Archive for the Blue Ocean Category

Business Change Management

Here at Simon Associates, we have been conducting a number of webinars focusing on key topics in Business Change Management that we wanted to share with you. Subject matter ranges from Blue Ocean Strategy® (ways to open new market space, find non-users and respond to emerging market […]

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Blue Ocean Strategy®

Time to Find Your Blue Ocean Strategy? We Can Help! Andrea (Andi) Simon, Ph.D., corporate anthropologist, Founder and President of Simon Associates Management Consultants (SAMC) is a trained practitioner in Blue Ocean Strategy®. Andi is a widely-engaged speaker on the topic. Since 2007, Dr. Simon has conducted over 250 workshops […]

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Who We Are

Simon Associates Management Consultants (SAMC) A consulting firm specializing in helping companies change Dr. Andrea (Andi) Simon, a corporate anthropologist, founded SAMC in 2002 to bring the unique perspective of anthropology to businesses and organizations that need to change. Often SAMC clients have to re-imagine their company, their […]

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