®”?: Step 2 - [What Do Patients Really Want…And Do Doctors Care?](https://www.simonassociates.net/what-do-patients-really-wantand-do-doctors-care-2/) - What Do Patients Really Want…And Do Doctors Care? - [Executive Street Highlights Andrea Simon Blog “Randomness Awaits You”](https://www.simonassociates.net/executive-street-highlights-andrea-simon-blog-randomness-awaits-you/) - Executive Street Highlights Andrea Simon Blog “Randomness Awaits You” - [Forbes.com Publishes Andrea Simon’s “Ten Business Trends From The Trenches For 2013″](https://www.simonassociates.net/forbes-com-publishes-andrea-simons-ten-business-trends-from-the-trenches-for-2013″-2/) - Forbes.com Publishes Andrea Simon’s “Ten Business Trends From The Trenches For 2013″ - [Start Your Business With A Family Member](https://www.simonassociates.net/start-your-business-with-a-family-member-2/) - Start Your Business With A Family Member - [Innovation Games®…Do They Work?](https://www.simonassociates.net/innovation-gamesdo-they-work-2/) - Innovation Games®…Do They Work? - [Executive Street Publishes Andrea Simon’s Blog “Business Stalled? Maybe it’s Your Culture!”](https://www.simonassociates.net/executive-street-publishes-andrea-simons-blog-business-stalled-maybe-its-your-culture-2/) - Executive Street Publishes Andrea Simon’s Blog “Business Stalled? Maybe it’s Your Culture!” - [Fierce Healthcare Publishes Andrea Simon’s Article “What Do Patients Really Want…and Do Docs Care?”](https://www.simonassociates.net/fierce-healthcare-publishes-andrea-simons-article-what-do-patients-really-wantand-do-docs-care-2/) - Fierce Healthcare Publishes Andrea Simon’s Article “What Do Patients Really Want…and Do Docs Care?” - [Andrea Simon blog, “How Do I Do a “Blue Ocean Strategy®”?: Step 2″ Featured by Executive Street](https://www.simonassociates.net/andrea-simon-blog-how-do-i-do-a-blue-ocean-strategy-step-2″-featured-by-executive-street-2/) - Andrea Simon blog, “How Do I Do a “Blue Ocean Strategy®”?: Step 2″ Featured by Executive Street - [Executive Street Publishes Andrea Simon Blog “How Do I Do a ‘Blue Ocean Strategy®?’: Step 1″](https://www.simonassociates.net/executive-street-publishes-andrea-simon-blog-how-do-i-do-a-blue-ocean-strategy-step-1″-2/) - Executive Street Publishes Andrea Simon Blog “How Do I Do a ‘Blue Ocean Strategy®?’: Step 1″ - [Business Stalled? Maybe It’s Your Culture!](https://www.simonassociates.net/business-stalled-maybe-its-your-culture-2/) - Business Stalled? Maybe It’s Your Culture! - [Executive Street Publishes Andrea Simon’s 3rd Blog in Series: “How Do I Do a ‘Blue Ocean Strategy®?’: Step 3″](https://www.simonassociates.net/executive-street-publishes-andrea-simons-3rd-blog-in-series-how-do-i-do-a-blue-ocean-strategy-step-3″/) - Executive Street Publishes Andrea Simon’s 3rd Blog in Series: “How Do I Do a ‘Blue Ocean Strategy®?’: Step 3″ - [Fierce Healthcare Features Andrea Simon Blog “Use Blogs To Manage Your Healthcare Brand”](https://www.simonassociates.net/fierce-healthcare-features-andrea-simon-blog-use-blogs-to-manage-your-healthcare-brand-2/) - Fierce Healthcare Features Andrea Simon Blog “Use Blogs To Manage Your Healthcare Brand” - [Sitting in Blue Ocean Strategy® Training](https://www.simonassociates.net/sitting-in-blue-ocean-strategy-training-2/) - Sitting in Blue Ocean Strategy® Training - [Where Are The Opportunities For New Business Growth?](https://www.simonassociates.net/where-are-the-opportunities-for-new-business-growth-2/) - Where Are The Opportunities For New Business Growth? - [Welcome To The “We're Stuck” Economy](https://www.simonassociates.net/welcome-to-the-were-stuck-economy-2/) - Welcome To The “We're Stuck” Economy - [Innovation: A Word You Love or a Way of Life?](https://www.simonassociates.net/innovation-a-word-you-love-or-a-way-of-life-3/) - Innovation: A Word You Love or a Way of Life? - [Randomness Awaits You](https://www.simonassociates.net/randomness-awaits-you-3/) - Randomness Awaits You - [Andrea Simon Now A Weekly Blogger for Vistage International’s Executive Street](https://www.simonassociates.net/andrea-simon-now-a-weekly-blogger-for-vistage-internationals-executive-street-2/) - Andrea Simon Now A Weekly Blogger for Vistage International’s Executive Street - [Get Every Voice Engaged And “Build A Better Budget”](https://www.simonassociates.net/get-every-voice-engaged-and-build-a-better-budget-2/) - Get Every Voice Engaged And “Build A Better Budget” - [Can Games Help Your Company Innovate?](https://www.simonassociates.net/can-games-help-your-company-innovate-3/) - Can Games Help Your Company Innovate? - [Fierce Healthcare Features Andrea Simon’s Article “Don’t Lose Your Hospital Brand When Changing Names”](https://www.simonassociates.net/fierce-healthcare-features-andrea-simons-article-dont-lose-your-hospital-brand-when-changing-names-2/) - Fierce Healthcare Features Andrea Simon’s Article “Don’t Lose Your Hospital Brand When Changing Names” - [Rebranding Repositioning Health Systems To Emerge Victorious Amid Dramatic Healthcare Reforms](https://www.simonassociates.net/rebranding-repositioning-health-systems-to-emerge-victorious-amid-dramatic-healthcare-reforms/) - Rebranding Repositioning Health Systems To Emerge Victorious Amid Dramatic Healthcare Reforms - [Second “Trends from the Trenches” Webinar Revealed How Your Brand Can Stand Out, Survive & Even Thrive In New Healthcare Landscape](https://www.simonassociates.net/second-trends-from-the-trenches-webinar-revealed-how-your-brand-can-stand-out-survive-even-thrive-in-new-healthcare-landscape/) - Second “Trends from the Trenches” Webinar Revealed How Your Brand Can Stand Out, Survive & Even Thrive In New Healthcare Landscape - [Second “Trends from the Trenches” Webinar Revealed How Your Brand Can Stand Out, Survive & Even Thrive In New Healthcare Landscape](https://www.simonassociates.net/second-trends-from-the-trenches-webinar-revealed-how-your-brand-can-stand-out-survive-even-thrive-in-new-healthcare-landscape-2/) - Second “Trends from the Trenches” Webinar Revealed How Your Brand Can Stand Out, Survive & Even Thrive In New Healthcare Landscape - [What Gen-X And Gen-Y Really Think About Banks](https://www.simonassociates.net/what-gen-x-and-gen-y-really-think-about-banks-2/) - What Gen-X And Gen-Y Really Think About Banks - [How Healthcare Leaders Can Deal With Fear, Uncertainty And Greed](https://www.simonassociates.net/how-healthcare-leaders-can-deal-with-fear-uncertainty-and-greed-3/) - How Healthcare Leaders Can Deal With Fear, Uncertainty And Greed - [One More Thought About “Keys to Success”: The 9th Rule](https://www.simonassociates.net/one-more-thought-about-keys-to-success-the-9th-rule-2/) - One More Thought About “Keys to Success”: The 9th Rule - [Fierce Healthcare Publishes Andrea Simon Article On How Healthcare Leaders Can Overcome the FUGs](https://www.simonassociates.net/fierce-healthcare-publishes-andrea-simon-article-on-how-healthcare-leaders-can-overcome-the-fugs-2/) - Fierce Healthcare Publishes Andrea Simon Article On How Healthcare Leaders Can Overcome the FUGs - [Announcing Highly-Informative New Webinar Series: “Healthcare Innovation: Trends From the Trenches”](https://www.simonassociates.net/announcing-highly-informative-new-webinar-series-healthcare-innovation-trends-from-the-trenches-2/) - Announcing Highly-Informative New Webinar Series: “Healthcare Innovation: Trends From the Trenches” - [Don’t Lose Your Hospital Brand When Changing Names](https://www.simonassociates.net/dont-lose-your-hospital-brand-when-changing-names-2/) - Don’t Lose Your Hospital Brand When Changing Names - [Third “Trends From The Trenches” Webinar Discussed How Consumer & Market Data, Combined With Key Insights, Can Keep You Ahead Of The Curve](https://www.simonassociates.net/third-trends-from-the-trenches-webinar-discussed-how-consumer-market-data-combined-with-key-insights-can-keep-you-ahead-of-the-curve-2/) - Third “Trends From The Trenches” Webinar Discussed How Consumer & Market Data, Combined With Key Insights, Can Keep You Ahead Of The Curve - [Third “Trends From The Trenches” Webinar Discussed How Consumer & Market Data, Combined With Key Insights, Can Keep You Ahead Of The Curve](https://www.simonassociates.net/third-trends-from-the-trenches-webinar-discussed-how-consumer-market-data-combined-with-key-insights-can-keep-you-ahead-of-the-curve/) - Third “Trends From The Trenches” Webinar Discussed How Consumer & Market Data, Combined With Key Insights, Can Keep You Ahead Of The Curve - [Third "Trends From The Trenches" Webinar Examines How Consumer And Market Data, Combined With Key Insights, Can Keep You Ahead Of The Curve](https://www.simonassociates.net/third-trends-from-the-trenches-webinar-examines-how-consumer-and-market-data-combined-with-key-insights-can-keep-you-ahead-of-the-curve-2-2/) - Third "Trends From The Trenches" Webinar Examines How Consumer And Market Data, Combined With Key Insights, Can Keep You Ahead Of The Curve - [Third "Trends From The Trenches" Webinar Examines How Consumer And Market Data, Combined With Key Insights, Can Keep You Ahead Of The Curve](https://www.simonassociates.net/third-trends-from-the-trenches-webinar-examines-how-consumer-and-market-data-combined-with-key-insights-can-keep-you-ahead-of-the-curve-2/) - Third "Trends From The Trenches" Webinar Examines How Consumer And Market Data, Combined With Key Insights, Can Keep You Ahead Of The Curve - [Independent Banker Publishes Andrea Simon’s Article Examining What Future Bank Customers Really Want](https://www.simonassociates.net/independent-banker-publishes-andrea-simons-article-examining-what-future-bank-customers-really-want-2/) - Independent Banker Publishes Andrea Simon’s Article Examining What Future Bank Customers Really Want - [Fierce HealthCare Publishes Andrea Simon’s Article, “3 Steps To Make A Hospital Name Change Stick”](https://www.simonassociates.net/fierce-healthcare-publishes-andrea-simons-article-3-steps-to-make-a-hospital-name-change-stick-2/) - Fierce HealthCare Publishes Andrea Simon’s Article, “3 Steps To Make A Hospital Name Change Stick” - [Andrea Simon Hosted Fourth “Trends From The Trenches” Webinar,Sharing Practical Tips And Innovative Ideas For Positive Results](https://www.simonassociates.net/andrea-simon-hosted-fourth-trends-from-the-trenches-webinarsharing-practical-tips-and-innovative-ideas-for-positive-results-2/) - Andrea Simon Hosted Fourth “Trends From The Trenches” Webinar,Sharing Practical Tips And Innovative Ideas For Positive Results - [Andrea Simon Hosted Fourth “Trends From The Trenches” Webinar,Sharing Practical Tips And Innovative Ideas For Positive Results](https://www.simonassociates.net/andrea-simon-hosted-fourth-trends-from-the-trenches-webinarsharing-practical-tips-and-innovative-ideas-for-positive-results/) - Andrea Simon Hosted Fourth “Trends From The Trenches” Webinar,Sharing Practical Tips And Innovative Ideas For Positive Results - [Real World Ways For Healthcare Pros To Create A True Culture Of Innovation](https://www.simonassociates.net/real-world-ways-for-healthcare-pros-to-create-a-true-culture-of-innovation-2/) - Real World Ways For Healthcare Pros To Create A True Culture Of Innovation - [Fifth “Trends From The Trenches” Webinar Explored The Ways Providers & Payers Can Succeed Amid An Increasingly Expensive & Complicated Marketplace](https://www.simonassociates.net/fifth-trends-from-the-trenches-webinar-explored-the-ways-providers-payers-can-succeed-amid-an-increasingly-expensive-complicated-marketplace-2/) - Fifth “Trends From The Trenches” Webinar Explored The Ways Providers & Payers Can Succeed Amid An Increasingly Expensive & Complicated Marketplace - [Fifth “Trends From The Trenches” Webinar Explored The Ways Providers & Payers Can Succeed Amid An Increasingly Expensive & Complicated Marketplace](https://www.simonassociates.net/fifth-trends-from-the-trenches-webinar-explored-the-ways-providers-payers-can-succeed-amid-an-increasingly-expensive-complicated-marketplace/) - Fifth “Trends From The Trenches” Webinar Explored The Ways Providers & Payers Can Succeed Amid An Increasingly Expensive & Complicated Marketplace - [Forbes.com Publishes Andrea Simon Article Identifying Key 2014 Business Trends That Bear Watching](https://www.simonassociates.net/forbes-com-publishes-andrea-simon-article-identifying-key-2014-business-trends-that-bear-watching-2/) - Forbes.com Publishes Andrea Simon Article Identifying Key 2014 Business Trends That Bear Watching - [Becker's Hospital Review Publishes Andrea Simon Article On The Wisdom (Or Folly) Of Hospitals Changing Names In Hopes Of Winning Patients](https://www.simonassociates.net/beckers-hospital-review-publishes-andrea-simon-article-on-the-wisdom-or-folly-of-hospitals-changing-names-in-hopes-of-winning-patients-2-2/) - Becker's Hospital Review Publishes Andrea Simon Article On The Wisdom (Or Folly) Of Hospitals Changing Names In Hopes Of Winning Patients - [Becker's Hospital Review Publishes Andrea Simon Article On The Wisdom (Or Folly) Of Hospitals Changing Names In Hopes Of Winning Patients](https://www.simonassociates.net/beckers-hospital-review-publishes-andrea-simon-article-on-the-wisdom-or-folly-of-hospitals-changing-names-in-hopes-of-winning-patients-2/) - Becker's Hospital Review Publishes Andrea Simon Article On The Wisdom (Or Folly) Of Hospitals Changing Names In Hopes Of Winning Patients - [Sixth Healthcare Webinar, “The Future Of Healthcare Marketing Is Digital,” Demonstrated How To Successfully Market To Today’s Consumers](https://www.simonassociates.net/sixth-healthcare-webinar-the-future-of-healthcare-marketing-is-digital-demonstrated-how-to-successfully-market-to-todays-consumers/) - Sixth Healthcare Webinar, “The Future Of Healthcare Marketing Is Digital,” Demonstrated How To Successfully Market To Today’s Consumers - [Andrea Simon’s Article On How To Achieve Effective Hospital Branding Now Featured In Fierce Healthcare](https://www.simonassociates.net/andrea-simons-article-on-how-to-achieve-effective-hospital-branding-now-featured-in-fierce-healthcare-2-2/) - Andrea Simon’s Article On How To Achieve Effective Hospital Branding Now Featured In Fierce Healthcare - [Andrea Simon’s Article On How To Achieve Effective Hospital Branding Now Featured In Fierce Healthcare](https://www.simonassociates.net/andrea-simons-article-on-how-to-achieve-effective-hospital-branding-now-featured-in-fierce-healthcare-2/) - Andrea Simon’s Article On How To Achieve Effective Hospital Branding Now Featured In Fierce Healthcare - [Branding Hurley Medical Center: Take Advantage Of Technology](https://www.simonassociates.net/branding-hurley-medical-center-take-advantage-of-technology-3/) - Branding Hurley Medical Center: Take Advantage Of Technology - [Great Products Can Thrive In A Red Ocean But They Have To Be Really Great Products](https://www.simonassociates.net/great-products-can-thrive-in-a-red-ocean-but-they-have-to-be-really-great-products-2/) - Great Products Can Thrive In A Red Ocean But They Have To Be Really Great Products - [2014 Update Of Business Trends From The Trenches](https://www.simonassociates.net/2014-update-of-business-trends-from-the-trenches-2/) - 2014 Update Of Business Trends From The Trenches - [Great Clients Are Partners, Not Employers](https://www.simonassociates.net/great-clients-are-partners-not-employers-2/) - Great Clients Are Partners, Not Employers - [A Hospital Brand Is A Terrible Thing To Waste](https://www.simonassociates.net/a-hospital-brand-is-a-terrible-thing-to-waste/) - A Hospital Brand Is A Terrible Thing To Waste - [What’s The Role of Physician Engagement With The Employed Health System Practice?](https://www.simonassociates.net/whats-the-role-of-physician-engagement-with-the-employed-health-system-practice/) - What’s The Role of Physician Engagement With The Employed Health System Practice? - [Too Many Choices Can Cause Healthcare Consumer Paralysis, Says Andrea Simon In Recent Becker's Article](https://www.simonassociates.net/too-many-choices-can-cause-healthcare-consumer-paralysis-says-andrea-simon-in-recent-beckers-article/) - Too Many Choices Can Cause Healthcare Consumer Paralysis, Says Andrea Simon In Recent Becker's Article - [Too Many Choices Can Cause Healthcare Consumer Paralysis, Says Andrea Simon In Recent Becker's Article](https://www.simonassociates.net/too-many-choices-can-cause-healthcare-consumer-paralysis-says-andrea-simon-in-recent-beckers-article-2/) - Too Many Choices Can Cause Healthcare Consumer Paralysis, Says Andrea Simon In Recent Becker's Article - [Andrea Simon and Sam Basta Teamed Up To Present 8th Webinar in Series, Focusing On Innovating The Patient Care Experience](https://www.simonassociates.net/andrea-simon-and-sam-basta-teamed-up-to-present-8th-webinar-in-series-focusing-on-innovating-the-patient-care-experience/) - Andrea Simon and Sam Basta Teamed Up To Present 8th Webinar in Series, Focusing On Innovating The Patient Care Experience - [Fierce Healthcare Features Andrea Simon Article Outlining Ways To Adapt Hospital Culture To Changing Times](https://www.simonassociates.net/fierce-healthcare-features-andrea-simon-article-outlining-ways-to-adapt-hospital-culture-to-changing-times-2/) - Fierce Healthcare Features Andrea Simon Article Outlining Ways To Adapt Hospital Culture To Changing Times - [Fierce Healthcare Features Andrea Simon Article Outlining Ways To Adapt Hospital Culture To Changing Times](https://www.simonassociates.net/fierce-healthcare-features-andrea-simon-article-outlining-ways-to-adapt-hospital-culture-to-changing-times-2-2/) - Fierce Healthcare Features Andrea Simon Article Outlining Ways To Adapt Hospital Culture To Changing Times - [Crucial Lessons Learned From A Failed Start-Up Venture, Outlined In Andrew Simon's Latest Article](https://www.simonassociates.net/crucial-lessons-learned-from-a-failed-start-up-venture-outlined-in-andrew-simons-latest-article/) - Crucial Lessons Learned From A Failed Start-Up Venture, Outlined In Andrew Simon's Latest Article - [Crucial Lessons Learned From A Failed Start-Up Venture, Outlined In Andrew Simon's Latest Article](https://www.simonassociates.net/crucial-lessons-learned-from-a-failed-start-up-venture-outlined-in-andrew-simons-latest-article-2/) - Crucial Lessons Learned From A Failed Start-Up Venture, Outlined In Andrew Simon's Latest Article - [Andrea Simon And Carmen Effron To Be Featured Speakers At June 10th AIBTM "Knowledge Program"](https://www.simonassociates.net/andrea-simon-and-carmen-effron-to-be-featured-speakers-at-june-10th-aibtm-knowledge-program-2/) - Andrea Simon And Carmen Effron To Be Featured Speakers At June 10th AIBTM "Knowledge Program" - [Leading-Edge Webinar Series "Healthcare Innovation: Trends from the Trenches" Resumes In September With New Slate Of Expert Speakers](https://www.simonassociates.net/leading-edge-webinar-series-healthcare-innovation-trends-from-the-trenches-resumes-in-september-with-new-slate-of-expert-speakers/) - Leading-Edge Webinar Series "Healthcare Innovation: Trends from the Trenches" Resumes In September With New Slate Of Expert Speakers - [Leading-Edge Webinar Series "Healthcare Innovation: Trends from the Trenches" Resumes In September With New Slate Of Expert Speakers](https://www.simonassociates.net/leading-edge-webinar-series-healthcare-innovation-trends-from-the-trenches-resumes-in-september-with-new-slate-of-expert-speakers-2/) - Leading-Edge Webinar Series "Healthcare Innovation: Trends from the Trenches" Resumes In September With New Slate Of Expert Speakers - [3 Steps To Make A Hospital Name Change Stick](https://www.simonassociates.net/3-steps-to-make-a-hospital-name-change-stick-3/) - 3 Steps To Make A Hospital Name Change Stick - [Can You Successfully Leave Retirement And Launch A Start-Up? Yes!, Says Andrew Simon](https://www.simonassociates.net/can-you-successfully-leave-retirement-and-launch-a-start-up-yes-says-andrew-simon/) - Can You Successfully Leave Retirement And Launch A Start-Up? Yes!, Says Andrew Simon - [Can You Successfully Leave Retirement And Launch A Start-Up? Yes!, Says Andrew Simon](https://www.simonassociates.net/can-you-successfully-leave-retirement-and-launch-a-start-up-yes-says-andrew-simon-2/) - Can You Successfully Leave Retirement And Launch A Start-Up? Yes!, Says Andrew Simon - [Fierce Healthcare Highlights Andrea Simon Article Advising How To Create A Culture Of Innovation In Hospitals](https://www.simonassociates.net/fierce-healthcare-highlights-andrea-simon-article-advising-how-to-create-a-culture-of-innovation-in-hospitals/) - Fierce Healthcare Highlights Andrea Simon Article Advising How To Create A Culture Of Innovation In Hospitals - [The Do's And Don'ts Of Starting A Business Over 50](https://www.simonassociates.net/the-dos-and-donts-of-starting-a-business-over-50/) - ExpertBeacon Features Andrew Simon Article On The Do's And Don'ts Of Starting A Business Over 50 - [The Key To Surviving These Uncertain Times? Inviting Your Hospital Staff Into The Decision-Making Process.](https://www.simonassociates.net/the-key-to-surviving-these-uncertain-times-inviting-your-hospital-staff-into-the-decision-making-process/) - The Key To Surviving These Uncertain Times? Inviting Your Hospital Staff Into The Decision-Making Process. - [Andrea Simon Article Examining The Role Of Hospital Physician Services Highlighted in Fierce Healthcare](https://www.simonassociates.net/andrea-simon-article-examining-the-role-of-hospital-physician-services-highlighted-in-fierce-healthcare/) - Andrea Simon Article Examining The Role Of Hospital Physician Services Highlighted in Fierce Healthcare - [Andrea Simon Article Examining The Role Of Hospital Physician Services Highlighted in Fierce Healthcare](https://www.simonassociates.net/andrea-simon-article-examining-the-role-of-hospital-physician-services-highlighted-in-fierce-healthcare-2/) - Andrea Simon Article Examining The Role Of Hospital Physician Services Highlighted in Fierce Healthcare - [How Serious Play Can Help You Do Serious Work In Healthcare](https://www.simonassociates.net/how-serious-play-can-help-you-do-serious-work-in-healthcare-2/) - How Serious Play Can Help You Do Serious Work In Healthcare - [Simon Associates Management Consultants Launches Two Dynamic Blogs To Highlight The Most Pressing Issues & Changing Trends In Healthcare & Business](https://www.simonassociates.net/simon-associates-management-consultants-launches-two-dynamic-blogs-to-highlight-the-most-pressing-issues-changing-trends-in-healthcare-business-2/) - Simon Associates Management Consultants Launches Two Dynamic Blogs To Highlight The Most Pressing Issues & Changing Trends In Healthcare & Business - [Simon Associates Management Consultants Launches Two Dynamic Blogs To Highlight The Most Pressing Issues & Changing Trends In Healthcare & Business](https://www.simonassociates.net/simon-associates-management-consultants-launches-two-dynamic-blogs-to-highlight-the-most-pressing-issues-changing-trends-in-healthcare-business-2-2/) - Simon Associates Management Consultants Launches Two Dynamic Blogs To Highlight The Most Pressing Issues & Changing Trends In Healthcare & Business - [New Hospital Construction Is A Perfect Time To Step Back, Evaluate And Improve Your Entire Operation](https://www.simonassociates.net/new-hospital-construction-is-a-perfect-time-to-step-back-evaluate-and-improve-your-entire-operation/) - New Hospital Construction Is A Perfect Time To Step Back, Evaluate And Improve Your Entire Operation - [What You Need To Know To Be Successful At Work, According To Serial Entrepreneur Andrew Simon](https://www.simonassociates.net/what-you-need-to-know-to-be-successful-at-work-according-to-serial-entrepreneur-andrew-simon/) - If you are thinking about becoming a successful entrepreneur you should read this blog about the "do's and the do not's" of growing a new business by Andrew Simon. Andy grew Questar from a startup to the fifth largest company in the K-12 summative assessment field. Listen to his lessons learned. - [What You Need To Know To Be Successful At Work, According To Serial Entrepreneur Andrew Simon](https://www.simonassociates.net/what-you-need-to-know-to-be-successful-at-work-according-to-serial-entrepreneur-andrew-simon-2/) - What You Need To Know To Be Successful At Work, According To Serial Entrepreneur Andrew Simon - [Your Brand Story: What Does It Say About You And Is Anybody Listening?](https://www.simonassociates.net/your-brand-story-what-does-it-say-about-you-and-is-anybody-listening-2/) - Your Brand Story: What Does It Say About You And Is Anybody Listening? - [10 Crucial Ways Hospitals Can Create A Culture Of Innovation, Revealed By Andrea Simon In Just-Published Fierce Healthcare Article](https://www.simonassociates.net/10-crucial-ways-hospitals-can-create-a-culture-of-innovation-revealed-by-andrea-simon-in-just-published-fierce-healthcare-article/) - 10 Crucial Ways Hospitals Can Create A Culture Of Innovation, Revealed By Andrea Simon In Just-Published Fierce Healthcare Article - [Games: Building Engagement Into The District Budgeting Process](https://www.simonassociates.net/games-building-engagement-into-the-district-budgeting-process-2/) - Games: Building Engagement Into The District Budgeting Process - [Physician Engagement: Less “What’s In For Me” and More “How Can We Work Together”](https://www.simonassociates.net/physician-engagement-less-whats-in-for-me-and-more-how-can-we-work-together-2/) - Physician Engagement: Less “What’s In For Me” and More “How Can We Work Together” - [Healthcare Innovation Can’t Just Be A Catchword. It Has To Be Imbedded In Your Hospital’s Culture.](https://www.simonassociates.net/healthcare-innovation-cant-just-be-a-catchword-it-has-to-be-imbedded-in-your-hospitals-culture/) - Healthcare Innovation Can’t Just Be A Catchword. It Has To Be Imbedded In Your Hospital’s Culture. - [Successful Businesses Set Goals, Evaluate And Measure Progress, Advises Corporate Expert Andrew Simon](https://www.simonassociates.net/successful-businesses-set-goals-evaluate-and-measure-progress-advises-corporate-expert-andrew-simon/) - Successful Businesses Set Goals, Evaluate And Measure Progress, Advises Corporate Expert Andrew Simon - [Successful Businesses Set Goals, Evaluate And Measure Progress, Advises Corporate Expert Andrew Simon](https://www.simonassociates.net/successful-businesses-set-goals-evaluate-and-measure-progress-advises-corporate-expert-andrew-simon-2/) - Successful Businesses Set Goals, Evaluate And Measure Progress, Advises Corporate Expert Andrew Simon - [Brands Answer the Question “Why You?”](https://www.simonassociates.net/brands-answer-the-question-why-you-2/) - Brands Answer the Question “Why You?” - [Time To Play Innovation Games®?](https://www.simonassociates.net/time-to-play-innovation-games-2/) - Time To Play Innovation Games®? - [New Financial Metrics Might Very Well Be The Key To Survival In Today's Volatile Healthcare Landscape, Reports Andrew Simon](https://www.simonassociates.net/new-financial-metrics-might-very-well-be-the-key-to-survival-in-todays-volatile-healthcare-landscape-reports-andrew-simon/) - New Financial Metrics Might Very Well Be The Key To Survival In Today's Volatile Healthcare Landscape, Reports Andrew Simon - [New Financial Metrics Might Very Well Be The Key To Survival In Today's Volatile Healthcare Landscape, Reports Andrew Simon](https://www.simonassociates.net/new-financial-metrics-might-very-well-be-the-key-to-survival-in-todays-volatile-healthcare-landscape-reports-andrew-simon-2/) - New Financial Metrics Might Very Well Be The Key To Survival In Today's Volatile Healthcare Landscape, Reports Andrew Simon - [Houston, We Have A Problem: Patient Leakage](https://www.simonassociates.net/houston-we-have-a-problem-patient-leakage/) - Houston, We Have A Problem: Patient Leakage - [The Telephone Call Center Has Become A Forgotten Essential in the Patient Experience, Says Andrea Simon In Fierce Healthcare Article](https://www.simonassociates.net/the-telephone-call-center-has-become-a-forgotten-essential-in-the-patient-experience-says-andrea-simon-in-fierce-healthcare-article/) - The Telephone Call Center Has Become A Forgotten Essential in the Patient Experience, Says Andrea Simon In Fierce Healthcare Article - [The Telephone Call Center Has Become A Forgotten Essential in the Patient Experience, Says Andrea Simon In Fierce Healthcare Article](https://www.simonassociates.net/the-telephone-call-center-has-become-a-forgotten-essential-in-the-patient-experience-says-andrea-simon-in-fierce-healthcare-article-2/) - The Telephone Call Center Has Become A Forgotten Essential in the Patient Experience, Says Andrea Simon In Fierce Healthcare Article - [Why We Love Finding A Blue Ocean® (And You Should Too!)](https://www.simonassociates.net/why-we-love-finding-a-blue-ocean-and-you-should-too-2/) - Why We Love Finding A Blue Ocean® (And You Should Too!) - [How To Create A Healthcare Culture Of Innovation That Can Successfully Adapt To Changing Times](https://www.simonassociates.net/how-to-create-a-healthcare-culture-of-innovation-that-can-successfully-adapt-to-changing-times/) - How To Create A Healthcare Culture Of Innovation That Can Successfully Adapt To Changing Times - [Patient Leakage: How To Turn Off The Tap](https://www.simonassociates.net/patient-leakage-how-to-turn-off-the-tap/) - Patient Leakage: How To Turn Off The Tap - [What You Need To Know If You Really Want To Deliver Exceptional Patient-Centered Care](https://www.simonassociates.net/what-you-need-to-know-if-you-really-want-to-deliver-exceptional-patient-centered-care-2/) - What You Need To Know If You Really Want To Deliver Exceptional Patient-Centered Care - [Four Steps For Being An Effective Leader](https://www.simonassociates.net/four-steps-for-being-an-effective-leader/) - Four Steps For Being An Effective Leader - [Fight or Flight: In Today’s Business World, Change Is Not Just A Challenge But A Necessity!](https://www.simonassociates.net/fight-or-flight-in-todays-business-world-change-is-not-just-a-challenge-but-a-necessity/) - Fight or Flight: In Today’s Business World, Change Is Not Just A Challenge But A Necessity! - [Lean Startup: Building From The Customer Backwards](https://www.simonassociates.net/lean-startup-building-from-the-customer-backwards-2/) - Lean Startup: Building From The Customer Backwards - [In This Healthcare Crisis, Traditional Communication Isn't Enough: Entertainment Education Is Needed To Fight Ebola](https://www.simonassociates.net/in-this-healthcare-crisis-traditional-communication-isnt-enough-entertainment-education-is-needed-to-fight-ebola-2/) - In This Healthcare Crisis, Traditional Communication Isn't Enough: Entertainment Education Is Needed To Fight Ebola - [In This Healthcare Crisis, Traditional Communication Isn't Enough: Entertainment Education Is Needed To Fight Ebola](https://www.simonassociates.net/in-this-healthcare-crisis-traditional-communication-isnt-enough-entertainment-education-is-needed-to-fight-ebola/) - In This Healthcare Crisis, Traditional Communication Isn't Enough: Entertainment Education Is Needed To Fight Ebola - [Innovation Games Revisited: A New Methodology That Helps Organizations Deal With Changing Times](https://www.simonassociates.net/innovation-games-revisited-a-new-methodology-that-helps-organizations-deal-with-changing-times/) - Innovation Games Revisited: A New Methodology That Helps Organizations Deal With Changing Times - [Disruptive Change Is Constant: What You Can Learn From Amazon](https://www.simonassociates.net/disruptive-change-is-constant-what-you-can-learn-from-amazon-2/) - Disruptive Change Is Constant: What You Can Learn From Amazon - [How Can You Create An Innovative Startup Culture Within An Existing Large Business? Intrapreneurship.](https://www.simonassociates.net/how-can-you-create-an-innovative-startup-culture-within-an-existing-large-business-intrapreneurship-2/) - How Can You Create An Innovative Startup Culture Within An Existing Large Business? Intrapreneurship. - [Andrea Simon Profiled on Vistage International’s Executive Street](https://www.simonassociates.net/andrea-simon-profiled-on-vistage-internationals-executive-street-2/) - Andrea Simon Profiled on Vistage International’s Executive Street - [“Blue Ocean Strategy®” – A Brief Introduction](https://www.simonassociates.net/blue-ocean-strategy-a-brief-introduction-2/) - “Blue Ocean Strategy®” – A Brief Introduction - [Andrea Simon Blog, “Can Games Help Your Company Innovate?," Featured on Executive Street](https://www.simonassociates.net/andrea-simon-blog-can-games-help-your-company-innovate-featured-on-executive-street/) - Andrea Simon Blog, “Can Games Help Your Company Innovate?," Featured on Executive Street - [Andrea And Andrew Simon, Founders Of SAMC, Featured In IdeaMensch Interview](https://www.simonassociates.net/andrea-and-andrew-simon-founders-of-samc-featured-in-ideamensch-interview-2/) - Andrea And Andrew Simon, Founders Of SAMC, Featured In IdeaMensch Interview - [Let’s Talk About Sustainability](https://www.simonassociates.net/lets-talk-about-sustainability-2/) - Let’s Talk About Sustainability - [Searching For New Markets? Go Exploring!](https://www.simonassociates.net/searching-for-new-markets-go-exploring-2/) - Searching For New Markets? 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Go Inbound!](https://www.simonassociates.net/download-webinar-15-video/) - Simon Associates conducts webinars focusing on key topics in Business Change Management, including Blue Ocean Strategy, Innovation Games and Inbound Marketing - [Healthcare Innovation: Trends From The Trenches](https://www.simonassociates.net/download-webinar-13-video/) - Simon Associates conducts webinars focusing on key topics in Business Change Management, including Blue Ocean Strategy, Innovation Games and Inbound Marketing - [An Ebook Primer for Entrepreneurs](https://www.simonassociates.net/download-our-ebook-an-ebook-primer-for-entrepreneurs/) - An Ebook Primer for Entrepreneurs is designed to help aspiring entrepreneurs convert their big ideas into effective, successful business ventures. - [Robotics, Machine Intelligence and the Future of Hospitals](https://www.simonassociates.net/download-webinar-16-video/) - Simon Associates conducts webinars focusing on key topics in Business Change Management, including Blue Ocean Strategy, Innovation Games and Inbound Marketing - [Proven Ways to Increase Revenue While Decreasing Costs](https://www.simonassociates.net/download-webinar-17-video/) - Simon Associates conducts webinars focusing on key topics in Business Change Management, including Blue Ocean Strategy, Innovation Games and Inbound Marketing - [2015 SHSMD Conference presentation](https://www.simonassociates.net/download-shsmd-conference-presentation/) - Simon Associates conducts webinars focusing on key topics in Business Change Management, including Blue Ocean Strategy, Innovation Games and Inbound Marketing - [Healthcare Innovation: Trends From The Trenches](https://www.simonassociates.net/download-webinar-11-video/) - Simon Associates conducts webinars focusing on key topics in Business Change Management, including Blue Ocean Strategy, Innovation Games and Inbound Marketing - [Healthcare Innovation: Trends From The Trenches](https://www.simonassociates.net/download-webinar-8-video/) - Simon Associates conducts webinars focusing on key topics in Business Change Management, including Blue Ocean Strategy, Innovation Games and Inbound Marketing - [Healthcare Innovation: Trends From The Trenches](https://www.simonassociates.net/download-webinar-5-video/) - Simon Associates conducts webinars focusing on key topics in Business Change Management, including Blue Ocean Strategy, Innovation Games and Inbound Marketing - [5 Steps For Healthcare To Build Innovative Cultures](https://www.simonassociates.net/download-webinar-12-video/) - Simon Associates conducts webinars focusing on key topics in Business Change Management, including Blue Ocean Strategy, Innovation Games and Inbound Marketing - [Healthcare Innovation: Trends From The Trenches](https://www.simonassociates.net/download-webinar-7-video/) - Simon Associates conducts webinars focusing on key topics in Business Change Management, including Blue Ocean Strategy, Innovation Games and Inbound Marketing - [Healthcare Innovation: Trends From The Trenches](https://www.simonassociates.net/download-webinar-2-video/) - Simon Associates conducts webinars focusing on key topics in Business Change Management, including Blue Ocean Strategy, Innovation Games and Inbound Marketing - [Healthcare Innovation: Trends From The Trenches](https://www.simonassociates.net/download-webinar-4-video/) - Simon Associates conducts webinars focusing on key topics in Business Change Management, including Blue Ocean Strategy, Innovation Games and Inbound Marketing - [How to Harness the Power of Online Marketing!](https://www.simonassociates.net/how-to-harness-the-power-of-online-marketing/) - Attend Our Upcoming Webinar In Our Free Series: "Healthcare Innovation: Trends from the Trenches" - [Healthcare Innovation: Trends From The Trenches](https://www.simonassociates.net/download-webinar-1-slides/) - Simon Associates conducts webinars focusing on key topics in Business Change Management, including Blue Ocean Strategy, Innovation Games and Inbound Marketing - [5 Ways To Build An Innovative Healthcare Culture](https://www.simonassociates.net/5-ways-to-build-an-innovative-healthcare-culture/) - Healthcare organizations across the US are trying to create more adaptive and innovative cultures. 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Are you ready to create a Blue Ocean Strategy? - [What Is Corporate Anthropology?](https://www.simonassociates.net/download-our-white-paper-what-is-corporate-anthropology/) - Applying anthropological methodologies to your organization enables you to explore the most persistent questions about your business, from your customers and their needs to your sales processes and value proposition. - [Why Blogging Matters](https://www.simonassociates.net/download-our-white-paper-why-blogging-matters/) - Thank You for your interest in our White Paper: "Why Blogging Matters" "An Ebook Primer for Entrepreneurs" - [SAMC Innovation Games® Workshop](https://www.simonassociates.net/lp-request-for-workshop-download-innovation-games-for-your-company/) - When Should You Use Innovation Games? Learn how Innovation Games can be played with your employees, customers, even in new markets, to help you - [10 Trends From The Trenches: 2019](https://www.simonassociates.net/lp-white-paper-download-request-10-trends-from-the-trenches-2019/) - Simon Associates conducts webinars focusing on key topics in Business Change Management, including Blue Ocean Strategy, Innovation Games and Inbound Marketing - [Innovation Games®: Serious Play to Do Serious Work, Seriously!](https://www.simonassociates.net/download-ig-white-paper-innovation-games-serious-play-to-do-serious-work-seriously/) - With all the pressure these days to reimagine companies fast and often, perhaps you need to “play” a little more. Innovation Games can help you think in new ways, open new markets and discover new customers. - [A Hospital Brand Is A Terrible Thing To Waste](https://www.simonassociates.net/download-culture-change-white-paper-family-firms-changing-times-demand-a-culture-change/) - At the Family Firm Institute’s Global Conference in Brussels, Belgium, I delivered a speech and workshop on “Culture Change for Changing Times. - [Social Media Case Study](https://www.simonassociates.net/download-our-social-media-case-study/) - We are asked by our clients all the time about social media and the impact it can have on a business. In our case study, we examine a B2B firm with normal results month over month whose results suddenly explode once social media was added to the mix. - [The Inbound Methodology: The best way to turn strangers into customers and promoters of your business](https://www.simonassociates.net/the-inbound-methodology-the-best-way-to-turn-strangers-into-customers/) - These days, potential customers no longer wait for marketers to push out information about a product or service (outbound marketing). 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And it doesn't matter if it is the Business to Consumer or the Business to Business market space. - [Why Corporate Anthropology Is The Key To Business Success](https://www.simonassociates.net/download-our-white-paper-why-corporate-anthropology-is-the-key-to-business-success/) - Company culture is not the outfit you wear to the office. It is inextricably linked to who you are and how you interact with others in the workplace. - [Blue Ocean Strategy: A Brief Introduction](https://www.simonassociates.net/download-bos-white-paper-bos-a-brief-introduction/) - Are you ready to leave the bloody waters of the Red Ocean you're swimming in and instead, experience the clear, uncontested waters of a Blue Ocean? 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Let us help you! We are two entrepreneurs who love to help other entrepreneurs launch their businesses and make them hum! In addition, we are inbound marketers, HubSpot partners, and very interested in how entrepreneurs can use inbound marketing to grow their businesses. As consultants to other - [Entrepreneurs](https://www.simonassociates.net/entrepreneurs/) - At Simon Associates Management Consultants (SAMC), we work with entrepreneurs -- all those people who think of themselves as innovators and would like to get into a business of their own. Entrepreneurs aren't just interested in running another small business. They want to start something that hasn't been done before that opens a new market - [Thank You for your interest in our SAMC Innovation Games® Workshop!](https://www.simonassociates.net/download-innovation-games-workshop-for-your-organization/) - Simon Associates conducts webinars focusing on key topics in Business Change Management, including Blue Ocean Strategy, Innovation Games and Inbound Marketing - [Thank You for your interest in our SAMC Culture Change Workshop!](https://www.simonassociates.net/culture-change-workshop/) - Simon Associates conducts webinars focusing on key topics in Business Change Management, including Blue Ocean Strategy, Innovation Games and Inbound Marketing - [Webinar: "Building Execution Into Strategy"](https://www.simonassociates.net/webinar-building-execution-into-strategy/) - Simon Associates conducts webinars focusing on key topics in Business Change Management, including Blue Ocean Strategy, Innovation Games and Inbound Marketing - [Ready to avoid crisis and adapt to changing times?](https://www.simonassociates.net/webinar-mastering-process-of-change/) - Simon Associates conducts webinars focusing on key topics in Business Change Management, including Blue Ocean Strategy, Innovation Games and Inbound Marketing - [Healthcare Innovation: The answers to your healthcare challenges are all in the data](https://www.simonassociates.net/download-webinar-2-video-0/) - Simon Associates conducts webinars focusing on key topics in Business Change Management, including Blue Ocean Strategy, Innovation Games and Inbound Marketing - [Re-Think Your Organization](https://www.simonassociates.net/re-think-your-organization/) - Simon Associates Management Consultants helps companies change their organizational culture. - [Innovation Games®](https://www.simonassociates.net/innovation-games/) - Innovation is the way to grow, but it is challenging. Business strategy can be developed best with Innovation Games. Here at SAMC, we are experts in innovation. Find out more. - [Business Change Management](https://www.simonassociates.net/business-change/) - Simon Associates conducts webinars focusing on key topics in Business Change Management, including Blue Ocean Strategy, Innovation Games and Inbound Marketing - [Archive Press Coverage](https://www.simonassociates.net/archives/) - Resources - [Press Coverage](https://www.simonassociates.net/press-coverage/) - Resources - [Who We Do It For](https://www.simonassociates.net/bcm/) - Simon Associates Management Consultants serves companies that need or want to change. SAMC has worked across industries including healthcare, construction, and government agencies. - [Who We Are](https://www.simonassociates.net/who-we-are/) - Dr. Andrea Simon and Andrew Simon of Simon Associates are experienced business consultants who specialize in brand marketing, business strategy, and change management. - [What We Do](https://www.simonassociates.net/what-we-do/) - Simon Associates Management Consultants are experienced business consultants who use corporate anthropology in order to develop the best business strategy. - [Video Showcase](https://www.simonassociates.net/video-showcase/) - Showcase of videos on business change management, blue ocean strategies, business cultural change, and more featuring Andrea Simon. Click to watch. - [Trends From The Trenches: Blogs & Recent News](https://www.simonassociates.net/trends-from-the-trenches-2-2/) - Read "Trends From The Trenches" healthcare blogs by Andrea Simon and guest bloggers examining how to adapt to the enormous changes in healthcare today - [Webinars](https://www.simonassociates.net/webinars/) - Dynamic webinars on the topics of business change management, healthcare innovations, and Andi Simon's book, On the Brink. Click to enjoy the webinars. - [Tools4U](https://www.simonassociates.net/tools-4-u/) - SAMC has created a toolkit, white papers and workshops to help you implement your change strategies more easily. Try them and see how they work. - [Terms of Use](https://www.simonassociates.net/terms-of-use/) - TERMS OF SERVICE AGREEMENT Web Site Terms and Conditions of Use 1. Terms By accessing this web site, you are agreeing to be bound by these web site Terms and Conditions of Use, all applicable laws and regulations, and agree that you are responsible for compliance with any applicable local laws. If you do not - [Trends From The Trenches](https://www.simonassociates.net/trends-from-the-trenches/) - Attend "Trends From The Trenches" free webinar series from Simon Associates, examining how to adapt to the enormous changes in healthcare today - [Thank You!](https://www.simonassociates.net/thank-you/) - You can view and download the White Papers below by clicking on the link. Healthcare Hospital Social Media 2nd Annual Research Study A Hospital Brand Is A Terrible Thing To Waste Emerging Trends Emerging Trends for 2013: A View from the Field Blue Ocean Strategy Blue Ocean Strategy Time To Find Your Blue Ocean Strategy®? Culture - [Testimonials](https://www.simonassociates.net/testimonials/) - Praise for: “On The Brink: A Fresh Lens to Take Your Business to New Heights” & On The Brink with Andi Simon podcast - [Strategic Canvas](https://www.simonassociates.net/strategic-canvas/) - The strategy canvas is the central diagnostic and action framework for building a compelling blue ocean strategy. Simon Associates helps you build yours. - [Stories2Share](https://www.simonassociates.net/stories-2-share/) - We share how companies discover new ways to think about their business and how they go from "stalled" to fastest-growing,. Others see their businesses grow too. - [TelerX](https://www.simonassociates.net/telerx/) - TelerX engaged Simon Associates to open new market space Blue Ocean style. We helped them go visually exploring and uncovered unmet needs among nonusers. - [Stephen Moegling](https://www.simonassociates.net/stephen-moegling/) - Stephen Moegling is a partner at Franklin Street, a healthcare branding consultancy. He works with the firm's clients on brand positioning, service line marketing and digital patient acquisition strategies. Stephen is also the editor of Franklin Street's blog, The Next Idea, one of the highest-read healthcare marketing blogs in the country. A past speaker at SHSMD, - [Re-Think Your Business Strategy](https://www.simonassociates.net/re-think-your-business-strategy/) - SAMC works with companies to find a new "blue ocean" business strategy when their current markets are bloody red with too much competition and commoditization. - [Re-Think Your Customers](https://www.simonassociates.net/re-think-your-customers/) - SAMC specializes in working with companies and organizations to find those new markets; to re-think your business strategy, marketing strategy, and corporate branding. - [Service Industries](https://www.simonassociates.net/service-industries/) - Simon Associates helps companies in service industries open new market space, create demand and find major unmet needs. - [Prototyping and Serious Play to Test Concepts](https://www.simonassociates.net/prototyping-and-serious-play-to-test-concepts/) - Simon Associates Management Consultants are often engaged to use Innovation Games and Ethnography to work on prototypes for clients. - [Press Releases](https://www.simonassociates.net/press-releases/) - Press Releases | Management Consultants, Business Consultants, Business Strategy, Change Management - [Privacy Policy](https://www.simonassociates.net/privacy-policy/) - Simon Associates Management Consultants Your privacy is very important to us. Accordingly, we have developed this Policy in order for you to understand how we collect, use, communicate and disclose and make use of personal information. The following outlines our privacy policy. Before or at the time of collecting personal information, we will identify the - [Peter Michos](https://www.simonassociates.net/peter-michos/) - Peter Michos is President and Creative Director of Resolutionary Marketing Communications, a marketing, advertising, consulting and design firm established in 2003. Previously, Peter was Partner/Managing Director of CCMR Marketing & Advertising in Kingston, NY, a B2B agency specializing primarily in technology. Peter has also worked in New York and Los Angeles. Peter has over 25 - [Our Founder](https://www.simonassociates.net/our-founder/) - Dr. Simon is a corporate anthropologist who works to help companies develop their brand marketing, refine their business strategy, and to facilitate business change management. - [Our Team](https://www.simonassociates.net/our-team/) - Simon Associates Management Consultants (SAMC) was created to customize solutions for your business from brand marketing to business strategy, our business consulting experts are ready to help. - [ParagonRx](https://www.simonassociates.net/paragonrx/) - BRANDING A NEW PHARMACEUTICAL COMPANY ParagonRx is a B2B case study that allows you to see how SAMC approaches a project and implements new strategy. - [Other Industries](https://www.simonassociates.net/consumer-package-companies/) - Simon Associates Management Associates are anthropologists and business consultants working with companies and organizations that want to change. - [Personal Development Programs](https://www.simonassociates.net/human-development/) - In business, one thing can get overlooked: personal growth! Simon Associates wants you to build positive development on yourself. Click here to learn more. - [Margaret Davino's Blog](https://www.simonassociates.net/margaret-davinos-blog/) - Margaret Davino Partner at Kaufman Borgeest & Ryan, Margaret J. Davino specializes in healthcare law, including transactional, compliance, contractual, corporate, regulatory and risk management legal issues. Named one of the leading health law attorneys in the greater Metropolitan New York area by New York Super Lawyers Magazine each year since 2007, Margaret is an expert in - [Matthew Henning](https://www.simonassociates.net/matthew-henning/) - With over 20 years' healthcare experience including 5 years as an ICU RN, Matthew Henning leads a national team of healthcare communication consultants focusing on developing communication strategic partners with health systems. Matthew's expertise is in helping organizations meet and achieve growth through development and launch of market channels. Prior to his work at Stericycle - [Linda MacCracken](https://www.simonassociates.net/linda-maccracken-2/) - Linda MacCracken is Principal of MacCracken Consulting, a consulting firm focused on helping healthcare providers achieve sustained market advantage with physician-aligned, market-driven strategies. She is also an Adjunct Lecturer on Management at Harvard’s Masters in Health Care Management Program for physician executives. Linda has served in leadership roles at Truven Health Analytics, Thomson Reuters Health, - [No Access](https://www.simonassociates.net/no-access/) - [dlm_no_access] - [On The Brink Videos](https://www.simonassociates.net/on-the-brink-videos/) - Is your business "on the brink?" Are you ready for some new ideas how to continue to grow? Corporate Anthropology can help you. Watch our videos. - [Kriss Barlow's Blog](https://www.simonassociates.net/kriss-barlows-blog/) - Kriss Barlow Principal and co-founder of Barlow/McCarthy, Kriss Barlow RN, MBA is a leading expert in physician relationship strategy. With 17 years’ experience as a healthcare consultant, she offers unparalleled expertise in the areas of strategic growth and implementation, physician relations, engagement and retention, sales and training. Kriss can be reached at kbarlow@barlowmccarthy.com. - [Kathy Silard's Blog](https://www.simonassociates.net/kathy-silards-blog/) - Kathy Silard Kathleen Silard, RN, BSN, MS, FACHE serves as Executive Vice President and Chief Operating Officer at Stamford Hospital, Stamford, CT. Since joining the hospital in 2003, she has led the successful expansion of its ambulatory and cardiovascular services, and is currently spearheading construction of a brand new, state-of-the-art medical facility on-site. Kathy can - [Kris Baird](https://www.simonassociates.net/kris-baird/) - Kristin Baird is a nationally recognized thought leader in improving the patient experience. Whether presenting a keynote to thousands or a skill-building workshop for twelve, her presentations are thought-provoking and inspirational, yet extremely pragmatic. Having been in the trenches of healthcare for over 35 years as a nurse and hospital executive, Ms. Baird speaks the - [Joe Beccalori](https://www.simonassociates.net/joe-beccalori/) - Joseph Beccalori, co-founder and President of Interact Marketing, combines the skills of a veteran programmer with the insight and expertise of a talented marketer. Working at the crossroads of marketing and technology, Joe specializes in search engine optimization (SEO), pay-per-click (PPC) management, blog development and syndication, online reputation management, and other Internet-enabled marketing programs - [Joseph F. Heavey](https://www.simonassociates.net/joseph-f-heavey/) - Joseph F. Heavey, FACHE is CEO of The Children’s Medical Group, a pediatric practice with nine offices in Dutchess, Orange and Ulster counties throughout the Hudson Valley, NY. As the father of 10 and grandfather of 13, one can say that Mr. Heavey knows children. Describing the focus of Children’s Medical Group, he states, “We - [Inbound Marketing](https://www.simonassociates.net/inbound-marketing/) - With HubSpot and inbound marketing Simon Associates Management Consultants helps clients grow their business with innovation. - [In The Media](https://www.simonassociates.net/in-the-news/) - [Hurley Medical Center](https://www.simonassociates.net/hurley-medical-industries/) - Transforming a Healthcare Organization for Changing Times. We had the good fortune to work with Hurley Medical Center and can share their story with you. - [Innovation Games® To Try](https://www.simonassociates.net/innovation-games-to-try/) - Simon Associates offers sample Innovation Games designed for organizations that want to try them. Use them with customers or employees to solve problems. - [How We Do It](https://www.simonassociates.net/how-we-do-it/) - At SAMC our job is to use corporate anthropology to help you implement successful business change. - [Healthcare](https://www.simonassociates.net/healthcare/) - SAMC Founder and President Andrea Simon, Ph.D. has worked with healthcare systems as a healthcare consultant to create strategies and manage branding, marketing and culture change. - [How to Book Us](https://www.simonassociates.net/how-to-book-us/) - [Elkay Industries](https://www.simonassociates.net/elkay/) - Simon Associates Management Consultants helped Elkay re-imagine their new "Hydration Stations" for the sustainability markets in cities, colleges and schools. - [Government Agencies and Not-for-Profit Associations](https://www.simonassociates.net/government-agencies/) - Over the past decade Simon Associates Management Consultants has found our approach of value to government agencies and not-for profits. - [Driving Change](https://www.simonassociates.net/culture-change-and-change-map/) - Simon Associates Management Consultants helps companies "Drive Change." Anthropology, Innovation Games and Blue Ocean Strategy can help you change organizational culture. - [EAC/Integrated Power Solutions](https://www.simonassociates.net/eac-integrated-power-solutions/) - Andrea Simon and Simon Associates Management Consultants were engaged by EAC to help them find their Blue Ocean Strategy and ignite growth. - [Educational Institutions](https://www.simonassociates.net/educational-institutions/) - In the education arena, Andrew and Andrea Simon have extensive experience using their approach to problem-solving as anthropologists and business consultants. The SAMC process works with higher education institutions to help them re-think their organization to sustain its growth. - [David Marlowe](https://www.simonassociates.net/david-marlowe/) - David Marlowe is the Principal of Strategic Marketing Concepts, a healthcare marketing consulting firm based in Ellicott City, MD. In this capacity, Mr. Marlowe is responsible for directing engagements involving the development of strategic marketing plans, market research, marketing function assessments, medical staff marketing, new program development, pricing strategies and health care delivery system marketing - [Donald Bellefeuille](https://www.simonassociates.net/donald-bellefeuille/) - Donald G. Bellefeuille, Healthcare Strategist and Director at NBBJ, a global architecture, planning and design firm, has over 30 years’ experience working with healthcare institutions in developing strategies and plans to solve issues, create value, and grow and improve business performance. His areas of healthcare knowledge include the acute, ambulatory, post-acute, home health, behavioral health - [Corporate & Personal Workshops](https://www.simonassociates.net/workshops/) - Simon Associates has prepared workshops to help build corporate and personal growth. Book a workshop for your business. Click here for more information. - [Corey Smith](https://www.simonassociates.net/corey-smith/) - Currently Sr. Director, Enterprise Solutions at Healthgrades, an online healthcare provider directory, Corey Smith has extensive experience within the healthcare industry, holding leadership roles in Sales, Strategic Marketing, Product Marketing, Corporate Accounts, and Research & Development, all with exceptional results. Corey specializes in providing leadership to health systems in the development and implementation of strategies - [Construction & Manufacturing Industries](https://www.simonassociates.net/manufacturing/) - Many clients in construction and manufacturing seek construction business consultants to redesign their company and re-brand them for new markets. - [Chuck Casto's Blog](https://www.simonassociates.net/chuck-castos-blog/) - Chuck Casto Chuck Casto, President of Casto Consulting, has over 15 years’ marketing and corporate communications experience with some of the world’s most dynamic brands, both well-established and emerging. Chuck excels in creating purchase preference, awareness, and sales in a wide range of categories, including e-commerce, retail, consumer products, business-to-business, healthcare and financial services. - [Cheryl McMillan's Blog](https://www.simonassociates.net/cheryl-mcmillans-blog/) - A Vistage Master Chair, Cheryl B. McMillan facilitates monthly meetings with leaders of high-performing companies, helping them focus on their most difficult challenges and most impactful opportunities. A former CPA and President, Cheryl specializes in helping leaders change. She is also a Certified Enneagram Teacher in the Narrative Tradition. Cheryl blogs regularly at CherylMcMillan.com and can be reached at Cheryl.McMillan@VistageChair.com. - [Colin Hung](https://www.simonassociates.net/colin-hung/) - Colin Hung has enjoyed a 20-year career in software and information technology, having spent the last 10 in healthcare IT. A registered Professional Engineer in the province of Ontario, he is passionate about improving healthcare, having helped design and launch over a dozen health and healthcare related products, including solutions for infection control, risk management, claims - [ChangeMap™](https://www.simonassociates.net/change-your-culture/) - Simon Associates Management Consultants use a ChangeMap they developed for improving business strategy for companies across many industries to facilitate growth. - [Centenary College](https://www.simonassociates.net/centenary-college/) - Simon Associates Management Consultants worked with Centenary College and other universities to help them re-position and re-brand the college for growth. - [ChangeMap™](https://www.simonassociates.net/change-map/) - ChangeMaps were developed by Simon Associates to help clients backward plan the steps they need to make to achieve the changes desired in their company. - [Business Change Management Blogs](https://www.simonassociates.net/business-change-management-2/) - [Carmen Effron’s Blog](https://www.simonassociates.net/carmen-effrons-blog/) - Carmen Effron is founder and President of CF Effron Company LLC and Effron Burke Associates LLC, providing strategy and management consulting to numerous financial institutions, insurers, and reinsurers, nationally and internationally. For the past 14 years, her emphasis has been on the intersection of banking and insurance, focusing on sales process redesign, tactical market entry capabilities - [Branding & Re-Branding](https://www.simonassociates.net/branding-re-branding-internal-branding/) - Branding and Re-branding in changing times requires innovation and the inclusion of customers and staff. See how we help you re-position and re-brand your company. - [Book Us To Speak](https://www.simonassociates.net/speaking-engagements/) - Both Andrea Simon and Andrew Simon speak widely on the topics of culture change, innovation and Blue Ocean Strategy. Andrew specializes in early stage companies. - [Blogs](https://www.simonassociates.net/blogs/) - [Ben Dillon's Blog](https://www.simonassociates.net/ben-dillons-blog/) - Ben Dillon As onsite HIPAA expert for Geonetric Inc., Ben Dillon has over 18 years’ professional experience in information technology, business and healthcare. Known as Geonetric’s “eHealth Evangelist,” Ben has helped lead the company through rapid growth, specializing in applying digital communication tools to healthcare marketing. Ben can be reached at Ben.Dillon@Geonetric.com or Twitter @benatgeo. - [Bibliography](https://www.simonassociates.net/bibliography/) - Forbes Frustrated? Time To Embrace Coming Changes, Not Ignore Them!, Aug 22, 2017 What Type Of Corporate Culture Do Women Really Want?, June 1, 2016 Family Firms Help Women Excel In 2015, Aug 20, 2015 2015’s Top Business Trends From The Trenches, Mar 3, 2015 How To Grow And Change, While Retaining What’s Best, Jan - [Anthropologists](https://www.simonassociates.net/anthropologists/) - Andrea Simon Ph.D., a corporate anthropologist, founded SAMC to apply corporate anthropology methods to the needs of corporations adapting business strategies. - [Anthropology Toolkit](https://www.simonassociates.net/anthropology-tool-kit/) - Simon Associates Management Consultants share with you some tools you can use to go exploring. Use them to see how customers are really using your company. - [Anthropological Approach](https://www.simonassociates.net/open-new-market-space/) - SAMC applies corporate anthropology to help foster organizational change and help people understand how to “see, feel and think” in new ways. - [Andrea Simon's Blog](https://www.simonassociates.net/andrea-simons-blog/) - The official blog of business consultant Andrea Simon. Trends from the Trenches. - [Andrew Simon's Blog](https://www.simonassociates.net/andrew-simons-blog/) - The official blog of Andrew Simon - business change management consultant offering business consultations throughout the United States. - [About SAMC](https://www.simonassociates.net/about-samc/) ## Categories - [Uncategorized](https://www.simonassociates.net/category/uncategorized/) - [Press Coverage](https://www.simonassociates.net/category/press-coverage/) - [Business Change Management](https://www.simonassociates.net/category/business-change-management-blog/) - [Corporate Culture](https://www.simonassociates.net/category/business-change-management-blog/corporate-culture/) - [Culture Change](https://www.simonassociates.net/category/business-change-management-blog/culture-change/) - [culture change expert](https://www.simonassociates.net/category/business-change-management-blog/culture-change-expert/) - [Blue Ocean Strategy](https://www.simonassociates.net/category/business-change-management-blog/blue-ocean-strategy/) - 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