Press Coverage

Branding Hurley Medical Center – Take Advantage Of Technology

For Hurley Medical Center in Flint, Mich., it was about leveraging the deep bonds people [...]

My Managers Don’t Want To Find A Blue Ocean

A former client called us recently about one of his divisions. It was “stuck,” he [...]

A Hospital Brand Is A Terrible Thing To Waste

Nationwide, more than 100 healthcare organizations have changed names over the past two years. Given [...]

Update Of Business Trends From The Trenches

As we’ve just started to experience 2014, some trends that I identified last year remain [...]

3 Steps To Make A Hospital Name Change Stick

Changing a name for a healthcare institution is never easy. If you are going to [...]

Gen X and Gen Y Consumers Yearn For Relationship-Based Investment Programs

If younger Gen X and Gen Y consumers could create their own “bank of the [...]

How Healthcare Leaders Can Deal With Fear, Uncertainty And Greed

In my last blog post, I urged readers to avoid letting the FUGs–fear, uncertainty and [...]

Making A Difference In Men’s Health

Historically,” Dr. Simon writes, “most hospitals and health systems have largely ignored men in their [...]

They’ll Never Forget: Entrepreneurs Changed By 9/11

I was the vice president of marketing and communications at St. Joseph’s Regional Medical Center [...]

What Gen-X And Gen-Y Really Think About Banks

What do today’s consumers really want from their financial institution? More technology? More mobile apps? [...]